Friday, November 11th, 2011

Cynopsis: Kids!

Good morning. It’s Friday November 11, 2011, and this your first early morning briefing.

We are now just one week away from Summit Entertainment‘s release of (insert fingers in ears now) The Twilight Saga: Breaking Dawn  Part 1, which opens Friday, November 18, 2011.  Building on the anticipation of the release Yahoo! and Summit Entertainment are partnering for a digital promotional, broadcast and content experience for the movie.  This includes (you can take your fingers out of your ears now) a weeklong promotion on the homepage, which will also feature a countdown clock that will run beginning Monday, November 14, and will be accompanied by exclusive movie content.  Also on November 14, Yahoo! Movies will livestream the red carpet arrivals at the premiere in LA, starting at 8p at, which will include interviews with some of the actors and filmmakers.  Twilight fans will be asked to submit questions for the stars via Facebook.  On site at the red carpet premiere in LA, Yahoo will set up a “Twi-Fi Lounge,” with daily programming and free prizes where fans can meet cast members, mingle, and have a “wedding” photo taken with an Edward Cullen standee, and share their photos via their social networks.  Yahoo! Movies is also hosting a “Say ‘I Do’ Sweepstakes” giveaway now through November 18 on its Facebook page.  Further promotional activities for The Twilight Saga: Breaking Dawn Part 1 will also stretch across Yahoo! Music, omg! From Yahoo!, and Yahoo! Mail.

During Viacom‘s quarterly earnings call with analysts yesterday, CEO Philippe Dauman said the company is working with Nielsen to investigate an “inexplicable” double-digit ratings drop of 15-20% in kid viewership for Nickelodeon during September, per THR.  Dauman explained Nickelodeon ratings are traditionally “very predictable” and that the recent ratings dip is an “anomaly.”  Viacom and Nielsen are also working with the Media Rating Council to investigate the situation. Dauman also said that ratings data from independent set-top-boxes reveals “meaningfully different viewership trends.”  The ratings decline came at an “unfortunate” time, just as toymakers and advertisers are preparing for their holiday plans.


Canada’s TCG (f/k/a The Canadian Group) renews its licensing deal with Zinkia Entertainment to continue manufacturing, distributing and marketing Pocoyo preschool games and puzzles for North America.  TCG’s products include six-in-one and 24-piece puzzles, magnetic creations and memory games.

2K Play and Nickelodeon release several new preschool-targeted interactive video games this week.

  • Nickelodeon Dance for the Wii System and Kinect for Xbox 360 is a new dance game that gets kids up and moving and features characters from the preschool series Dora the Explorer, Go, Diego, Go!, The Backyardigans and The Fresh Beat Band.  Developed by High Voltage Software, the game includes 30 tunes performed by Nickelodeon characters, such as Dancing in the Street, We Got the Beat, We Did It!, Al Rescate, and Here We Go, as well as dance routines.
  • Young kids can work on their math skills with the new Team Umizoomi game for Nintendo DS.  Based on Nickelodeon’s Team Umizoomi series, players team with the mini superheroes from the show and set out on math adventures.  The game was developed by Black Lantern Studios.
  • Also for Nintendo DS is the new video game Dora & Kai-lan’s Pet Shelter. The game is designed to promote pet care and adoption.  The game, also developed by Black Lantern Studios, stars Dora, of Dora the Explorer, and Kai-lan, of Ni Hao Kai-lan, as they team-up to care for young animals, including veterinarian check-ups and basic pet-care skills, and help find them homes.


Radio Disney looks to encourage kids and families to give back over the holidays with the launch of its first annual Festival of Giving.  This December 3 and 4, Radio Disney stations in 30+ markets will bring multiple charities together in their local communities in an effort create a convenient way for kids and families to help others.  Festival of Giving kicks off Radio Disney’s Project Family initiative, designed to inspire families to spend time together to create a long term and positive change at home, in their community and the world.

