Friday, October 19th, 2007



“… one of TV’s most daring, uncompromising hours.”
-Matt Roush, TV Guide

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Good Morning.  It’s Friday, October 19, 2007 and this is your first early morning briefing. 

CBS has given full season orders to freshman show The Big Bang Theory and veteran series The Unit.  The Big Bang Theory airs as part of the Monday night laughfest, and thus far has earned a 3.6 A8-49 following How I Met Your Mother at 830p.  The Unit is averaging a 3.1 in the same demo so far this season on Tuesdays at 9p coming out of NCIS.   Over on ABC, Private Practice has also rec’d the nod for a full season, averaging a 4.7 A18-49 rating season-to-date.

Tonight’s Premieres:
FOX:  The Next Great American Band at 8p
DIY: Celebrity Rides: Burt Builds a Bandit at 10p

Kellogg School/ IME branding program for media and ent execs. Nov 14-16 NYC. See below


CMT has ordered 6 episodes of Gone Country, scheduled to debut in January.  Rather than depending on amateur performances, this show takes 7 established performers from a variety of entertainment and music, and see if they can become the next big country superstar.  Production is currently underway in Nashville.  Agreeing to participate are Bobby Brown, Carnie Wilson, Dee Snider, Diana DeGarmo, Julio Iglesias Jr, Maureen McCormick and Sisqo.  The project is from by Renegade 83 Productions.

Treasure HD will launch two new original series –

  • Classic Racers – given a 6 episode order, follows passionate classic car racers and it will debut on November 20th. 
  • I’ll Try Anything Once, a 13-part adventure series in which author and cultural critic Touré agrees to try anything once, both mentally and physicially challenger and often dangers.  This series is set to debut in February.

1800 jobs will be cut at the BBC, along with a handful of its original series.  The company says that the jobs will be eliminated according to its Delivering Creative Futures, a new six-year strategic plan to “re-prioritize resources.”  About 10% of those cuts will come from the BBC Kids side, so reports Following the cuts, and the investment in My BBC Now broadband service, BBC will BBC reorganizes its digital staff and that is expected to create approx 900 new jobs. According to the BBC Trust, which approved the new multi-year plan, the Delivering Creative Futures initiative is comprised of three primary concepts: more focus on quality; a digital step change (providing content from iPlayer to My BBC Radio); and a smaller BBC.

Joey Bishop, the last of the Rat Pack, died at the age of 89.  Frank Sinatra referred to Bishop as the “hub of the big wheel”, and the only comedian in the group. The Rat Pack appeared in two movies as a group – Ocean’s Eleven and Sergeants 3, and played Las Vegas for years as well as toured on occasion.  Bishop also appeared in two television series in the 1960’s – both with the same name, The Joey Bishop Show. The first was sitcom where he played a TV talk show host, and in the second he really was a TV talk show host, airing opposite Johnny Carson on ABC, with his sidekick Regis Philbin.

And actress Deborah Kerr (The King and I, From Here to Eternity, An Affair to Remember) passed away at the age of 86, after suffering many years with Parkinson’s Disease.  Kerr had been nominated a half dozen times for an Oscar for Best Actress – including King and I and From Here to Eternity, but never won.  However in 1994 the Academy gave her an honorary Oscar for her distinguished career. She also appeared several times on Broadway, the first in 1953 in Tea and Sympathy.


Showtime‘s new Steven Spielberg comedy pilot, The United States of Tara, has signed Toni Collette to star as Tara Gregor.  Her character is a wife and mother to two teenagers, and all seems well until you look a little closer and learn she has some sort of disassociative identity disorder – in other words, she’s got multiple personalities – she’s a Sybil!

Valerie Bertinelli has signed a “celebrity content buddy” deal with CBS Television Distribution and the Rachael Ray show where she produce a series of segment that air on the show, as well as visit Rachael on set from time to time, reports THR.  Her first segment is called the girl’s guide to the gridiron, and takes Bertinelli down to New Orleans and Monday Night Football. The segment will air on Tuesday, October 23.

