Friday, May 13th, 2011


The Hub Congratulates Hasbro Studios
On Its Two Daytime Emmy® Award Wins And Six More Nominations! 
  Transformers Prime:
Outstanding Writing In Animation
Outstanding Performer In An Animated Program
Outstanding Directing In An Animated Program
Outstanding Individual Achievement in Animation –
2 Wins!
Outstanding Achievement in Music Direction & Composition
Family Game Night: Outstanding Game Show Host
Pictureka!: Outstanding Achievement in Main Title and Graphic Design
The Hub is proud to be the home of these great series!

opsis: Kids!


Good morning. It’s Friday, May 13, 2011, and this is your first early morning Kids briefing. 

Nickelodeon UK will produce a UK version of the reality series, Camp Orange (6×30), which will launch this July as part its summer vacation programming line up.  Focusing on teamwork, friendship, trust and fair play, Camp Orange is based on Nickelodeon Australia‘s Camp Orange format series, currently in the midst of production on its seventh season.  Camp Orange for the UK will be co-produced with Nickelodeon Australia and is set to go into production later this month in New South Wales at a secret location in the Australian Bush, where the teams will have no contact with the outside world.  Nickelodeon UK’s hosts, Jamie Rickers and Anna Williamson, serve as Camp Directors, for four teams of best friends competing in messy and physical challenges that test their brains and friendship.  Denise Lewis, Olympic gold medalist (UK) in the Heptathlon, will join the Camp Directors as a surprise guest who will help mentor the kids and encourage them to stay focused.


American Greetings Properties (AGP) has begun production on season two of the CGI animated preschool series Strawberry Shortcake’s Berry Bitty Adventures and has inked new international deals for the series.  The new season (13 episodes) of Berry Bitty Adventures is set to debut in fall 2011.  In addition to The Hub (US), picking up the girl 2-5 aimed series is Cartoon Network for Pan-Asia, Australia and New Zealand, and Disney for Latin America and Spain.  AGP has also signed a home video deal with Magna Home Entertainment for Australia and New Zealand.  The series is based on the Strawberry Shortcake property, which recently celebrated its 30th anniversary.

Cartoon Network acquires the TV rights to Chinese film studio’s Tianjin North Film Studio‘s $12 million stereoscopic 3D animated movie Legend of a Rabbit for Australia, New Zealand, India and Taiwan, per Variety.  Legend of a Rabbit is slated to release across major Asian markets in late July, with Cartoon Network set to air the movie six to eight months later.

Disney Channel will officially premiere its new series A.N.T. Farm on Friday, June 17 at 8:30p.  The debut simulcasts on Sprint TV and MobiTV, and immediately following its premiere the episode will be available via  The comedy revolves around Chyna Parks, a middle school musical prodigy that joins the A.N.T. (Advanced Natural Talents) program at a local high school.  Beginning May 27, will launch the A.N.T. Farm super site, featuring the game, Find Your Inner A.N.T., which offers four mini games based on the talents of characters in the series and where users can also test their wits with the Weekly Brain Teaser.  Created by Dan Signer (The Suite Life on Deck, The Suite Life of Zack & Cody) and executive-produced by Signer and Stephen Engel (The Big Bang Theory, Mad About You, Dream On), A.N.T. Farm is a production of It’s A Laugh Productions.  Promotional support for A.N.T. Farm includes:

  • Sunday, May 22  a full preview episode (9:45p)
  • Monday, May 23  a preview episode will be available via Disney Channel on Demand,, and Disney Channel Mobile on Demand, which includes AT&T U-Verse, Sprint TV, Verizon VCast and MobiTV.
  • Tuesday, May 31  the preview episode will be available via iTunes, Sony Playstation and Xbox Live.
  • Friday, June 3  the preview episode will air 9:45p
  • Friday, June 10  the series premiere episode can be viewed on Disney Channel on Demand, including AT&T, Cablevision, TimeWarner and Verizon.

