Friday, May 4th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, May 4, 2012, and this your first early morning briefing.

The Hunger Games sequel, Catching Fire, gets a director. Lionsgate officially announces director in France Lawrence (I Am Legend, Constantine, Water for Elephants) as the director of its feature film adaptation of Catching Fire, the second book in Suzanne Collins’ book trilogy. Jacobson’s Color Force is producing the film in tandem with producer Jon Kilik. Production is slated to begin this fall 2012, and the film will be released on November 22, 2013. Reprising their roles from The Hunger Games are Jennifer Lawrence, Josh Hutcherson, and Liam Hemsworth, Lenny Kravitz, Elizabeth Banks, Stanley Tucci, Donald Sutherland, Toby Jones, and Woody Harrelson.


What are you waiting for?
We’ve announced the Cynopsis Kids !magination Award finalists, now join us in saluting them at the Awards breakfast!

Date: June 7, 2012
Time: 8:00-10:30 a.m.
Location: Le Parker Meridien, NYC

Registration: Jenn Sredzinski; 203.906.4603
Sponsorships: Mike Farina; 203.218.6480


9 Story Entertainment appoints as the official E-commerce partner for its popular animated TV series Almost Naked Animals. The agreement was brokered by The Licensing Shop, and is one of several announcements set to be announced in the coming weeks as 9 Story unveils plans to develop a full digital platform for the Almost Naked Animals’ website for fall 2012. In addition to plans to create the official store, has already launched a print-on-demand storefront at, where fans create their own designs on a range of products (e.g. apparel, bags, drink ware, among others).

Turner Broadcasting is set to launch Cartoon Network‘s newest Ben 10 animated series, Ben 10: Omniverse, around the world in fall 2012. Simultaneously, master toy licensee Bandai will launch its Ben 10: Omniverse toy line featuring action figures, role play items, vehicles and play sets due to hit retail this fall.


The Hub will offer viewers a special behind-the-scenes look at Universal‘s upcoming new movie Battleship (PG-13) with the premiere of the new special Battleship: Battle Stations! on Friday, May 11 at 7:30p. The Hub’s half-hour original special is produced by Hasbro Studios. Battleship ( opens wide on Friday, May 18.

In other programming news, The Hub will offer a sneak preview of its new action-adventure animated series Kaijudo: Rise of the Duel Masters tomorrow, May 5 8:30a.  The series will officially launch on the network on Saturday, June 5, 2012. From Hasbro Studios, Kaijudo: Rise of the Duel Masters is s a re-imagination of the popular Duel Masters property developed by Wizards of the Coast and Hasbro. In addition to the animated series, featuring art direction by David Colman, the Kaijudo franchise includes a Battle Game the also debuts tomorrow on (, as well as a new trading card game (TCG) that will release this June 26.

Entertainment One‘s animated preschool series Peppa Pig welcomes the Queen of England, or at least an animated version of her, this summer to celebrate Her Majesty the Queen’s Diamond Jubilee. This special Peppa Pig episode, entitled The Queen, is the first time that the series will feature a human character. The Queen special episode will premiere in the UK on Monday, June 4, at 8:15a, which this year is the official Jubilee long weekend national holiday, on Channel 5’s milkshake! (UK) block. Also on that day, a Peppa Pig costume character will be in the studio with Jen for a special on-air Jubilee party. This special episode kicks off 13 new Peppa Pig episodes on milkshake! weekdays at 8.15a. The Queen episode will also broadcast on Nick Jr. on June 4 at 6p. Nick Jr. will be celebrate Her Majesty the Queen’s 60-year reign on-air with a special Princesses Weekend, Saturday, June 2 and Sunday, June 3 from 12-6pm, during which it will feature royal-related episodes of some of its series. Prior to the TV debut, The Queen will be released on DVD on May 21, 2012. Additionally, Ladybird publishes a book based on the episode entitled Peppa Meets the Queen this week. Finally, to coincide with the Jubilee holiday weekend, will also feature range of free downloadable party ideas and activities.

American Greetings Properties (AGP) greenlights a third season of the CGI animated preschool series Strawberry Shortcake: Berry Bitty Adventures. The new third season of Strawberry Shortcake: Berry Bitty Adventure will include 13 new episodes and is set to debut in spring 2013. The series is currently in its second season on The Hub, where it airs daily.

