Friday, October 14th, 2011


Moshi Monsters presents Moshling Zoo only on Nintendo DS!

If you’re looking for Moshlings you’ve come to the right place!

Moshi Monsters: Moshling Zoo is the game where seekin’ and keepin’ Moshlings is part of the adventure. So hold onto your hats its time to hit the Wooly Wilderness!

For more monstrous fun and info on how to pre-order your copy head to


Cynopsis: Kids!

Good morning. It’s Friday, October 14, 2011, and this is your first early morning Kids briefing.

Sesame Street will take on the issue of bullying in a special episode, The Good Birds Club, which will air on PBS stations on Monday, October 17 (check local listings).  This anti-bullying episode, which follows Big Bird as he gets bullied by another bird in the neighborhood, aims to educate the youngest viewers about bullying and teach them the pro-social skills necessary to prevent such events, and the difference between reporting and tattling.  The episode is part of a larger Sesame Street anti-bullying effort, which also includes: two other episodes focusing on bullying-related social-emotional issues; a parenting page ( that provides parents/caregivers with videos, tips and “view and do” activities for kids that promote healthy friendships and respect and understanding of other’s differences; a special 5-part video series Happy To Be Me: An Anti-Bullying Discussion with experts in various fields; a full street story of The Good Birds Club will also be available online so parents/caregivers can watch with their kids.  The two companion episodes The Big Bad Wolf Huffs and Puffs Slimey and Baby Bear’s Baby Doll, which will air on October 18 and October 21 respectively (check local listings), address a variety of issues associated with bullying.  Sesame Street is produced by Sesame Workshop, and funded in part by a grant though the Public Broadcasting Services and the Corporation for Public Broadcasting and public TV viewers.  Sesame Street is underwritten in part by Beaches Resorts, PNC, UnitedHealthcare, Earth’s Best Organic and The Good Egg Project.

Cartoon Network, Barnes & Noble, and Simon & Schuster have come together to promote bullying prevention as part of October’s National Bullying Prevention Month.  This promotions furthers Cartoon Network’s Stop Bullying: Speak Up initiative to 700+ Barnes & Noble stores nationwide, online at and on Barnes & Noble’s line of NOOK eReading devices, and, and the partnership also provides an opportunity for the companies to share resources for educators, parents and students on the topic of bullying prevention.  Other elements include:

  • Barnes & Noble stores will feature Stop Bullying: Speak Up signage in addition to selections of books for educators, parents, and kids to mark national Bullying Prevention Month.
  • During Barnes & Noble’s Educator Appreciation Days, Oct. 15  23, Cartoon Network will offer 50,000 Stop Bullying: Speak Up wristbands for educators to give to their students.
  • Barnes & will feature a Stop Bullying: Speak Up page (
  • ), which will feature video content from kid’s, teen and adult authors, B&N Kids Expert Circle articles offering tips and advice on how to deal with bullying, as well as Stop Bullying: Speak Up tip sheets for parents and kids.

  • A bullying prevention tip sheet for adults and for kids will also be available in stores as
  • an in-store download to NOOK Simple Touch Reader and NOOK Color through Barnes & Noble’s October More in Store program.

  • Simon & Schuster has created a landing page with resources including videos, booklists and discussion guides (
  • ).  The recommended reading list on bullying issues and a video message against bullying from S&S authors will be available on Cartoon Network’s, and on


Disney has set July 26, 2013 as the release date for the Phineas and Ferb feature film, per THR.  The movie is, obviously, based on Disney Channel’s animated series Phineas and Ferb.  Additionally, the studio shifts the release of Marvel‘s Thor 2 from July 26 to November 15, 2013.  Disney has also set May 31, 2013 a the release date for Jerry Bruckheimer produced new Gore Verbinski directed movie version of The Lone Ranger, which stars Johnny Depp.


The Jim Henson Company appoints TOMY International (f/k/a RC2/Learning Curve Brands) as the master toy licensee in the US for its Pajanimals property.  The multi-year deal will see TOMY International develop a range of toys and juvenile products for the US market, which will include Pajanimals products and merchandise such as plush toys, nighttime projectors, monitors, nightlights, nap mats, and playmats, which will begin rolling out in spring 2013.  The full length Pajanimals series premiered on Sprout, the 24-hour preschool TV channel, earlier this week. The Pajanimals puppet characters were designed and built at Jim Henson’s Creature Shop from original concepts by toy/clothing designer/artist Jeff Muncy.  Produced in Northern Ireland as a co-production between The Jim Henson Company, Sprout, and Sixteen South Television, production on Pajanimals was made possible with funding assistance from Northern Ireland Screen.

