Cynopsis: Kids!
05/14/10
Good morning. It’s Friday, May 14, 2010, and this is your first early morning Kids briefing.
BBC Worldwide Channels completes a deal to launch CBeebies in South Korea for the first time. The preschool-targeted channel launches tomorrow, Saturday, May 15 at 6a, on the basic tier of KT’s IPTV service, Qook TV, which reaches 1.2+ million subscribers. KT (f/k/a Korea Telecom) is the country’s largest wired/wireless telecommunication service provider, holding the largest share of South Korean fixed line and high-speed internet market.
MTV Networks has agreed to televise two press conferences at the E3 Expo 2010 in LA: the first is the premiere of Microsoft’s Project Natal for Xbox 360 ( www.xbox.com/en-us/live/projectnatal/ ) interface at 3:30p on June 15, which allows the user to play along on screen without a controller. The Project Natal demo will feature a live performance imagined by Cirque du Soleil and will air commercial free on MTV, and later that day on Nick at Nite, mtvU, MTVN Hits and Logo at 9p. The second, a briefing revealing the future of the Xbox 360 platform, will air live on Spike TV on Monday, June 14 at 1:30p. Both events will also stream live on MTV’s GameTrailers.com ( www.gametrailers.com ), which will also feature exclusive live pre- and post-shows for the Xbox 360 briefing on June 14 with additional video game world premieres and announcements.
Sesame Workshop announces it will produce a third season of The Electric Company for PBS Kids Go! ( www.pbskidsgo.org/electriccompany ). Production begins this July in NYC on 12×30 new episodes of the series that will feature new cast members joining the company. It’s a big week for The Electric Company, which received eight Daytime Emmy Entertainment nominations yesterday. The Electric Company is made possible by support of American Greetings and Beaches Resorts.
YTV (Canada) picks up a second season of That’s So Weird! From Halifax Film, a division of DHX Media. The new season of the tween/teen-targeted live-action sketch comedy series is comprised of 13×30 episodes. The first season of That’s So Weird was recently acquired by Boomerang Latin America and Nickelodeon Australia. Decode Enterprises, also a unit of DHX Media, handles worldwide distribution of the series.
CBBC debuts a new season of the HD comedy series Horrible Histories during a special beginning Monday, May 31, and airing new episodes every day that week at 5:15p. Following that the Horrible Histories air Tuesdays on CBBC. Horrible Histories is produced by Lion TV for CBBC and is based on the book series by author Terry Deary and illustrator Martin Brown, which is licensed by Scholastic Entertainment and published by Scholastic UK. The series continues to feature lots of odd facts, rotten rulers, gory battles, crazy inventions, the comedy songs, and other weird stuff, as well as returning and new cast members, and special appearances by a range of comedians.
Disney Channel premieres the concept music video It’s On! tonight at 8:25p featuring the stars of its upcoming TV movie Camp Rock 2 The Final Jam, including Jonas Brothers, Demi Lovato, Meaghan Martin, Matthew “Mdot” Finely, Jordan “J” Francis, Roshon Fegan, Alyson Stoner and Anna Maria Perez de Tagle. The soundtrack for Camp Rock 2 The Final Jam releases July 27 on Walt Disney Records. Additionally, Jonas Brothers three continent concert tour with guest Demi Lovato, which will also feature appearances by other cast members from Camp Rock 2, kicks off July 27 in Dallas, Texas. The concert tour is produced by Live Nation and sponsored by OfficeMax. Camp Rock 2 The Final Jam is set to premiere on Disney Channel on Friday, September 3, 2010.
MARKETING/LICENSING
Warner Bros. Consumer Products (WBCP) inks a deal with HP to create and distribute a wide range of printable products (e.g. photo prints, posters, photo books, mouse pads, mugs, wall appliques, wallpaper, and apparel etc) featuring a range of Warner Bros. and DC Comics properties and characters that will be available via online, retail and direct to consumer channels beginning today. Products will feature characters from the Warner Bros. portfolio, including: DC Comics Super Heroes Batman, Superman and Supergirl; Looney Tunes and Hanna-Barbera such as Bugs Bunny, Daffy Duck, Tweety, Scooby-Doo, The Flintstones, The Jetsons, and Yogi Bear; Baby Looney Tunes; as well as characters from the Harry Potter movies.