Teletoon Canada reveals the Canadian launch date for Cartoon Network and Adult Swim is set for July 4, 2012. Support leading up to the July launch will include Cartoon Network programming blocks featured on Teletoon (Canada) on Saturdays (11:30a-1p), beginning tomorrow Saturday, May 5, and Teletoon Retro (Canada) on Saturdays from June 2 (7-9p). Additionally, Teletoon at Night will provide viewers with a weekly Adult Swim block beginning Friday, June 1 (10p-12m). During these promotional blocks: Teletoon (Canada) will showcase The Amazing World of Gumball, Regular Show and Dexter’s Laboratory; Teletoon Retro will feature Dexter’s Laboratory, Powerpuff Girls, Codename: Kids Next Door, and The Grim Adventures of Billy & Mandy; while Teletoon at Night will feature The Venture Bros., Squidbillies, Harvey Birdman, Attorney at Law, Aqua Teen Hunger Force, and Tim and Eric Awesome Show, Great Job!

CBBC‘s (UK) long-running series Blue Peter will hit the road later on Saturday, May 26 to celebrate the 2012 Summer Olympics in the UK. Blue Peter’s Big Olympic Tour will feature live programs (9×30), broadcast from nine UK locations around the route of the Torch Relay, which will be followed by special free public events at those locations. The programs, featuring Blue Peter hosts Helen Skelton and Barney Harwood, and events will be chock full of facts about Olympic sports and interviews and master classes with past and current Olympic stars. There will also be premieres of all new ancient Olympic themed Horrible Histories sketches, celebrity guest stars and versions of some of the famous moments from the modern Olympics. Targeted to kids and families, the local events will be run by BBC Learning and feature a number of activities and the chance to try out some Olympic events, investigate the science of sport, try being a sports commentator, and so forth. More information about the road show and events can be found at

Distribution360 has licensed the format rights to the first season (1×26) of its K8-12 targeted physical game show series Splatalot to Dutch pubcaster TROS for its kid’s channel Z@PP. The channel will create a localized Dutch version of the series using much of the original footage from the series and using shooting its own hosted segments, featuring recognized personalities Ron Boszhard and Vivienne van den Assem, to wrap around the existing footage of the castles and defenders. With production underway, the series is set to debut this summer 2012.

Cynopsis Kids !magination Awards Finalists have been announced! For a full listing of all the finalists, and to register for the June 7 Awards Breakfast in NYC click here


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/23-4/29/12, 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  Jessie (4/27; 8p)                            1965
DSNY*:  Phineas and Ferb (4/27; 8:30p)         1924
DSNY*:  Fish Hooks (4/27; 9p)                      1850
DSNY*:  Phineas and Ferb (4/28; 10a)            1808
DSNY*:  Phineas and Ferb (4/28; 9:30a)         1721
NICK:    SpongeBob SquarePants (4/28; 10:30a) 1713
DSNY*:  A.N.T. Farm (4/27; 9:30p)                1676
NICK:    iCarly (4/28; 8p)                              1648
NICK:    SpongeBob SquarePants (4/28; 10a)    1642
DSNY*:  Jessie (4/28; 11a)                            1605
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/23-4/29/12, 6a-6a:
K6-11                                                Total Delivery (000)
DSNY*:  Jessie (4/27; 8p)                                  1510
DSNY*:  Phineas and Ferb (4/27; 8:30p)               1480
DSNY*:  Fish Hooks (4/27; 9p)                            1354
DSNY*:  A.N.T. Farm (4/27; 9:30p)                      1245
NICK:    iCarly (4/28; 8p)                                     1222
DSNY*:  My Babysitters A Vampire (4/26; 8:30-10p) 1205
DSNY*:  Bedtime Stories (4/29; 8-9:45p)                1177
NICK:    SpongeBob SquarePants (4/29; 9a)             1174
DSNY*:  Another Cinderella Story (4/24; 8:30-10:10p) 1143
DSNY*:  Jessie (4/28; 11a)                                   1124
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/23-4/29/12, 6a-6a:
Tweens 9-14                                            Total Delivery (000)
NICK:    iCarly (4/28; 8p)                                          1162
DSNY*:  Jessie (4/27; 8p)                                         1155
DSNY*:  Phineas and Ferb (4/27; 8:30p)                      1096
DSNY*:  Another Cinderella Story (4/24; 8:30-10:10p)    1039
DSNY*:  Princess Protection Program (4/23; 8:30p-10:10p) 1014
DSNY*:  Bedtime Stories (4/29; 8-9:45p)                      1009
NICK:    Legend of Korra (4/28; 11a)                              969
DSNY*:  Fish Hooks (4/27; 9p)                                      937
DSNY*:  My Babysitters A Vampire (4/26; 8:30-10p)         935
TOON:   Regular Show (4/23; 8p)                                   917
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/23-4/29/12, 6a-6a:
Teens 12-17                                          Total Delivery (000)
NICK:      Legend of Korra (4/28; 11a)                        852
ADSM**: Family Guy (4/25; 11p)                               702
ADSM**: Family Guy (4/27; 11:30p)                           667
FOX:       Glee (4/24; 8-9p)                                      661
ADSM**: Family Guy (4/26; 11p)                               653
ADSM**: American Dad (4/26; 10:30p)                       612
ADSM**: Family Guy (4/29; 9p)                                 611
NICK:      iCarly (4/28; 8p)                                        606
ADSM**: Family Guy (4/25; 11:30p)                           602
FOX:       American Idol (4/25; 8-10p)                         591
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 28, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/3 Avg. (7a-12p)
Cubix 0.4/4; Cubix 0.6/4; Sonic X 0.9/5; Sonic X 0.9/5; Yu-Gi-Oh Zexal 0.6/3; Yu-Gi-Oh 0.7/3; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.7/3; Tai Chi Chasers 0.4/2; Yu-Gi-Oh 0.6/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Zula Patrol 0.1/1; Shelldon 0.2/1; Jane and the Dragon 0.1/1; Babar 0.1/1; Willa’s Wild Life 0.1/0; Pearlie 0.2/1
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.3/2; Busytown Mysteries 0.4/2; Doodlebops 0.2/1; Doodlebops 0.3/1; Danger Rangers 0.1/1; Horseland 0.2/1

