Friday, May 11th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, May 11, 2012, and this your first early morning briefing.

Guillermo Del Toro (Pacific Rim, Pan’s Labyrinth, exec. producer on Puss in Boots and Kung Fu Panda 2, Rise of the Guardians) and Mark Gustafson (animation director on The Fantastic Mr. Fox) are set to co-direct The Jim Henson Company‘s stop motion 3D animated adaptation of Pinocchio, which is based on a version of Carlo Collodi’s classic story that features illustrations by Gris Grimly. The movie will serve as the first time Del Toro has directed an animated feature film. Guillermo Del Toro’s Pinocchio is a retelling of the classic story and features a story by Del Toro, and frequent collaborator Matthew Robbins, and Grimly. Robbins wrote the screenplay for the project. Lisa Henson will produce for The Jim Henson Company with Del Toro and Jason Lust. Grimly and Gary Ungar will serve as executive producers, as will Bill Johnson and Jim Seibel of Inferno. Noted rocker and film composer Nick Cave will serve as music consultant for the production. Inferno will represent the property to international buyers at the upcoming Cannes Film Festival.


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“Please look after this bear. Thank you.” Paddington Bear, the popular duffle coat wearing and marmalade sandwich loving bear from deepest darkest Peru, is headed to the big screen with the help of producer David Heyman (all eight Harry Potter movies), who is partnering with France’s StudioCanal on the project, per Digital Spy. Directed by Paul King (Bunny and the Bull), the new mixed CGI live action modern version of Paddington Bear is based on the original books by Michael Bond, the first of which was published in 1958. The movie is being financed by StudioCanal, which will also distribute the movie in the UK, France and Germany as well as handle international sales. Paddington Bear previously starred in the BBC’s 1970s stop-motion animated TV series, featuring the voice of Sir Michael Hordern, and then in the 1980s Hanna-Barbera adaptation including the voices of Charlie Adler and Tim Curry.



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Big Idea Entertainment (VeggieTales) and Ruckus Media Group enter into a new digital partnership, under which Ruckus has been granted worldwide rights to develop interactive storybook applications  iReaders  based on VeggieTales. Targeted to K48, the new Ruckus mobile applications for iOS devices are designed to provide families with an opportunity to interact with the VeggieTales characters, while also empowering parents with a digital report card providing direct, and feedback on their kid’s reading. Ruckus will launch three iReaders in varying reading levels, worldwide with English language distribution in June 2012. The iReaders will be based on Big Idea’s bestselling DVD’s Pistachio (level 1), Sweetpea Beauty (level 2), and Big River Rescue (level 2). A fourth title is already in production to tie-in to Big Idea’s major fall 2012 release The League of Incredible Vegetables (level 3).

Studio Licensing is named to represent licensing and merchandising for the preschool animated series Peppa Pig in Canada. Entertainment One Family handles licensing for the Peppa Pig property. Studio Licensing plans to introduce an extensive consumer products program in 2013.

Zodiak Rights, the international division of Zodiak Media, renews its international licensing agent agreement with Tiger Aspect to continue to represent the Mr. Bean property. Since Tiger Aspect appointed Zodiak Rights (then RDF Rights) in July 2009 as their licensing agent, multiple deals have been secured across key categories and territories, including: Ty (Mr. Bean Beanies and beanie key rings, including a Jubilee line); and apparel lines from Monnalisa, Original Marines, Spreadshirt and Spike Leisurewear; Half Moon Bay (gifts and accessories); Hype (greeting cards); and Orion Costumes (a Mr. Bean adult costume). The Mr Bean live-action series is currently broadcast in 50+ territories and the animated series is currently broadcast in 30+ territories, while DVDs are available in over 40 territories.


CBeebies, the BBC’s preschool channel for Latin America and the US Hispanic community, welcomes the animated series Rastamouse, which revolves around a skateboarding reggae musician and his band, Da Easy Crew. CBeebies will premiere Rastamouse on Monday, May 14 at 11a during its Wake Up Time programming block. CBeebies is available on Channel 848 as part of Dish Networks’ DishLATINO package, channel 1085 as part of Cablevision’s iO en espanol and Channel 1727 as part of Verizon FiOS TV. CBeebies is distributed by BBC Worldwide Channels Latin America & US Hispanic, headquartered in Miami, Florida.

