Friday, October 10th, 2008


Debra Messing is THE STARTER WIFE
The #1 Limited Series Event of 2007
Returns as a New Original Series

Series Premieres Tonight 9/8c
Only on USA Network

Source: Nielsen Media Research, 1/1/07-12/30/07, Live + 7 AA (000), HH, P2+, A18-49, A25-54, M-Su 8p-11p, Galaxy Explorer.  Trackage average for all new limited ad-supported cable series in 2007.  Subject to qualifications available on request.



Good morning. It’s Friday, October 10, 2008, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here .
Tonight’s Premiere:
USA Network: The Starter Wife at 9p

Saturday’s Premieres:
BBC America: The Graham Norton Show at 10p
TV One: Bill Bellamy’s Who’s Got Jokes? at 10p

Sunday’s Premieres:
VH1: Rock of Love Girls at 9p; The Pick-Up Artist at 10p
BBC America: Skins at 10p
Food Network: The Chef Jeff Project at 10p


USA Network confirmed it has renewed the series Burn Notice for a third season and Psych for season #4. Each series got a 16-episode order. Burn Notice is produced by Fox TV Studios and Fuse Entertainment while Psych is from Universal Cable Productions and Tagline Pictures.

Sen. Barack Obama’s presidential campaign bought a commercial-free half-hour on CBS in primetime for a special on October 29 at 8p. On this night, CBS will move The New Adventures of Old Christine back to 830p and pre-empt Gary Unmarried. Washington-based advertising agency, GMMB placed the buy and Sen. Obama’s campaign also bought a half-hour on NBC and is in talks with FOX to make a like purchase but there could be a scheduling problem due to a potential World Series game that night. Other presidential candidates have bought longform buys in primetime before as Ross Perot made a similar purchase in 1992.

Discovery Channel introduces its new series Time Warp on Wednesday, October 15 at 8p with back to back 30m episodes.  Time Warp slows everything down to extreme slow motion, showing viewers how a juggler can toss around chain saws and not get hurt, a martial artist braking a stone slab, and other slowed down moments in time.  Hosting duties go to Jeff Lieberman, and the series is produced by Creative Differences.

VH1 has picked up a second season of Celebrity Rehab with Dr. Drew from Irwin Entertainment, with the first of 8 episodes set to premiere on October 23rd at 10p. A sneak peak of the first episodes will be available on starting on October 17.


MTV tapped Whitney Port (The Hills) to star in a new series, The City which will follow her professional and personal life after she moves to New York City, per Multichannel News. The City is from Adam DiVello of Done and Done Productions, creator and executive producer of The Hills. The City will open in first quarter 2009 with Liz Gateley, Sean Travis and DiVello as executive producers; Colin Nash as co-executive producer; and Spike Van Briesen and Sophia Rossi as supervising producers.

This Is Your Life, which began as a radio show in 1948 then later was one of early TV’s biggest hits on NBC, will be making a comeback. Mark Burnett and Ralph Edwards Productions are teaming to produce a new version in a deal brokered by William Morris. This Is Your Life focuses on a participant who is surprised by stories and guests relating their past history.

Production started in North Carolina on the new HBO sitcom Eastbound and Down executive produced by Will Ferrell, Adam McKay, Chris Henchy, Jody Hill, Danny McBride and Best Best. The six-episode comedy stars Danny McBride as Kenny Powers, a major league baseball pitcher who gets kicked out because of bad behavior and becomes a gym teacher at the middle school in the North Carolina town where he grew up. The series is slated to debut next year.


See go head-to-head with the competition at .