A&E has picked up a new unscripted project called L.A. Gang Unit where cameras follow the members of the Gang Task Force, who work primarily in South Central LA. The project will be produced by 44 Blue Prods, reports THR.



Pre-event bids for the Silent and Live Auctions are already coming in …
You don’t need to be present to win!

Yankee Tickets, Edgar & Ellen book collection, Championship Boxing Tickets, Scuba Diving Trip to Caribbean, New York Giants tickets, Family Portraits, Golf trip, Movie & TV DVDs, Jewelry, Spa Days, Toys, Wine, Original Art … oh baby!

All Auction proceeds benefit Kids in Need and EarthEcho International
Pre-Event Bids accepted now until October 22 at 12 Midnight, ET


Tanya Rivero named Anchor and Correspondent for ABC News’ digital network, ABC News Now, based in New York. In addition to this role, Tanya will host News Now programs including Top Priority, Money Matters, and What’s The Buzz.

John Stewart has signed on for an additional two years with Comedy Central’s The Daily Show, taking him thru December 31, 2010.  In addition to hosting The Daily Show, Stewart also serves as an executive producer and writer and is the principal behind Busboy Productions, Inc. with whom the network has a first look television agreement. 

TVNewsday has brought in Sheri Bolkcom as Manager/Classified Sales.  A former news producer at WRTV Indianapolis, KCRA Sacramento and KOLO Reno, Nev., Bolkcom has also run her own business representing The Pampered Chef.

Dan Patrick joined Sports Illustrated as a senior writer for Sports Illustrated and, starting in January. Additionally, Patrick signed a deal with his content distribution company The Content Factory, for SI’s Digital Group to host and produce the website.   And look for SI writers to make regular appearances on The Dan Patrick Show, with Peter King, Tom Verducci and Rick Reilly all joining the week of October 22nd.      

Discovery Networks’ TLC has set up shop in LA and has announced the first 12 hires for the programming department:

Brent Zacky – VP, Programming, TLC
Tracey Lentz – Executive Director, Programming, TLC
Christy Dees – Executive Director, Programming, TLC
Angela Molloy – Director Programming, TLC
Eric Black – Director Programming, TLC
Stephanie Bianco – Director Programming, TLC
Mariana Manela – Director Programming, TLC
Holly Hines – Manager, Programming, TLC
Chris Ceccarelli – Manager Programming, TLC
Jennifer McGovern – Manager Programming, TLC
John Hein – Coordinator Programming, TLC
Brian Robles – Coordinator Programming, TLC



Today in Cynopsis Kids

  • AOL says KOL and RED will live on
  • BBC cuts jobs, will impact kids programming
  • Corbin Bleu stars in Metal Birding

Today in Cynopsis International

  • Radio One, Inc. selling Miami’s WTPS-AM to Salem Communications Corp
  • Animal Planet’s Animal Cops to be produced for first time outside of U.S.
  • The Nielsen Company’s Consumer Insight looks into African Americans’ TV viewing habits and shopping preferences

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Google’s profits soar again but mainland Chinese can’t get their YouTube fix
  • TBS offering exclusive mobisodes of Tyler Perry’s House of Payne on V Cast
  • Major media and technology players band together to encourage users to play fair

Wednesday – A18-49 Analysis: ABC won the night on Wednesday with a 3.7/10 A18-49 according to final national ratings from Nielsen Media Research.  ABC’s Pushing Daisies led at 8p with a 3.7/10, just a share point ahead of Deal or No Deal on NBC.  At 9p Private Practice continued the lead for ABC with a 4.3/11, just a hair ahead of Criminal Minds’ 4.0/10.  And finally at 10p CBS jumped in front with CSI: NY posting a 4.1/11, while both ABC and NBC averaged an 8 share.