One more reason for your kid to keep hanging onto your iPad.  This week PBS Kids releases its free PBS Kids Video app (  ) designed specifically for the iPad, which provides users with access to 1,000+ videos from PBS Kids and PBS Kids Go! series including Sid the Science Kid, Sesame Street, The Cat in the Hat Knows A Lot About That and Wild Kratts.  The app also offers lots of interactive educational content and tools for parents, such as access to local PBS station TV schedules and additional information about the TV series (e.g. target ages, learning goals etc.), and social network sharing opportunities.

Apple made the decision to pull iAd advertisements served in the kid-focused iPhone app Dex ( ), described by developer ClickableBliss as a Pokemon browser. (The app sources data from popular online pokedexes including Bulbapedia, Serebii, Marriland and Smogon.) “Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience,” Apple’s iAd Network support explained to ClickableBliss as posted in a blog post ( ).

Cartoon Network launches its augmented reality (AR) application for its animated series Generator Rex in Asia.  Kids can reach the AR 3D game, which allows kids to test themselves for “nanites” (in the series they invade every living being), in two ways, either log onto the Cartoon Network website or via the Cartoon Network Facebook page to start “the scan”.  Users can then share their videos on YouTube or Facebook.  Total Immersion developed the Generator Rex AR application.  In Asia Pacific the application is available online now (, and is planned to further extend on mobile and on-the-ground over the next few coming months.  Augmented reality is the term for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with the real-life scene, creating a mixed reality of virtual elements and the real world. Users of Cartoon Network’s application will need a computer, webcam and speakers.


Coolabi completes several deals for two of its properties.

  • Coolabi has inked an outerwear deal for Poppy Cat with Silver-Knit (dresses, skirts, tops, trousers and knitwear). The new apparel will launch across the UK and Ireland in 2012.  This comes on the heels of last week’s appointment of Golden Bear as master toy partner for Poppy Cat, simultaneous to the show’s debut on Nick Jr UK.
  • For the tween/teen girl-targeted Scarlett & Crimson, Coolabi signs a license deal with Beauty Works for electrical beauty accessories (hairdryers, straighteners, manicure sets, mirrors and clocks).  Scarlett & Crimson continues its existing hair and beauty products deals with Rudolf Stein, Grace Cole, SLG Beauty and Japonesque.  Additionally, Wild Pumpkin is appointed as licensing agent, representing all licensing and merchandising for the property, across Australia and New Zealand.