PBS Kids unveils two new mobile launches, the new Super Why! Alpha Boost app and the availability of the PBS Kids Shop on mobile devices.  The new Super Why Alphas Boost app for the iPhone and iPod touch, allows kids to play as their one of several characters from the Super Why series and “Alpha Boost” to a party above Storybook Village.  Focusing on the reinforcement of letter recognition and letter sounds, the app features 100+ party-themed worlds and five kinds of parties.  The PBS Kids Shop for mobile devices provides let’s those with web enabled mobile devices to browse and purchase products via those devices.  Products based on a range of PBS Kids shows will are available at the shop including Sesame Street, Curious George, Super Why, Dinosaur Train, Sid the Science Kid, Martha Speaks, Cat in the Hat Knows A Lot About That, Arthur, and Word Girl, among others.


The trailer for Lionsgate‘s new feature film The Hunger Games will make its world premiere on ABC’s Good Morning America (GMA) on Monday, November 14 during the 8a hour of the show.  Actor Josh Hutcherson, who plays Peeta Mellark in the movie, will introduce the trailer live on GMA.  In addition to airing nationwide on TV on GMA, the trailer will simultaneously be featured on the show’s jumbotron in NYC’s Times Square.  Directed by Gary Ross, the movie is based on Suzanne Collins’ young adult novel The Hunger Games, the first book in a trilogy published by Scholastic.   Lionsgate will release The Hunger Games on March 23, 2012.

Family Channel (Canada) launches the ninth annual Bullying Awareness Week (November 14-20).  This year the campaign is titled What’s Up, Stand UP! and will launch with a special evening of programming on Monday, November 14 at 4-8p, which will be anchored by the What’s Up, Warthogs! news desk team and will feature episodes of Good Lucky Charlie, Shake It Up and Wingin’ It, as well as a new episode of What’s Up, Warthogs!  The evening will also include special reports focused on the network’s stars and their personal experiences with bullying, as well as segments about where kids can find bullying prevention resources.  Also premiering that night is the music video for the Bullying Awareness Week anthem, performed by Canadian pop star Tyler Medeiros.  What’s Up, Stand UP! week will also feature bullying-themed programming throughout the week.   Additionally, Family Channel will also host two online chats during the week, one on Tuesday, November 15 and the other Thursday, November 17 both 7-8:30p, to provide kids the chance to discuss bullying and related topics with trained professionals and network stars.  Family Channel’s Stand UP! minisite also offers bullying prevention tip sheets, educator guides created by PREVNet, and message boards, as well as streaming new segments and the music video.

The Cynopsis Kids !magination Awards is up and running. So visit and make a plan to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns to support that content in the multiple categories laid out there.  To enter Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and saluting the winners at the June 2012 Awards program in New York City.

The Smurfs are on the move as Imira Entertainment inks Latin American and Iberian TV deals for the animated TV series The Smurfs (256×26) from distributor IMPS for.  New deals include, Cartoon Network in Spain acquires 104 episodes of The Smurfs for Free and Pay TV.  Other newly signed free TV deals include UCV Television (Chile) for 78 episodes, Televisora de Costa Rica for 120 episodes, and RTV (Ecuador) for 163 episodes.  Pay TV channel SIC (Portugal) picks up 26 episodes.  Imira represents rights for the classic TV series staring the little blue characters in Iberia and Latin America (with the exception of Mexico and Brazil).


