Friday, March 9th, 2007


  Best February Ever for ABC Family!

• Our Best Ever in P12-34
• Our Best Ever in A18-49
• Our Best Ever in Total Viewers

Source: Nielsen NTI, Live 000s.  Primetime (M-Sun 8-11p) and Total Day (M-Sun 6a-6a), excluding non-commercial programming.  ABC Family launched Nov 2001.



Good Morning, it’s Friday, March 9, 2007 and this is your first early morning briefing.

In a move which was anticipated for weeks, DirecTV has made a seven-year $700 million dollar rights deal with Major League Baseball which will give the satellite operator carriage rights to the MLB Extra Innings out-of-market subscription game package. The agreement further gives DirecTV a minority ownership in the upcoming MLB Channel which will debut in 2009. Other cable operators, as well as EchoStar Communications, can still sell the Extra Innings package to their Pay TV customers if they also agree to launch MLB’s new cable TV network on their basic tiers.  However, the price is considered prohibitively high for operators with much smaller footprints.  If no other operators decide to offer Extra Innings, then DirecTV will have the exclusive rights.

Tonight’s Season Finale:
NBC: Las Vegas at 9p


USA Network has picked up the cable television rights to the 20th Century Fox film Borat.  As reported by Variety, the deal is for a five year term, and a fee of $11 million. The film will first be available to USA in April 2009.  20th retained the right to sell a window to another cable network during the USA term.

As anticipated, CBS News has named Rick Kaplan as the new Executive Producer of CBS Evening News with Katie Couric.  Former exec producer Rome Hartman will be reassigned within CBS News.
Bravo will bring back Work Out for a sophomore season beginning March 20 at 11p. The series looks at the personal and professional life of Jackie Warner, owner of Sky Sport & Spa in Beverly Hills as well as her hard-working staff. Then starting March 27, the eight-part one-hour docu-series will settle in its regular time period on Tuesdays at 10p. Work Out, produced by Mentorn USA, was nominated this year for a GLAAD award for Outstanding Reality Program.
MTV will debut its latest reality series Taquita & Kaui on April 2 at 1030p. The girls, who met on MTV’s Making the Band 3 series, became best friends and now live together in Las Vegas where they hope to find fame and riches. Episode guides and photos can be found at and previews of the show’s trailer will appear on MTV Mobile and VOD. The series is produced by Ted & Perry Company and Sean “Diddy” Combs.
Betting that the real estate bubble will stay intact, A&E Network has reupped its series Flip This House for a third season starting March 31 at 9p. Each hour-long episode follows the teams that buy homes for renovation and resale in Connecticut, San Antonio and Atlanta. The series is developed for A&E by Departure Films. 
Hallmark Channel has just received a boost in its national distribution to more than 80 million subscribers. Crown Media Holdings, Inc., the network’s owner and operator, has signed a new multi-year deal with EchoStar Communications Corporation for sustained distribution on the DISH Network for Hallmark Channel and Hallmark Movie Channel. Hallmark Channel will now be positioned on the DISH Network’s AT200 package starting next month, and the Hallmark Movie Channel will rest on DISH Network’s AT250 package increasing its distribution to more than 5 million subscribers.

And after many requests, Cyn opsis Weekender College Edition is coming back! We did this once before in November 2005 and it was wonderfully successful, so we’ll do it again on April 26, 2007.  We will accept 350 word editorials from current college students all around the country and the world.  The four most insightful, original, humorous and/or well-written pieces will be included in a future edition of Weekender , and each winning editorial will be awarded a prize of $350.  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


Showtime has ordered a fifth season of The L Word from Little Chicken Inc., and it’s scheduled to make its debut in early 2008.