It was another bloodbath on Wall Street yesterday as the Dow dropped 675 points to finish below 9,000 and Yahoo fell below $13 – its lowest level in 5 years. Speculation is swirling around the tech space regarding how the financial crisis will affect strategies, revenues and ultimately the fate of many companies. Prominent venture capital firm Sequoia Capital called a meeting in Silicon Valley to warn entrepreneurs to expect the worst, reports Gigaom. Prominent angel investor Ron Conway sent an email out this week warning start-ups to lower their “burn rate,” noting that “unfortunately history DOES repeat itself.” Analysts from Wachovia and Deutsche Bank dialed back forecasts for online advertising and entertainment revenues, respectively.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORYCartoon Network unveils plans for a new original live-action/CGI movie based on Tiger’s Apprentice, the young-adult novel by Lawrence Yep and published by Harper Collins.  The movie features a screenplay by David Magee (Finding Neverland).  Jane Startz (Tuck Everlasting, Indian in the Cupboard) serves as executive producer on the movie.  Currently in pre-production at Cartoon Network Studios in Burbank, Tiger’s Apprentice is set for release in 2010.  This movie project joins the network’s expanding development slate, which already includes the adaptations of comic books Firebreather, The Vanishers, Mice Templar and the sequel to the live-action Ben 10 movie.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Metro-Goldwyn-Mayer Worldwide Television Distribution‘s content will have a new orange-tinted view in France following a long-term output agreement with France Telecom‘s Orange for its new Orange cinema series multi-platform pay TV service.  Full edition: CYN INTERNATIONAL.


Wednesday – A18-49 Analysis:  CBS had the winning lineup Wednesday night at 3.6/10 A18-49, according to final national ratings from Nielsen Media Research. FOX did best at 8p with Bones at 3.4/10 with the next nearest competitor NBC’s Knight Rider at 2.3/7. CBS took over at 9p as Criminal Minds delivered a 4.3/11 well ahead of NBC’s Biggest Loser coming next with 2.7/7 and ABC’s Private Practice in third at 2.6/7. CBS maintained nearly the same top rating during 10p with CSI: NY at 4.3/12 while ABC was second this hour with Dirty Sexy Money at 2.0/5 just a smidge in front of NBC’s Lipstick Jungle at 1.9/5. Elsewhere MNT premiered two programs this night: at 8p Tony Rock Project posted a 0.4/1 and World’s Funniest Moments at 9p finished with a 0.5/1.

Live + Same Day Household Ratings: Wednesday, October 8, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS: 8.4/14        The New Adventures of Old Christine 5.0/8, Gary Unmarried 4.9/8, Criminal Minds 10.2/16, CSI: NY 10.1/17

FOX: 4.6/7           Bones 6.5/11, ‘Til Death 2.9/5, ‘Til Death 2.5/4

ABC: 4.2/7          Pushing Daisies 3.6/6, Private Practice 5.1/8, Dirty Sexy Money 4.0/7

NBC: 3.9/6             Knight Rider 4.2/7, The Biggest Loser 4.2/7, Lipstick Jungle 3.4/6     

UNIV: 2.3/4         Cuidado con El Angel 2.4/4, Fuego en la Sangre 2.7/4, Don Francisco Presenta 1.9/3

CW: 2.1/3           America’s Next Top Model 2.9/5, 90210 [r] 1.3/2

MNT: 0.8/1          Tony Rock Project [p] 0.7/1, Under One Roof [r] 0.6/1, World’s Funniest Moments [p] 0.8/1

TELE: 0.7/1         El Juramento 0.4/1, Dona Barbara 0.8/1, Sin Senos No Hay Paraiso 1.1/2

A18-49: CBS 3.6/10, FOX 2.5/7, NBC 2.3/6, ABC 2.2/6, UNIV 1.7/5, CW 1.3/4, TELE 0.6/2, MNT 0.4/1


Our own Jennifer Franko, account executive for Cynopsis Kids, brought a new Franko into the world yesterday morning – Brett Joseph Franko.  Mother and child are doing just great, as are Ray and Troy, proud dad and big brother, respectively.  You Frankos do nice work!

Sean Cocchia advanced to SVP/Business Planning and Development with Disney Channels Worldwide where he reports to Rich Ross, President, Disney Channels Worldwide. Sean will have responsibility over strategy and business planning as well as long-term and growth initiatives. Sean will also be involved with analyzing new business and improvement opportunities, new channels and acquisitions.


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Friday Fun Fact:
Oak trees do not produce acorns until they are at least 20 years old, and sometimes not until 50 years of age or older.

This day in History:  1845 – The United States Naval Academy opened in Annapolis, MD.

