Cynopsis: Kids!

05/21/10

Good morning. It’s Friday, May 21, 2010, and this is your first early morning Kids briefing.

The chase is on … again … for Looney Tunes fastest, and unlucky, Road Runner and Wile E. Coyote in three new 3D animated shorts (3-minutes each) for the big screen.  Warner Bros. Animation will attach the all-new animated shorts to the top of three of its new family 3D movies this year.  The first short will be shown ahead of Cats & Dogs: The Revenge of Kitty Galore, which opens on July 30; the second with Legend of the Guardians: The Owls of Ga’Hoole, opening September 24; and the third with Yogi Bear, releasing December 17.  By the way, this is the first time that Road Runner and Wile E. Coyote have been presented in 3D.

NEW PRODUCTION & DEVELOPMENT

MTV and MGM are joining to co-produce a 1-hour TV series based on the 1985 movie Teen Wolf (12×60).  Set to begin production this summer, the new updated thriller/love story Teen Wolf series comes from Jeff Davis (creator, Criminal Minds) and Rene Echevarria (exec. producer, The 4400).  The series stars Tyler Posey (Maid in Manhattan, Brothers and Sisters), as the newly bitten werewolf, Dylan O’Brien as his best friend, Crystal Reed as the mysterious new girl in town, and Tyler Hoechlin (Road to Perdition, 7th Heaven) as the older and possibly quite dangerous werewolf.  MGM holds the worldwide distribution rights outside the US to Teen Wolf and will showcase the pilot at LA Screenings.

Callan McAuliffe (15) is cast in DreamWorks feature film, I Am Number 4, which begins filming in Pittsburgh next week.  Produced by Michael Bay and Steven Spielberg, and directed by D.J. Caruso, the movie is based on the young-adult sci-fi book by James Frey and Jobie Hughes.  McAuliffe will play Sam, the best friend of Number 4 that will be played by Alex Pettyfer.  The movie is slated for a February 2011 release.  Later this year McAuliffe will also star in Rob Reiner’s movie adaptation of Wendelin Van Draanen’s young adult novel Flipped, which Warner Bros. will release on August 6, 2010.

MORE KIDS STUFF

Olympusat‘s Sorpresa, the Spanish-language kid’s channel, and Latele Novela Network, a telenovelas network not aimed at kids, have joined Claro TV‘s basic satellite TV package in Puerto Rico.  Targeted to kids/tweens 3-14, Sorpresa aims to entertain, educate, and connect viewers with their Hispanic heritage in a culturally relevant environment.  Claro TV is the nest telecommunications product from Puerto Rico Telephone Co., which has 1 million telephone and broadband customers throughout the island.

Looking to battle boredom this summer, YTV (Canada) will launch its traveling interactive road show, Wow! tour ( www.ytv.com/wow ), on Saturday, June 5, and which will make its way across Canada through Labor Day making stops at festivals and attractions.  Presented by YTV, Hasbro and Kraft, the tour will feature a range of activities for kids including: Hasbro’s Camp Nerf: Operation Training Day; Hasbro’s Beyblade: Metal Fusion Battle Zone based on YTV animated series Beyblade: Metal Fusion; and Hasbro’s Cuponk, a cup and ball game.  Kraft will also be offering samples of its cheese snake Kraft KD Crackers, as well as inviting kids to show off their dance movies and get their picture taken for the Wow! KD Cheesy Wall of fame, which will be posted live on YTV.com throughout the summer.  Additionally, the Wow! tour will offer families a sneak peek at upcoming YTV programming.

Amulet Books, an imprint of Abrams, unveils the release date for the fifth Diary of a Wimpy Kid book will be Tuesday, November 9, 2010.  From author/creator Jeff Kinney, the new Wimpy Kid book cover will be purple; the previous covers were red, blue, green and yellow.  As for the title … well … we’ll have to wait until July to find that out.  The publisher will showcase the book next week at BookExpo America ( www.bookexpoamerica.com ) in NYC, which will include a signing with Kinney on May 27.  This summer will see the release of a 16-month Wimpy Kid wall calendar.  The second live-action movie, Diary of a Wimpy Kid: Rodrick Rules, is set to open March 23, 2011.