Casting Updates:

  • ABC‘s comedy pilot The Thick of It from Sony Pictures TV and BBC Worldwide, has cast Oliver Platt in the lead role.  The story follows the day to day machinations in a lower tiered congressman’s office, and Platt will play the Chairman of the Party Committee.
  • Landing the lead role in Fox‘s comedy pilot The Beast from CBS Paramount TV and FremantleMedia, is Steve Howey, and with that signing the cast contingent provision has been lifted from the project. Howey plays the veterinarian who is also a bit of a womanizer.


Tribeca Enterprises which manages the Tribeca Film Festival, Tribeca Film Institute and Tribeca Cinemas has hired Tammie Rosen in the new position of Director/Communications. Tammie will supervise daily media contacts for the Festival event in addition to overall media strategy for Tribeca Enterprises and Tribeca Productions.
Marilyn O’Connell has been upgraded to the position of CMO for the Verizon Telecom business unit effective March 1, where she will provide oversight to the telco’s phone, broadband and video services for consumers and small businesses. Marilyn, who spearheaded the launch of Verizon Communications’ FiOS TV service, will succeed Bob Ingalls in this position who will retire at the end of this month. In addition, Shawn Strickland will now manage Verizon’s FiOS TV service.
Caroline Lang has been advanced to VP/Managing Director, France for Warner Bros. International Television Distribution. Heading the company’s television distribution efforts in France, Caroline will supervise WBITD’s sales executives and the licensing of television series, theatrical films, television movies as well as animation to free and pay TV operators for various platforms. Caroline will report to Jose “Pepe” Abad, SVP/Managing Director, Southern Europe for WBITD, and to Iris Knobloch, Président-Directeur Général, Warner Bros. France S.A.
John McCoskey takes on new responsibilities as the first Chief Technology Officer for PBS, where he will report to Wayne Godwin, COO and be a member of the core management team led by Paula Kerger, President/CEO. John begins his position April 2 and his duties include oversight for broadcast technology and IT systems for PBS as well as supervising 130 staff members.
PorchLight Entertainment has tapped J.D. Beaufils as VP/International Sales. Based in Los Angeles, J.D.’s territories include European and Asian countries, and he will work in tandem with Adam Wright, SVP/International Sales.
AOL has added Scott Robson as Editor-in-Chief for its Moviefone and AOL Television properties. In this new position, Scott will be responsible for editorial content for and in addition to other features, franchises, awards information and other original content. He will report to Mike Rich, VP/GM, AOL Music, Moviefone, and AOL Television.
Gordon Beck, SVP/Sports and Executive Producer for USA Network since 1998 and responsible for such sports programming as the US Open Tennis Championships, The Masters, and The Ryder Cup Matches, will leave his position at the end of this month. With plans to form an independent production and consulting service, Gordon will also return to documentary filmmaking. Furthermore, he will keep connected to the sports industry in both production and management.
SCI FI Channel has appointed Larry Landsman to Director/Special Projects to lead the development of investigative programs and specials produced in association with NBC Media Productions. He will report both to Thomas Vitale, SVP/Programming and Original Movies and Adam Stotsky, SVP/Marketing, SCI FI. In addition, Kerry Gaffney has been elevated to Director/Programming to handle such duties as program scheduling, commercial formatting, inventory control and contract management. Kerry also is responsible for Standards & Practices for several shows including Battlestar Galactica and Eureka. She reports to Chris Regina, VP/Programming. The network has also hired Karen O’Hara to its East Coast Programming team as Director/Original Movies. Karen will manage the development of 24 original movies each year. She will report to Thomas Vitale.

WCVB in Boston named Neil Ungerleider to the newly created position of Manager, Digital and Multimedia. He will train NewsCenter 5 reporters and producers as multiplatform journalists.
Web-based video search platform ClipBlast! named Rhaz Zeisler to Vice President, Product Development and Chief Creative Director. She has twenty years of experience in creative development, production, and web technology integration in the entertainment and multimedia sectors.

Kevin Walsh has been upped to VP/Director of Sales for KOVR and KMAX, the CBS-owned duopoly in Sacramento, effective immediately.   The announcement was made today by Bruno Cohen, President/GM, to whom Kevin reports.  Kevin will be responsible for overseeing the sales teams for both stations and duopoly’s websites, and .


