Cynopsis: Kids!
05/16/08
Good morning. It’s Friday, May 16, 2008, and this is your first early morning briefing.
Cinema Manage Group inks a world rights sales rights deal for the CG-animated comedy/action feature film, Louis La Chance, which takes place at the Monaco Grand Prix. Produced by Shax France and LuxAnimation the $16 million movie is directed by Philippe Leclerk and Xavier Aliot. The movie revolves around two brothers and their plan to enter the 1934 Grand Prix with their dad’s restored car, using a unique racing fuel developed by one of the brothers, in their effort to restore the family name and beat the man who may have be responsible for the death of their dad in the same race several years earlier.
Lionsgate Films snags the worldwide distribution rights (excluding Mexico) to the feature film The Perfect Game, per THR. From HighRoad Entertainment, the movie (f/k/a The Third Miracle) is based on the true story of the team that won the 1957 Little League World Series, which was comprised of kids from Monterrey, Mexico and was the first non-American team to win the series. William Dear will direct the picture from a screenplay by W. William Winokur, who will also serve as a producer, and will star Clifton Collins Jr., Cheech Marin, Moises Arias and Louis Gossett Jr. The movie is slated for release on August 8.
MORE KIDS STUFF
The animated preschool series Mama Mirabelle’s Home Movies, which airs on PBS Kids, will be a featured part of this summer’s National Geographic Kids’ Big Screen Safari, this summer’s kid and parent-aimed in-theater program from National Geographic Kids Entertainment and Kidtoons. Additionally, this July and August five new “Summer Playtime” episodes of Mama Mirabelle’s Home Movies will bow on PBS Kids, and with new series related games and activities online at www.pbskids.org .
Utilizing the popular handheld device as a Trojan horse of sorts, Disney Interactive Studios launched DGamer, a community site where North American Nintendo DS users can connect up and share games. DS users must have access to a wireless broadband access point to join the network. Kids can choose from a variety of Disney characters to serve as their avatar, which improve in stature as they complete in-game missions. The site launches in conjunction with the release of the Nintendo DS version of Disney/Walden Media’s The Chronicles of Narnia: Prince Caspian, based on the film opening today.
BKN International plans to deliver two new animated movies later this spring, Zorro and Scarlet Whip: Revealed! and Dork Hunters and the Pirates of Tortuga Island. Both titles are 80-minutes and are based on BKN’s series Zorro: Generation Z and Dork Hunters from Outer Space. Additionally, both movies will be available for TV license and for DVD release later this year. Zorro and Scarlet Whip: Revealed! follows the Zorro – Return to the Future movie.
MARKETING/LICENSING
Walt Disney World Resort’s Disney’s Hollywood Studios supports the upcoming release of Lucasfilm Animation’s CG-animated movie Star Wars: The Clone Wars (August 15) with Star Wars Weekends, called Behind the Force Experience The Clone Wars. The weekends, which will take place Friday-Sunday June 6 through June 29, will feature an exclusive clip of Star Wars: The Clone Wars, various activities, including some specifically for kids under 12, and visitors will be able to talk to folks from Lucasfilm as well as celebrities from the original live action Star Wars movies. More information about the attraction is available at www.disneyworld.com/starwars or www.starwars.com .
Burger King has signed on as the co-presenting sponsor of this summer’s Jonas Brothers’ Burning Up Tour. Produced by Live Nation the concert tour will is scheduled to visit 38 cities across North America, during which Burger King plans to provide fans samples of its new BK Fresh Apple Fries and as well as offering a few fans an exclusive meet and greet with the group. Additionally, from July, Jonas Brothers fans will be able to access tour information and behind the scenes sneak peeks and sweepstakes offers via www.bk.com .