A CYNOPSIS MESSAGE

MARKETING/LICENSING

Sesame Workshop and Impelsys, a provider of electronic content delivery options, launch Sesame Street eBookstore ( www.ebooks.sesamestreet.org) with 100+ Sesame Street eBook titles.  Managed by Impelsys, the store offers books in several electronic formats: eBooks allow kids to read along at their own pace; audio eBooks  contain narration, sound effects, and music; animated eBooks present characters/stories in full-color animation; and interactive eBooks invite kids to play along and learn.  Consumers can subscribe to get unlimited access to a library of more than 100 Sesame Street eBooks for an annual subscription ($39.99).  There is also an introductory subscription ($24.99) available now through July 4, 2010.  New titles will be added regularly to the store, and a rotating selection of five titles will continue to be available for free at ebooks.sesamestreet.org/free.

The Jim Henson Company continues to grow its brands in the Asia Pacific region with the appointment of new licensing agents for a number of its brands.

• Wild Pumpkin will represent Henson’s brands including, the preschool properties Sid the Science Kid and Dinosaur Train, as well as Fraggle Rock and the lifestyle skating brand Skatelab in Australia and New Zealand.
• Medialink will represent Dinosaur Train in Singapore, Malaysia, Thailand, Indonesia, Philippines, Hong Kong, China and Taiwan
• Empire will represent Sid the Science Kid and Fraggle Rock in those same territories.

The kid’s entertainment group, The Jumpitz ( www.jumpitz.com ), is looking to get kids active with the launch of their Get Up & Go! tour, which will make its way to several major cities across the US with free performances.  Additionally, The Jumpitz music videos will be featured on qubo‘s Saturday morning programming block on NBC in conjunction with NBC’s Health Week, which kicks off on June 21.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/10-5/16/10 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    Penguins of Madagascar (5/15; 10a)             2134
NICK:    iCarly (5/10; 6p)                                         2075
NICK:    SpongeBob SquarePants (5/15; 9:30a)         2070
DSNY*: Good Luck Charlie (5/16; 8:30-8:55p)           2019
NICK:    Fanboy & Chum Chum (5/15; 10:30a)           2014
DSNY*: Suite Life On Deck (5/14; 8-8:25p)               1971
NICK:    SpongeBob SquarePants (5/15; 9a)              1950
NICK:    SpongeBob SquarePants (5/10; 5:30p)         1929
NICK:    Victorious (5/10; 6:30p)                              1928
NICK:    Victorious (5/12; 6:30p)                              1924
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/10-5/16/10 , 6a-6a:
K6-11                                                Total Delivery (000)
DSNY*: Good Luck Charlie (5/16; 8:30-8:55p)             1579
DSNY*: Suite Life On Deck (5/14; 8-8:25p)                 1536
DSNY*: Wizards of Waverly Place (5/14; 8:30p)           1486
NICK:    Victorious (5/10; 6:30p)                                1406
NICK:    Penguins of Madagascar (5/15; 10a)               1393
DSNY*: Sonny With A Chance (5/16; 8p)                     1368
NICK:    iCarly (5/10; 6p)                                           1368
NICK:    Victorious (5/12; 6:30p)                                1358
DSNY*: Phineas and Ferb (5/14; 9p)                           1357
NICK:    SpongeBob SquarePants (5/15; 9:30a)           1357
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/10-5/16/10 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*: Good Luck Charlie (5/16; 8:30-8:55p)             1434
DSNY*: Wizards of Waverly Place (5/14; 8:30p)           1296
DSNY*: Suite Life On Deck (5/14; 8-8:25p)                 1192
FOX:     American Idol (5/11; 8-9p)                             1191
DSNY*: Phineas and Ferb (5/14; 9p)                           1178
NICK:    Victorious (5/12; 6:30p)                                1173
NICK:    Victorious (5/10; 6:30p)                                1158
DSNY*: Sonny With A Chance (5/16; 8p)                     1156
DSNY*: Suite Life On Deck (5/11; 5:30p)                    1136
DSNY*: Phineas and Ferb (5/14; 9:30p)                      1128
DSNY*: Wizards of Waverly Place (5/14; 10p)              1128
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/10-5/16/10 , 6a-6a:
Teens 12-17                                      Total Delivery (000)
FOX:     Family Guy (5/16; 9:01-9:31p)                       1030
FOX:     Glee (5/11; 9-10p)                                          943
FOX:     American Idol (5/11; 8-9p)                              913
FOX:     American Dad (5/16; 9:31-10p)                       820
FOX:     Cleveland (5/16; 8:31-9:01p)                          804
DSNY*: Good Luck Charlie (5/16; 8:30-8:55p)              802
FOX:     American Idol (5/12; 9-10p)                            768
NAN:    George Lopez (5/12; 10p)                                728
ESPN:   NBA-Cavaliers/Celtics (5/13; 8-10:59p)            715
FOX:     The Simpsons (5/16; 7:59-8:31p)                    713
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 15, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.8/5 Avg. (7a-12p)
Magical DoReMi 0.2/3; Winx Club 0.5/4; Dinosaur King 0.7/4; Dinosaur King 0.9/5; Teenage Mutant Ninja Turtles 0.9/5; Teenage Mutant Ninja Turtles 0.9/5; Sonic X 1.1/5; Sonic X 1.1/5; Yu-Gi-Oh 0.9/5; Yu-Gi-Oh 0.8/4
ABC 0.7/3 Avg. (9a-12p)
The Emperor’s New School 0.4/2; The Replacements 0.7/3; That’s So Raven 1.0/4; That’s So Raven 0.9/5; Hannah Montana 0.6/3; Suite Life of Zack & Cody 0.5/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.1/1; 3-2-1 Penguins 0.3/2; Babar 0.2/1; Willa’s Wild Life 0.1/1; Jane and the Dragon 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.1/0; Busytown Mysteries 0.3/1; Doodlebops Rockin Road Show 0.3/1; Sabrina: Animated Series 0.2/1; Sabrina: Animated Series 0.1/1; Strawberry Shortcake 0.2/1