Answer to Yesterday’s Trivia Question: On the classic sitcom Green Acres, Mr. Haney had a Bassett Hound who had a crush on Arnold the Pig. What was this dog’s name?  CYNTHIA  (no relation) Kudos to: Sakura Amend-Goodman Media International/NY; Greg Scordato/NY; Bob Brewer-Opus 3 Artists/NY; Steven Barker-Comcast Spotlight/Bingham Farms, MI; Mechael Tudor-Equity Media/Little Rock, AR; Marc Christian-KMID/Midland/Odessa, TX; Dan Birman-Daniel H. Birman Productions, Inc./Glendale, CA; Paul Blutter-General American Group, Inc./Northridge, CA; Terah Bingham- KJCT News 8/Grand Junction, CO; Robin Schmelling-BCMI/Palm Desert, CA

Today’s Trivia Question:  On the sitcom Three’s Company, what was Suzanne Somers’ character Chrissy’s actual first name?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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ReelzChannel Launches New Schedule

ReelzChannel®, the only TV network dedicated to “Everything About Movies™,” launched its fall schedule with a lineup that includes “Our Favorite Movies,” a weekly presentation of popular movies selected and hosted by ReelzChannel’s staff, the addition of “ReelzChannel Spotlight” as a weekly series, and the new “Saturday Morning Scramble,” television’s first weekend programming block providing movie fans with news and entertainment about movies available that weekend in theaters, on DVD, PPV and VOD.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP PRODUCTION/Sony Pictures Worldwide Acquisitions Group/CA: Oversee development & production of SPWAG productions. Identify potential DVD Premiere projects. 5+ yrs exp required. Req # 700816 (10/18)

JOB OPENING: DIGITAL ACCT EXEC/Discovery/NY: Sell national interactive advertising across Discovery’s assets – online/broadband, vod, mobile. 2+ yrs digital sales exp required. Apply: , Req # 8089 (10/18)

JOB OPENING: CREATIVE DIRECTOR/LA: Lead creative for on/off air promos, dev thru execution for ent adv firm. Strong writing, concept & comm. skills. Generate new biz. 8+yrs exp. Incl salary req. Email

JOB OPENING: SR WRITER/PRODUCER/LA: Conceive/write/produce compelling on/off air promos for top ent mktg agency. 7 yrs exp in ntwrk/agency req’d. Self-starter w/knowl of prod proc. Incl salry req. Email

JOB OPENING: SR. SCHEDULER/Discovery/MD: Responsible for sched. daytime/manage acquisitions process. Min 3yrs exp in scheduling, programming, research. Apply: #8386 (10/18)

JOB OPENING: AE-AS/ NYC PR agency: 3-8 yrs bkgrd kids’ entertainment/products, team mgmt exp, excellent writing, ntl print/TV clips, top organizational skills. Online mktg exp a plus. Resume/cover/salary to

JOB OPENING: CNBC/ FREELANCE RESEARCH ANALYST: Report & strategic insights for digital media & TV properties. Report & analyze Nielsen ratings.BS.1-2 yrs media rsrch, web analytics, mgmt consulting. Nielsen exp req’d.

JOB OPENING: ACCOUNT EXECUTIVE/WTIC/WTXX/Hartford: Seeking AE 3+ years sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resume:

JOB OPENING: FREELANCE, SR MGR, INT’L DIGITAL MEDIA/AETN/NY: Manage intl digital distribution deals for broadband, VOD & mobile. Estab program strategies. Mrktg & digital biz dev req’d. Apply:

JOB OPENING: DIGITAL LIFE EDITOR/Common Sense Media/SF: Assign/edit reviews, expert Internet, mobile & videogames. Strong knwldg of dig. mkt trends, exp/tech background. Interest kids/media issues. Apply:

 JOB OPENING: SVP MEDIA BUYING/Starcom MediaVest Group/ NY: Mng negotiations for GM’s nat. BC & cable sports media investments. 15 yrs ind. exp. incl. at least 5 yrs in mgmt. role at media agency or sales org. (10/17)

JOB OPENING: BUSINESS DEVELOPMENT SPECIALIST/NY-Based Entertainment Ad Agency: Seasoned biz dev person, experience in film and TV advertising a must. Emphasis on print. Send resume and salary requirements to

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng workflow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume:

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston: Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez:
. “DMPB” in sub (10/16)

JOB OPENING: MGR,DIGITAL PRICING & INVENTORY/AETN, NY: Maximize digital ad sls revenue thru inv mgmt, pricing & optimization.Min 2 yrs exp in digital ad sls. Strong analytical skills..Apply: (10/16)

JOB OPENING: SALES DIRECTOR/PITCHFORK MEDIA(Chicago, IL):4-7 yrs exp in online sales. Mgmt exp also req’d. Responsible for mngng & developing sales dept. of growing internet publication Res/Cov to:

JOB OPENING: VP/NON-FICTION DEVELOPMENT/NYC: Seasoned non-fiction development exec w/7+ yrs exp on both network and production company sides. Writing, creating, pitching, managing: soup to nuts. NY-based prod co.