PBS Kids premieres The Jim Henson Company‘s Dinosaur Train one-hour special, Dinosaurs A to Z, this Monday, May 14, 2012 (check local listings). The Dinosaurs A to Z special is comprised of four stories that follow Buddy, Shiny, Tiny and Don as they explore the diversity of dinosaur species while practicing the letters of the alphabet.

Mark your calendars! Help us salute the year’s most outstanding communications initiatives and kids programming in the dynamic kids media industry at the Cynopsis Kids !magination Awards on Thursday, June 7 from 8  10:30 a.m. at Le Parker Meridien NY. Register:


Nickelodeon promotes Jim Mollica to SVP/Consumer Marketing, Nickelodeon Group. Mollica will develop consumer marketing campaigns across all media platforms to support Nickelodeon’s content and brand initiatives. He will report to CMO, Pam Kaufman. Most recently, Mollica served as VP/Digital Marketing, Nickelodeon Group. Previously he was Global Director/New Media, Disney. He also held marketing and advertising management positions with Nissan North America/Infiniti and internet start-ups, as well as managing agency relationships with AOL, Heinz and PNC.

Nickelodeon UK appoints Tim Patterson as VP/Scheduling. Patterson, who joins the network next month, will be responsible for content scheduling and media planning across Nickelodeon’s linear and non-linear network including seven TV channels as well as Nickelodeon’s on demand and multi-platform offerings. He will report to Nickelodeon UK Managing Director Tina McCann. A 25-year broadcast veteran, Patterson most recently served as Head of Editorial Operations, Planning and Services at UKTV. He previously toiled for Fox Kids UK, BSkyB and Disney. Currently, Patterson is also a BBC Executive Leadership and Management Coach and serves as Board Director for the British Sign Language Broadcasting Trust.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/30-5/6/12, 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  Good Luck Charlie (5/6; 8:30p)          2305
DSNY*:  Good Luck Charlie (5/6; 8p)               2198
NICK:    SpongeBob SquarePants (5/5; 10:30a) 1878
NICK:    SpongeBob SquarePants (5/5; 10a)     1776
NICK:    SpongeBob SquarePants (5/5; 9:30a)   1759
DSNY*:  Jessie (5/4; 8p)                               1634
NICK:    Penguins of Madagascar (5/6; 10a)      1629
DSNY*:  A.N.T. Farm (5/6; 9p)                       1606
NICK:    SpongeBob SquarePants (5/6; 9:30a)   1601
NICK:    SpongeBob SquarePants (5/6; 11:30a)  1592
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/30-5/6/12, 6a-6a:
K6-11                                        Total Delivery (000)
DSNY*:  Good Luck Charlie (5/6; 8:30p)         1864
DSNY*:  Good Luck Charlie (5/6; 8p)              1746
DSNY*:  A.N.T. Farm (5/6; 9p)                      1333
DSNY*:  Jessie (5/4; 8p)                              1295
DSNY*:  Phineas and Ferb (5/4; 8:30p)           1190
DSNY*:  Jessie (5/6; 9:30p)                          1145
NICK:    SpongeBob SquarePants (5/5; 10:30a) 1134
NICK:    SpongeBob SquarePants (5/5; 9:30a)   1128
DSNY*:  Shake It Up (5/4; 9p)                       1084
DSNY*:  Jessie (5/5; 10:30p)                         1083
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/30-5/6/12, 6a-6a:
Tweens 9-14                             Total Delivery (000)
DSNY*:  Good Luck Charlie (5/6; 8:30p)           1607
DSNY*:  Good Luck Charlie (5/6; 8p)                1543
DSNY*:  A.N.T. Farm (5/6; 9p)                        1066
DSNY*:  Jessie (5/5; 10:30p)                          1048
NICK:    Legend of Korra (5/5; 11a)                    988
DSNY*:  Jessie (5/6; 9:30p)                             981
DSNY*:  Jessie (5/4; 8p)                                  968
TOON:   Adventure Time (4/30; 7:30p)               939
DSNY*:  A.N.T. Farm (5/5; 11p)                        938
NICK:    Victorious (5/6; 6:30p)                         936
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/30-5/6/12, 6a-6a:
Teens 12-17                              Total Delivery (000)
NICK:     Legend of Korra (5/5; 11a)                726
DSNY*:   Good Luck Charlie (5/6; 8:30p)          666
NICK:      Victorious (5/6; 8p)                         651
FOX:       American Idol (5/3; 8-9p)                 647
FOX:       Family Guy (5/6; 9p)                       647
DSNY*:   Good Luck Charlie (5/6; 8p)               624
TOON:     Adventure Time (4/30; 7:30p)           617
ADSM**: Family Guy (5/3; 11p)                      611
ADSM**: Family Guy (5/4; 11:30p)                 600
ADSM**: Family Guy (5/1; 11:30p)                  599
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 5, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.9/5 Avg. (7a-12p)
Cubix 0.3/3; Cubix 0.5/4; Sonic X 0.9/6; Sonic X 1.0/5; Yu-Gi-Oh Zexal 1.0/5; Yu-Gi-Oh 0.9/4; Dragon Ball Z Kai 0.9/4; Dragon ball Z Kai 1.2/5; Tai Chi Chasers 1.0/5; Yu-Gi-Oh 1.0/5
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Doodlebops 0.1/0; Doodlebops 0.1/0; Danger Rangers 0.1/1; Busytown Mysteries 0.2/1; Horseland 0.3/2
NBC (Qubo on NBC) Avg. 0.1/1 (10a-1p)
Pearlie 0.0/0; Zula Patrol 0.1/0; Shelldon 0.1/1; Jane and the Dragon 0.3/1; Babar 0.1/0; Willa’s Wild Life 0.1/0