Live + Same Day Household Ratings: Wednesday, October 17, 2007 – National Final ratings.  Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.7/12     Kid Nation 5.6/7, Criminal Minds 9.5/15, CSI: NY  9.0/15

ABC: 7.0/11     Pushing Daisies 6.6/11, Private Practice 8.1/12, Dirty Sexy Money  6.2/11

NBC: 6.1/10     Deal or No Deal 7.8/13, Bionic Woman 5.5/9, Life  5.0/8

FOX: 4.4/7      Back to You 4.6/8, ’til Death 4.5/7, Kitchen Nightmares 4.4/7

CW: 2.5/4       America’s Next Top Model 3.3/5, Gossip Girl 1.7/3

UNIV: 2.0/3     Amar sin Limites 1.5/2, Destilando Amor 2.7/4, Don Francisco Presenta 1.8/3

TELE: 0.7/1     Cine Especial 0.5/1, Junto Al Tri 0.7/1, Rumbo Pregame 0.8/1

MNT: 0.6/1      Decision House 0.6/1, Meet My Folks [r] 0.6/1

A18-49: ABC 3.7/10, CBS 3.5/9, NBC 3.1/8, FOX 2.8/8, CW 1.8/5, UNIV 1.3/4, TELE 0.5/2 MNT 0.3/1



Northwestern’s Kellogg School of Management and the Institute for Media and Entertainment present a high-impact branding program for media and entertainment marketing executives. Learn from world-renowned marketing faculty and network with industry colleagues.

Master branding, positioning and how to build and reinforce your brand system.

November 14-16 in New York City.

Visit our website for more information:

Friday Fun Fact:
WD-40 stands for Water Displacement, 40th attempt. The name of the product was coined by chemist, Norm Larsen, while attempting to concoct a formula to prevent corrosion by displacing water.

This Day in History:  2003 – Magician David Blaine emerged from a clear plastic box suspended by a crane over the banks of the Thames River in London. He entered the box on September 5 and survived only on water for 44 days.

Answer to Yesterday’s Trivia Question: What was the name of the student that aspired to be the first female “sweathog” on Welcome Back, Kotter in its third season? ANGIE (GLOBAGOSKI) Kudos to:  Noelle Scarpulla-Cartoon Network-Adult Swim/NY; Gerry Bixenspan-TV Marketing/NY; Robin Serr-WFXL/Albany, GA; Mark Altabe-Citibank NA/NY; Murad Kirdar-NBC & Telemundo/Dallas; Eric Litt-WGN/Chicago; Roz Seibold-Tucson Hearing Clinics/Tucson; Steve Howard-Audience Warm-up Comic/Burbank; Alan Perris-The Television Academy/North Hollywood
Today’s Trivia Question: On the TV series, Grace Under Fire, starring Brett Butler, Grace worked with a bunch of men at what type of plant?   (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SALES SERVICE EXECUTIVE/NY (tivo723): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit for job description (10/26)

JOB OPENING: RSRCH ASSOC/NBCU, NY: Analyze on-air & dig metrics to support mktg & sales for NBC News properties. BA/BS, 2+ yrs exp w/ Comscore, NetRatings, Omniture, WebTrends, other Nielsen systems. #711105 (10/26)

JOB OPENING: COPYWRITER/iNDEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at: 

JOB OPENING: ONLINE AE/NYC: eMedia Rep seeks self-starting sales pro with 3+ years experience with agency community to sell geo-targeted on-line ad campaigns. Email resume to:

JOB OPENING: PRODUCER/EDITOR/iNDEMAND Networks/NYC: Edit daily Howard Stern shows.  Re-edit & uncensor raw footage.  BA, 6+ yrs exp cable or TV network.  Apply to: 

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.  Email: nccr&

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit for job description (10/25)

JOB OPENING: SR BROADCAST NEGOTIATOR/Miami ad agency: 5+ yrs spot buying exp. for U.S. gen’l market; nat’l and reg’l accounts; TV, radio, local cable and non-traditional.
Email resume to

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: ref: FNG9326 (10/25)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4429BR (10/25)

JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit for job description (10/24)

JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: (10/24)

JOB OPENING: RESEARCH MGR/ABC Family & SOAPnet/Burbank: Degree, 5 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit : (Req ID 116769) (10/24)

JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. (Req ID 113023) (10/24)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at (10/24)

