Friday, October 17th, 2008


Hulkamania takes over CMT!
Tomorrow at 8/7c

Hulk Hogan returns to the ring as the host and judge of CMT’s new series HULK HOGAN’S CELEBRITY CHAMPIONSHIP WRESTLING. Ten celebrity hopefuls are put to the test as they master the ring and their competitors during attempts to turn into professional-quality wrestlers. Celebrity cast: Danny Bonaduce, Todd Bridges, ButterBean, Trishelle Cannatella, Dustin Diamond, Erin Murphy, Dennis Rodman, Frank Stallone, Tiffany & Nikki Ziering. Eric Bischoff and Jimmy Hart join Hulk Hogan as judges.



Good morning. It’s Friday, October 17, 2008, and this is your first early morning briefing.  
Tonight’s Premieres:
NBC: Crusoe at 8p
TLC: Real Simple Real Life at 8p
Starz Entertainment: Crash at 10p

Saturday’s Premieres:
Food Network: Giada at Home at 1p; Barefoot Contessa: Back to Basics at 130p
CMT: Hulk Hogan’s Celebrity Championship Wrestling at 8p

Sunday’s Premiere:
Discovery Channel: Storm Chasers at 10p

Hallmark Channel – The Leader in Original Movie Production


Overall total estimated viewership declined for the final live Presidential Debate between candidates Senators Barack Obama and John McCain Wednesday night from approximately 9-1030p. Nielsen reports 56.5 million total viewers tuned into a combination of 11 networks: ABC, CBS, NBC, Univision, BBC-America, CNBC, CNN, FOX News Channel, MSNBC, mun2 and tape delayed on Telemundo. According to Live Feed, NBC topped the list at 11.3 million; ABC 10.6 million; CBS 9.2 million; FOX News 9.1 million; CNN 8.9 million; and MSNBC 3.7 million. Viewership for PBS’ live coverage was estimated at 3.2 million viewers. With PBS’ numbers added in, the final debate was seen by 59.7 million viewers. In addition, Nielsen released household ratings for Wednesday’s last Presidential Debate based on the top 56 local markets containing electronic TV meters. The combined local market HH rating was a 38.3, a number lower than the second debate at 42.1 yet higher than the first debate’s rating at 34.7. Note: FOX aired MLB NLCS Game 5 instead.

Bravo’s Project Runway season five concluding episode Wednesday night at 9p with repeat airings at 11p and 12a attracted a total aggregate of nearly 4.8 million A18-49 viewers and almost 7.2 million total viewers. At the first 9p airing, the finale delivered approximately 3.2 million A18-49 viewers and close to 4.8 million total viewers.

SCI FI Channel set the premiere of the fourth and final season of Battlestar Galactica on January 16, 2009 at 10p. The series will air over 10 weeks and end with a finale on March 20.

Additionally on SCI FI Channel, the season finale of Destination Truth Wednesday at 10p packed in 1.0 million A18-49 viewers, 1.0 million A25-54 viewers as well as 1.6 million total viewers. 

MTV’s live season finale of Making the Band 4 last Tuesday at 9p delivered a 1.8 rating with P12-34.



The Leader in Original Movie Production

Ladies of the House
Starring Florence Henderson, Donna Mills & Pam Grier
World Premiere Original Movie
Saturday, October 18 @ 9/8c .


Spike TV announced it renewed original series DEA for a second season in addition to moving forward with two new original series projects. All three series are scheduled to debut next year. New series include:

  • Surviving Disaster (wt) – answers such questions as how does one survive an earthquake, a plane crash, a shark attack among other disastrous situations. Former Navy SEAL Cade Courtley will host this weekly series, offering viewers safety survival tips. Production has begun on ten 60m episodes from Wall to Wall Media.  
  • Deadliest Warrior – this weekly action series will pit historic warriors against each other using CGI technology. Genghis Kahn’s Mongol Barbarians against Viking warriors  who would win? Experts will weigh in as deadly battles are fought on screen. Production has started on nine one-hour episodes from Morningstar Entertainment

FOX News Channel signed a multiyear agreement with Glenn Beck to host a 5p weekday show and a weekend program starting next spring. Beck moves to FOX News from CNN Headline News where he currently hosts The Glenn Beck Program in primetime at 7p and 9p.


