Friday, May 7th, 2010

Cynopsis: DIGITAL

 

05/07/10

Good morning, it’s Friday, May 7, 2010, and this is your first early morning digital briefing.

The FCC laid out a plan to begin regulating the broadband industry, seeking a compromise by applying only narrow regulations to high-speed internet providers. Described by Chairman Julius Genachowski as “ a third way,” the plan calls for reclassifying broadband providers as “common carriers,” in order to provide the commission with the authority to prevent cable MSOs and telcos from throttling connections based on what content users are downloading. But at the same time, the FCC would agree not to overly “regulate the internet, including web-based services and applications, e-commerce sites, and online content.” In a tumultuous day on Wall Street, cable stocks fell by as much as 5% to 6% after the announcement as investors worried that new restrictions could hamper MSO’s ability to efficiently manage their networks.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
ABC News is partnering with The Washington Post to collaborate on ABC News’ daily digital podcast dubbed “Top Line” to cover the top political news of the day, including interviews with newsmakers and analysis with well-know Washington politicos including daily commentaries from WaPo journalists. The new version begins Monday, May 10 at 12 noon ET on ABCNews.com, washingtonpost.com and ABC News NOW. Archived editions can be found on iTunes, on the ABC News iPhone app, on ABC News’ YouTube Channel and on The Post’s newly launched politics homepage, PostPolitics.com.
 

~ INNOVATORS & START-UPS ~

 
News sharing site Digg announced plans to layoff about 10% of its workforce. CEO Kevin Rose told employees in a memo that the company is “putting more emphasis on the engineering and development efforts” as it works toward a redesign.
 
Dailymotion launched a new movie trailer channel powered by Internet Video Archive, the world’s largest distributor of online movie and TV trailers, game previews and music videos.
 

~ DIGITAL ADVERTISING ~

 
AlmondNet‘s Data Division announced a partnership with Invite Media for use of AlmondNet’s Keyword and Segment-Based data by Invite Media platform users. AlmondNet aggregates and categorizes keyword and segment-based data from data-providing sites to enable scalable delivery of targeted online advertisements by ad networks, ad exchanges, demand side platforms and their marketers.
 
Toronto-based B2B digital delivery company Yangaroo is partnering with Telestream to integrate Yangaroo’s Digital Media Distribution System (DMDS) with Telestream’s TrafficManager product, which automates the way television advertising spots move within a TV station.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
After enjoying a huge lead over its rival console makers, Nintendo saw its annual profit drop for the first time in 6 years as sales of the Wii console and handheld DS slowed. Group net profit fell to 228.64 billion yen ($2.43 billion), compared with 279.09 billion yen a year earlier. The company sold 20.5 million units worldwide for the fiscal year ending March 31 – down 21% y/y. Nintendo is hoping for a rebound by releasing a 3D game machine that works without glasses, along with the “Wii Vitality Sensor” for the Wii – a device that reads a player’s pulse and other vital signs.
 
Along with announcing a plethora of new markets, Clearwire has disclosed an amendment to its current deal with WiMax technology provider Intel that will allow it to abandon the format long before the previous committed date of Nov. 2011, per GIGO. (The current deal stipulates Clearwire must only give Intel a 30-day notice.) The company is now free to switch to the competing LTE technology to run its 4G network, which is being embraced by AT&T and Verizon for their future networks.
 
The Washington State Supreme Court ruled on Thursday that public libraries have the right to filter what it sees as offensive content without violating the state constitution, per the AP. The case was filed by American Civil Liberties Union of Washington in 2006
 

~ TRENDS, RESEARCH, ETC.  ~
 

Online video viewers are watching videos for a longer period of time these days, with the average length-watched per session increasing by 9.46% per month over the past 6 months to nearly 6 minutes, according to a new joint report from TubeMogul and Brightcove. Broadcast networks and pure-play web media properties represented the fastest growing sectors for online video streams, while newspaper and magazine publishers displayed the greatest number of video players across online media properties. Broadcast networks’ streams increasing by 74% while web media brands increased video streams by a whopping 165%. Newspaper publishers showed the most growth in video production for online properties, followed by broadcast networks and pure-play web media brands. Other trends included:

