Friday, May 6th, 2011

Cynopsis: Kids!


Good morning. It’s Friday, May 6, 2011, and this is your first early morning Kids briefing. 

Luken Communications, an owner/operator of TV stations in the US (Retro TV Network – RTV and TUFF TV), is teaming up with Classic Media to create a new 24-hour network, PBJ, which will feature popular series from the 1950s-1980s.  Set to launch nationwide this summer, PBJ’s programming lineup will feature series from Classic Media’s library including The Archie’s, Mr. Magoo, The Lone Ranger, Gumby, Fat Albert and the Cosby Kids, among others.  Luken will make PBJ available to broadcasters, cable and satellite.


Hugh Grant joins the voice cast of The Pirates! Band of Misfits, the stop-motion, 3D animated movie produced by Aardman Animations for Sony Pictures Animation.  Distributed by Columbia Pictures, the movie is set for its North American release on March 30, 2012.  Other stars lending their voices to characters in The Pirates! Band of Misfits include Martin Freeman, David Tennant, Imelda Staunton, Jeremy Piven, Salma Hayek, Brian Blessed, Brendan Gleeson, Russell Tovey, and Ashley Jenson.  Grant stars as voice of Pirate Captain, an enthusiastic but only mildly successful rogue of the High Seas.  The Pirate Captain along with his ragtag crew (Freeman, Gleeson, Tovey, and Jenson) sets out on a quest to beat his rival pirates, Black Bellamy (Piven) and Cutlass Liz (Hayek) to win the covered Pirate Of The Year Award.  The Pirates! Band of Misfits is directed by Peter Lord, a founding partner of Aardman, and director of Chicken Run (with Nick Park).  The movie is co-directed by Jeff Newitt.  The movie’s screenplay is penned by Gideon Defoe, and is based on his books.  Production Designer is Norman Garwood. Producers are Lord, David Sproxton, and Julie Lockhart. Executive Producer is Carla Shelley.

The Hunger Games adds to its cast … Wes Bentley (American Beauty) signs on as Seneca Crane in the Lionsgate movie.  Additionally, the boy/girl tributes for District 8 will be played by Samuel Tan and Mackenzie Lintz.  Hang in there  this leaves just three Districts yet to be cast … and a few other roles.  Directed by Gary Ross from a script by The Hunger Games is set for release on March 23, 2012.


Disney acquires the exclusive worldwide rights to the preschool crafts-centric property Art Attack across TV, online, publishing, consumer products, home entertainment and retail for its new preschool-targeted Disney Junior brand.  Disney Junior launches in the UK this Saturday, May 7, 2011, and will roll out across channels and as a programming block in 100+ countries.  Disney has commissioned an initial 26 new episodes of Art Attack, hosted by Jassa Ahluwalia, with a second cycle of 26 episodes set to go into production later this year.  A popular kid-targeted British TV series, Art Attack originally ran from 1990-2007 on CITV (UK).  Art Attack will launch on Disney Junior in the UK beginning Monday, June 6, 2011, and will be supported with an integrated website (  ), with video clips of Art Attack makes streamed on Disney Junior’s YouTube channel simultaneous to the series debut in June.  Content will also be available on various VOD platforms.  Additionally, Art Attack will be featured in Disney Junior magazine across Europe, Middle East and Africa.  The series will feature localized content for Disney Junior as it rolls out across EMEA.  Art Attack is a co-production between Disney Europe and Disney Channel Latin America.

Safe Communications signs on to sponsor the kid-targeted TV series Travel With Kids (13 episodes), which run on PBS stations later this month or early June.  Under the deal, sponsorship spots for, Travel With Kids’ website, will be featured at the top and bottom of the show.  The Travel With Kids episodes will air up to 3 times a week in the first 13 weeks, and will then run 2-4 times a week for the next two years.  Travel With Kids is currently in its fourth season and is broadcast internationally.  DVDs of the series are available via Target, Barnes and Noble, and



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The Wildflower Group enters into a new agency deal and inks several new licensing deals.  The company will showcase its new and existing partners at Licensing Show next month.

  • Girl Scouts of the USA (GSUSA) names The Wildflower Group as its first ever licensing agent.  Under the deal, Wildflower will expand GSUSA’s existing licensing business by developing a merchandising program that brings new Girl Scouts-branded products, across a wide range of categories, to retail by fall 2011, ahead of the GSUSA’s 100th anniversary 2012.  New licensing activity includes: Friendly’s has introduced a new limited-edition Girl Scout Thin Mints Cookies ice cream cake, at its restaurants and various grocery store chains in the northeastern US; a collection of five 18-inch Girl Scout Dolls from licensee Charisma, under its Adora brand; Aspire Brands for Lip Smacker lip products (balms, gloss, and gift sets), based on popular Girl Scout Cookie flavors, are set to launch for holiday 2011; Girl Scout craft sets from Colorbok (mini crafts, beads, stamp, sticker, jewelry, decoupage, stationery and scrapbooking kits) will also debut for holiday 2011.  Other current GSUSA licensees include: Precious Moments (figurines), Dreyer’s (ice cream), Robert Kaufman Fabrics (textiles), Stewart, Tabori & Chang (100th anniversary illustrated book), and John Wiley & Sons (business book by GSUSA CEO, Kathy Cloninger).  Wildflower is has retained Creative Properties, a NY-based licensing and marketing company, to support its efforts for building the GSUSA brand.
  • The Wildflower Group inks new licensing partners for Pillow Pets.  New licensees include a Nintendo DS videogame (kids 7+) from Game Mill Entertainment, SGI Apparel (sleepwear), Johnson Bros. Bakery Supply (cake toppers), and Kykel Enterprises (fabrics).