STONE SOUP
Tween girls 8-12 are spending some $500 million annually on beauty products according to the NPD Group’s newest report, Insight Into the Youth Beauty Market, which in addition to tweens looks at a broader spectrum of youth consumers 8-24 years old. In the survey tween girls report first using beauty products at 10 years old. Who is paying for the beauty products? Four out of 10 tween gals say they use their allowance to make their purchases, while about six in ten say their parent/guardian pays for their products. What are tween girls buying? Well, about 60% of the tween girls report they use fragrances/body sprays, with five out of 10 girls having used skincare products, while makeup came in third. Not shocking to those of us who were once tween girls, lip gloss is one of the most popular products they use. However, different from what I recall of my tweendom, the NPD report finds that today’s tween girls use at least 30 different beauty product categories, which includes firming cellulite cream. The report finds that tween girls favorite fragrance brands include: Bath and Body Works; Britney Spears; Britney Spears: Curious; Victoria Secrets; and ck: One.
EXECUTIVE MOVES
Fabian Milburn joins Entertainment Rights as SVP/Business Affairs, North America and Global Digital. The oh so groovy Milburn will oversee legal, administrative and business affairs for both Classic Media and Big Idea, as well as leading the development of the overall group’s digital business. Based in NYC, Milburn will report to Deborah Dugan, CEO, North American operations. He will also work in tandem with ER’s international team. Milburn was formerly SVP/Business Operations, Oxygen Media. Previously, Milburn toiled for MTV Networks, Fox Family Channel and Black Entertainment Television.
Warner Home Video (WHV) promotes three executives this week in its three main business units. Moving up to EVP and GM are Jeffrey Baker, Jeff Brown and Mike Saksa, the heads of Theatrical Catalog (which includes management of the New Line library), Non-Theatrical Franchise and New Releases respectively. Baker had been SVP/US Sales, WHV. Prior to his upping, Brown served as head of WHV’s Non-Theatrical Franchise business unit, which includes Warner Bros. Television, Warner Bros. Animation, DC Comics, HBO and Turner/Cartoon Network produced properties. With is new promotion Saksa adds oversight of New Line and Warner Premiere direct-to-video product. Prior to this, Saksa served s VP/US Marketing.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/5-5/11/2008 , 6a-6a:
K2-11 Total Delivery (000)
NICK: SpongeBob SquarePants (5/10; 9:30a) 2331
NICK: SpongeBob SquarePants (5/10; 12:30p) 2130
NICK: Back at the Barnyard (5/10; 10a) 2113
NICK: Mighty B! (5/10; 10:30a) 2106
NICK: SpongeBob SquarePants (5/10; 11a) 2060
NICK: SpongeBob SquarePants (5/11; 11a) 2047
NICK: SpongeBob SquarePants (5/10; 9a) 2046
NICK: SpongeBob SquarePants (5/10; 12p) 2039
NICK: SpongeBob SquarePants (5/9; 6p) 2021
NICK: SpongeBob SquarePants (5/11; 11:30a) 2018
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/5-5/11/2008 , 6a-6a:
K6-11 Total Delivery (000)
NICK: SpongeBob SquarePants (5/10; 9:30a) 1388
NICK: iCarly (5/10; 8p) 1383
NICK: SpongeBob SquarePants (5/10; 9a) 1361
NICK: SpongeBob SquarePants (5/11; 11a) 1353
NICK: SpongeBob SquarePants (5/10; 11a) 1331
NICK: Mighty B! (5/10; 10:30a) 1308
NICK: Back at the Barnyard (5/10; 10a) 1257
NICK: SpongeBob SquarePants (5/10; 12:30p) 1256
NICK: SpongeBob SquarePants (5/11; 11:30a) 1253
NICK: Zoey 101 (5/7; 7:30p) 1248
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/30-11/5/2008 , 6a-6a:
Tweens 9-14 Total Delivery (000)
NICK: iCarly (5/10; 8p) 1141
FOX: American Idol (5/6; 8-9:01p) 1109
NICK: iCarly (5/5; 5:30p) 1099
NICK: iCarly (5/5; 5p) 1096