Today in Cynopsis Kids, listen to the audio version here , or subscribe to iTunes CynKids podcast

  • Nickelodeon holds its annual ad sales upfront
  • Disney heads into production The Frog Princess
  • HIT Entertainment acquires Rainbow Magic and plans to develop it into a TV series

Today in Cynopsis International, listen to the audio version here or subscribe to iTunes Cyn Int’l podcast

  • Octapixx adds new Into The Air: A Kiteboarding Experience documentary to its global offerings
  • Publicis Groupe’s Starcom MediaVest Group launches new SMG Multicultural unit
  • NBC Universal to debut Sci Fi Channel in Latin America

WEDNESDAY – A18-49 Analysis: FOX remained constant Wednesday night winning with 8.2/21 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC stepped into second place at 3.5/9, followed by CBS 3.2/8, NBC 2.4/6, UNIV 1.9/5, CW 1.8/5 and TELE 0.5/1. At 8p, the competition couldn’t touch American Idol on FOX at 11.1/30. FOX won again at 9p with its premiere of The Wedding Bells at 5.2/13, which beat out a repeat of CBS’ Criminal Minds at 3.9/10. ABC was the top network at 10p with Lost delivering a 5.5/14.

Live + Same Day Household Ratings: Wednesday, March 7, 2007 – time period averages. Source: Nielsen Media Research

FOX       12.3/19      American Idol 16.7/26, The Wedding Bells [p] 7.9/12

CBS        7.4/12        Jericho 5.4/8, Criminal Minds [r] 9.0/14, CSI: NY [r] 7.8/13

ABC        5.3/8          George Lopez 4.0/6, According to Jim [r] 3.6/6, According to Jim 4.8/7, In Case of Emergency 4.1/6, Lost 7.6/13

NBC       5.1/8           Dateline: NBC 4.2/7, Crossing Jordan 5.3/8, Medium 5.8/10

CW        2.8/4          America’s Next Top Model 3.0/5, Pussycat Dolls Present: Search for the Next Doll 2.5/4

UNIV      2.3/4          La Fea Más Bella 2.6/4, Mundo de Fieras 2.3/4, Don Francisco Presenta 1.9/3

TELE      0.6/1         Marina 0.5/1, Zorro 0.7/1, Decisiones 0.5/1

A18-49: FOX 8.2/21, ABC 3.5/9, CBS 3.2/8, NBC 2.4/6, UNIV 1.9/5, CW 1.8/5, TELE 0.5/1

Friday Fun Fact:  It takes 1,100 watts to run an electric toaster.

This Day in History: 1922:  Producer Samuel Goldwyn quits the company Goldwyn studios he founded in 1916.

Answer to Yesterday’s Trivia:  What was the name of the magazine that Susan worked for on Suddenly Susan? THE GATE  Kudos to:  Jennifer Hayoun-Glow Worm/NYC; Matt Meachem-Tribune Media Services/Glens Falls; Wendi Friedman Tush-The Lexicomm Group/NY; Emily Dillon-Zenithmedia/NY; Katrina Cicala-Prairie Home Productions/MN; Joanna Kuebel-Kelly, Scott & Madison/Chicago; Margaret Branshaw-WFAA/Dallas; Damon Zaleski-Debmar Mercury/Chicago; Judi Schultz-Woodson Media/Portland; Rachael Serfaty-IceBox Advertising/Van Nuys; Cammie Buerry-Marshall-Fenn Five Star/Las Vegas; Don Tapani-FOX4/ Dallas

Today’s Trivia Question:  What Beatles song lyric does Charlie on Lost have tattooed on his shoulder? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MARKETING MGR/iN DEMAND/NYC:  Help dev and implement strategic mktg plans, media planning and advertising. BA & 5+ yrs exp req. Send resume:  [email protected]