Nickelodeon Consumer Products International (NCPI) and Minnesota-based Starkey Labs enter into a partnership for kid-targeted hearing solutions products.   Under the multi-territory license deal, SpongeBob SquarePants, Dora the Explorer, Go Diego Go, and iCarly will be featured on a range of products and materials.  The agreement, which runs through December 2013, will see earmolds used with hearing aids and other components essential for pediatric hearing solutions released in key markets including the UK, Germany, France, Colombia and Brazil.  The Nickelodeon characters will also be featured in an educational campaign for kids with hearing loss and auditory care specialists, which will be distributed via medical channels, such as hospitals, pediatric audiologists, hearing aid specialists and specialist retailers.  NCPI, a unit of Viacom International Media Networks, will attend Brand Licensing Europe next week where it will offer licensing opportunities for its Nickelodeon, Nick Jr, Comedy Central and MTV brands.

AT New Media, the licensing agent signs another new licensing deal for the video game franchise Worms on behalf of Team17 Software.  AT New Media has completed a deal with First 4 Figures (aka Together Plus) for a series of collectible figurines based on Worms characters.  Other recent license partners include Gaya for plush based on the Super Sheep from Worms, which will launch at retail from October 25, 2011, and a series of collectible products from IGS that are currently in development.  There continues to be a range of other Worms products including new content from Team17.  Worms Ultimate Mayhem, a souped-up, re-vamped, HD re-imagining of the classic 3D Worms games has just be released for PC and Xbox 360 via Steam and Xbox Live Arcade, with PlayStation Network to follow later this year.  Additionally, Worms Crazy Golf for iPhone and iPad will also debut later this year.


Todobebe, a mom and family aimed media company, is launching local community fairs targeted to Hispanic moms/families with infants to five-year-olds at Walmart stores.  Called, Feria Todobebe en Walmart, the fairs will be held at Walmart stores in Miami, Houston, Dallas, Garland, San Antonio, LA, and Orange County this Saturday, October 15 through November 13, 2011.  The fairs are designed to provide Hispanic consumers with Spanish-language information on topics including pregnancy planning, prenatal and maternal health, nursing, newborn health, car seat safety, exercise, obesity in children, oral health, access to healthcare, childhood development, food safety, prevention of birth defects and nutritional advice. The weekend events will feature experts, offer samples of products, and an appearance by Todobebe TV co-hosts, among other things, and will be held in tents located in the front of the store of participating Walmart locations.


NeuLion enters into a new partnership with The Whistle, across-platform content provider, to create a new kid-targeted online video experience featuring sports content.  The Whistle will develop original programming for its website, ( ), with the option of making it available to TV audiences.  The website will also feature a variety of instructional and entertaining sports content, including live and VOD video, games, quizzes and blogs.  NeuLion is working with The Whistle to integrate its technology into, which will feature embedded video players seamlessly integrated into a ‘locker room-themed’ design on each of the site’s five main pages.  Production has begun on a variety of programming, including sports news and highlights, health and fitness series, dramas and more.  NeuLion’s portfolio of clients also includes the NHL, the NBA, and the NFL and a number of NCAA colleges and universities.

Gormiti heads to Russia.  Plus Licens and Giochi Preziosi announce that the first two seasons of Zodiak Kids/Marathon Media‘s kid-targeted series, Gormiti, will launch in Russia on TV3 this October 27, where it will broadcast mornings Tuesday-Friday, and on 2X2 beginning November 8, in a lunchtime slot.  Based on the successful toy franchise from Giochi Preziosi, Zodiak Kids’ Gormiti features a mix of magic, legend and comedy.  The first Gormiti toy lines were launched in Russia in March 2009.  The licensing program in Russia/CIS includes AST for Magazine, Publishing, paper based stationery, trading cards, story, activity and coloring books; Trefl for puzzles, games and cards; World Sweets for candy with premiums and Gulliver with BTS bags and textiles.  Gulliver to distribute the new toy line in Russia in 2012.  Zodiak Kids owns worldwide TV distribution rights to Gormiti. Licensing and Merchandising are handled by Zodiak Kids in France, and by Giochi Preziosi, in conjunction with Zodiak Kids, for the rest of the world.