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/31-11/6/11 , 6a-6a:
K2-11                                       Total Delivery (000)
DSNY*:  Jessie (11/4; 9p)                                  2865
DSNY*:  Good Luck Charlie (11/6; 8p)                 2478
DSNY*:  Shake It Up (11/6; 8:30p)                     2355
NICK:    SpongeBob SquarePants (11/6; 9:30a)    2256
NICK:    SpongeBob SquarePants (11/5; 10:30a)  2245
NICK:    SpongeBob SquarePants (11/5; 9:30a)    2203
DSNY*:  A.N.T. Farm (11/4; 8:30p)                     2177
NICK:    SpongeBob SquarePants (11/5; 10a)       2174
NICK:    SpongeBob SquarePants (11/6; 9a)         2168
DSNY*:  Fish Hooks (11/4; 9:30p)                       2154
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/31-11/6/11 , 6a-6a:
K6-11                                         Total Delivery (000)
DSNY*:  Jessie (11/4; 9p)                                    2293
DSNY*:  Good Luck Charlie (11/6; 8p)                   2116
DSNY*:  Shake It Up (11/6; 8:30p)                       1943
DSNY*:  A.N.T. Farm (11/4; 8:30p)                       1777
DSNY*:  Fish Hooks (11/4; 9:30p)                         1745
DSNY*:  Wizards of Waverly Place (11/4; 8-8:25p) 1663
DSNY*:  So Random (11/6; 7:30p)                        1626
NICK:    SpongeBob SquarePants (11/6; 9:30a)      1421
NICK:    SpongeBob SquarePants (11/6; 9a)           1399
DSNY*:  A.N.T. Farm (11/5; 11:30a)                      1398
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/31-11/6/11 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Good Luck Charlie (11/6; 8p)                   1942
DSNY*:  Jessie (11/4; 9p)                                     1819
DSNY*:  Shake It Up (11/6; 8:30p)                       1754
DSNY*:  So Random (11/6; 7:30p)                        1495
DSNY*:  A.N.T. Farm (11/4; 8:30p)                       1390
DSNY*:  Wizards of Waverly Place (11/4; 8-8:25p) 1382
DSNY*:  Fish Hooks (11/4; 9:30p)                         1349
NICK:    Big Time Rush (11/5; 8p)                         1277
DSNY*:  A.N.T. Farm (11/6; 9p)                            1175
NICK:    Victorious (11/5; 7p)                                1156
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/31-11/6/11 , 6a-6a:
Teens 12-17                                                Total Delivery (000)
NBC:       Sunday Night Football (11/6; 8:31-11:48p)              1048
FOX:       NFL National (11/6; 4:15p-various)                          1043
DSNY*:   Good Luck Charlie (11/6; 8p)                                   1021
DSNY*:   Shake It Up (11/6; 8:30p)                                         852
CBS:       Home Depot Prime College Football (1/5; 8-11:39p)    838
FOX:       The OT (11/6; 7:38-8p)                                             805
FOX:       Glee (11/1; 8-9:01p)                                                 777
DSNY*:   So Random (11/6; 7:30p)                                          720
CBS:       NFL Single (11/6; 1:03p-various)                                719
ADSM**: Family Guy (11/1; 11:30p)                                         697
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 5, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data

CW (Toonzai) 0.9/4 Avg. (7a-12p)
Magi-Nation 0.3/4; Magi-Nation 0.6/5; Sonic X 0.9/5; Sonic X 1.0/5; Yu-Gi-Oh 0.9/4; Yu-Gi-Oh Zexal 1.1/4; Dragon Ball Z Kai 1.2/5; Dragon Ball Z Kai 1.2/5; Tai Chi Chasers 0.9/4; Yu-Gi-Oh 0.9/4

NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.5/2; Shelldon 0.4/2; Magic School Bus 0.5/2; Babar 0.4/2; Willa’s Wild Life 0.3/1; Pearlie 0.6/3

CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.1/0; Doodlebops Rockin Road Show 0.2/1; Busytown Mysteries 0.2/1; Danger Rangers 0.1/0; Busytown Mysteries 0.2/1; Horseland 0.3/1

Final K6-11 Ratings for Saturday, November 5, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data

NICKELODEON 3.8/19 Avg. (7a-1p)
Fairly OddParents 1.6/21; Fairly OddParents 2.0/18; SpongeBob SquarePants 3.2/21; SpongeBob SquarePants 4.0/20; SpongeBob SquarePants 5.2/24; SpongeBob SquarePants 5.1/22; SpongeBob SquarePants 4.9/20; SpongeBob SquarePants 5.2/21; Kun Fu Panda 4.9/20; Kung Fu Panda 4.2/17; Power Rangers Samurai 2.7/12; T.U.F.F. Puppy 2.7/12