JOB OPENING: ON LINE MARKETING SUPERVISOR/iN DEMAND/NYC:  Assist in maximizing websites/strategies/budgets. BA & 3 plus yrs exp req.  Online expertise req.  Send resume:  [email protected] (3/16)

JOB OPENING: DIRECTOR, DIGITAL MEDIA/iN DEMAND/NYC:  Business focused to develop/launch new programming concepts/pkgs.  BA/3-5 yrs exp/digital media.  Send resume:  [email protected] (3/16)

JOB OPENING: COORDINATOR, ASSET PACKAGING/iN DEMAND/NYC:  Packaging assets & encoding content.  BA & 2 yrs exp in cable.  Send resume:  [email protected] . (3/16)

JOB OPENING: RESEARCH ANALYST/Sports & ENT TNT, TBS & Court TV Ad Sales/NY: 1-2 yrs rsrch exp at ntwrk/agency, strong analytical/communication skills, proficient with Nielsen systems, PowerPoint and Excel. [email protected] (3/16)

JOB OPENING: DIR of SALES (Midwestern)/SCREENVISION/Chicago: Dev/sell integrated media prgrms to clients/agencies. Plain, coord &  sell. BA req’d. 7 + yrs media sales exp. anthony (3/16)

JOB OPENING: SR DIR MKTG/Screenvision/NY: Run daily Mrktng operations to max rev generation & client satisfaction & to ensure adherence to dept budget & finan’l expectations.10+yr buz mktng exp. BA deg. [email protected] (3/16)

JOB OPENING: MARKETING MGR/STL MO: Direct & inspire a team; collaborate with sales leadership to bring multi-platform ad solutions to market.  Media/Research/Events/Promotions experience. Apply [email protected] (3/16)

JOB OPENING: SPORT MGR/STL MO: We dominate the market with Sports adv inventory, lead our effort to dominate the market with Sports adv solutions. Product marketing mgmnt/sports sales exp. Apply [email protected] (3/16)

JOB OPENING: GENERAL SALES MGR/STL MO: Cable/Media professional to develop business and leadership skills for new team of aggressive local sales managers. Apply Kathy. schlanker@chartercom .com (3/16)

JOB OPENING: COORD, AFF SALES/A&E TV/NY:Admin,database mgmt. &contract routing for Aff SalesDept.1 yr cable exp. pref in aff sales or in a billing capacity.Resumes: (3/16)

JOB OPENING: DIRS, CLIENT ACTIVATION TEAM/AMC/FUSE/WE/NY: Integ Sales/Mktg prof w/proven track record to secure multi-media, integ media/mkt prtnrshps. 7+yrs Sales/Mktg/Bus Dev in TV/agency ref #2876BR/ 2877BR (3/16)

JOB OPENING: EXP’D EDITOR/AZN TV/Centennial CO: Pro. w/MAC OS X, Final Cut Pro 5.1, After Effects, a must.  Min 5yr hands-on exp in TV broadcasting or production req’d. Fwd Resume & reel:  [email protected] (3/16)

JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA: Manage sales team, build new synd/custom biz. Proven record. 3 yrs mrkt resrch or related, sales/mgmt exp required. Email resume/sal hist to [email protected] . (3/16)

JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/LA: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp esntil. Email resume/salary hist to [email protected] (3/16)

JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/NY: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp essential. Email resume/salary hist to [email protected] (3/16)

JOB OPENING: PRODUCERS & ASSOCIATE PRODUCERS/Scholastic, Interactive Media, New York City.  Produce educational software games for kids.  Must be creative, with excellent project mgmt. skills.  email: cnobel (3/16)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob   (3/23)

JOB OPENING: SALES PLANNER/The Weather Channel/ NYC: Presentation development, research, media plan building, mrktng & prospecting support for TWC Acct Mngrs in the NY Ad Sales Office. Apply to , position VSA537. (3/16)