CYNOPSIS DIGITAL – TODAY’S TOP STORY: The online ad industry breathed a collective sigh of relief as Google reported solid Q3 earnings, bringing in $5.54 billion in revenue (up 31% y/y and 3% from Q2) and $1.35 billion in net revenue. AdSense partners also did well as partner sites generated $1.68 billion, a slight uptick from last quarter. While cognizant of the global economic malaise, Google CEO Eric Schmidt painted an upbeat picture of the future, predicting that the web will ultimately benefit from tighter consumer budgets. The earnings announcement was timed to coincide with the unveiling of the T-Mobile G1 – the first phone to run Google’s mobile Android operating system.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORYNickelodeon premieres the hour-long primetime Dora the Explorer TV movie, Dora Saves the Snow Princess on Monday, November 3 at 8p.  In the special, Dora and the gang rescue La Princesa Sabrina who has been locked in a tower by an evil witch.  The support plan for the movie debut includes: Nick Jr. Video is offering a two minute sneak peek and song clips from the special, and themed episodes of Dora, from October 20; VCast will also feature the sneak peek and song clips from the movie s of October 20; beginning October 27, Verizon ViOS’ VOD features an advanced screening of the TV movie; Nickelodeon Home Entertainment and paramount Home Entertainment have already released the Dora Saves the Snow Princess DVD at retail; this month will also see the release of Dora Saves the Snow Princess video games. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Discovery Communications secured a channel position on the U.K.’s Freeview DTT platform through an agreement with ITV plc’s SDN Ltd multiplex operator.  The channel will make its debut on the market in the beginning of 2009 with content pulled from Discovery’s factual, entertainment and lifestyle programming library as well as from scripted programs acquitted specifically for the new, as-of-yet unnamed channel (more details to come out as the launch time nears). Full edition: CYN INTERNATIONAL.


Note: Additional NEW Syndicated Strip Series joined the list:
M-F Syndicated Strip Series ratings for HH (9/29-10/5/08):
Deal or No Deal (NBU)                                       1.6 AA / 2.1 GAA
House of Payne (2/T)                                       1.5 AA / 1.9 GAA
Doctors (CTD)                                                 1.3 AA
Judge Karen (SPT)                                           1.0 AA / 1.4 GAA
Bonnie Hunt Show (WB)                                     0.8 AA / 0.8 GAA
Family Court (SPT)                                           0.6 AA / 0.7 GAA
Punk’d (TRI)                                                    0.6 AA / 0.7 GAA
Trivial Pursuit (2/T)                                          0.5 AA / 0.6 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for A18-49 (9/29-10/5/08):
House of Payne (2/T)                                       0.9 AA / 1.1 GAA
Deal or No Deal (NBU)                                       0.7 AA / 0.8 GAA
Judge Karen (SPT)                                           0.5 AA / 0.7 GAA
Doctors (CTD)                                                 0.4 AA
Punk’d (TRI)                                                    0.4 AA / 0.4 GAA
Bonnie Hunt Show (WB)                                     0.3 AA / 0.3 GAA
Trivial Pursuit (2/T)                                          0.2 AA / 0.2 GAA
Family Court (SPT)                                           0.2 AA / 0.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Wednesday – A18-49 Analysis:  NBC tallied a win Wednesday night at 2.6/7 A18-49, according to final national ratings from Nielsen Media Research. FOX’s MLB NLCS Game 5 slid into home base at 8p with 2.5/7 followed by NBC’s Knight Rider at 2.3/6. During 9p, most networks aired the final presidential debate with no ratings data available, while FOX’s MLB game posted a 2.5/6. During the 10p hour, NBC’s debate analysis topped with 3.1/8; baseball on FOX came next at 2.7/6; in third place was ABC’s debate analysis at 2.5/6 and CBS’ debate analysis at 2.2/5.