NICK: SpongeBob SquarePants (5/10; 12:30p) 1061
FOX: American Idol (5/7; 9-10p) 1022
NICK: iCarly (5/11; 8p) 1021
NICK: SpongeBob SquarePants (5/10; 9:30a) 1016
NICK: SpongeBob SquarePants (5/10; 9a) 993
NICK: iCarly (5/9; 8:30p) 993
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/5-5/11/2008 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: American Idol (5/7; 9-10p) 1094
FOX: American Idol (5/6; 8-9:01p) 1028
FOX: Family Guy (5/11; 9p) 757
NICK: SpongeBob SquarePants (5/10; 12:30p) 752
FOX: Family Guy (5/11; 11p) 732
FOX: House (5/5; 9-10p) 727
TOON: Naruto (5/10; 9:30p) 720
FOX: American Dad (5/11; 9:30p) 704
NAN: George Lopez (5/8; 10:30p) 699
ABC: Desperate Housewives (5/11; 9-10:02p) 695
NICK: SpongeBob SquarePants (5/11; 9:301) 695
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, May 10, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.2/6 Avg. (7a-12p)
Will & DeWitt 0.5/5; Magi Nation 0.7/5; Skunk Fu 0.9/5; Tom and Jerry Tales 1.4/6; Tom and Jerry Tales 2.0/9; Spectacular Spider-Man 2.0/8; Spectacular Spider-Man 2.0/8; World of Quest 1.0/5; Johnny Test 1.1/6; Eon Kid 0.8/4
ABC 1.2/6 Avg. (9a-1p)
The Emperor’s New School 0.7/3; The Replacements 0.9/4; That’s So Raven 1.4/6; That’s So Raven 1.4/6; Hannah Montana 1.8/8; Suite Life of Zack & Cody 1.7/9; Power Rangers Jungle Fury 0.6/3; Power Rangers Jungle Fury 0.6/3
FOX (4Kids TV) 0.7/4 Avg. (8a-12n)
Viva Pinata 0.4/3; Viva Pinata 0.6/3; Chaotic 1.1/5; Chaotic 0.9/4; TNMT 0.8/3; Dinosaur King 1.0/4; Yu-Gi-Oh GX 0.6/3; Winx Club 0.5/2
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
Jacob Two Two 0.3/1; Dragon 0.3/1; My Friend Rabbit 0.2/1; 321 Penguins/Larryboy Adventures 0.3/1; Veggie Tales 0.5/3; Jane and the Dragon 0.3/2
CBS (KEWLopolis on CBS) 0.5/2 Avg. (7-10a/10a-12p)
Care Bears 0.4/2; Strawberry Shortcake 0.7/3; Cake 0.4/2; Sushi Pack 0.3/2; Dino Squad 0.4/2; Horseland 0.6/3
Final K6-11 Ratings for Saturday, May 10, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.7/25 Avg. (7a-1p)
Jimmy Neutron 2.4/26; Jimmy Neutron 3.2/25; Fairly OddParents 4.2/26; Fairly OddParents 4.5/23; SpongeBob SquarePants 5.6/26; SpongeBob SquarePants 5.7/25; Back at the Barnyard 5.2/22; Mighty B! 5.4/24; SpongeBob SquarePants 5.5/27; SpongeBob SquarePants 5.1/27; SpongeBob SquarePants 4.9/27; SpongeBob SquarePants 5.2/29;
CARTOON NETWORK 1.9/10 Avg. (7a-1p)
Cartoon Cartoon Top 5 (60 min) 1.4/10; Chop Socky Chooks 2.0/10; Blue Dragon 2.3/10; Pokemon: Diamond & Pearl/Battle Dimension 2.9/13; Ben 10: Alien Force 3.7/16; Transformers: Animated 2.8/12; Bakugan 1.8/9; Robotboy 1.4/7; Cartoon Cartoon (60 min) 1.1/6
DISNEY CHANNEL 1.6/9 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.4/15; Handy Manny 1.4/11; Mickey Mouse Clubhouse 1.6/10; Handy Manny 2.1/11; Mickey Mouse Clubhouse 1.6/8; Handy Manny 1.4/6; Mickey Mouse Clubhouse 1.5/7; Handy Manny 1.2/6; Mickey Mouse Clubhouse 1.2/6; Handy Manny 1.2/6; The Shaggy Dog (110 minutes) 2.8/15
TOON DISNEY (Jetix) 0.6/3 Avg. (7a-1p)
Legend of the Dragon 0.3/3; Jackie Chan Adventures 0.7/5; Power Rangers: Mystic Force 0.6/4; Power Rangers Jungle Fury 0.9/5; Shaun the Sheep 0.7/3; Leroy & Stitch 0.8/4; Timon & Pumbaa Shorts 0.3/2; Lilo & Stitch 9series) 0.4/2; Lilo & Stitch (series) 0.5/3; Lilo & Stitch (series) 0.6/3; Lilo & Stitch (series) 0.5/3
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 14, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1118; K6-11 503; TWEENS 9-14 345
DISNEY CHANNEL: K2-11 671; K6-11 422; TWEENS 9-14 367
CARTOON NETWORK: K2-11 456; K6-11 258; TWEENS 9-14 195
TOON DISNEY: K2-11 111; K6-11 58; TWEENS 9-14 48
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: Each king in a deck of playing cards represents a great king from history. Spades-King David, Clubs-Alexander the Great, Hearts-Charlemagne and Diamonds-Julius Caesar.