Final K6-11 Ratings for Saturday, May 15, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/24 Avg. (7a-1p)
Jimmy Neutron 2.0/21; Jimmy Neutron 2.9/24; Fairly OddParents 3.5/22; Fairly OddParents 4.4/23; SpongeBob SquarePants 5.3/27; SpongeBob SquarePants 5.5/27; Penguins of Madagascar 5.7/26; Fanboy & Chum Chum 5.0/24; SpongeBob SquarePants 4.7/23; SpongeBob SquarePants 4.3/22; iCarly 4.6/24; iCarly 4.8/26
DISNEY CHANNEL 2.0/11 Avg. (7a-1p)
My Friends Tigger & Pooh 1.6/16; Chuggington 2.1/17; Special Agent Oso 2.1/13; Handy Manny 1.9/10; Mickey Mouse Clubhouse 1.7/8; Mickey Mouse Clubhouse 1.6/8; Imagination Movers 1.5/7; Handy many 1.4/7; Phineas and Ferb 2.2/11; Phineas and Ferb 2.6/13; Phineas and Ferb 3.0/16; Phineas and Ferb 2.5/14
CARTOON NETWORK 1.8/10 Avg. (7a-1p)
Pokemon: Diamond and Pearl  Galactic Battle 1.1/12; Yu-Gi-Oh! 5DS 0.8/7p; Ben 10: Ultimate Alien 1.6/10; Generator Rex 2.2/11; Star Wars: Clone Wars 2.0/10; Hot Wheels: Battle Force 2.2/11; Bakugan 1.9/9; The Super Hero Squad Show 1.5/7; Johnny Test 1.9/9; Johnny Test 2.1/11; The Garfield Show 2.1/11; The Garfield Show 2.1/12
DISNEY XD 1.0/6 Avg. (7a-1p)
Suite Life of Zack & Cody 0.7/7; Phineas and Ferb 0.9/7; Phineas and Ferb 1.4/9; Kick Buttowski 1.5/8; Kick Buttowski Shorts (1×15) 1.2/6; Kid vs. Kat 0.8/4; Phineas and Ferb 1.4/6; Zeke and Luther 1.1/5; I’m In The Band 0.8/4; I’m In The Band 0.8/4; I’m In The Band 0.9/5; Zeke and Luther 0.8/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 15, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1380; K6-11 906; TWEENS 9-14 692
DISNEY CHANNEL:     K2-11 1034; K6-11 654; TWEENS 9-14 493
CARTOON NETWORK: K2-11   602; K6-11 393; TWEENS 9-14 261
DISNEY XD:               K2-11   219; K6-11 168; TWEENS 9-14 125
NICKTOONS:             K2-11   108; K6-11   77; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 16, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1229; K6-11 829; TWEENS 9-14 672
DISNEY CHANNEL:     K2-11 1025; K6-11 723; TWEENS 9-14 624
CARTOON NETWORK: K2-11   652; K6-11 419; TWEENS 9-14 288
DISNEY XD:               K2-11   185; K6-11 135; TWEENS 9-14    91
NICKTOONS:              K2-11   107; K6-11   66; TWEENS 9-14    37
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1190; K6-11 505; TWEENS 9-14 382
DISNEY CHANNEL:     K2-11   923; K6-11 559; TWEENS 9-14 464
CARTOON NETWORK: K2-11   467; K6-11 264; TWEENS 9-14 211
DISNEY XD:               K2-11   181; K6-11   98; TWEENS 9-14   62
NICKTOONS:              K2-11    63; K6-11    32; TWEENS 9-14   28
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1157; K6-11 485; TWEENS 9-14 365
DISNEY CHANNEL:     K2-11   782; K6-11 468; TWEENS 9-14 411
CARTOON NETWORK: K2-11   504; K6-11 278; TWEENS 9-14 188
DISNEY XD:               K2-11   166; K6-11 109; TWEENS 9-14   77
NICKTOONS:              K2-11     82; K6-11   54; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1145; K6-11 425; TWEENS 9-14 357
DISNEY CHANNEL:     K2-11   850; K6-11 516; TWEENS 9-14 421
CARTOON NETWORK: K2-11   469; K6-11 284; TWEENS 9-14 209
DISNEY XD:               K2-11   195; K6-11 131; TWEENS 9-14   98
NICKTOONS:              K2-11     69; K6-11   40; TWEENS 9-14   35
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: Potato chips are the Number 1 selling snack in the United States. Statistics show that they accompany lunch 32 percent of the time and dinner 18 percent of the time.

