Friday, November 11th, 2011

Cynopsis: DIGITAL

Good morning, it’s Thursday November 11 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here .

Facebook is finalizing a settlement with the Federal Trade Commission (FTC) over charges that it has used deceptive measures when making changes to its privacy controls and settings. The social network site has agreed to include an opt-in feature for users when making any changes to its privacy settings in the future, according to a report in The Wall Street Journal. By needing to receive “express affirmative consent” from a user, Facebook’s ability to get its users to adopt new features could go down, says TechCrunch, as users rarely visit their privacy settings. The agreement will also require Facebook to submit to independent privacy auditing for 20 years, which is similar to what Google agreed to this past March when it came under fire from the FTC for “falsely representing how it would use personal information.”


Yahoo and Summit Entertainment are teaming up for a multi-faceted digital promotional campaign for the upcoming release of The Twilight Saga: Breaking Dawn Part 1. Yahoo Movies will broadcast a live feed from the film’s red carpet premiere on November 14, starting at 5 pm PT. During the broadcast, fans will be able to submit questions for the stars via Facebook. Leading up to the film’s release, Yahoo’s homepage will feature a countdown clock and exclusive film content. In addition, Yahoo Movies is also enlisting its Facebook page to run a sweepstakes during the first 18 days of November to give away a variety of prizes including a car that is driven by the main character in the movie and tickets to the premiere.

Adobe has decided to discontinue plans to develop the Flash platform for connected TVs and set-top boxes. In a statement to GigaOm, the company said, “We believe the right approach to deliver content on televisions is through applications, not a web browsing experience, and we will continue to encourage the device and content publishing community down that path.” The software company hopes that it can convince developers to build native apps using its Adobe AIR platform.

Spotify users will soon be able to access their playlists on Roku players, reports GigaOm, who reveals that a channel for the music service is close to being launched. This would mark another notch on Spotify’s expansion onto the TV, as it recently unveiled an app for WD TV and Boxee.

McDonald’s USA has launched a Spanish-language Twitter handle @MeEncanta for its Latino fans as it seeks to keep pace with one of the most active groups on social media. The account will deliver news, updates, promotions, info on relevant company initiatives and other content. The handle will be managed by McDonald’s Hispanic PR team, VPE Public Relations, and will also be overseen by the food giant’s communication and social media departments.


Walmart has opened up two temporary stores inside Southern California malls for the holiday season, reports Reuters. It is another example of concept store experimentation from the giant retailer. It also seems to be a shot directed at Amazon as Roger Smead of Smead Capital Management tells Reuters that both companies are headed towards an eventual face-off. “This is the battle of the titans,” he emphasizes. As of now, the plans are for the two small stores to be open between November 1 and December 31.


Amazon has acquired Yap, a company that has speech recognition technology that could serve as a competitive offering to Apple’s Siri, according to AllThingsD. Yap’s servers have been used by Sprint to convert voicemails to text and the North Carolina-based company also had an iPhone app; however, since October 20, Yap has stopped offering the voicemail service, and now seems to be the exclusive property of Amazon.


The latest SMART report from Millennial Media finds that local market targeting grew 50% quarter-over-quarter, and certain “post-click” options, such as the ability to watch video, grew by 78% in the same timeframe. Other interesting findings from the research include:

  • Local market targeting also represented 66% of all Targeted Audience Campaigns.
  • Campaigns that allowed consumers to view a map grew 27% quarter-over-quarter.
  • Finance was the top U.S. ad vertical on Millennia’s network, up from number 3 in the second quarter and having grown by 356% year-over-year. Meanwhile, Entertainment took the top spot for international ad verticals.
  • Six different ad verticals experienced triple-digit growth, including the aforementioned Finance and B2B-oriented Technology, which grew 687% year-over-year.
  • In Q3, consumers primarily used mobile phones when shopping to search for specific items and to try and find a better price.

A study conducted by mobile ad network Jumptap and comScore took a look at mobile purchases in terms of the percentage of mobile owners who have made a purchase under a certain product category. According to the results as reported on by AdWeek, daily deals and event tickets are tied for the most purchased items on mobile devices as 38% of mobile owners have bought one or the other. Rounding out the top five are apparel/accessories (36% of mobile owners); Travel and physical copies of movies, video games or books (both at 33%); and all consumer electronics except for mobile phones (32%).