JOB OPENING: WRITER/PRODUCER/Fine Living/TN: Develop, write & produce on-air& off-air creative. 4+ yrs TV station/Cable Network exp. Mac/Windows exp req. Familiar with editing & graphics. Apply on line at (10/23)

JOB OPENING: SALES PLAN’R/SONY PICTURES: Asst w/ maint’g accts across all Dig prop’s. Work w/Mgr Pricing/Analysis on invtry issues, moving invtry. tracking accts, & ensuring media sched run precise. Apply: (10/23)

JOB OPENING: SENIOR MANAGER/TV Land Research/MTV Networks/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric/data interpretation skills/detailed knowledge Nielsen systems. EOE/M/F/D/AAP (10/23)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at: 

JOB OPENING: INVENTORY MANAGER/ LIFETIME NY: Analyze, report & manage placement of all Nat inv to optimize revenue & delivery. 1 yr Gabriel Deal Maint rqd. Strong Excel BA/BS Apply at: (10/20)

JOB OPENING: RESEARCH FREELANCER/ LIFETIME TV NY: short-term engagement, 3-5 days per week. Must have 3+ years experience with Nielsen N-Power. Apply at: (10/20)

JOB OPENING: DIR OF LICENSING (primarily Soft Goods)/NY: CBS Consumer Products seeks Dir w/ent & specific category experience. Licensing strategies & plans for apparel, accessories, etc. Res & cover letter:

JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr

JOB OPENING: NAT’L TV BUYER/NYC: Midsize agency, quality account.  6mnths – 2yrs exp negotiating ntwrk cable and syndi plans. DDS exp a plus. Strong MS Skills/Excel. Excellent salary offered.  Email res to:

JOB OPENING: DIR PRICING & PLAN’G/WE tv/NYC:Mng all plan’g/pricing functions for advert inv. 5+yrs Ad Sales Pricing/Plan’g at Nat’l Brdcst or Cable Net. Exp with MSA/Nielsen & sales budgets nec. Res: ref#4712BR (10/20)

JOB OPENING: MARATHON MEDIA/SANTA MONICA:  For an Online Buyer/Planner w/1-2 years exp.  E-mail resume:

JOB OPENING: LOCAL SALES MANAGER/Comcast Spotlight: Guilford, CT: 5-7 yrs media/mgt exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. ref. 55326BR  (10/20)

JOB OPENING: SR MGR, AUDIENCE RSRCH/MTV Networks/Chicago: Exciting opp to join one of the world’s leading creators of prgrmng/content across all media platforms. Full job description: log on to (10/20)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email:
with Ref: prod intern in subject line. (10/24)

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email:
  w/ Editing intern in subject line. (10/24)


Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: SALES/PROMO WIZ w/STRONG WRITTEN/ORAL SKILLS/L.A. area: 15+ yrs exp.; TV & music label exp. writer, ad sales, promoter, very organized, hard worker, upbeat person, team player. email:

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality/Talk/Entertainment/Docs. 3 time Emmy nominee; LA based, willing to travel; 12 yrs. exp; strong credits; witty persona;

SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience:

SITUATION WANTED: PRODUCER/ PROD COORD/ L.A. area: 7+ yrs exp. mult shows at one time, great work ethic; have TV & Film exp. as Prod, Dir, Writer, talent coord, great verbal skills, resourceful,team

SITUATION WANTED: ENTRY LEVEL POSITION/NY/NJ area: Motivated, hard-working Fordham University grad with production/talk show and other varied experience seeks assistant/entry level position in creative environment.

for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, October 19, 2007

ABC: 20/20, Women’s Murder Club, Men In Trees
CBS: Ghost Whisperer, Moonlight, Numbers
CW: Friday Night Smackdown!
FOX: The Next Great American Band [p ]
ION: Movie: The Man from Left Field [7p], Movie: Blind Faith [9p]
MNT: Movie: The Inner Circle
NBC: Deal or No Deal, Friday Night Lights, Las Vegas
PBS: Washington Week, Now, Bill Moyer’s Journal, Expose: America’s Investigative Reports, Antiques Roadshow [r]
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, La Familia P.Luche

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