Friday, May 25th, 2007


Cynopsis: Kids!


Good morning. It’s Friday, May 25, 2007 and this is your first early morning briefing.

The Weinstein Company and Dimension Films have launched three new labels including Kaleidoscope TWC, a kids and family-centric label.  Each of the new labels will focus its efforts on direct-to-video releases, though may occasionally also release a theatrical movie.  The video titles will be distributed by Genius Products, which has a long term deal as TWC’s exclusive home video distributor.  Barry Gordon, TWC’s recently appointed EVP/ Home Entertainment, will oversee the new labels and work closely with the Genius Products team.  Eric Robinson, VP/Production and Development will work with Gordon specifically overseeing Kaleidoscope for TWC.

  • Kaleidoscope TWC will release family friendly movies, for kids of all ages, including theatrical releases, direct-to-video titles, TV series and specials and classic kids and family movies.  The first titles slated for release include: a CG-animated version of The Nutty Professor, featuring voiceovers by Jerry Lewis; Unstable Fables will include CG-animated adaptations of classic kids stories produced by The Jim Henson Company; Hoodwinked 2: Hood vs. Evil; Igor; and Escape From Planet Earth, a CG-animated picture.  The label will offer a conglomeration of new productions and acquisitions, and titles from RHI Entertainment and Classic Media libraries.
  • The Miriam Collection will restore and release classic movies, contemporary classics and foreign films, many of which will include added extras.  The first Miriam Collection DVD release will be El Cid (1961).
  • Dimension Extreme will offer movie releases of horror films, thrillers, sci-fi adventures and comedies of the more bawdy variety


The first of 26 episodes of Fantastic Four: World’s Greatest Heroes, a new mixed 2D and 3D animated half hour series, will premiere on Cartoon Network’s Toonami block on Saturday, June 9, 2007 at 9:30p. This is the precursor to the Fox and Marvel Studio’s live-action movie, Fantastic Four: Rise of the Silver Surfer, which releases June 15.  The new TV series is a continuation of the newly-produced four-episode Fantastic Four show that debuted on Toonami in September 2006, and is a co-production of Moonscoop, M6, Cartoon Network Europe and Marvel Studios.

Disney and CanalSat have inked a deal under which two new VOD channels, Disney Cinemagic and Disney Cinemagic +1 (a one hour shifted channel) in France in September 2007.  A localized version of the UK’s Disney Cinemagic, the VOD service will offer a range of Disney and Disney Pixar movies. Disney and CanalSat are also in discussions to a Disney branded SVOD service that would offer kids programming.


Spider-Man Merchandising L.P. is set to launch licensing and merchandising programs in support of the upcoming Spider-Man animated series, tentatively titled Spectacular Spider-Man, which is slated to bow Saturday mornings on Kids’ WB! on the CW Network in early 2008.  Produced by Sony Pictures Television’s Culver Entertainment, Spectacular Spider-Man picks up the story as Peter Parker enters his junior year in high school, where in addition to dealing with the pressures of homework and a social life he must conceal his identity and newly-found powers.  Spider-Man Merchandising is a limited partnership between Sony Pictures Consumer Products Inc. and Marvel Entertainment, Inc.

Ubisoft is developing a video game based on the upcoming Paramount and Shangri-La Entertainment feature-film Beowulf.  Ubisoft expects to release the Beowulf game in conjunction with the movie’s release, which is currently scheduled for November 2007.  Chock-full-o’ celebrities, the movie is directed by Robert Zemeckis, from a Neil Gaiman and Roger Avary screenplay adapted from the epic poem, Beowulf.

New York’s Univision 41 (WXTV) will kick off today its Sal Con Los Solecitos campaign designed to get kids up and out of the house this summer.  Every Friday throughout the summer Univision 41 will host local community events, featuring Salvador (Sal) Cruz, a weekend sportscaster on Univision 41 news, and kid musical group Los Solecitos (the little suns).  The animated Los Solecitos have been featured on Univision 41 for the last several years.  They begin in the morning when they help kid viewers wake-up, and at night they sing them off to bed. Throughout the day the characters encourage kids to exercise in animated musical interstitials.


Tomy Corporation has named Kaz Sugiyama as President.  A 20-year Tomy veteran, Sugiyama most recently served as Tomy’s Chairman in the UK and prior to that was its head of global business in Tokyo.  Additionally, Tomy has upped Laura Yoshioka to Director/Consumer Software Division and appointed Ron Kushner as National Sales Manager.  Yoshioka, who had been Sr. Marketing Manager, will now oversee Tomy’s Consumer Software division including Marketing, R&D, Sales and Operations.  Kushner will head Tomy’s product line, which includes the i-SOBOT.  Most recently, Kushner was National Sales Manager for the US division of Sunco Products.