A joint study from Yahoo Mobile and Razorfish finds that smartphones are now the most popular home device, and also a growing scapegoat in many social situations. In fact, 52% of respondents indicated that they are likely to use their mobile devices to escape awkward situations, with women more likely to do this than men. Other interesting (and humorous) gender-based findings from the study include:

  • Men are almost twice as likely as women to get in trouble with their significant others for checking sports news on their mobile phones.
  • Young women are the prime demo to browse for info related to what they’re watching, as 65% of female respondents under the age of 35 indicated as such.
  • Men are more likely to use a mobile device as an all-in-one tool, while women are more likely to use it as a social extension to connect with friends.


Twentieth Century Fox Home Entertainment has teamed up with Technicolor to provide a second screen app experience for fans of Sons of Anarchy. Powered by Technicolor’s MediaEcho platform, the iPad app uses either a Blu-ray player with internet connectivity or audio watermarking technology to sync the tablet with the main screen. The content from the app can be used while watching the show or on its own. The app also provides the ability to purchase show merchandise through an e-commerce marketplace built by Delivery Agent.

Social recipe network Foodily has launched a free app for the iOS. Users will now be able to access to recipes their friends have liked, cooked or recommended; and will also be able to share photos of their own dishes on the network. If a user is at a restaurant, they can also take a picture of a dish, type in a few ingredients and find similar recipes on the web. And finally, the app’s “Yummify” feature enhances photos you take to make the food even more appealing.

With demand for its upcoming Kindle Fire still running high, Amazon has ordered another million units, reports AllThingsD. This order is an addition to the four million Amazon has already requested from manufacturers, and will be released before the end of the year.

BANG! , the popular Western-style card-based board game from DVGiochi, will be available for the iOS, Atom Notebook and the PC starting tomorrow. Users can access any of these platforms to play against their opponents as the game supports up to five players at any given time. The physical version of the family game has sold over 600,000 copies worldwide.


Call for Entries
The World’s Oldest, Most Prestigious Award for Electronic Media

Entry forms and detailed information available online at:
Deadline for 2011 entries: January 13, 2012

“Being in the company of the people who have received this award in the past years, it’s quite overwhelming.” —  Martin Scorsese, 2006 winner


You ever hear a quote or quip or catchphrase from an announcer and wish you could introduce it during those perfect opportunities in conversations, but alas, your voice just does not stack up? It might be just me, but there’s something to be said about creatively making your friends laugh (or annoying them, depending on the friend). For this, let me draw your attention to a new app in the Apple App Store called Your Personal Announcer. It’s as simple as you’d think; voiced by a professional announcer, the app has stockpiled numerous quotes and one-liners for you to use at your disposal, or as the app says, when you need “the big announcer voice.” Queue them up, create a list of favorites if you like, and go bother your friends. After all, why else have an iPhone? Ahem, don’t answer that.

Later – Sahil
Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  LEGAL COUNSEL/VIZ Media/SF: 3+ years of legal exp in merchandising, licensing, promotions, trademark, copyright and interactive media, have JD degree & CA Bar license (11/18)

JOB OPENING:  COORD, ON-AIR PROMO/NY: Traffic and schedule on-air promo spots under direction of Dir, On-Air Promo A&E (11/18)

JOB OPENING:  ACCT EXEC/Lifetime/New York: Generate max ad revenue for A+E Networks properties thru sale of ad time to existing/potential clients (11/18)

JOB OPENING:  ACCT EXEC/History/New York: Generate max ad revenue for A+E Networks properties thru sale of ad time to existing/potential clients (11/18)

JOB OPENING:  PR MANAGER/MULTIMEDIA COMPANY/NYC: Seeking rising PR pro with excellent writing skills, experience working with media and managing agencies. 6-10yrs exp. Resume: To apply: [email protected] (11/18)

JOB OPENING:  DIRECTOR, DIGITAL SALES /XOS DIGITAL/Chicago: Sell College Sports digital advertising opportunities within assigned territory to agencies/clients. Min 5 yrs dig media sales exp. Resume/cvr: [email protected] (11/18)

