Friday, May 27th, 2011

Cynopsis: Kids!


Good morning. It’s Friday, May 27, 2011, and this is your first early morning Kids briefing. 

Turner Broadcasting picks up the UK TV and licensing and merchandising rights for the preschool series Chloe’s Closet from Moonscoop.  In addition to airing around the world, Chloe’s Closet (52×11) is set to debut this summer on Turner’s preschool channel Cartoonito (  ), which is available in the UK via Sky 619 and Virgin Media 706.  Bandai America has already signed on as the global master toy licensee, and along with its international affiliates will roll out a series of playsets, role-play toys, and activity and craft sets initially in the US, Spain, the UK, France, Benelux and Germany.  Additionally, also on board is Dragon d’Or Editions (Editis Group) to publish a set of small story books in France, joining other licensees for the territory: Sun City (apparel); TM (bags back-to-school and permanent) and Evasion Communication (character costumes). El Ocho has been appointed Spanish licensing agent.  Chloe’s Closet is produced in HD 2D animation by Mike Young Productions, in association with Moonscoop, Wales Creative IP Fund, KI.KA/ARD, Work Out Factory, and Telegael.  The production received funding from European Community “Media 2007” Programme.


Breakthrough Entertainment‘s new Jimmy Two Shoes online game, Jimmy Two Shoes: Savage Bunny Paintball, goes live in Canada on ( ). From Breakthrough’s Digital Media division the new game, which was produced specifically for, pits Jimmy (the player) against a herd of bunnies in eight levels of paintball.

Youthology, Gorilla Nation’s youth-targeted digital marketing arm, acquires teen-aimed entertainment and social network site ( ) from its two owners/founders, who will continue to take an active role on the site.   The terms of the deal were not released.  The site features the Spotlight blog where teens discuss a range of issues.  TeenSpot has 4+ million registered users.  Youthology will head all sales for TeenSpot by creating custom integrated marketing programs for marketers that incorporate mobile, video, social media and display products.  Terms of the deal were not disclosed.

The Lion King pounces back into movie theaters and Blu-ray this fall in 3D.  Disney’s movie will screen in theaters in 3D for two weeks from September 16, 2011, followed by the October 4 release of the Diamond Edition of The Lion King in HD Blu-ray and Blu-ray 3D, in the US and Canada.  The Lion King was originally released in theaters on June 15, 1994.  Lion King re-release combinations that will be available include:

  • 4-Disc Blu-ray Combo Pack (The Lion King  Blu-ray, Blu-ray 2D, DVD, digital copy)
  • 2-Disc Blu-ray Combo Pack (the movie in Blu-ray 2D and DVD)
  • 8-Disc Trilogy (The Lion King in Blu-ray 3D, Blu-ray 3D, DVD, digital copy; The Lion King 1 1/2s on Blu-ray 2D and DVD; The Lion King II: Simba’s Pride on Blu-ray 2D and DVD).
  • 1-Disc DVD Edition will release on November 15


Chorion finalizes new licensing and retail deals for Mr. Men and Little Miss in Brazil through its licensing agent in the region Exim Licensing.  New Mr. Men and Little Miss license pacts include: retailer C&A will introduce junior and young adult tops across its 170 stores from the August; beginning this August Foroni will launch notebooks at specialty stores/hypermarkets/small retailers; Duraplast is developing a line of flip-flops for kids/young adults in eight new designs for retailers/hypermarkets this August; in June, Xeryus will debut four new handbag styles for young adults, followed by six new backpacks in August; meanwhile Buba recently introduced a range of collectible figurines at gift shops.  Mr. Men and Little Miss celebrates its 40th anniversary this year, which will also see the introduction of a new character, Little Miss Princess, a new confectionery line, among other things.

Coolabi appoints The Joester Loria Group as the exclusive licensing agent for the preschool property Poppy Cat for North America.  The Joester Loria Group will launch an integrated licensing and merchandising program for Poppy Cat with adventure and fantasy play themed products for North America in categories including toys, games, and apparel.  Based on the books by Lara Jones, this fall 2011 the animated Poppy Cat series will air in the US on Sprout and in Canada on TVO, SCN and Knowledge Network.  The series recently made its international debut on Nick Jr in the UK, and will now begin its global roll out across Australia, Europe, the Middle East and Far East.  Golden Bear is the master toy partner for the property in the UK.

Rocket Licensing launches a new European licensing Dr Seuss campaign at an event at the London Zoo this week, where Dr Seuss Enterprises and UK publishers Harper Collins and Random House also spoke about the brand’s existing success and further potential.  Rocket plans to bring a new focus to the licensing program of the Dr Seuss brand, which will address the cross-generational appeal of creator of The Cat in the Hat and resulting in licenses for young readers and Dr Seuss fans of all ages.  With a plan to have a strong retail presence in 2012, Rocket expects to have new deals in place across a range of categories soon.  Licensees already part of the program include Fabric Flavours, Five Mile Press, Hype and Roger La Borde.