Arturo Rodriguez has been appointed Atari’s temporary CFO.  Rodriguez, who will maintain his regular day job as VP and Controller, takes on the responsibilities that had been overseen by Bruno Bonnell, Founder and CEO, Infogrames.  Bonnell announced in April that he would exit the company.   The company is actively searching for a permanent CFO.  This move comes as the Board of Directors has given the go-ahead for a restructuring that will result in layoffs.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/14-5/20/2007 , 6a-6a:
K2-11                                     Total Delivery (000)
NICK:    SpongeBob SquarePants (5/19; 9:30a) 2207
DSNY*: Hannah Montana (5/18; 8p)                 2157
NICK:    Drake &Josh (5/17; 5:30p)                  2085
NICK:    SpongeBob SquarePants (5/19; 9a)      2063
NICK:    Ned’s Declassified (5/15; 6p)               2008
NICK:    Drake &Josh (5/15; 5:30p)                  1979
NICK:    Drake &Josh (5/16; 4:30p)                  1974
FOX:     American Idol (5/15; 8-9:02p)              1960
FOX:     American Idol (5/16; 9-10:02p)            1939
NICK:    SpongeBob SquarePants (5/20; 9a)      1929
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/14-5/20/2007 , 6a-6a:
K6-11                                     Total Delivery (000)
DSNY*: Hannah Montana (5/18; 8p)                 1811
DSNY*: Cory in the House (5/18; 8:30p)           1590
NICK:    SpongeBob SquarePants (5/20; 9a)      1431
NICK:    Ned’s Declassified (5/15; 6p)               1416
NICK:    SpongeBob SquarePants (5/19; 9:30a) 1412
NICK:    SpongeBob SquarePants (5/19; 9a)      1405
DSNY*: Suite Life of Zack & Cody (5/18; 7:30p) 1405
DSNY*: Suite Life of Zack & Cody (5/20; 7:30p) 1386
NICK:    Drake &Josh (5/16; 4:30p)                   1353
NICK:    Drake &Josh (5/17; 5:30p)                   1319
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/14-5/20/2007 , 6a-6a:
Tweens 9-14                          Total Delivery (000)
FOX:     American Idol (5/16; 9-10:02p)            1939
DSNY*: Hannah Montana (5/18; 8p)                 1811
FOX:     American Idol (5/15; 8-9:02p)              1960
DSNY*: Cory in the House (5/18; 8:30p)           1590
DSNY*: Suite Life of Zack & Cody (5/18; 7:30p) 1405
FOX:     House (5/15; 9:02-10:01p)                  1257
NICK:    Drake &Josh (5/16; 4p)                       1240
NICK:    Drake &Josh (5/16; 4:30p)                  1226
NICK:    Ned’s Declassified (5/18; 6p)               1177
NICK:    Ned’s Declassified (5/15; 6p)               1161
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/14-5/20/2007 , 6a-6a:
Teens 12-17                           Total Delivery (000)
FOX:     American Idol (5/16; 9-10:02p)            1720
FOX:     House (5/15; 9:02-10:01p)                  1560
FOX:     American Idol (5/15; 8-9:02p)              1395
FOX:     Family Guy (5/20; 9-9:31p)                  1237
FOX:     Simpsons (5/20; 7:59-9p)                    1171
FOX:     American Dad (5/20; 9:31-10p             1046
ABC:     Grey’s Anatomy (5/17; 9-10:15 p)          954
ABC:     Desperate Housewives (5/20; 9-10:02p) 952
DSNY*: Hannah Montana (5/18; 8p)                   850
NBC:     Heroes (5/14; 9-10p)                            845
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 19, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.6/7 Avg. (9a-1p)
The Emperor’s New School 1.3/6; The Replacements 1.4/6; That’s So Raven 2.1/9; That’s So Raven 1.7/8; Hannah Montana 2.0/10; Suite Life of Zack & Cody 2.3/11; Power Rangers Overdrive 0.9/5; Power Rangers Overdrive 0.7/4
CW (Kids’ WB!) 1.2/6 Avg. (7a-12p)
Pillowhead 0.8/7; Pillowhead 1.2/8; Loonatics Unleashed 1.3/7; Tom and Jerry Tales 1.6/8; Shaggy Scooby-Doo Clue 1.4/6; Johnny Test 1.4/6; Legion of Super Heroes 1.1/5; The Batman 1.0/5; The Batman 1.1/6; Xiaolin Showdown 0.9/4
FOX (4Kids TV) 1.1/5 Avg. (8a-12n)
Winx Club 0.7/4; Viva Pinata 1.0/5; TMNT 1.5/7; Viva Pinata 1.3/6; Teenage Mutant Ninja Turtles Fast Forward Fast Forward 1.2/5; Chaotic 0.9/4; Sonic X 1.1/5; Yu-Gi-Oh 0.9/5
CBS* (KOL’s Secret Slumber Party on CBS) 0.4/2 Avg. (7a-7:30a/10:30a-12n*)
Madeline 0.2/2; Sabrina: The Animated Series 0.4/2; Cake 0.5/2; Trollz 0.3/2; Dance Revolution 0.4/2; Horseland 0.5/2
NBC (Qubo on NBC) Avg. 0.2/1 (7:30a-12p)
Babar 0.1/1; Dragon 0.2/1; 321 Penguins/LarryBoy Adventures 0.2/1; Veggie Tales 0.1/1; Jane and the Dragon 0.3/1; Jacob Two Two 0.4/2