Live + Same Day Household Ratings: Wednesday, October 15, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD
NBC: 5.1/8          Knight Rider 4.7/8, Live Presidential Debate #3 [no ratings data available], Decision ’08: Debate Analysis 5.8/9    

FOX: 5.0/8           MLB NLCS Game 5: Philadelphia at LA Dodgers [815p start] 5.1/8

CBS: 4.9/8        The New Adventures of Old Christine 5.1/8, Gary Unmarried 5.0/8, Live Presidential Debate #3 [no ratings data available], Campaign ’08: Debate Analysis 4.7/7

ABC: 4.6/7          Pushing Daisies 4.1/7, Live Presidential Debate #3 [no ratings data available], Vote ’08: Debate Analysis 5.7/9

CW: 1.7/3           America’s Next Top Model 2.2/4, 90210 [r] 1.2/2

UNIV: 1.6/3         Cuidado con El Angel 2.4/4, Live Presidential Debate #3 [no ratings data available], Don Francisco Presenta 1.6/3

MNT: 0.8/1          Tony Rock Project 0.7/1, Under One Roof [r] 0.6/1, World’s Funniest Moments 0.9/1

TELE: 0.8/1         El Juramento 0.4/1, Rumbo Pregame 0.3/1, Rumbo Al Mundial: Mexico vs. Canada 1.1/2

A18-49: NBC 2.6/7, FOX 2.5/7, CBS 2.2/6, ABC 2.1/6, CW 1.1/3, UNIV 1.1/3, TELE 0.8/2, MNT 0.5/1


Tom Calderone advanced to President of VH1 to oversee the brands VH1, VH1 Classic, VH1 Soul, and other extensions. Tom has been with VH1 since 2005 where he most recently served as EVP/GM. Based in New York, Tom will continue to report to Van Toffler, MTV Networks Music and Logo Group President.

Stephen E. Recht joins Glam Media, Inc. as CFO, replacing the company’s co-founder Ernie Cicogna who becomes EVP/Glam Partners and GM/Glam Publisher Network. Stephen will report to Samir Arora, Chairman/CEO. Additionally, co-founder Dianna Mullins will take on new duties as VP/Culture and Employee Relations.

Comedy Central established Comedy Central Live Entertainment, a new business unit to concentrate on the live comedy industry encompassing stand-up tours, comedy events and performance DVDs/CDs. Mitch Fried will spearhead this unit as SVP, Comedy Central Live Entertainment. Most recently, Mitch was SVP/Promotion Marketing for the network heading Comedy Central Live!, the network’s stand-up touring division since it began in 2002.

Vivian Alhermizi was hired as Account Manager with Destination Media, parent company for Gas Station TV and C-Store TV networks, and is responsible for developing relationships with new and current clients.

Sony Pictures Television (SPT) upped Scott Johnson to VP/Television and Film Library Development where he supervises the television series library for the company. Specifically, Scott manages the availability and licensing of library TV series across all media including digital and pay television outlets. Scott reports to John Weiser, President/Distribution.

Guerilla FX recruited Vance Miller for the position of Character Animator/Technical Director. Vance joins the independent production, design, effects and post-production company from graphic design firm Eyeball in New York.


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Friday Fun Fact: 
The first CD pressed in the U.S. was Bruce Springsteen’s Born in the USA.

This day in History:  2000 – In New York City, Madame Tussaud’s Wax Museum opened to the public. The 42nd Street location joined Tussaud’s other exhibitions already in London, Hong Kong, Amsterdam and Las Vegas.