Final K6-11 Ratings for Saturday, May 5, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.3/18 Avg. (7a-1p)
Penguins of Madagascar 1.1/12; Penguins of Madagascar 1.8/14; Jimmy Timmy Powerhouse (1×60) 3.1/18; SpongeBob SquarePants 4.3/20; SpongeBob SquarePants 4.6/20; SpongeBob SquarePants 4.0/18; SpongeBob SquarePants 4.6/22; Legend of Korra 4.3/20; SpongeBob SquarePants 3.0/15; Power Rangers Samurai 2.8/13; SpongeBob Truth or Square (1×60) 3.3/17
DISNEY CHANNEL 3.3/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.7/19; Doc McStuffins 2.2/17; Mickey Mouse Clubhouse 2.1/13; Jake and the Never Land Pirates 2.2/12; Phineas and Ferb 3.3/16; Phineas and Ferb 3.9/17; Phineas and Ferb 4.3/19; Fish Hooks 3.3/15; Jessie 4.1/19; A.N.T. Farm 4.2/21; Wizards of Waverly Place 4.0/19; Wizards of Waverly Place 3.7/18;
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
Johnny Test 1.6/17; Redakai: Conquer the Kairu 1.3/10; Beyblade: Metal Masters 1.5/9; Pokemon B&W: Rival Destinies 1.8/10; Ben 10: Ultimate Alien 1.8/9; Thundercats 1.5/6; The Green Lantern 1.7/8; Young Justice: Invasion 1.9/9; Mad 2.1/10; Level Up 1.3/6; Ninjago 1.8/9; Ninjago 2.3/11
DISNEY XD 0.9/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/4; Ultimate Spider-Man 0.4/3; Phineas and Ferb 0.9/6; Kick Buttowski 0.9/5; Pair of Kings 1.0/5; Pair of Kings 1.5/7; So Random 1.2/6; Kickin It 1.3/6; Kick Buttowski (1×15) 1.0/5; Fish Hooks (1×15) 0.8/4; Phineas and Ferb 0.7/4; Nightmare Before Christmas (1×105) 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 9, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 796; K6-11 402; TWEENS 9-14 327
NICKELODEON:            K2-11 776; K6-11 286; TWEENS 9-14 207
CARTOON NETWORK:    K2-11 446; K6-11 271; TWEENS 9-14 204
DISNEY XD:                K2-11 165; K6-11 132; TWEENS 9-14 118
NICKTOONS:              K2-11   85; K6-11   39; TWEENS 9-14   37
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: The letter J was the last letter added to the English Alphabet.

