Cynopsis: DIGITAL
10.11.13

Good morning. It’s Friday, October 11, 2013, and this is your first early morning digital briefing.

Google rolled out a new TV episode and movie search feature this week, which displays titles, airdates, and sneak peaks. The tool also provides ratings from IMDB and TV.com, as well as the option to schedule a reminder for an upcoming airdate. However, the function does not include live show schedules.

Frederator Studios is bringing a second season of Bravest Warriors to its YouTube channel Cartoon Hangover. The season will include 12 five-minute episodes, debuting every other Thursday. CH plans to roll out more originals within the next year, starting with a slew of digital shorts to be released on Oct. 24.

AOL On launched on Oct. 8 the first Tribeca Digital Studios original series, Acting Disruptive, in which host and co-creator Max Lugavere talks to Hollywood’s top media innovators. The series will include 12 episodes, and six have already been released at activingdisruptive.com.

YouTube celeb Philip Defranco‘s newest channel premieres on October 14. Called ForHumanPeoples, it will feature creative minds and their ideas for new videos. Defranco will use his friends and fellow YouTube notable’s concepts, but is also asking the audience for contributions, too. The channel is based on Defranco’s retail site of the same name. His channels and shows, which have generated more than 1 billion views since 2006, were acquired by Discovery’s Revision3 last May.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

Even in the midst of court battles across the country, online TV streaming service Aereo announced its platform will be available for Android mobile devices this month. The new app can be downloaded from GooglePlay on Oct. 22, and will work in the seven Aereo markets. TV broadcasters are fighting to ban Aereo, as the service uses antennas to receive TV signals and allows subscribers to record the content for $8/month.

Warner Bros. Interactive Entertainment released a new mobile game for Apple devices yesterday called AdvenChewers. The original game takes players on a journey to conquer robot armies, with a social component so they can see friends’ progress and share their own. The game is available for download from the app store.

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The New York Times released its latest research on online video user habits, and found one third of millennials watch mostly online video and no broadcast TV. Other key findings from the 4,000 online video users surveyed were that news sites are more popular than sports videos, but still less popular than sites like YouTube. In addition, six out of ten users will watch an ad if the countdown timer conveys a short length.

Yahoo is once again ever so slightly ranking above Google, but this time in searches on a mobile device. Rimm-Kaufman Group Q3 Digital Marketing Report conducted the analysis, and found that 31 percent of mobile searches happened via Yahoo, compared to Google’s 30 percent.
In other words: This will probably be the exact news Yahoo’s Marissa Meyer wants to hear, because her biggest push since taking over the site was for its mobile platform.

Coca-Cola and FedEx topped The Search Agency’s report on Fortune 100 companies with the best mobile site. The research analyzed the companies on a 1-5 scale based on mobile factors like load speed, site format, calculated download speed, social media presence and application presence. The two companies scored 4.49, followed by Teachers Insurance and Annuity Association and Walgreens, tied at 4.24. The study found that only 47 percent of the Fortune 100 list used a separate mobile site at all.

Smirnoff vodka is launching a new app called Mixhibit, which allows users to collect tweets, Facebook posts and Instagram photos into a video collection that includes a music soundtrack. The collage videos can then be shared to Facebook.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us on October 17th as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!

John Lansing will be the next Cable & Telecommunications Association for Marketing CEO and president. Lansing was previously the president of Scripps Networks Interactive‘s operating division.

TV advertising company Simulmedia announced that Philip Guarascio has joined the company’s Board of Directors. Previously, Guarascio was VP of Corporate Advertising and Marketing at GM and Lead, Executive and Sales with the NFL.

Sonic Branding Agency of Record for AT&T and Univision, Man Made Music, has promoted Lauren McGuire as its new Senior Vice President of Client Services and Brand Development. McGuire joined the company in 2011 as an Account Director, and in her new role she will work to further market the brand.