DISNEY CHANNEL 3.6/18 Avg. (7a-1p)
3RD & Bird 1.3/18; Mickey Mouse Clubhouse 1.8/17; Mickey Mouse Clubhouse 2.3/15; Jake and the Never Land Pirates 2.6/13; Phineas and Ferb 3.1/14; Phineas and Ferb 3.6/15; Phineas and Ferb 4.3/17; Fish Hooks 3.6/15; Jessie 4.9/20; A.N.T. Farm 5.7/24; Wizards of Waverly Place 5.2/22; Wizards of Waverly Place 5.2/23

CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.9/12; Generator Rex 1.3/12; Star Wars: Clone Wars 1.6/11; Beyblade: Metal Masters 1.9/10; Pokemon: Black & White 2.0/9; Redakai: Conquer the Kairu 1.1/5; Bakugan: Mechtanium Surge 0.9/4; Johnny Test 1.1/5; Almost Naked Animals 0.9/4; Almost Naked Animals 0.9/4; The Looney Tunes Show 1.7/7; The Looney Tunes Show 2.2/10

DISNEY XD 0.7/3 Avg. (7a-1p)
Kick Buttowski 0.2/2; Phineas and Ferb 0.4/4; Phineas and Ferb 0.7/5; Kick Buttowski 0.8/4; Pair of Kings 0.7/3; Pair of Kings 1.0/4; So Random 0.9/4; Kickin It 1.0/4; Kick Buttowski (1×15) 1.0/4; Rated A For Awesome (1×15) 0.6/3); Phineas and Ferb 0.5/2; Kickin It 0.6/3; Kickin It 0.5/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 8, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 977; K6-11 427; TWEENS 9-14 306
DISNEY CHANNEL:     K2-11 922; K6-11 511; TWEENS 9-14 394
CARTOON NETWORK: K2-11 403; K6-11 267; TWEENS 9-14 249
DISNEY XD:               K2-11 159; K6-11 126; TWEENS 9-14 114
NICKTOONS:              K2-11   82; K6-11   53; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 9, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 977; K6-11 392; TWEENS 9-14 247
DISNEY CHANNEL:     K2-11 898; K6-11 497; TWEENS 9-14 388
CARTOON NETWORK: K2-11 410; K6-11 241; TWEENS 9-14 195
DISNEY XD:               K2-11 177; K6-11 125; TWEENS 9-14   97
NICKTOONS:              K2-11 101; K6-11   62; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data


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Friday’s Kid Fun Fact:
It’s impossible to lick your elbow.

Answer to Yesterday’s Trivia Question: When Bugs Bunny says, “Of course you know, this means war!” what real life person was he imitating? Groucho Marx, who said it in Duck Soup and A Night at the Opera. Kudos to: Buzz Potamkin-Project X/NYC; Paula K. Allen-Nickelodeon Global Publishing/NYC; Jim Salicrup-Papercutz/NYC; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood NJ; William “Chip” Beaman-Soundelux Design Music Group/Hollywood.

Today’s Trivia Question: Tarzan, Lord of the Jungle, shown on CBS from 1976-1981, was considered a very faithful adaptation to the original novel by Edgar Rice Burroughs.  On the series, what was the name of Tarzan’s monkey companion? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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FALL/WINTER INTERNSHIP CREDITS ONLY:  PR/MKTG & GRAPHIC DESIGN/SOCIAL MEDIA/L.A. Painter Tomer Peretz/LA Seeking an undergraduate student studying Graphic Design or Comm and Media.  Resume to: [email protected] (11/16)

FALL/WINTER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERNS/LA: interested/passionate about our bus. focus.. Not paid. P/T with the potential for a F/T position  based on the level of interest and eagerness to join us full-time. Apply: (11/16)

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SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/18)

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SITUATION WANTED:  MISS CREATIVELY Singer, Voice-overs, Actress, w/media production background Seeking to assist on various projects that would require talent & cooperation. Please contact, [email protected] (11/15)

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SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (11/12)

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