Answer to Yesterday’s Trivia Question: On the Disney Channel show Even Stevens, what was the nickname that the Stevens’ have for their neighbor who’s real name is Bernard? BEANS Kudos to: Vince Piotti-Nickelodeon/NY; Bob Friedland-Toys R Us, Inc./NY; Jeanne Holzknecht-Animation Collective/NY; Kelly-Ann Fentress-Nickelodeon Preschool Brand Creative/NY; Todd Schultz-Creative Crossroads/CTZ; LeNea Ricks-KIDK/Idaho Falls
Today’s Trivia Question: What was the name of the short-lived series starring Mary Kate and Ashley Olsen as pre-teen daughters of a single father/science professor? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
05.16.08
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JOB OPENING: VP, MKTG & LICENSING/NY, 4Kids Entertainment, Inc: Brand Marketer, Client Services, Strategic, Creative, Team Oriented w/ exp in Toys & Games Mkting/Dev., min. of 10 yrs exp. BS req. Resume to: [email protected] (5/23)
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JOB OPENING: AUDIO/POST PRODUCTION SUPERVISOR/NICKELODEON/NY: Sup & schedl audio for animated series, incld post SFX/mix/layback & delivery. Exp w/music, cast, direct, producing A+. Email: [email protected] (5/23)
JOB OPENING: PRODUCER, SHORT-FORM ORG. PROGRAMMING-LOGO/MTV/NYC: 4+yrs Programming exp, Strg editorial skills, Knwldge of content creation mobile/wireless. Knwldge of LOGO brands. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/22)
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JOB OPENING: VP INTERNET STRATEGY/DVLPMNT/ Comcast/Versus/Phil: Mng network’s consumer Internet presence. 7+yrs related exp Internet prod & editorial. 3+yrs Sr mngmnt role. Read more/apply: (Req # 60341BR) www.versus.com (5/20)
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JOB OPENING: A/P SUPERVISOR/LIFETIME TV/NY: seeking a detail oriented, self-starter to join our A/P Department with auditing of expense reports, verifying expenses. Apply at: http://www.mylifetime.com/about/jobs.html (5/20)
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JOB OPENING: DIR PARTNERSHIP SALES/qubo/NY: 5+ yrs exp media sales to dvlp, present, & sell lng-term deals to nat’l clients, detailed-oriented, organized, multi-tasker, exc comm., some travel req. send resume: [email protected] (5/17)
JOB OPENING: SALES ASST CABLEVISION BRONX/NY: Sales Asst Cablevision Bronx, NY 2+ yrs exp in mrkt, adv or bus related field. Assist Dir.& Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 6162BR (5/17)
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SUMMER INTERNSHIP/CREDITS ONLY: MKTG/ON-AIR: Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (5/23)
SUMMER INTERNSHIP CREDITS ONLY: DIG MEDIA INTERN/Starzmedia/NYC: Undergrads/3.0+ GPA/currently enrolled in univ., 20-35 hrs/wk. Work on several chllnging projects (i.e. viral distrib and Broadband Channel comp. review) Apply: [email protected] (5/21)
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SUMMER INTERNSHIP CREDITS ONLY: Stone & Company Entertainment seeks motivated interns interested in television development, 2-3 days wk with strong writing and creative skills. E-mail resume/CL to attn: Patti Stone [email protected] (5/17)
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