Activision Publishing and Cartoon Network Enterprises will release the new interactive video game, Generator Rex: Agent of Providence, for Nintendo DS, Nintendo 3DS, Wii, PlayStation3, and Xbox 360 this October 2011.  Based on Cartoon Network’s animated series Generator Rex ( ), the new game allows players to take control of Rex as he races against time to prevent Van Kleiss and his followers gaining powers that could destroy the earth.  The game is not yet rated.


MTV Networks Chairman and CEO, Judy McGrath announces her resignation after 30-years with the company, the last seven of which were in her current position.  Viacom, parent company of MTV Networks, said a successor would not be named.  Upon McGrath’s departure, the executives in charge of MTV Networks’ operating units Doug Herzog, President/MTVN Entertainment Group, Van Toffler, President/MTVN Music & Logo Group, and Cyma Zarghami, President/Nickelodeon & MTVN Kids & Family Group, will report directly to Viacom President and CEO Philippe Dauman.

Toronto-based Arc Productions (f/k/a Starz Animation) appoints Jeff Young as its new President and COO.  The move comes the company restructures and David Steinberg, EVP and Head of Studio exits Arc Productions.  In his almost five years at the company, Steinberg helped grow the company and oversaw production of five feature films in as many years, including the recent Gnomeo & Juliet.  Tom Murray, Partner and Co-CEO, Arc Productions, also announced the addition of Peter Kozik at VP/Finance.  Kozik, a former Sr. Manager with Price Waterhouse Cooper, will report to Young.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/25-5/1/11 , 6a-6a:
K2-11                                        Total Delivery (000)
NICK:    SpongeBob SquarePants (4/30; 9:30a)    2521
NICK:    SpongeBob SquarePants (4/30; 10a)       2453
NICK:    SpongeBob SquarePants (4/30; 9a)         2357
NICK:    SpongeBob SquarePants (5/1; 9:30a)      2160
NICK:    SpongeBob SquarePants (4/25; 5:30p)    2038
DSNY*: Lemonade Mouth (4/30; 10-11:55a)        2037
NICK:    SpongeBob SquarePants (4/30; 8:30a)    2016
NICK:    SpongeBob SquarePants (5/1; 10a)         1981
NICK:    SpongeBob SquarePants (5/1; 9a)           1952
NICK:    T.U.F.F. Puppy (4/30; 10:30a)                1927
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/25-5/1/11 , 6a-6a:
K6-11                                        Total Delivery (000)
DSNY*: Lemonade Mouth (4/30; 10-11:55a)        1526
DSNY*: Good Luck Charlie (5/1; 8p)                    1517
DSNY*: Shake It Up (5/1; 8:30p)                        1513
NICK:    SpongeBob SquarePants (4/30; 9a)         1507
NICK:    SpongeBob SquarePants (4/30; 9:30a)    1491
NICK:    SpongeBob SquarePants (5/1; 9:30a)      1464
NICK:    SpongeBob SquarePants (4/30; 8:30a)    1379
NICK:    SpongeBob SquarePants (5/1; 9a)           1363
NICK:    Brainsurge (4/25; 7p)                             1355
NICK:    Brainsurge (4/26; 7p)                             1346
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/25-5/1/11 , 6a-6a:
Tweens 9-14                             Total Delivery (000)
DSNY*: Shake It Up (5/1; 8:30p)                        1255
DSNY*: Good Luck Charlie (5/1; 8p)                    1229
DSNY*: Lemonade Mouth (4/27; 8-10p)               1175
DSNY*: Lemonade Mouth (4/30; 10-11:55a)        1150
NICK:    Brainsurge (4/25; 7p)                            1122
NICK:    Victorious (4/30; 9:30p)                         1093
NICK:    iCarly (4/29; 6:30p)                               1071
NICK:    SpongeBob SquarePants (4/30; 9:30a)    1050
FOX:     American Idol (4/27; 8-9:30p)                 1039
NAN:     My Wife and Kids (5/1; 8-9:30p)             1037
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/25-5/1/11 , 6a-6a:
Teens 12-17                                 Total Delivery (000)
FOX:       American Idol (4/27; 8-9:30p)                 1023
FOX:       Glee (4/26; 8-9:30p)                                972
FOX:       American Idol (4/28; 8-9p)                        891
NBC:       Voice (4/26; 9-11p)                                  773
NAN:       My Wife and Kids (5/1; 8-9:30p)                710
NAN:       Everybody Hates Chris (5/1; 9:30p)           708
ADSM**: Family Guy (4/25; 11p)                             691
ADSM**: Family Guy (4/26; 11:30p)                        676
NAN:       George Lopez (5/1; 10p)                           674
ADSM**: Family Guy (4/25; 11:30p)                        668
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 30, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/3 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.5/4; Sonic X 0.8/5; Sonic X 0.8/4; Yu-Gi-Oh 0.5/2; Sonic X 0.6/3; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.8/4; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh 5Ds 0.4/2
ABC 0.6/3 Avg. (9a-12p)
The Emperor’s New School 0.4/2; The Replacements 0.6/3; That’s So Raven 0.5/2; That’s So Raven 0.8/3; Hannah Montana 0.7/3; Suite Life of Zack & Cody 0.5/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; Magic School Bus 0.2/1; Babar 0.2/1; Willa’s Wild Life 0.1/0; Pearlie 0.2/1
CBS (CookieJarTV) 0.3/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.3/3; Busytown Mysteries 0.3/2; Doodlebops Rockin Road Show 0.1/1; Horseland 0.4/2; Horseland 0.4/2; Trollz 0.3/1