Answer to Our Last Trivia Question: Who was famous for saying “Sufferin’ Succotash?” Sylvester the Cat. Kudos to: Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Dawn Ross-FremantleMedia Enterprises/NY; Ed Casey-BBC Worldwide Americas/NYC; Russ Camlet-NBCU/NY; LeNea Ricks-KIDK/KXPI/Idaho Falls, Id; Tom Boyd-WGN-TV/Chicago; Rita Bonnell Illig-RBI Associates, Inc./Granada Hills, CA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood; Matthew C. Bergeron-Disney Channels Worldwide/Burbank; Marisa Rodriguez-Disney XD/ Burbank; Anand Roy-The Walt Disney Company/India; John Stocker-voice director/Toronto.

Today’s Trivia Question: What is Sylvester the Cat’s full name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: ADV-PLATFORM ASSET PROD MGR/AMC/NYC: Manage product life-cycle & project plan effectively for progmmng content delivered to VOD, iTunes, Netflix. Submit res at: (5/18)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: [email protected] (5/18)

JOB OPENING: SR DIGITAL SALES PLANNER/NYC/ABC: 3 yrs exp: rsrch/planning/executing dig campaigns, client service driven, manage multiple projs, manipulate data for analysis/presentation. Apply to: Req:44469 (5/17)

JOB OPENING: MGR DIGITAL INTEGRATED MARKETING/MTVN/NYC: overseeing the life cycle of assigned advrtsng spnsorshps & prgrms across dgtal, mobile, social, video production & event mrkting. EOE/M/F/D/AAP. Apply (5/17)

JOB OPENING: AE-DIGITAL/NYC/ABC Network Sales: Devlp/maintain strategic accounts/sponsorship deals for,, GMA on Yahoo!,, & Hulu Network Apply to: req ID: 44397 (5/17)

JOB OPENING: DIR, ON AIR PROMO/LOGO/NYC: 5 – 7 yrs exp. promo/advertising; excellent conceptual & creative thinker; passion for ent, promo & brand building; strong comm skills a must. EOE/M/F/D/AAP. Apply (5/17)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: Job #4291 (5/17)

JOB OPENING: SR DIR, NATL ACCTS/WWE/LA: Oversee affiliate sales & marketing for Western Reg across multi-platform prods (PPV, on-demand, altern distrib, netwk launch, etc) 10+ yrs including premium netwk expr: (5/17)

JOB OPENING: DIG OPTIMIZATION MGR/New York: Drive Ad Sales Rev thru Direct & 2nd Channel Partnerships & Solutions across A+E Networks Dig initiatives (5/17)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 2 yrs of exp TV Ops & Traffic. Build daily comm. log within parameters to ensure accuracy. Wrk w/ Ad sales mgmt, traffic mgmt. and agencies. More info: (5/17)

JOB OPENING: COPY COORD/TV One/NY: BA pref’d and/or 2 yrs of exp in TV Ops & Traffic. Wrk w/external agencies & traffic mgmt to secure commercial copy for network. Brdway exp a +. Visit (5/17)

JOB OPENING: TLK SHW PRODCR/Stamford, CT: Mng team of AP/PA. Booking real guests. Must hve talk/court shw exp. Writing skills a must. Resume to: [email protected] (5/16)

JOB OPENING: MGR, BUS AFFAIRS/Sundance/NYC: Monitor & process weekly production & payroll funding, Producer Royalty Entitlements & other payment scheds for Sundance’s Owned Productions. Submit res @ (5/16)

JOB OPENING: DIRECTOR OF POST PRODUCTION/Pilgrim Studios/LA: Oversee all aspects of Post Production.  5-7 years exp. preferred.  Resumes:  [email protected] (5/16)