JOB OPENING: SR DIGITAL RESCH ANALYST/MTV NETWORKS/NY:BS 3-5 yrs online web analytics. Web tracking (Omniture, Webtrends, HBX, DbleClick); Exp w/synd sources: comScore Media Metrix, NetRatings. EOE/M/F/D/AAP. (10/16)

JOB OPENING: DIRECTOR, ACCOUNTING/Harmonix/NY: Resp. for monthly accting close, including sales reporting, deferred revenue. CPA a plus w/ prior public accting experience. Apply: EOE (10/15)

JOB OPENING: BBC/NYC/ DIR AUDIENCE DEV: Drive exposure of; mng synd relationships; dev bbc news communities; & rel w/ soc ntwrks. Increase traffic to website & audience base & 3rd party linking to (10/15)

JOB OPENING: BBC/NYC/ DIR PRODUCT DEV: Drive product strategy for conduct mkt analysis, watch consumer trends, do comp analysis & benchmarking, est strategic partner & supplier relationships. (10/15)

JOB OPENING: BBC/NYC/ SR MGR, DIGITAL SYNDICATION: Mng client relationships & ongoing prgrm supply to digital media syndication partners Work w/ partners to max exposure of BBC prgrmng & brands. (10/15)

JOB OPENING: BBC/NYC/ SR WRITER/PRODUCER: Conceive/write/produce/edit creative solutions for promo material for BBC America. 5+ yrs exp as network writer/producer. Knowledge of production process. (10/15)

JOB OPENING: INTERACTIVE MARKETING ANALYST/MEDIA PLANNER/LA – Los Angeles Times Interactive: Pull/analyze data ComScore, HitWise, MRI; Develop sales collateral/decks, update media kits; Send resumes to

JOB OPENING: DIRECTOR,TURNER AD SALES RESEARCH/CNN/NY: Resp for research-based strategic direction of CNN. BA. Min5 yrs exp in sales research at ntwrk.Must have primary research experience. Apply: 

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng work flow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume: 

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston:  Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez: 
. “DMPB” in sub   (10/11)

JOB OPENING: MANAGER, DEVELOPMENT & PRODUCTION/NATIONAL GEOGRAPHIC ENTERTAINMENT/Washington, DC: 5 yrs exp in film dvlpmnt/prod; giant screen film industry a +. EOE. Apply to JOB ID 3651 at (10/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING & DESIGN INTERN: Collaborative Public Opinion. Assist in design, programming, & development of internet start-up. Ruby on rails experience required. Flexible hours. Contact

FALL INTERNSHIP CREDITS ONLY: produces and distributes comedic mobile video on Sprint, iPhones, MSN, etc. Need interns with video producing, editing or business skills.
Stipend offered. (10/16)

FALL INTERNSHIP CREDITS ONLY: NYC production company seeking a POST PRODUCTION INTERN to start ASAP. We need someone for cloning tapes, digitizing footage, transcribing and working closely with the producers. Email resume to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: PRODUCER, LINE PROD, PROD MGR: Extensive experience in animation/VFX. Most recently produced live-action comedy series for Cartoon Netwrk. Looking for staff job with established company in NYC area.

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Friday, October 10, 2008

ABC: Wife Swap, Supernanny, 20/20
AZTECA: Camino a La Fama, Viernes Espectacular: Made in America
CBS: Ghost Whisperer, The Ex-List, Num3brs
CW: Everybody Hates Chris, The Game, America’s Next Top Model [r]
FOX: Are You Smarter Than a 5th Grader?, Don’t Forget the Lyrics!
ION: Movie: Above the Law [7p], Movie: Tornado
MNT: Friday Night Smackdown!
NBC: America’s Toughest Jobs, Deal or No Deal, Life
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Slavery and the Making of America (Part 2) [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, La Rosa de Guadalupe

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