JOB OPENING:  SPRVSR SALES OPERATIONS/NCC/ATL: Mng day to day operational processes of Sales Ops team. 2-3 yrs operations or Sales Coord exp pref’d. Strong kwldg of brdcst &/or cable sales process. Resume: [email protected] (11/18)

JOB OPENING:  PROMO COORD, INT’L/NY: Coordinate promo materials, prep video source materials for Producer/Editors in A+E Networks Int’l Mktg (11/17)

JOB OPENING:  SHOWRUNNER /20 West Productions/CHICAGO:  Seeking a qualified Show Runner w/ prior experience supervising reality, design and lifestyle shows. Must work out of Chicago office. Send resume & credits to [email protected] (11/17)

JOB OPENING:  MANAGING DIR/RETRO REPORT/NYC: Searching for a solidly established leader. Build a staff, & oversee all day-to-day admin & operations. 10yrs exp journalism.Create/mng budget. Resume: To apply: [email protected] (11/17)

JOB OPENING:  SR ASSOC PRODUCER/NYC:  Conflict driven daytime talk show in search of.  Must have exp booking conflict/resolution stories. 3+ yrs exp of booking real people for talk shows . Resume: [email protected] (11/17)

JOB OPENING:  GEN MGR AD SALES/DISH Network/Chicago: Resp. for developing & growing new & existing cable/iTV Ad Sales revenue in Midwest region & managing staff of 2-3.Agency & client relationships req’d. 5+ yrs exp. Apply here.  (11/17)

JOB OPENING:  VP, TEN AD SALES RESEARCH/TURNER BROADCASTING/NY: Lead sales strategist and member of Turner Ent. Networks (TEN) ad sales & marketing leadership team. TBS, TNT & truTV. To apply, visit (11/17)

JOB OPENING:  VP, CNN AD SALES RESEARCH/TURNER BROADCASTING/NY: Essential member of the CNN Ad Sales Mgmt team providing research support of sales strategy for news. To apply, visit (11/17)

JOB OPENING:  ASSOCIATE PRODUCER/New York: Producer needed immediately for syndicated daytime talk show. Experience booking real ppl in conflict a MUST. Resume: [email protected] (11/17)

JOB OPENING:  ACCT EXEC DIG MEDIA/NY Jets/Florham Park NJ: Create /sell integrated dig media advrtsng& promotional prgrms. Dvlp buying relationships w/ agencies & advrtsrs. 3-5 yrs related exp. Apply: (11/17)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Closely monitors Discovery Ntwrks’ rating/demo performance; interact w/all lvls in response to client specific requests; 4+yrs cable media/ad sls rsrch; # 4584  (11/17)

JOB OPENING:  MGR, AD SLS REVENUE/HUB/Discovery NYC: Mng inventory & assist in deal approval process for ntwrk. Compile/analyze various strtgic reports.3+ yrs media pricing & plnng exp. # 4727 (11/17)

JOB OPENING:  BUSINESS FINANCIAL ANALYST/AMC/NYC: Prepare budgets including operating expense, revenue, capital, quarterly forecasts & expense accruals. 2+yr ad sales/agency financial analysis exp. [email protected]  (11/16)

JOB OPENING:  COORD PROD/NYC: For new DT conflict/relationship talk show. Mng sev depts, be a strong writer, able to write show scripts, oversee final edits on shows. Motivate prods by dev show idea. Res: [email protected] (11/16)

JOB OPENING:  TELEVISION AD SALES REP/LA & San Diego: 5yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (11/16)

JOB OPENING:  ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: #9923 (11/16)

JOB OPENING:  DIGITAL AD OPS COORD/Sony Pictures TV/NY: work with AE on traffic, creative  apply at (11/16)

JOB OPENING:  DIR SCHED/Lifetime/NY: Organize the timely plng & scheduling of Lifetime Movie Network. 4+ yrs sched exp in cable or brdcst tv. Strong knowledge of ratings & sched strategies. Apply: (11/16)

JOB OPENING:  POST SUPERVISOR/Prod. Co./NYC: experienced post professional, familiar w/cable deliverables, can edit & technically savvy, manage facilities & personnel  facility w/Symphony & Unity, detailed.Apply [email protected] (11/15)