Mindshapes, developer/publisher of interactive and educational content, under a partnership with Classic Media, releases the new Halloween-themed Casper iOS app, Casper’s Scare School: Costume Closet.  The new app is designed to help preschoolers further develop their short-term memory skills.  Players can select from 15 different costumes to create Halloween outfits for Casper and his friends, and then memorize the outfit so that they can match the costume pieces and collect them in their closet over the course of the game.  As the player solves more puzzles in Casper’s Scare School: Costume Closet, the memory tasks become increasingly more challenging, encouraging object recognition and grouping skills.


Scholastic‘s Trade Publishing division promotes several:

  • David Levithan is upped to VP, Publisher and Editorial Director.  Levithan had been VP, Editorial Director.
  • Charisse Meloto moves up to Executive Director/Publicity, Print and Digital Publishing.  Most recently, Meloto served as Director/Publicity.
  • Bess Braswell is promoted to Director/Marketing from her prior role as Associate Director.
  • Victoria Tisch is promoted to Director/Marketing Operations.  She had been Associate Director.
  • Maria Dominguez is upped to Executive Editor and Manager/Scholastic en espanol.  Dominguez had been Editor/Scholastic en espanol.
  • Paul Banks is promoted to Executive Art Director/Licensed Publishing and School Market Originals.  He was most recently Art Director/Licensed Publishing & Cartwheel.

Mind Candy, the folks behind Moshi Monsters, heads to Brand Licensing Europe next week with 40+ UK licensees already on board, and another 60 signed internationally and has also grown its global licensing group in the UK and US.

Joining Mind Candy’s UK Team:
  • Clare Wiggins is named Head of Moshi Live.  Wiggins, who joins from Chapman Entertainment, will develop live experiences across all formats (e.g. live music tour, branded theme park attractions) for Moshi users.
  • Sarah Hodges joins the company as Retail Partnership Manager, and will work with licensees and retailers.  Hodges was formerly with Disney.
  • Jack McCall, a longtime Mind Candy Producer, shifts internally to become Head of Product Development.
  • Matt Shone is named Contracts & Royalty Manager.  Shone joins from Firebox.
  • Dave Tovey, Mind Candy’s UK licensing Manager continues as a key team of the team.
Joining Mind Candy’s US Team:
  • Caitlin Gutekunst is named Licensing Manager, Americas. She will report to Eric Karp, Head of Licensing, Americas in the NY office.
  • Brad Schultz was recently appointed Head of Moshi TV and is based in LA working on a new VOD platform that is currently in development.

Maarten Weck returns to CPLG‘s Benelux.  He will take over the reins for CPLG’s Benelux office while Managing Director Monique Beck is on Sabbatical.  Weck, who had previously spent five years at CPLG Benelux as Sales and Retail Director, was most recently with licensed apparel specialist The Cookie Company.  CPLG is the licensing arm of Cookie Jar.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 12, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 800; K6-11 341; TWEENS 9-14 238
DISNEY CHANNEL:     K2-11 960; K6-11 521; TWEENS 9-14 392
CARTOON NETWORK: K2-11 394; K6-11 245; TWEENS 9-14 177
DISNEY XD:               K2-11 126; K6-11 111; TWEENS 9-14 109
NICKTOONS:              K2-11   51; K6-11   34; TWEENS 9-14   35
Source: MTVN Research from Nielsen Media Research Data


CableFAX Program Awards & Top Ops
Luncheon: October 18 – Hollywood, CA
View the Hall of Fame, Finalists & Top Ops. Register Today

CableFAX will unveil the top cable shows across a wide range of categories, when the cable entertainment industry gathers for the fourth annual Program Awards on Oct. 18 in Hollywood. The much-anticipated luncheon will also include a Programming Hall of Fame & a ceremony to honor the top cable operators. To view the nominees and secure your table or seat, go to

Friday Fun Fact:  The word “queue” is the only word in the English language that is still pronounced the same way when the last four letters are removed

Answer to Yesterday’s Trivia Question:  According to Matt Groening, what iconic TV character was the inspiration for Bart Simpson?  A lot of guesses for Dennis the Menace but  Matt Groening has repeatedly stated that he was very disappointed that Dennis wasn’t more of a “menace,” so he based Bart on a true menace, Eddie Haskell from Leave it to Beaver.  Kudos to: Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question:  Who voiced the two leads in The Pebbles and Bamm-Bamm Show? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR, PROGRAM SCHEDULING/NYC: Resp for creating, populating & distrib program schedules for USA & Emerging Ntwrks. Min 3 yrs exp in prog/scheduling, 3 yrs in TV. 1 direct report. (2811BR) (10/21)