Kid-targeted DVD distributor NCircle Entertainment celebrates its fifth anniversary with plans to launch a new consumer marketing effort next month with the tagline, Entertainment That Educates.  The initiative, which is targeted to parents, caregivers and teachers, will feature the new tagline in all advertising, as well as on its website and on packaging and other materials.  Over the last 12 months, NCircle has released more non-theatrical kid video titles than any other studio, per DVD & BlueRay Release Report.  NCircle recently acquired the rights to distribute the animated short film The Gruffalo, which it will release later this summer, and the domestic distribution rights to the Australian series The Fairies (includes about 80 hours of TV programming and nine direct-to-video specials).


CastingDisney Channel and Disney XD will host an open casting call in Austin, Texas.  Casting directors will be looking for talented actors/actresses, singers and dancers between the ages of 10-18 for upcoming series and movies.  The casting call registration will be held June 4, 2011 (9a-4p) at Omni Hotel, 700 San Jacinto (at 8th Street in downtown Austin).  Applications and a monologue will be provided upon arrival.  More information can be found at .


Currently President/Marketing, Universal Pictures, Eddie Egan will shift to become President/Marketing at Chris Meledandri’s Illumination Entertainment, the animation banner based at Universal, per THR.  Taking the reins from Egan at Universal will be Josh Goldstine who jumps over from Sony Pictures where he was a creative marketing executive.

Imax Corporation appoints Marc de Grandpre as CMO.  He will re-locate to NY and report directly to CEO Richard L. Gelfond.  Most recently, de Grandpre was chief marketer for Qualcomm’s Firethorn division.  Over the course of his 15-year career, de Grandpre has also worked for Red Bull North America, where he was part of the marketing team that launched Red Bull Energy drink in the US, and eventually went to become MD of the New York Red Bulls, a Major League Soccer pro sports franchise.  He also previously toiled for Nike/Bauer Hockey.

Imax Corporation also welcomes Carrie Lindzon-Jacobs as SVP/Human Resources, reporting to CEO Richard L. Gelfond.  Lindzon-Jacobs, who is based in Toronto, joins Imax from Courtyard Group, a consulting firm, where she held a senior HR position and was a member of its executive team.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/16-5/22/11 , 6a-6a:
K2-11                                                  Total Delivery (000)
DSNY*:  Sharpay’s Fabulous Adventure (5/22; 8-9:45p) 2672
NICK:    SpongeBob SquarePants (5/21; 11a)                2636
NICK:    SpongeBob SquarePants (5/21; 10:30a)           2578
NICK:    SpongeBob SquarePants (5/21; 10a)                2441
DSNY*:  A.N.T. Farm (5/22; 9:45-10:15p)                    2414
NICK:    SpongeBob SquarePants (5/21; 11:30a)           2312
NICK:    SpongeBob SquarePants (5/21; 9:30a)             2206
NICK:    Big Time Rush (5/21; 8:30-9:05p)                    2132
NICK:    SpongeBob SquarePants (5/22; 10:30a)           2046
NICK:    Victorious (5/21; 8p)                                       2019
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/16-5/22/11 , 6a-6a:
K6-11                                                  Total Delivery (000)
DSNY*:  Sharpay’s Fabulous Adventure (5/22; 8-9:45p) 2092
DSNY*:  A.N.T. Farm (5/22; 9:45-10:15p)                     1882
NICK:    Big Time Rush (5/21; 8:30-9:05p)                    1851
NICK:    Victorious (5/21; 8p)                                       1621
NICK:    SpongeBob SquarePants (5/21; 11a)                1514
NICK:    SpongeBob SquarePants (5/21; 10:30a)           1443
NICK:    SpongeBob SquarePants (5/21; 9:30a)             1405
NICK:    SpongeBob SquarePants (5/21; 10a)                1400
NICK:    SpongeBob SquarePants (5/21; 11:30a)           1362
DSNY*:  Phineas and Ferb Shorts (5/22; 10:15-10:30p) 1280
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/16-5/22/11 , 6a-6a:
Tweens 9-14                                       Total Delivery (000)
DSNY*:  Sharpay’s Fabulous Adventure (5/22; 8-9:45p) 1676
DSNY*:  A.N.T. Farm (5/22; 9:45-10:15p)                     1609
NICK:    Big Time Rush (5/21; 8:30-9:05p)                    1494
NICK:    Victorious (5/21; 8p)                                        1422
FOX:     American Idol (5/18; 8-10p)                              1177
FOX:     American Idol (5/19; 8-9:01p)                           1128
DSNY*: High School Musical 3 (5/19; 8-10p)                   1103
NICK:    SpongeBob SquarePants (5/21; 11a)                  1038
DSNY*: Suite Life on Deck (5/17; 6-6:40p)                     1030
DSNY*: High School Musical 3 (5/21; 7:45-9:45p)           1007
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/16-5/22/11 , 6a-6a:
Teens 12-17                                           Total Delivery (000)
FOX:       American Idol (5/18; 8-10p)                              1244
FOX:       Glee (5/17; 8-9:01p)                                        1104
FOX:       American Idol (5/19; 8-9:01p)                           1072
DSNY*:   A.N.T. Farm (5/22; 9:45-10:15p)                         946
DSNY*:   Sharpay’s Fabulous Adventure (5/22; 8-9:45p)     850
NICK:      Big Time Rush (5/21; 8:30-9:05p)                       750
ADSM**: Family Guy (5/19; 11p)                                       729
ADSM**: Family Guy (5/16; 11p)                                       710
ADSM**: Family Guy (5/22; 9-10p)                                    695
FAM:       Secret Life of the American Teen (5/16; 8-9p)       695
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 21, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.9/4 Avg. (7a-12p)
Magi-Nation 0.3/3; Magi-Nation 0.4/3; Sonic X 0.7/4; Sonic X 1.3/7; Yu-Gi-Oh 0.9/4; Sonic X 1.1/5; Dragon Bal Z Kai 1.1/5; Dragon Ball Z Kai 1.2/5; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh 0.7/3
ABC 0.6/3 Avg. (9a-12p)
The Emperor’s New School 0.5/2; The Replacements 0.5/2; That’s So Raven 0.5/2; That’s So Raven 0.8/3; Hannah Montana 0.8/4; Suite Life of Zack & Cody 0.8/4
CBS (CookieJarTV) 0.3/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.3/3; Busytown Mysteries 0.4/3; Doodlebops Rockin Road Show 0.2/1; Horseland 0.2/1; Horseland 0.3/1; Trollz 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.4/2; Shelldon 0.3/1; Magic School Bus 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.3/1; Pearlie 0.2/1