Final K6-11 Ratings for Saturday, April 30, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/22 Avg. (7a-1p)
Fairly OddParents 1.7/17; Fanboy & Chum Chum 2.5/19; SpongeBob SquarePants 4.2/25; SpongeBob SquarePants 5.6/29; SpongeBob SquarePants 6.1/29; SpongeBob SquarePants 6.0/27; SpongeBob SquarePants 5.4/24; T.U.F.F. Puppy 3.8/17; Penguins Of Madagascar 3.4/16; SpongeBob SquarePants 4.0/19; Power Rangers Samurai 4.6/22; SpongeBob SquarePants 3.7/18
DISNEY CHANNEL 4.0/21 Avg. (7a-1p)
Handy Manny 1.8/19; Special Agent Oso 1.7/13; Mickey Mouse Clubhouse 1.8/11; Jake and the Never Land Pirates 2.3/12; Phineas and Ferb 2.8/13; Phineas and Ferb 3.7/17; Lemonade Mouth (1×115) 6.2/28; Wizards of Waverly Place 5.1/24; Wizards of Waverly Place 4.2/21
CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.3/13; Generator Rex 1.3/10; Star Wars: Clone Wars 1.5/9; Beyblade: Metal Fusion 1.2/6; Pokemon Black & White 1.8/9; Bakugan: Mechtanium Surge 1.1/5; Hot Wheels: Battle Force 1.3/6; Johnny Test 1.6/7; Hole in the Wall 1.5/7; Scooby-Doo! Mystery Inc. 0.9/4; Garfield Show 1.3/6; Garfield Show 1.4/7
DISNEY XD 0.7/4 Avg. (7a-1p)
Pair of Kings 0.4/4; Phineas and Ferb 0.8/6; Phineas and Ferb 0.9/6; Kick Buttowski 0.8/4; Phineas and Ferb 0.9/4; Kid Vs. Kat 0.6/3; Kid Vs. Kat 0.5/2; Jimmy Two Shoes 0.6/3; Brother Bear (1×117) 0.7/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 4, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1108; K6-11 412; TWEENS 9-14 298
DISNEY CHANNEL:     K2-11   810; K6-11 424; TWEENS 9-14 303
CARTOON NETWORK: K2-11   365; K6-11 212; TWEENS 9-14 163
DISNEY XD:               K2-11   179; K6-11 122; TWEENS 9-14 100
NICKTOONS:              K2-11     75; K6-11   44; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The California Academy of Tauromaquia in San Diego is a world renowned school for Matadors.

Answer to Yesterday’s Trivia:  Twist and Shout are band members on what show? THE FRESH BEAT BAND  Kudos to: Jessica McCadden-Nickelodeon/NY; Jodi Bogdanoff-Marvel/NY; Heather Blanda-Nickelodeon/NY; Susan Nessanbaum Goldberg-RoCart Prods/Hollywood

Today’s Trivia Question:  These items are included in who’s cook book?  Critter Corn Fritters, Betwixt and Between Lima Bean Casserole, Pawpaw Puddin’, and Dagnabbits among numerous others?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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JOB OPENING: DIGITAL SLS PLANNER/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4/NY: (temp)1+ yr industry exp; Resp for tracking inventory, monitoring liability, ad hoc projects & supporting sales staff; Excel & PP exp needed. [email protected] (5/13)

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JOB OPENING: DIR SCHEDULING/IFC & SUNDANCE/NY: Oversee strategic planning & scheduling for IFC/SUNDANCE domestic linear and digital platforms.5+yrs exp brdcast/cble w/emergng platforms [email protected] (5/13)

JOB OPENING: SR. ANALYST, RSRCH/UNIVISION/LA: Analyze Nielsen data for O&O’s, Ad Sales, News, Aff Relations, PR/Mktg. Min 2 yrs rsrch exp w/ knowledge of NPOWER & local ratings systems [email protected] (5/12)

JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply: (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

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JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

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JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: [email protected] (5/7)

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JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: [email protected] (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply (5/7)

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SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

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SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at [email protected] (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies [email protected] (5/7)

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