Answer to Yesterday’s Trivia Question:  Seated in the audience, what movie star made a cameo appearance on the first Late Show with David Letterman on CBS?  PAUL NEWMAN (“Where the hell are the dancin’ cats?”) Kudos to: Carol Accetta-Active International/Pearl River, NY; David Stern-BARD Entertainment/NY; Anne Kissel Elliot-The Nielsen Company/FL; Tricia McGee-HRP/NY; Jeff; Lucie Prann-The Richards Group/Dallas; J.R. Martinez/J.J. Robb Real Estate Services/Ft. Worth, TX; Eric Litt-WGN/Chicago; Stephanie Leitner-Premier Retail Networks/LA; Mike Galusha-ROKK Studios/North Hollywood; Stacey Schuman-Motion Pacific Group/LA; Gene Lavelle-First Look Studios/LA

Today’s Trivia Question:  Mr. Phillips (Jack Collins) was the boss of what well-known, iconic TV father?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: NYC BROADCASTING CO- ADV PRINT PRODUCTN TRAFFIC MGR: 4/5yrs ad agcy exp: collateral/outdoor tactics-knwldg MediaBuy-Mac/filemkr strong commun skills/deg pref’d. Resume:
om’; document.write( ‘‘ ); document.write( addy_text71876 ); document.write( ‘</a>’ ); //–> (10/24)

JOB OPENING: SR BRAND MGR/HiT Entertainment/NYC: Dvlp/execute global creative & bus strategy to grow assigned brands & achieve financial targets. 7+ yrs brand mgmt exp kids ent and/or licensing. Res:

JOB OPENING: DIR. PROD/DEV/Discovery/LA: Dev proj. across key genres, w/10+ yrs broad/cable exp Exp in writing, post prod and talent management. Apply: , Req#8361 (10/24)

JOB OPENING: FREELANCE MKTG COPYWRITER/Fuse/NY: Create PPT pres, prgrm descrips, mktg pkgs, newsletters. Responsible for content of Ad Sales site. Excl. writing skills/creativity/MS PPT. Rez:
“FMCF” in sub (10/24)

JOB OPENING: MGR. AD SALES TRAINING & SYSTEMS/Comcast/NY: Responsible for overall training, quality assurance & staff support on all Comcast Ad Sales systems. Apply: or (10/24)

JOB OPENING: STORY PRODUCER (thru March)/N. Hollywood: Extensive clip show exp needed.Locate/bring in clearable clips. Great self motivation a must. Bring new story ideas for wkly pitch meetings. Resume:

JOB OPENING: ASST MGR BRAND & NEW MEDIA MKTG/Hachette Book Group (Little, Brown Books, Young Readers div) NY: Req’s both creative mktg & new media/web exp.Apply: (10/22)

JOB OPENING: ASSOC PROD, FASHION & BEAUTY/Lifetime/NY: Research celebrity photos, prod Web pages, update content. Spot celeb fashion trends to create celebrity content. Industry Cont a +. (10/22)

JOB OPENING: DIGITAL AD PRODUCT MGR/AETN/NY:Execute day-to-day objectives of Digital Ad Ops specializing in ad product mgmt. Exp online w/ ad products, tagging & mapping.Apply: (10/22)

JOB OPENING: HR GENERALIST/LA: Hndle HR functns w/ emphsis on recruitmnt, emp relations, perfrmnce mgmt, HR procss & procedres. Recruiter and/or Generalist exp. Computer prof & HRIS sys. Res to

JOB OPENING: DIR, BUS STRAT & DEV/LA: Updte/dev fin & biz mods fr affl negt/frecast/bdget/tacts; sup VOD. Exp: mgmt consltng/prduct/strtgy/wrk in media/cble ntwrk/anlytc skls. BS in Fin/Mgmt/Acct. Res to

JOB OPENING: VP, FIELD SALES/LA: Exc strtgy&prdc demnd to max dist & subscrbr/rev goals/dev relatns w/MSO’s/ovrsee contrct compl & bdgts/5+ yrs lead in sales team/Strg strtgic & anlytl skls. Res to