Penguin appoints Graham Sim as Creative Director/Penguin Children’s Division UK.  Sim will lead the kid’s marketing and publicity team and work closely with editorial group on brand strategy for the division.  He is charged with shaping the creative direction of specific campaigns, as well as creating new connections with readers and exploring new business models to strengthen the division’s position.  Additionally, Sim will work on Penguin’s new transmedia strategies.  Sim will report to Penguin UK CEO Tom Weldon and Penguin Children’s MD Francesca Dow.  Sim, who joins Penguin in July, is currently Group Marketing Director at HMV.  Prior to that he was Group Marketing Director for Monsoon and Accessorize, and held senior marketing positions at Jaeger and Viyella, Mulberry and Clarks Shoes.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of X/X-5/2-5/8/11 , 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  A.N.T. Farm (5/6; 8:40-9:10p)               2443
DSNY*:  Suite Life On Deck (5/6; 8-8:40p)           2411
DSNY*:  Shake It Up (5/6; 9:10-9:40p)                2131
NICK:    SpongeBob SquarePants (5/7; 9:30a)      2035
NICK:    SpongeBob SquarePants (5/7; 10a)         1855
NICK:    Big Time Rush (5/7; 8p)                         1878
NICK:    SpongeBob SquarePants (5/7; 11:30a)    1869
DSNY*:  Suite Life On Deck (5/6; 9:40-10:05p)    1866
NICK:    SpongeBob SquarePants (5/7; 10:30a)    1857
NICK:    SpongeBob SquarePants (5/7; 11a)         1845
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/2-5/8/11 , 6a-6a:
K6-11                                                     Total Delivery (000)
DSNY*:  Suite Life On Deck (5/6; 8-8:40p)                       1963
DSNY*:  A.N.T. Farm (5/6; 8:40-9:10p)                           1951
DSNY*:  Shake It Up (5/6; 9:10-9:40p)                           1690
NICK:    Big Time Rush (5/7; 8p)                                     1477
DSNY*:  Suite Life On Deck (5/6; 9:40-10:05p)                1452
DSNY*:  Suite Life On Deck (5/8; 8:30-9:10p)                  1321
NICK:     Supah Ninjas (5/7; 8:30p)                                 1275
DSNY*:  Suite Life On Deck (5/6; 10:05-11:05p)              1249
NICK:    SpongeBob SquarePants (5/7; 9:30a)                  1248
DSNY*:  Wendy Wu: Homecoming Warrior (5/3; 8-9:40p) 1237
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/2-5/8/11 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Suite Life On Deck (5/6; 8-8:40p)             1905
DSNY*:  A.N.T. Farm (5/6; 8:40-9:10p)                 1748
DSNY*:  Shake It Up (5/6; 9:10-9:40p)                 1503
DSNY*:  Suite Life On Deck (5/6; 9:40-10:05p)      1306
NICK:    Big Time Rush (5/7; 8p)                           1268
DSNY*:  Suite Life On Deck (5/8; 8:30-9:10p)        1205
DSNY*:  Suite Life On Deck (5/6; 10:05-11:05p)     1157
DSNY*:  Good Luck Charlie (5/8; 8p)                      1064
DSNY*:  Good Luck Charlie (5/6; 11:30p)               1037
NICK:     Supah Ninjas (5/7; 8:30p)                        1014
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/2-5/8/11 , 6a-6a:
Teens 12-17                               Total Delivery (000)
FOX:       American Idol (5/5; 8-9p)                      1060
DSNY*:   Suite Life On Deck (5/6; 8-8:40p)           1012
FOX:       American Idol (5/4; 8-9:30p)                   998
FOX:       Glee (5/3; 8-9:01p)                                983
DSNY*:   A.N.T. Farm (5/6; 8:40-9:10p)                 885
NBC:       Voice (5/3; 9-11p)                                  861
DSNY*:   Shake It Up (5/6; 9:10-9:40p)                 762
ADSM**: Family Guy (5/5; 11:30p)                        731
FOX:       Family Guy (5/8; 9-9:31p)                       711
ADSM**: Family Guy (5/5; 11p)                             695
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 7, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.3/3; Magi-Nation 0.4/3; Sonic X 0.9/5; Sonic X 0.9/5; Yu-Gi-Oh 0.6/3; Sonic X 0.7/3; Dragon Ball Z Kai 1.2/5; Dragon Ball Z Kai 1.3/6; Yu-Gi-Oh 0.9/4; Yu-Gi-Oh 5Ds 0.5/3
ABC 0.7/3 Avg. (9a-12p)
The Emperor’s New School 0.5/2; The Replacements 0.6/3; That’s So Raven 0.7/3; That’s So Raven 0.8/4; Hannah Montana 0.6/3; Suite Life of Zack & Cody 0.7/4
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.1/0; Magic School Bus 0.2/1; Babar 0.1/1; Willa’s Wild Life 0.3/2; Pearlie 0.3/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Busytown Mysteries 0.2/2; Doodlebops Rockin Road Show 0.2/1; Horseland 0.2/1; Horseland 0.2/1; Trollz 0.1/1