  • In terms of discovery, Google was by far the largest driver of traffic to video sites driving 38.92% of all streams in the sample, followed by Yahoo! (5.58%) Bing (2.29%) and Facebook (0.40%)
  • For consumers who find online video content through search engines and social media websites, Twitter referrals generated the highest level of engagement for broadcast networks (1:52 min), magazine publishers (1:23 min), and music labels (2:33 min). The exception is newspaper publishers, which saw the highest level of engagement from viewers who find their content via Yahoo! (1:20 min)
  • For in-stream advertising, respondents said that the dominant insertion point is pre-roll (75%) followed by post-roll (24%), player load (11%) and mid-roll (10%)
  • Online video advertising is dominated by branding initiatives (68%) compared to direct responses campaigns (18%)
  • More than 35% of respondents claimed to be augmenting in stream ad revenue with in-page display advertising

 

~ GADGETS & APPS ~

 
Completing its recent acquisition of prepaid mobile provider Virgin Mobile, USA, Sprint announced three new calling plans targeted at customers who spend less than $30 on their phones. The plans include unlimited messaging, e-mail and data and start at $25/month for 300 voice minutes. Users can add BlackBerry data services for an additional $10/month on any of the plans. The Blackberry Curve 8530 smartphone is the most sophisticated Virgin Mobile handset serviced by Sprint, priced at $299 without a contract. It features a full-QWERTY keyboard, an optical track pad, Wi-Fi connectivity, dedicated media keys and 2 MP camera.
 

~ EXECUTIVE MOVES ~

 
TV Guide Network has hired Christine Georgakakis as SVP/TV Guide Network Direct Response. The company also upped Ian Wallin to SVP/National Sales for TV Guide Online and promoted Michele Robinson to VP/Direct Response Ad Sales.
 


~ WEBSITE OF THE DAY ~

 
As Google plows on with its plans to dominate the e-book market, crowd-sourced online encyclopedia Wisped is offering users an old tech option. A new agreement with PediaPress will allow users to put together on demand paperbacks of Wisped entries, starting at a reasonably priced $8.90. The Book Creator tool will compile pages, suggest articles that might be relevant to the topic you’re exploring (you can even add pages without visiting them,) and even order your creations as a PDF or ODF, viewable on most ebook readers. 

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
05.07.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .


JOB OPENING:  PROJECT COORD/Comcast/NY: Supports Sales and Traffic systems. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support Apply online at www.ecentralmetrics.com/url/?u=7990321209-126 EOE (5/14)

JOB OPENING:    ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected] (5/14) 

JOB OPENING:    NICK INT’L RESEARCH DIRECTOR/NY.  Req: Media (TV & Digital) research exp. Quantitative & qualitative research exp. Team & project mgmt exp. Apply: www.mtvnetworkscareers.com . An EOE/M/F/D/AAP (5/14)

JOB OPENING:    DIRECT RESPONSE PLANNER AD SALES/NYC/REELZCHANNEL: 1-3 yrs advertising agency ex. Exp cable, network, biz, acct. principals. Resp for acct. & sales support to the VP ofc. Send res: [email protected] (5/14)

JOB OPENING:     MKTG MGR/Sony Pictures TV Networks/LA: 57+ global TV Networks w/digital extensions & original prods. 5+ yrs exp TV Network mktg. Mng creative & strategic.Detail oriented. Int’l exp/mindset a +  www.sonypicscareers.com   (5/14)

JOB OPENING:    MEDIA SPRVSR/ATL: BA DEG 5+yrs agency or in house media plan’g group. Exp dvlpng media plans. Strong written/oral skills as well as leadership & orgnzt’l skills. Apply & more info:  www.turnerjobs.com req# 117713 (5/14)