JOB OPENING: SPECIAL PROJ F/L POS/LA: Wrk w/ Mrktng on full lfe cyc cncpt/campgns to Pre/Pro/Pst Prd. Exp in prd mgmt & shts (EPK-lrge commrcl campgns). Bsic Pst Prd shoots, vfx comp & grphc pkgs. Apply:

JOB OPENING: SERIES PRODUCER, WRITER-PRODUCERS, AP’s, COORDINATORS, LINE PRODUCERS/Atlas Media/NY: Seeking all levels for new shows. Strong skills, ability to manage tight deadlines. APPLY:

JOB OPENING: VP PRODUCTION/Sony Pictures Worldwide Acquisitions Group/CA: Oversee development & production of SPWAG productions. Identify potential DVD Premiere projects. 5+ yrs exp required. Req # 700816 (10/18)

JOB OPENING: DIGITAL ACCT EXEC/Discovery/NY: Sell national interactive advertising across Discovery’s assets – online/broadband, vod, mobile. 2+ yrs digital sales exp required. Apply: , Req # 8089 (10/18)

JOB OPENING: CREATIVE DIRECTOR/LA: Lead creative for on/off air promos, dev thru execution for ent adv firm. Strong writing, concept & comm. skills. Generate new biz. 8+yrs exp. Incl salary req. Email

JOB OPENING: SR WRITER/PRODUCER/LA: Conceive/write/produce compelling on/off air promos for top ent mktg agency. 7 yrs exp in ntwrk/agency req’d. Self-starter w/knowl of prod proc. Incl salry req. Email

JOB OPENING: SR. SCHEDULER/Discovery/MD: Responsible for sched. daytime/manage acquisitions process. Min 3yrs exp in scheduling, programming, research. Apply: #8386 (10/18)

JOB OPENING: AE-AS/ NYC PR agency: 3-8 yrs bkgrd kids’ entertainment/products, team mgmt exp, excellent writing, ntl print/TV clips, top organizational skills. Online mktg exp a plus. Resume/cover/salary to

JOB OPENING: CNBC/ FREELANCE RESEARCH ANALYST: Report & strategic insights for digital media & TV properties. Report & analyze Nielsen ratings.BS.1-2 yrs media rsrch, web analytics, mgmt consulting. Nielsen exp req’d.

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to

FALL INTERNSHIP CREDITS ONLY: The Media Relations department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING & DESIGN INTERN: Collaborative Public Opinion. Assist in design, programming, & development of internet start-up. Ruby on rails experience required. Flexible hours. Contact

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
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SITUATION WANTED: Exp. PROD/WRITER/DIR. NBC; Discovery, TLC, CMT, E!, CNN, Disney; Celebrities, Ent., Animals, troubled souls. Reality/Non-fiction. LA based, willing to travel.

SITUATION WANTED: 2 Time Emmy-Award Winning Producer (LA): Can direct, script, oversee editing of lifestyle, news, reality, doc or entertainment style projects of any length. Highly exp’d in-studio & with demos.

SITUATION WANTED: Looking for work as a PRODUCTION MANAGER/LINE PRODUCER Contact 818-384-8045 or

SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail:

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  Friday, October 17, 2008

ABC: Wife Swap, Supernanny, 20/20
AZTECA: Viernes Espectacular: Next of Kin, Previo Futbol, La Liga Futbol Mexicano: U.A. de G. vs. San Luis
CBS: Ghost Whisperer, The Ex-List, Num3brs
CW: Everybody Hates Chris, The Game, America’s Next Top Model [r]
FOX: Are You Smarter Than a 5th Grader? [r]
ION: Movie: The Temptations [7p]
MNT: Friday Night Smackdown!
NBC: Crusoe [p ], Life
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Slavery and the Making of America (Part 3) [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, La Rosa de Guadalupe

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