Answer to Yesterday’s Trivia:   Fill in the blank – quoting Homer Simpson:  “If the Flintstones have taught us anything, it’s that ___________ can be used to mix cement.” PELICANS  Kudos to: John May-Cartoon Network/Atlanta; Dionne Ford-Turner Broadcasting/Atlanta; EJ Offurum-truTV/NY; Jim Salicrup-Papercutz/NY; Renee Rochman-Vision Media Adv Group/Anthem;

Today’s Trivia Question:   Moms depend on this like kids depend on Mom.  What do moms depend on?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
05.20.10

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JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, www.discovery.com / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE [email protected] (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. www.wwe-careers.com (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to [email protected]. EOE (5/28)

JOB OPENING: FREELANCE EDITORIAL DIR/Nick@Nite/NY: Leads excellence in On-Air Promos & Advrtsng creative dvlpmnt; ensuring tone, message & writing are on-brand. [email protected]  MTV Networks is an equal opp employer EOE/M/F/D/AAP (5/27)

JOB OPENING: DIRECTOR AD SALES SOUTHEAST/Hallmark Channels/Atlanta: based and accountable for covering a 14 state territory. View full posting & apply: www.hallmarkchannel.com “Jobs” (5/27)

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JOB OPENING: SPRVSNG PROD DCGEP/Discovery Communications/MD: Directs creative, editorial & budget aspects of original prod, reversions & promo, 7+yrs of Sr. Prod for factual prgrm for internat’l offices. www.discovery.com Req#9686 (5/26)

JOB OPENING: EP/Discovery Communications/TLC/NY: For TLC’s internat’l orig prod, 8+yrs direct prgrm dvlp & prod, familiar w/internat’l mkt place, ability to combine commercial & creative imperatives. www.discovery.com Req#9689 (5/26)

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JOB OPENING: MGR MEDIA PLNR/Anheuser-Busch/STL MO: 10+ yrs prgrsv mktg exp across broad bkgrnd req’d. Exc verbal/written comm skills Eng& Span req’d. Latino demo knwldg. Apply: http://www.buschjobs.com/scripts/JobDetail.aspx?JobId=51343 (5/22)

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SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to [email protected] (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to [email protected] (5/28)

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SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (5/28)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/27)

SITUATION WANTED: Publicity: Publicist books radio talk shows in big cities & national shows for movies, actors & celebrities who want to share their message with MILLIONS of REAL LIVE LISTENERS. Contact: [email protected] (5/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/26)

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SITUATION WANTED: FREELANCE AD TRAFFICKER (NY) Digital media specialist seeking freelance ad traffic positions on eves or wknds. Thorough knowledge of Doubleclick DFP. [email protected] (5/26)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (5/25)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled … Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (5/25)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/22)

SITUATION WANTED: CHILDREN’S Entertainment/Art Director/Designer (NY/Boston) 15 years experience, Theatre, TV and Film seeks new projects Illustrator/Art direction/development assignments. [email protected]  (5/22)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/22)

SITUATION WANTED: EIC/PRODUCTION EXEC/LINE PRODUCER. 10+ yrs experience in nonfiction/reality with feature background. Discovery, History, TLC, A&E, HGTV, etc. Coming available. Looking on network or prod side. [email protected] (5/22)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.  Seeking FT/PT or Temp-to-Perm position:   [email protected] (5/22)

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