JOB OPENING: EXECUTIVE SYNDICATION/NY: Selling content of the ZEE channels to prospective networks across the Americas. Details:  http://www.zeetvusa.com/zeetvusa/workwithus.aspx . Resumes to: [email protected] (5/13)

JOB OPENING: MGR, AD SALES/New Biz Dev/AMC/WEtv/NYC: Support VP & Sales team by generating rev from targeted accts.5+ yrs Agency or Mktg exp a +.Solid Sales Strat & positioning.rez: www.cablevision.jobs #10898BR (5/13)

JOB OPENING: SR. MGR, CREATIVE DEVELOPMENT RESEARCH/MTV/NYC. 3-5 yrs hands on exp. in TV research; Pilot testing and pilot-optimization exp.(including scripted) a must; B.A req. EOE/M/F/D/AAP apply: www.mtvnetworkscareers.com (5/13)

JOB OPENING: SR DIRECTOR, MUSIC & TALENT/MTV/NYC: Min 7 yrs industry exp; Exp. developing marketing plans and creating strategic partnerships around music and Ent. a must; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (5/13)

JOB OPENING: SALES MGR/eHarmony/NYC: 5+ yrs sales exp w/3 yrs internet sales & mgmt exp. Proven track rec, agency & client relationships & Strong negotiation/closing skills a must. Apply http://jobs-eharmony.icims.com/jobs/1344/job (5/13)

JOB OPENING: WEB GRAPHIC DESIGNER/Producer WE tv/NYC: Support interactive content marketing teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res www.cablevision.jobs ref#10841 (5/13)

JOB OPENING: SR. DIR, INNOVATION & INSIGHTS RESEARCH/MTV/NYC: Min 10 yrs exp in creating, prototyping & testing cutting edge research methodologies; BA req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (5/13)

JOB OPENING:  MKTG COORD/Univision TV Station Sales/NY: Gather info, leads thru mktg rsrch for sales team. Draft sales presentations. Orgnz’d multi tasker. MS PP Xcl knwlg. BS. 2+yrs work exp’ req’d. EOE Res to : [email protected] (5/13)

JOB OPENING:  MGR, SPONSORSHIP PRODUCTION/TBS/TNT, TEN Sponsor Shop/ATL: Manages production of custom sponsorships from script dev to air.Excellent communication/project mgmt required. Resumes: [email protected] (5/13)

JOB OPENING: MGR STRATEGIC MKTG-USA/SLEUTH-NYC: Dev/write/pitch/execute rev-generating integrated mktg for new/current clients. 3-5yrs TV integrated mktg &/or ad agency exp. Apply@ www.nbcunicareers.com #1167373 (5/12)

JOB OPENING: MGR, COMMERCIAL ADMINISTRATION/Fox Broadcasting Company /LA: to acts as liaison with various depts to deal with issues/concerns regarding commercial placement and prod of logs .Req. 4yrs exp. Apply: foxcareers.com  (5/12)

JOB OPENING: EXEC PRODUCER/EPIX/NY:Temp to Perm. Oversee prod mgmt, provide creative and/or prod direction for various projects across TV, print, premiums and on-line mediums. 5 10 yrs prod mgmt exp. http://corp.epixhd.com/ EOE (5/12)

JOB OPENING: ACCT EXEC/Hearst Television/Sacramento: Mng existing acct list & dvlp new advertising partners for KQCA My58 TV, KCRA.com, and thisTV. Res/cvr letter/ref: [email protected]  (5/12)

JOB OPENING: MGR, COMMUNICATIONS & PUBLICITY/TV Guide Network & TVGuide.com/LA: Must have strong media relations & writing skills, 5-7 yrs of PR exp preferably in television industry. Resume /salary reqs to: [email protected] (5/12)

JOB OPENING: MANAGER, STRATEGIC PLANNING/NY: Track/analyze cultural & industry trends while creating compelling ways to communicate these trends & insights to internal clients Apply @ www.nbcunicareers.com, # 1168640  (5/11)