Final K6-11 Ratings for Saturday, April 28, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.3/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.8/18; Doc McStuffins 2.1/16; Mickey Mouse Clubhouse 2.1/14; Jake and the Never Land Pirates 2.4/13; Phineas and Ferb 2.9/14; Phineas and Ferb 3.8/17; Phineas and Ferb 4.2/18; Fish Hooks 3.7/17; Jessie 4.6/21; A.N.T. Farm 4.2/20; Wizards of Waverly Place 3.8/19; Wizards of Waverly Place 3.6/18
NICKELODEON 3.0/16 Avg. (7a-1p)
Penguins of Madagascar 1.3/12; Penguins of Madagascar 1.6/12; Fairly OddParents 2.1/14; Fairly OddParents 3.0/16; SpongeBob SquarePants 3.5/17; SpongeBob SquarePants 4.2/19; SpongeBob SquarePants 4.3/19; SpongeBob SquarePants 4.3/19; Legend of Korra 3.8/17; Kung Fu Panda 2.6/12; Power Rangers Samurai 2.7/13; SpongeBob SquarePants 2.5/13
CARTOON NETWORK 1.8/10 Avg. (7a-1p)
Johnny Test 1.6/15; Redakai: Conquer the Kairu 1.4/11; Beyblade: Metal Masters 1.8/11; Pokemon B&W: Rival Destinies 2.0/11; Ben 10: Ultimate Alien 1.9/9; Thundercats 1.6/7; The Green Lantern 1.6/7; Young Justice: Invasion 1.8/8; Mad 2.0/9; Level Up 1.4/7; Johnny Test 2.0/10; Johnny Test 2.8/14
DISNEY XD 0.8/4 Avg. (7a-1p)
Fish Hooks 0.6/6; Phineas and Ferb 0.8/6; Phineas and Ferb 0.9/6; Kick Buttowski 1.2/6; Pair of Kings 1.3/6; Pair of Kings 1.0/4; So Random 0.8/4; Kickin It 0.8/4; Kick Buttowski (1×15) 0.7/3; Fish Hooks (1×15) 0.7/3; Phineas and Ferb 0.7/3; Tarzan (1×117) 0.8/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 2, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 781; K6-11 411; TWEENS 9-14 338
NICKELODEON:         K2-11 764; K6-11 305; TWEENS 9-14 201
CARTOON NETWORK: K2-11 463; K6-11 288; TWEENS 9-14 236
DISNEY XD:               K2-11 122; K6-11   97; TWEENS 9-14   93
NICKTOONS:              K2-11 108; K6-11   59; TWEENS 9-14   37
Source: MTVN Research from Nielsen Media Research Data


CableFAX Awards
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CableFAX’s Best of the Web Awards & Digital Hot List Breakfast
May 21, 2012 | 7:30  9:00 a.m. ET | Seaport Hotel, Boston, MA
Register Today!