Chapman Entertainment and T.J. Morris ink a direct to retail deal that will see 200+ Home Bargains supermarket stores across the UK offering Fifi and the Flowertots and Roary the Racing Car products beginning spring 2011. The supermarket chain will feature Fifi and Roary branded products including raincoats, swimsuits, wooden toys, candy, and party products, among other things.
EXECUTIVE MOVES
Ron Moring exits Knightscove Media Corp. and Morningstar Entertainment. Moring had served as EVP, Knightscove Media Corp for close to three year and President, Morningstar Entertainment, a company focused on family-friendly programming that he founded in 1991. Knightscove’s Blair Moody, VP/Sales and Development will assume responsibility for sales and business development while continuing to build the sales group. Moody has been with the company since August 2009.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/3-5/9/10 , 6a-6a:
K2-11 Total Delivery (000)
NICK: iCarly (5/8; 8p) 2491
NICK: SpongeBob SquarePants (5/8; 9:30a) 2396
NICK: Big Time Rush (5/8; 8:30p) 2365
NICK: Victorious (5/8; 9p) 2333
NICK: Penguins of Madagascar (5/8; 10a) 2226
DSNY*: Good Luck Charlie (5/9; 8:30p) 2019
NICK: iCarly (5/3; 7p) 2019
DSNY*: Wizards of Waverly Place (5/7; 8:30p) 1994
NICK: SpongeBob SquarePants (5/8; 11a) 1974
NICK: Victorious (5/3; 6:30p) 1974
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/3-5/9/10 , 6a-6a:
K6-11 Total Delivery (000)
NICK: iCarly (5/8; 8p) 1862
NICK: Victorious (5/8; 9p) 1834
NICK: Big Time Rush (5/8; 8:30p) 1790
DSNY*: Good Luck Charlie (5/9; 8:30p) 1735
NICK: SpongeBob SquarePants (5/8; 9:30a) 1604
DSNY*: Wizards of Waverly Place (5/7; 8:30p) 1582
NICK: Penguins of Madagascar (5/8; 10a) 1482
DSNY*: Phineas and Ferb (5/7; 9p) 1458
DSNY*: Suite Life On Deck (5/7; 8p) 1408
DSNY*: Sonny With A Chance (5/9; 8p) 1389
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/3-5/9/10 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: Good Luck Charlie (5/9; 8:30p) 1572
NICK: iCarly (5/8; 8p) 1514
NICK: Victorious (5/8; 9p) 1500
NICK: Big Time Rush (5/8; 8:30p) 1386
DSNY*: Wizards of Waverly Place (5/7; 8:30p) 1377
DSNY*: Sonny With A Chance (5/9; 8p) 1329
NICK: True Jackson, VP (5/8; 9:30p) 1221
DSNY*: Suite Life On Deck (5/7; 8p) 1215
NICK: iCarly (5/9; 7p) 1182
DSNY*: Another Cinderella Story (5/9; 9-10:40p) 1172
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/3-5/9/10 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: American Idol (5/5; 9-10p) 1014
NICK: Victorious (5/8; 9p) 897
FOX: Glee (5/4; 9:01-10:01p) 861
FOX: American Idol (5/4; 8-9:01p) 841
DSNY*: Sonny With A Chance (5/9; 8p) 813
ADSM: Family Guy (5/4; 11:30p) 773
ADSM: Family Guy (5/4; 11p) 766
NICK: iCarly (5/9; 7p) 753
DSNY*: Another Cinderella Story (5/9; 9-10:40p) 752
NICK: iCarly (5/8; 8p) 748
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, May 8, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/5 Avg. (9a-1p)
The Emperor’s New School 0.7/3; The Replacements 0.9/4; That’s So Raven 0.9/4; That’s So Raven 1.0/5; Hannah Montana 1.0/5; Suite Life of Zack & Cody 1.2/6; Mighty Morphin Power Rangers 0.8/4; Mighty Morphin Power Rangers 0.9/5