JOB OPENING: DIRECTOR APPAREL/HOME/ MTVNetworks/Toronto: 7 yrs licesng, sales, mktg, retail, categ mgmnt. Authority in Softlines/home categ/industry. BA Business/Mktg/Brand Mgmnt. EOE/M/F/D/AAP. Apply (10/21)

JOB OPENING:  MGR, PRICING/PLANN’G/Fox Cable Networks/NY: Resp for daily components of the Sales Plann’g function. BA plus 3+ yrs pricing & plann’g or sales plann’g exp a media co.Supervisory exp strongly pref. (10/20)

JOB OPENING:  DIR MARKETING/RLTV/NYC: Min 10 yrs exp in ad sales/cons/aff marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations/on-air promotions necessary. Apply: [email protected] (10/20)

JOB OPENING:    VP, ACQ & STRATEGY/EPIX/NY: Res for acqs (linear, VOD, & brdbnd). Ovrsee prgrmng mdl, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs stud/ntwrk exp, MBA pref. EOE (10/20)

JOB OPENING: CHILDREN’S INTERACTIVE MEDIA PRODUCER/NY: Major children’s publisher seeks digital producer to dvlp & implement interactive content for web, apps, and VOD; 5+yrs production exp Res: [email protected] (10/20)

JOB OPENING:  SR COORD INTERACTIVE PROD/CABLEVISION/WOODBURY NY:  Min 2 yrs interactive TV/emedia exp.  Assist in daily tasks of  prod. workflow .  MS Office/Adobe Suite CS. apply to job # 15538BR (10/19)

JOB OPENING: TELEVISION AD SALES REP/NYC: 7yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (10/19)

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JOB OPENING: RESEARCH ANALYST/WE tv/NYC: 1 yr ad sales research exp w/Cble/Brdcast industry. Strong analytical skills, help enhance sales program effort. MS Office exp, Nielsen/MRI/Simmons/AdViews/Arianna. [email protected] (10/18)

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JOB OPENING: VP SCHEDULING/SUNDANCE/NY: Respnsble for visonary stratgic planng of schedlng SUN/VOD Servces to strengthn brand & promte growng viewership using innovatve methds. 7+yr exp schedulng major netwrks [email protected] (10/15)

JOB OPENING: DIR RSCH/TURNER/NYC: BA deg req’d bus or comm. 8+yrs rsrch exp. Prior in a media co. 5+yrs mng/sprvsry exp. Liaison w/ Strategic Plan’g & Finance on Ratecard issues & Liability Ratecard. Res to: [email protected] (10/15)

JOB OPENING: PROJ MGR, RSRCH/TURNER/NY: Support Nat’l ad sales team. 3-5+yrs exp nat’l cable or brdcst ntwk. Expert in adult demos and the 18+ mktplace. Expertise w/ Nielsen sys. Strong MS skills. Resume: [email protected] (10/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Seeking summer 2012 internship. Will have BS in Business in Music Industry Mgmt. w/ Film Studies minor in May 2012. Looking for music supervision or music publishing, pref. in NY. Contact [email protected] (10/21)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/21)

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SITUATION WANTED: Laila Berzins, VO Artist/Singer:  [email protected] Specialty in dynamic Character & Commercial VO. Also great with Corporate and E-learning projects! (10/21)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/21)

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SITUATION WANTED:  Hollywood Feature/Television CAMERA MAN looking for work as a news or sports camera operator. 4 + years exp in both New York and LA. Resume and references upon request. Email: [email protected], Cell: 310.625.6635 (10/19)

SITUATION WANTED:  LA- Seeking PUBLICIST ASSISTANT position. I have exp in: Cision, ACT! and more! Bubbly, no stranger to long hours & hard work! 4+yrs media exp contact: [email protected] (10/19)

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SITUATION WANTED: PHOTOGRAPHER: Pro Studio LA Mir Mile  Specialize in people cell: 323-899-9963  [email protected] (10/18)

SITUATION WANTED: BRAZIL JOB OPPORTUNITY: Brazilian entrepreneur is looking for investors that would like to open companies in Sao Paulo, Brazil. Strong knowledge of Brazilian Market and rolodex of clients. [email protected] (10/18)

SITUATION WANTED: WRITER/PRODUCER team w/several solid, saleable unscripted treatments seeks production co. partner in pursuing development deal. NYC based. Email: [email protected] (10/15)

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