For a list of events, visit us at

Friday Fun Fact: Fish cough.

Answer to Our Last Trivia Question: Speaking of Foghorn Leghorn, what is his favorite song? Camptown Races. Kudos to: Mark Sacher-Sprout/Philadelphia; Kathy May-Fisher-Price, Inc./E. Aurora, NY; Roz Nowicki-4Kids Entertainment/NYC; Brian Yanish-ScrapKins/New York; Margie Hernandez-Hispanic Marketer/LA; Richard Quan-BSSP/San Francisco; Brett Ashy-The Ashy Agency/LA; Betsy Bozdech-Common Sense Media/San Francisco; Jason Hopley-Jason Hopley Creative/Toronto.

Today’s Trivia Question: How does Wile E. Coyote refer to himself? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR, MULTIPLATFORM PROGRAMMING/Disney/Burbank: Video windowing/scheduling across all digital platforms for kids nets. 5+ yrs exp in TV prog/digital media. Mangment exp req. Apply REQ 40000 (5/11)

JOB OPENING: INT’L SALES REP/NY: Multimedia co. seeks energetic/driven ind. to license our content to int’l ntwrks & operators worldwide. 7 yrs int’l sales exp. req. pref. in media industry. Sports bckgrnd a +. Res: [email protected] (5/11)

JOB OPENING: SR DIRECTOR, BA/LA OWN: Oprah Winfrey Network/LA: Negotiate and draft complex, multi-component deals and agreements for TV and digital. JD required, impeccable judgment & experience. Apply at (5/11)

JOB OPENING: DIRECTOR BRANDED ENT/OWN: Oprah Winfrey Network/LA: Work w/Ad Sales to concept, develop and execute sponsorships and value earned packages. Exp. creating for paid advertisers a must. Apply at (5/11)

JOB OPENING: ASSOC. RSRCH MGR/Media Behavior Inst/NYC: Consumer rsrch/insight. Analyze USA TouchPoints. Supp rsch, sales, & mktg. Exp w/ MRI & Nielsen. 3+ yrs rsrch exp. Agncy/netwrk++ Kwldg MRI must. Res: [email protected] (5/10)

JOB OPENING: SVP DVLPMNT/DC: Major non-fic TV prod co. Lead team dvlpng of 100+ hrs series & specials per yr. Highly creative & orgnzd & great comm skills. Doc & series prod exp req’d.  Apply: ID 5182 EOE (5/10)

JOB OPENING: iTV GEN MGR/DISH Media Sales/NY: Resp for leading iTV Ad Sales, client svcs & prod mgmt efforts. Oversee key relationships w/clients, developers & other vendors. 5+ yrs iTV biz dev exp req’d. Apply here. (5/10)

JOB OPENING: MARKETING MANAGER/Media firm/NYC: 1-3 yrs media/marketing experiences. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected]  (5/10)

JOB OPENING: DIR of PRODUCTION/LA: Heavy hitter with solid mgmt skills for LA ofc of NY based Prod Co. Must be well versed in Budgets, Sched, Crew & Studio Mgmt. Plz send resume/credits to [email protected] (5/10)

JOB OPENING: Hd BUS AFFAIRS/NY: Solid BA bkgrd in TV and Digital Prod. Draft, negotiate, review agreements. Standards & Practices/copyright. JD + 3yrs industry exp, network & cable. Resume/credits to [email protected] (5/10)

JOB OPENING: DIR, FINANCE/NY: Strong bkgrd in Bus Acctg/Finance for NYC based Prod Co. SAP Preferred. Knowledge of TV prod acct a plus. MBA/CPA, 3+yrs industry exp. Resume/credits to [email protected] (5/10)

JOB OPENING: SALES EXEC/Plainview, NY: 2+ yrs professional/college sports media/tech sales with content delivery network company  e-mail resume to [email protected] (5/10)