JOB OPENING:  PUBLICIST /Comedy Central/Santa Monica: Create/execute PR plans for new series and season launches BS/Comm, PR or related area or equivalent exp.Min 3 yrs PR TV a +. Apply: (11/15)

JOB OPENING:  VIDEO EDITOR PT/University of Albany/Albany NY: Exp FCP/Premiere, dslr wrkflw. Shooting, Adobe AE, & greenscreen exp a ++, Coll. Deg & 2+yrs editing exp, demo site req’d. 1 yr appointment only. Send: [email protected] (11/15)

JOB OPENING: SALES ASST/The Hotel Networks/NY: Seeks motivated, self-starter w/ exc comm skills. Req exceptional comp skills; pp, word, excel. Media Math skills a +; College Degree prefer. Resumes: [email protected] (11/15)

JOB OPENING:  CLIENT SERVICE ASSOCIATE/NYC: Client svc role incl interpreting TV audience data, reporting & training & troubleshooting sfw. Min 2yrs media exp. Apply/res & sal req: [email protected] (11/15)

JOB OPENING:  EDITORS/NYC: Editors exp’d. with Work-Place docu-soap series and proficient with AVID and Boris. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  EDITORS/NYC: Editor exp’d withtrue crime documentary series. Must be available Jan. and proficient with AVID and Boris. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  SUPERVISOR, PRODUCTION & STORY PRODUCER/NYC : for work place docu-soap. Must have a strong sense of story. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  PROD/DIR/NYC: Prod./Dir. for work place docu-soap.Must have a strong sense of story, exp. directing talent and availability to work on location for 4-6 wk stints.Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  PROJECT MGR, RSRCH/NYC: Provide support for NBA-TV & NCAA Ad Sales, Prgrmng & mktg rsrch needs; 3-5 yrs media rsrch w/a Nat’l cbl or brdcst ntwrk. Apply: , req# 127680BR (11/12)

JOB OPENING:  ASSOC DIGITAL MKTG MGR/Mattel/L.A.: Lead the devel/mgmt strategic/tactical dig mktg prgrms for Mattel’s girls brands.BA deg 3-5+yrs exp. dig mktg & dvlpmt/mgmt websites. Email resume: [email protected] (11/12)

JOB OPENING:  FINANCE ADMIN ASSOCIATE/SUNDANCE/NYC: Manage payment, coding, reporting of expenses, reconciliation/accruals processes for depts. 2+yr budget/expense tracking exp, bachelors in business field. [email protected] (11/12)

JOB OPENING:  MGR, DIGITAL PRICING & INVENTORY/ Resp for pricing & yield mgmt across web, mobile & digital platforms to drive revenue. REQMNT: Mgmt/Media/Analytical/Excel/SQL/PERL APPLY: [email protected] (11/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL/WINTER INTERNSHIP CREDITS ONLY:  PR/MKTG & GRAPHIC DESIGN/SOCIAL MEDIA/L.A. Painter Tomer Peretz/LA Seeking an undergraduate student studying Graphic Design or Comm and Media.  Resume to: [email protected] (11/16)

FALL/WINTER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERNS/LA: interested/passionate about our bus. focus.. Not paid. P/T with the potential for a F/T position  based on the level of interest and eagerness to join us full-time. Apply: (11/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at  [email protected]

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/18)

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/17)

SITUATION WANTED:  Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681, E-Mail: [email protected], Web Links: , , (11/16)

SITUATION WANTED:  CORPORATE CONCIERGE (LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (11/16)

SITUATION WANTED:  MISS CREATIVELY Singer, Voice-overs, Actress, w/media production background Seeking to assist on various projects that would require talent & cooperation. Please contact, [email protected] (11/15)

SITUATION WANTED:  CASTING DIRECTOR/PRODUCER 15+yrs exp.reality-TV casting & producing.Celebrities, Real People, Experts, etc. . Intelligent, hardworking, creative and great sense of humor! Available immediately, link to resume: , [email protected] (11/12)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (11/12)

SITUATION WANTED:  LA-B.A.Super hard-working,great attitude,”go-getter”. Seeking PUBLIC RELATIONS/PROMOTIONS/MARKETING positions.E-mail [email protected] (11/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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