JOB OPENING: VP FINANCE/DailyCandy/NBCU/NYC: 10+yrs exp, Dig Media/ Fin. Planning & Anls/Planning Systems/Operations exp. Lead LRP, Budget & Reforecasting. MBA/CPA desired. Apply: Job#5514BR, EOE/M/F/D/AAP (5/16)

JOB OPENING: VP STRAT. & OPSS., EDN/IM, NBCU/NYC: 8+yrs exp. Strategic Plan/Proj Mgmt/ID Ind. Trends & Biz Ops4 rev. growth. Invest Bank & Biz Dev exp w/in media. MBA desired. Apply: Job#5299BR, EOE/M/F/D/AAP (5/16)

JOB OPENING: VP CREATIVE/G4/NBCUniversal/LA: Manage OnAir, Print & Online Design teams and work on programming & network brand mktg strategy. 8 yrs exp in Creative Exec role req. Apply at: Job#5312BR (5/16)

JOB OPENING:  SR ACCT DIR DOMESTIC DISTRO/Discovery/NY: Responsible for distro & mrktg efforts for 18 ntwrks; 6+yrs in cable distro w/proven track record of territory mgmt & client relations; #4823 (5/16)

JOB OPENING: REGIONAL ACCOUNT EXEC/Screenvision/NYC or ATL: Cinema or Spot TV sales exp. preferred. 4+ yrs exp selling media advertising.  Client acct mngmnt & develpmt.  Apply: (5/16)

JOB OPENING: GENERAL EDITOR/ESPN: Position Title: Part Time – General Editor, espnW: To view full job description please use this link – (5/16)

JOB OPENING:  TV prod. company specializing in reality/docu-series for multiple series. Need exp APs, PMs, LPs, SPs, ShowRunners, Editors, Post Sprvsrs & Post PC/NYC: Docusoap exp a must. Resume to [email protected] (5/16)

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JOB OPENING: SALES ASST/LIME/NY: Hotel ad ntwrk seeks energetic, smart, organized Sales Asst; Create sales proposals, research materials, acct maint, post-buy and sales admin; Exp w/ Micro Office; resume to: [email protected] (5/15)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/ABC/NY: Responsible for identifying & negotiating potential business opportunities in digital media for Min 7+ years exp. Apply at: (ID 42311) (5/15)

JOB OPENING: VP SCHEDULING/BBC AMERICA/NYC: Build long-term netwk strategy to encourage rating grwth & sales rev. Evaluate current schedules & identify acquisitions. 7-10 yrs TV program scheduling. Rez: [email protected] (5/15)

JOB OPENING: GAME DESIGNER/COMMUNITY MANAGER/NBCU/NYC: Manage and develop virtual economy for new gaming portal and engage users as community manager. Min 1 year relevant experience. To apply, 5550BR (5/15)

JOB OPENING: PRODUCER, DIG CRTV ADV/MTV/NYC: 3 yrs Exp as online producer and/or project mgr. Manage the production process of digi advertiser programs Apply: (5/15)

JOB OPENING: SHOPPER MARKETING/NEW YORK: Media company seeks a Strategic & Sales Shopper Marketing candidate to join our dynamic team. Competitive salary & benefits. Send resume to: [email protected] (5/15)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8 plus yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a plus. Apply: (5/15)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERN/NY: Multimedia co. seeks intern to assist in network production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Res: [email protected] (5/17)

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/LA: Skng motivated self-strtr to join team. Unpaid, pt time intnshp for college cred Resp incl contact search, drafting bios, pitches. Stng wrk ethic, motivated. Resumes to: [email protected] (5/12)

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SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/16)

SITUATION WANTED: LEGAL/BUSINESS AFFAIRS OUTSOURCING: Experienced attorneys; will handle legal for production companies or business affairs depts ( [email protected] (5/15)

SITUATION WANTED: WRITER’S ASSISTANT/LA: Has written specs for Dexter and Modern Family. Attending UCLA’s TV writing program. Has Certificate in Film Writing from UCLA Extension. Experienced with Final Draft. Diverse background. [email protected] (5/12)

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