Final K6-11 Ratings for Saturday, May 7, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.5/19 Avg. (7a-1p)
Fairly OddParents 1.7/18; Fanboy & Chum Chum 2.2/17; Planet Sheen 2.4/14; Penguins of Madagascar 3.3/17; SpongeBob SquarePants 4.3/20; SpongeBob SquarePants 5.0/23; SpongeBob SquarePants 4.4/20; SpongeBob SquarePants 4.2/19; SpongeBob SquarePants 4.0/20; SpongeBob SquarePants 3.8/21; Power Rangers Samurai 3.6/20; iCarly 2.7/15
DISNEY CHANNEL 2.8/15 Avg. (7a-1p)
Handy Manny 1.7/19; Special Agent Oso 1.8/14; Mickey Mouse Clubhouse 2.2/13; Jake and the Never Land Pirates 2.5/13; Phineas and Ferb 2.9/14; Phineas and Ferb 3.4/15; Phineas and Ferb 3.4/15; Fish Hooks 3.2/15; Suite Life On Deck 3.1/16; Suite Life on Deck 3.2/18; Wizards of Waverly Place 3.1/17; Wizards of Waverly Place 3.1/17
CARTOON NETWORK 1.6/8 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.4/15; Generator Rex 1.1/8; Star Wars: Clone Wars 1.3/7; Beyblade: Metal Fusion 1.5/8; Pokemon: Black & White 2.3/11; Bakugan: Mechtanium Surge 1.4/6; Hot Wheels: Battle Force 1.4/6; Johnny Test 2.1/10; Hole in the Wall 1.7/8; Scooby-Doo! Mystery Inc. 1.3/7; Garfield Show 1.4/8; Garfield Show 1.6/9
DISNEY XD 0.9/5 Avg. (7a-1p)
Kid vs. Kat 0.3/3; Phineas and Ferb 0.8/6; Phineas and Ferb 1.7/10; Kick Buttowski 1.2/6; Kick Buttowski 1.0/4; Avengers: EMH 0.6/2; Kid vs. Kat 0.5/2; Jimmy Two Shoes 0.5/2; Zeke and Luther 0.9/5; Zeke and Luther 1.0/5; Zeke and Luther 1.1/6; I’m in the Band 0.8/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 11, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 999; K6-11 431; TWEENS 9-14 297
DISNEY CHANNEL:     K2-11 792; K6-11 405; TWEENS 9-14 306
CARTOON NETWORK: K2-11 392; K6-11 242; TWEENS 9-14 171
DISNEY XD:               K2-11 153; K6-11 104; TWEENS 9-14   94
NICKTOONS:              K2-11   71; K6-11   51; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data


Upcoming Upfront 2011 Special Edition:
The Broadcast Market
Publishing May 16

Special Editions and more Upfront information are available at Upfront Overview.

Friday Fun Fact:  The size of the first footprint on the moon was 13 by 6 inches, the dimensions of Neil Armstrong’s boot when he took his historic walk on July 20, 1969.

Answer to Yesterday’s Trivia:  This classic TV character has a list of things that freaked him out – heights, water, fat men with  whiskers, cockatoos, cats, prowlers and wooden carousel horses.  Who is he?  MR. ED  Kudos to: …  oh dear.  Let’s try an easy one….

Today’s Trivia Question:  On the show The Simpsons, what is the name of the cartoon series Bart and Lisa watch that is “based” on Tom and Jerry?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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JOB OPENING: PART-TIME MARKETING CONSULTANT/NYC/Global Multimedia Co.: Experienced, director-level proj. mgr. to oversee advertising, promotions, PR, soc. media, agency/vendor mgmt. 5 half-days in office. [email protected] (5/19)

JOB OPENING: WRITER/PRODUCER/SPORTSMAN CHANNEL/NY OR WI: Seeking an innovative thinker with strong writing skills and a keen eye to create and manage cutting edge promotional campaigns. Apply: (5/19)

JOB OPENING: DELIVERABLES MANAGER/OWN: Oprah Winfrey Network/LA: MUST HAVE exp managing show deliverables, logs & QC. Detailed oriented, production & post expert. 6-month project. Apply at: (5/19)

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SITUATION WANTED: Fun, hard-working, quick-thinking domestic & international LINE PRODUCER/PRODUCTION MGR (NYC) w/12+years experience in Live Event, Competition/Reality, Formatted Series & Sports production. [email protected] (5/19)

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SITUATION WANTED: POST PRODUCTION/NY: Recent Comm Arts grad with passion for children’s media seeking to asst entry-level positions for media or dist. co. Numerous experience. MS Off, Omniture ComScore inclined. [email protected] (5/17)

SITUATION WANTED: Looking for a STAR? LA-Based Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Mar, keting & Branded Content pro w/Major Cable, Label, Agency, Digital, Non-Profit experience. MBA. [email protected] (5/17)

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