JOB OPENING: DIR, PRGRMNG RSRCH/MTV/NYC: 7-10 yrs TV ratings rsrch/analysis; Expertise in rsrch methodology, competitive TV landscape & ind trends; multiplatform exp. a +; B.A req. EOE/M/F/D/AAP apply: (5/9)   

JOB OPENING: SR DIGTL ANLYST/Fox/NY: Expert on FOX Digital & perfor based data from Nielsen Online, comScore, Omniture, etc. Collaborate w/ Ad Sales. Min 1yr exp in digtl media. FNG0001080  (5/9)   

JOB OPENING: SALES PLANNER/OUTCAST MEDIA/NY: Energetic, well orgnzd individual to sprvs all aspects of sales pln’g process. 1-3 yrs exp brdcst &/or video sales pln’g/ buying. BA/BS. Strong MS skills. Resume/cvr: [email protected] (5/9)   

JOB OPENING: ACCT DIRECTOR (SALES)/OUTCAST MEDIA/NYC: Lead company’s growth in NYC, the Eastern Region and key nat’l accts.  3-5 yrs media sales exp calling on major brand advertisers. BA Deg. Res/cvr ltr: Email us: [email protected] (5/9)   

JOB OPENING: RESEARCH COORD/LA: Entry-level.  Supports research team with synd’d data and admin support. Fast-learner, great computer & commun’n skills, BA/BS in related field req’d. [email protected] (5/9)   

JOB OPENINGRECEPTIONIST/NYC:  Front door reception/phones /order supplies wkly/building contact on all office matters/Complete & process exp reports/Kitchen maint /maintain client gift inventory. [email protected] (5/9)  

JOB OPENING: SHOWRUNNERS, PRODUCERS, AP’s, COORD/ATLAS MEDIA CORP/NYC: for Docu-Soap, Experiment/Science & True Crime/Interview-Recreation shows. Must have prior related experience. Res to: [email protected] (5/8)

JOB OPENING: RSRCH ANALYST/TV One/NY: compose rsrch reports using Nielsen & syndicated data. Bachelor’s Deg/2 yrs exp and multitasking pro. Visit (5/8)

JOB OPENING: JR. ANALYST, RESEARCH/Music Choice/NYC: Sales, mktg & prog research across multiple platforms. BA/BS, + 1 yr relevant linear/VOD media rsrch exp req’d, pref w/ NPower/Rentrak (5/8)

JOB OPENING: TEMP SCHEDULING SUPERVISOR/AMCN/NY: sched 28+ edit rooms, graphic stations, Protools & VO, tracking timesheets, knowledge Schedu All pref. Resumes to: [email protected] (5/5)

JOB OPENING: PR COORDINATOR (contractor)/TravelChannel/NY: Highly organized, master juggler, exp. working in TV publicity. Submit resume to: [email protected] (5/5)

JOB OPENING: P&I PROPOSAL ANALYST/THE WEATHER CHANNEL/ATL: Ad Sales. 3+ yrs exp Strong knwldg dig media plan’g. Must be det. oriented in fast-paced envir. Intermediate Excel or prior yield mngt exp a +.Resume: [email protected] (5/5)

JOB OPENING: PRODUCER/EDITOR/LA: Drive video projects from production thru post, support content creation and development w/ emphasis on innovation and quality. Apply to: [email protected] (5/5)

JOB OPENING: SEGMENT PRODUCER/LA: Seeking established segment producers with proven track record in daily/weekly television production  sports/gaming expertise encouraged. Resume & reel to: [email protected] (5/5)

JOB OPENING: MGR, AFF MKTG/ION Media/NY: Seeks Mgr to work w/Distribution team, create mktg plans, implement campaigns. 3-5 yrs in cable aff mktg & B.A. deg a must. EOE (5/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA: Interested in PUBLICIST/EVENT PLANNER career? 10 hr/wk w/ Vicki Abelson’s Women Who Write. Guests like Marlee Matlin Robert Klein. Exp. in video editing/web page dvlpmt needed. Send resume to [email protected] (5/11)

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/LA: Skng motivated self-strtr to join team. Unpaid, pt time intnshp for college cred Resp incl contact search, drafting bios, pitches. Stng wrk ethic, motivated. Resumes to: [email protected] (5/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: WRITER’S ASSISTANT/LA: Has worked as a Page on The Big Bang Theory, Mike & Molly, 2 1/2 Half Men. Attending UCLA’s TV writing program. Experienced with Final Draft. Has BS in journalism. [email protected] (5/9)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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