Final K6-11 Ratings for Saturday, May 21, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/23 Avg. (7a-1p)
Penguins of Madagascar 1.8/18; Penguins of Madagascar 2.4/17; T.U.F.F. Puppy 3.4/19; T.U.F.F. Puppy 4.0/20; SpongeBob SquarePants 4.9/22; SpongeBob SquarePants 5.7/25; SpongeBob SquarePants 5.7/24; SpongeBob SquarePants 5.8/25; SpongeBob SquarePants 6.1/28; SpongeBob SquarePants 5.5/26; Power Rangers Samurai 4.3/23; Power Rangers Samurai 3.6/19
DISNEY CHANNEL 3.0/15 Avg. (7a-1p)
Handy Manny 2.3/23; Special Agent Oso 2.4/18; Mickey Mouse Clubhouse 2.5/14; Jake and the Never Land Pirates 2.7/13; Phineas and Ferb 2.7/12; Phineas and Ferb 3.5/15; Phineas and Ferb 3.8/16; Fish Hooks 2.9/13; Suite Life On Deck 3.1/14; Suite Life On Deck 3.4/16; Wizards of Waverly Place 3.5/18; Wizards of Waverly Place 3.5/19
CARTOON NETWORK 1.6/8 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.3/13; Generator Rex 1.3/10; Star Wars: Clone Wars 1.5/9; Beyblade: Metal Fusion 1.5/7; Pokemon: Black & White 2.3/10; Bakugan: Mechtanium Surge 1.6/7; Hot Wheels: Battle Force 1.4/6; Johnny Test 1.6/7; Hole in the Wall 1.3/6; Scooby-Doo! Mystery Inc. 1.4/7; The Garfield Show 1.8/9; The Garfield Show 1.8/10
DISNEY XD 0.8/4 Avg. (7a-1p)
Pair of Kings 0.3/3; Phineas and Ferb 0.9/6; Phineas and Ferb 1.1/7; Kick Buttowski 0.9/5; Zeke and Luther 0.7/3; Zeke and Luther 0.6/3; Zeke and Luther 0.9/4; Suite Life of Zack & Cody 1.0/4; I’m In The Band 1.0/4; I’m In The Band 0.8/4; I’m In The Band 0.7/4; Phineas and Ferb 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 25, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1057; K6-11 446; TWEENS 9-14 307
DISNEY CHANNEL:     K2-11   945; K6-11 511; TWEENS 9-14 374
CARTOON NETWORK: K2-11   513; K6-11 328; TWEENS 9-14 233
DISNEY XD:               K2-11   171; K6-11 134; TWEENS 9-14 104
NICKTOONS:              K2-11     92; K6-11   61; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data


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06/04/20: A slew of gaming companies shored up support for BLM

Publishers take stand

  Thursday June 4, 2020 Good morning! This is your weekly Esports Brief. Amid protests around the country and around the world, multiple esports publishers and organizations announced plans to support causes such as Black Lives Matter, the NAACP and more, while other companies voiced support and/or promised internal changes to greater promote diversity (although […]

06/03/20: Cynopsis Jobs


  DIRECTOR, BUSINESS DEVELOPMENT: LIVE BROADCASTSNEAKY BIGScottsdale AZ Prepare/present client presentations. Strong communicator. 10+ yrs business development & sales exp in TV and/or film industry with strong ties and relationships with broadcast vendors producers and directors. Full info HERE Wednesday June 3, 2020 In today’s Jobs news: Cynopsis wanted to know: Are […]