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Animal Planet is relying on viewers to help search for Bigfoot as a way to promote the fourth season of its top series… Finding Bigfoot. The network launched an online 24/7 Bigfoot Cam hidden in an undisclosed part of North America supposedly known for Sasquatch sightings. Finding Bigfoot continues the hunt again on Nov. 10 with 16 new episodes. The cam is available on Animal Planet L!VE on desktop and mobile devices, Samsung Smart TVs at apl.tv/bigfoot or at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
10.11.13

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JOB OPENING: MGR, SOCIAL MEDIA/TWC/NYC: Looking for a passionate Social Media Mktg Project Team Lead. Ideal candidate will help execute strategies that will shape public opinion through online strategy, partnerships & promotions. Apply HERE (10/18)

JOB OPENING: DIR PRGRMNG OPS & ASSET MGMT/EPIXHD/NY: Track Inv vol, Conduct fin’l analysis & forecasting, Anlyz acquisition data/viewership, ensure compliance w/ affil agreements. 5+yrs inv mngmnt exp & strong finance skills/analytics. Apply HERE (10/18)

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JOB OPENING: DIGITAL & ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Dig’l & addressable proposals & orders, billing. 2-3 yrs dig’l media exp. 4-yr degree. Knowledge of TVE or digital platforms. Resume to: http://bit.ly/17nfoGS (10/17) 

JOB OPENING: DIGITAL MEDIA SALES CONSULTANT/Comcast Spotlight/DC: 2+ yrs digital exp, agency or media. Devlp digital revenue independently & in conjunction with regional/nat’l sales team. IAB certified pref. Apply HERE (10/17)  

JOB OPENING: CREATIVE DIRECTOR/AMC/NYC: Seeking proven creative and managerial leadership in on-air promotions. Experience at a broadcast or cable network required. Submit CV and link to online reel. Apply HERE (10/17) 

JOB OPENING: TEMP PROGRAM RESEARCH MANAGER/WEtv/NYC: Provide comprehensive data w/actionable insight & assessment to programming dept. 5+ yrs. exp. Excellent research systems knowledge. Apply HERE (10/16) 

JOB OPENING: BRAND MKTG ASSOC/NYC: Execute marketing of books & ancillary product for Wimpy Kid brand. 1-3 yrs marketing exp pref with book series or licensed properties. Resume to [email protected] Visit website at www.abramsbooks.com (10/16)

JOB OPENING: COMMUNITY MNGR-DIGI STRATEGY/NYC: Exp in digital, ntwrk, brand strategy. Kwldg of ad, film, tv, music a must. 3 yrs exp pref’d. Must be systematic in seeding ideas for stories & ways to expand brands online. Resumes HERE (10/16)

JOB OPENING: PRGMG OPS COORD & MEDIA MGR/MIA, FL: Asst w/traffic & brdcst func for prog ops, Media mgmt & del of assets. Kwldg of file del methods req. 2+ yrs exp w/traffic or media mgmt. Must spk Engl & Sp. CV: [email protected] (10/15)

JOB OPENING: RSCH ANLYST ENTERTAINMENT/NBCU/NYC: Research Analyst in Entertainment Research of NBCU. Please directly apply on our career page for more information. URL or Email: HERE (10/15) 

JOB OPENING: DIGITAL AD SALES MGR/Food Network/Cooking Channel/NYC: 5yrs dig ad sales mktg, drive custom/off-the-shelf sponsorships, career focused pro w passion to develop career in Digital Ad Sales. www.scrippsnetworks.com #3855 (10/15)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV and link to online reel to http://tinyurl.com/pmpzfjs (10/12)

JOB OPENING: PROMO EDITOR/AMC/NYC: Seeking self-motivated Avid editor with extensive experience creating on-air promos or trailers. Send CV and link to online reel to http://tinyurl.com/nc8pc8x (10/12)

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JOB OPENING: JR PROD/LA: Mng all aspects of Prod for current titles (dvlpmnt/sched,budgeting) liaising w/ partners & SM teams 3+ yrs exp in animation/ent process, good knwldg of scheduling & budgeting, strong comm, flex team player. Resume to: [email protected] (10/12)

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SITUATION WANTED: Non-union reality TV Production Coordinator. 4+ yrs working in LA now relocated to Boston. Specializes in travel, vendors, scheduling, office management, accounting. Contact [email protected]. (10/16)

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY/PRODUCER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (10/15)

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