Final K6-11 Ratings for Saturday, May 19, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/22 Avg. (7a-1p)
Lazytown 1.6/17; Fairly OddParents 2.9/23; Jimmy Neutron 3.9/25; Jimmy Neutron 4.9/25; SpongeBob SquarePants 5.8/26; SpongeBob SquarePants 5.8/25; Fairly OddParents 4.2/19; El Tigre 3.9/18; SpongeBob SquarePants 4.2/20; SpongeBob SquarePants 4.0/19; Jimmy Neutron Jet Fusion (60 min) 3.8/21
CARTOON NETWORK 2.0/11 Avg. (7a-2p)
Cartoon Cartoon Top 5 (60 min) 1.7/12; Class of 3000 2.2/11; Pokemon: Battle Frontier 2.2/10; Pokemon: Battle Frontier 2.3/10; Ben 10 2.2/10; My Gym Partners a Monkey 2.5/12; Teen Titans 2.0/10; Teen Titans 2.0/10; Pokemon 8: Lucario and the Mystery of Mew (2 hours) 2.4/13
DISNEY CHANNEL 1.6/8 Avg. (7a-1p)
The Wiggles 1.7/19; Higglytown Heroes 1.7/14; Little Einsteins 1.8/11; Little Einsteins 1.7/9; Mickey Mouse Clubhouse 1.8/8; Mickey Mouse Clubhouse 1.3/6; My Friends Tigger & Pooh 1.9/9; Handy Manny 1.8/8; Johnny and the Sprites 1.4/7; Charlie and Lola 1.2/6; Lilo & Stitch: The Series 1.3/7; The Replacements 1.4/8
TOON DISNEY (Jetix) 0.4/2 Avg. (8a-12p)
Legend of the Dragon 0.3/3; Dragon Booster 0.2/1; Shinzo 0.3/2; NASCAR Racers 0.3/1; Jackie Chan Adventures 0.4/2; Power Rangers Operation 0.4/2; Yin Yang Yo 0.6/3; Pucca 0.6/3; Digimon 0.5/2; Jackie Chan Adventures 0.5/3; Mulan II (movie 105-min)

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 23, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1037; K6-11 527; TWEENS 9-14 406
DISNEY CHANNEL:     K2-11   722; K6-11 426; TWEENS 9-14 318
CARTOON NETWORK: K2-11   605; K6-11 356; TWEENS 9-14 259
TOON DISNEY:           K2-11   148; K6-11   83; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: There are eighteen species of yellow jackets in North America

Answer to Yesterday’s trivia question: What series had an annoying neighbor named Kimmy who never knocked on the door, and just walked into the house?  FULL HOUSE  Kudos to: Donna Gerhardt-Showtime Networks Inc./NY; Sharon O’Donnell-Carat USA/Atlanta; Melissa Picarello-Active International/NY; Tracy Blankenship-S&K Men’s Stores/Richmond, VA; Tom Boyd-WGN-TV/Chicago; Jim Smith-First Data Remitco/Dallas; Julie Syers-Briggs & Caldwell/Houston; Meghan Reinke-Jones Publishing/Iola, WI; Sunita Sinor-Mattel/LA; Sandy Dibble-Ice Box/Van Nuys, CA; Amanda Zolper-Tokyopop, Inc./LA; Nicole Hoag-MarVista Entertainment/LA; Natalie Edgar-Cartoon Network and Boomerang, Australia/New Zealand; Michelle Douglas-Corus Entertainment/Toronto

Today’s Trivia Question: On Little House on the Prairie, what was Laura’s horse’s name?   ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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