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Magical DoReMi 0.2/2; Winx Club 0.4/3; Dinosaur King 0.6/4; Dinosaur King 1.0/5; Teenage Mutant Ninja Turtles 1.0/5; Teenage Mutant Ninja Turtles 1.1/5; Sonic X 1.3/6; Sonic X 1.3/6; Yu-Gi-Oh 0.6/3; Yu-Gi-Oh 0.4/2
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.3/2; 3-2-1 Penguins 0.7/3; Babar 0.4/2; Willa’s Wild Life 0.3/2; Jane and the Dragon 0.3/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.2/2; Busytown Mysteries 0.2/1; Doodlebops Rockin Road Show 0.2/1; Sabrina: Animated Series 0.2/1; Sabrina: Animated Series 0.2/1; Strawberry Shortcake 0.3/1
Final K6-11 Ratings for Saturday, May 8, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.7/26 Avg. (7a-1p)
Jimmy Neutron 2.5/24; Jimmy Neutron 3.4/26; Fairly OddParents 3.8/23; Fairly OddParents 4.4/24; SpongeBob SquarePants 5.2/25; SpongeBob SquarePants 6.5/30; Penguins of Madagascar 6.0/28; Fanboy & Chum Chum 5.0/24; SpongeBob SquarePants 4.8/25; SpongeBob SquarePants 4.7/25; iCarly 4.8/26; iCarly 4.9/27
DISNEY CHANNEL 2.0/11 Avg. (7a-1:35p)
My Friends Tigger & Pooh 1.8/17; Chuggington 2.0/15; Special Agent Oso 2.1/13; Jungle Junction 2.0/11; Mickey Mouse Clubhouse 2.1/10; Mickey Mouse Clubhouse 1.8/8; Imagination Movers 1.7/8; Handy Manny 1.8/9; Phineas and Ferb 1.9/10; Phineas and Ferb 2.2/12; Tarzan (1×95) 2.4/13
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
Pokemon: Diamond and Pearl Galactic Battle 1.4/14; Yu-Gi-Oh! 5DS 1.1/8; Ben 10: Ultimate Alien 2.2/13; Generator Rex 2.4/13; Star Wars: Clone Wars 2.2/11; Hot Wheels: Battle Force 1.9/9; Bakugan 2.1/10; The Super Hero Squad Show 1.3/6; Johnny Test 1.3/7; Johnny Test 1.4/8; The Garfield Show 1.6/8; The Garfield Show 1.4/8
DISNEY XD 1.1/6 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/4; Phineas and Ferb 0.8/6; Phineas and Ferb 1.0/6; Kick Buttowski 1.2/6; Kick Buttowski Shorts (1×15) 0.7/3; Kid vs. Kat 0.7/3; Phineas and Ferb 1.3/6; Zeke and Luther 1.4/7; Suite Life On Deck 1.2/6; Suite Life On Deck 1.4/7; Suite Life On Deck 1.4/8; Zeke and Luther 0.7/4
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 12, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1148; K6-11 424; TWEENS 9-14 319
DISNEY CHANNEL: K2-11 812; K6-11 481; TWEENS 9-14 389
CARTOON NETWORK: K2-11 474; K6-11 264; TWEENS 9-14 210
DISNEY XD: K2-11 109; K6-11 72; TWEENS 9-14 48
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: In recent memory, it was not until February 18, 1979 that snow fell on the Sahara. A half-hour storm in southern Algeria stopped traffic. But within a few hours, all the snow had melted.
Answer to Yesterday’s Trivia: What is the name of the school aboard the SS Tipton? SEVEN SEAS HIGH SCHOOL ON SUITE LIFE ON DECK Kudos to: Lanie Richberger-Cartoon Networks/Atlanta; Stefani Benson-Alloy Media & Marketing/NY; Meredith Wayne-CoxReps/NY; Miriam Kelley-Fisher Price/Buffalo; Sari Rappaport-The Hub/LA; Matthew Bergeron-Disney Channels Worldwide/Burbank; Sara Hilgendorf-NBC Universal/LA; Rich Ross-Walt Disney Studios/Italy; Erkan Aydin-Nickelodeon Turkey/Istanbul; David Hiltz-Sandylion Stickers/Toronto
Today’s Trivia Question: Amy Duncan is a nurse who is married to Bob Duncan. What is Bob’s occupation? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
05.14.10
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