JOB OPENING:  DIGITAL AD SALES PLANNER/Music Centric Company/NYC: Asst ad sales in prep of sales proposals, contact w/ ad agencies, mediavisor exp a +, knwldg of buy sell process a + ,  exc PC skills req’d. Contact [email protected] (5/11)

JOB OPENING: VIEWER RELATIONS COORD TNT/TBS/TCM/Atlanta: Interact w/ viewers via email/phone/letters/social media. Exc oral/written skills required. Support PR group: identify issues/trends. 4 yr degree [email protected] (5/8)
 
JOB OPENING: AD SALES ASSISTANT/Hallmark Channels/NY:  Works w/Acct. Execs and Sales Planners to service and maintain agencies/clients daily.  View full posting & apply: www.hallmarkchannel.com   “Jobs” (5/8)
 
JOB OPENING: ASST. BROADCAST DRTV BUYER/IRVINGTON, NY:  ORGANIZED AND DETAILED . MUST HAVE CURRENT  DRTV SALES ASST. OR DRTV BUYING ASST. EXPERIENCE. [email protected] (5/8)
 
JOB OPENING: DIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA:  Must strong publicity and comm exp, preferably for broadcast net and/or major cable net. Apply at http://thehub.catsone.com/careers  (5/8)

JOB OPENING: WEB GRAPHIC DESIGNER/PRODUCER/WE tv/NYC:  Support interactive content mktg teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res www.cablevision.jobs ref#10841 (5/8)
 
JOB OPENING: VICE PRESIDENT, CELEB/BRAND MNGMT AND PRODUCT DEV/LA television prod co: must have extensive experience and contacts in celeb/brand merchandising and product develop.  Great relationships a must.  [email protected] (5/8)
 
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: FINANCE/ACCOUNTING DEPT @ RAZOR & TIE ENTERTAINMENT: Indie record label is seeking a finance intern for the summer. 16 to 18 hours per week. Excel experience req. Please email [email protected] (5/13)

SUMMER INTERNSHIP CREDITS ONLY:  AFFILIATE MARKETING DEPT/NYC: at iN DEMAND seeks intern for marketing campaigns/database&website mgmt.  Apply:  [email protected]  (5/8)
 
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  DRAMA SERIES DEVELOPMENT/PRODUCER/COORD:Creator, writer and editor of ent. website. Highly creative and passionate. Superb dev, show creation, written and verbal skills. 4+ yrs exp. FT: [email protected]   (5/14)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/13)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (5/13)

SITUATION WANTED: AP/RESEARCHER, DEVELOPMENT/ON SERIES. NY/LA: Experience in all phases of reality devlpmt, research, 6+ yrs news, mid-level from reality series to court/talk shows. [email protected] (5/13)

SITUATION WANTED:  WRITER/PRODUCER seeking next successful TV project. Emmy winner, versatile, experienced, team player/leader. Background in journalism (BBC) Credits: Animal Planet, Discovery, Court TV, CNN, Fox. [email protected] (5/12)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/12)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/12)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/11)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.   Seeking FT/PT or Temp-to-Perm position:   [email protected] (5/11)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (5/11)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice. Visit https://freebeaaron.wordpress.com for FREE samples of my own brand + hire me to help you get heard. (5/11)

SITUATION WANTED:  U albany 2010 grad,Looking for a position within the media fields Programming, Media Buying, Sales, Rsrch. I am currently interning at MTV Networks(Spike TV). Held the mktg position in my sorority. [email protected] (5/11)

SITUATION WANTED:  Hard working, organized PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/11)

SITUATION WANTED:    CASTING/PROD ASST: Live TV/Daytime Prod Bgrd (People’s Choice, As the World Turns) Comm. & V/O casting exp. Great computer, communication & org skills. Fluent Spanish. FT in NY. TV position desired. [email protected] (5/11)

SITUATION WANTED: MGR OF BROADCAST OPERATIONS/AD SALES TRAFFIC: Experience in Network start ups i.e YES Network and NFL Network. Highly organized, fast learner & great w/ multi-tasking projects. FT work desired [email protected] (5/8)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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