JOB OPENING: ASSOCIATE PRODUCER-New York City: Talk show. Must have experience in Talk. RESUMES: TVJOBSHERE @AOL.COM    (3/16)

JOB OPENING:  NATIONAL TV BUYER/NYC: 2 to 3yrs exp negotiating Network ,Cable and Syndication plans. Mid sized agency with multi accounts. send resumes to [email protected] (3/16)

JOB OPENING: DIR BRAVO PROG  RES/NY: 5 yrs exp in media res w/exp in ntwrk, cable, agency or supplier, 5 yrs exp w/Nielsen data, & NPower, Galaxy Explorer, Galaxy Navigator, MrktBreaks, Apply: job # 580826  (3/15)
JOB OPENING: PROJ MGR/MTV/NY: 3-5 yrs exp as project mgr or similar role in media or media-related co. Understanding of web & print design. B.S. or B.A. EOE/M/F/D/AAP.  Apply (3/15)
JOB OPENING: ART DIRECTOR/MTV/NY: 10 yrs exp. broadcast & print design; understand technology & principals of interactive design.  BFA required; MFA preferred. EOE/M/F/D/AAP. Apply (3/15)
PROMO/WRITER/PRODUCER/EDITOR/ABC7, #1 Station in LA: Must know avid.  3+ yrs exp.  Send resume & reel:  ABC7 LA, Attn:  HR, Dept. PRO/CYN, 500 Circle Seven Drive, Glendale, CA 91201.  EOE (3/15)
ASR/ NY: Work w/sales to represent Disney Nat’l TV Kids Properties. Manage daily account activity 3-5 years Nat’l TV exp  Apply: (3/15)
JOB OPENING : DIR, RETAIL/Taffy Ent/PARIS: 5-7 yrs. Exp in retail dev. & brand mktg in kids biz. Develop & manage brands at retail; Work w/licensees on sales & promo. Apply at: [email protected] (3/15)
JOB OPENING: WRITER/PRODUCER PROMOS/CNBC/NJ: 2 yrs experience writing, producing, and editing news and/or programming promos. Apply to job# 567252 (3/15)
JOB OPENING: DIR OUTREACH/ZULA USA/BURBANK: Dir of Outreach-Zula USA, prod of The Zula Patrol, a TV series-pre-k – 2nd grade. MUST HAVE PBS EXP; wk. with PBS outr. Coord., teachers, parents. [email protected], 818-840-1695 Ext. 31 (3/15)
JOB OPENING: CTS, NAT’L SALES – RESEARCH MGR/NY: Should know Nielsen, Scarborough PrimeNext, Wrap, One Domain (Clearview), AdViews, Word, Excel and PP. 4+ yrs b’cast exp. required. Analyze & interpret data. Resume: 212-856-8135 (3/15)
JOB OPENING: Los Angeles Film Distribution Co. seeks a F/T FULL-CHG BKKPR. AR/AP, Bank deposits/reconciliation, invoice customers, data entry, payroll, Qtr/Semi-Wkly Payroll Taxes, QuickBooks. email resume: [email protected] (3/15)
VP ADSALES & SPONSORSHIP SALES/Retirement Living, Balto/DC area:  7-10 yrs. AdSales exp., lead the development & implementation of strategic sales initiatives on a local & national level www.RL.TV  (3/13)
JOB OPENING:  SALES RESEARCH ANALYST/CBS NETWORK SALES/NY: Min 1 yr agency, network &/or bus intelligence research exp. Strong analytical/comp skills/media research dbase exp. Res & salary: [email protected] (subject MKT) (3/13)
JOB OPENING: MGR BUSINESS & LEGAL AFFAIRS/DIRECTV/NYC:  Seeking Sr. Paralegal to review print, on-line, radio, & TV advertising for compliance. For full job description & to forward res:   Ref job # 700098 (3/13)
JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume:  [email protected]   (3/20)
JOB OPENING: INTERACTIVE MKTG ANALYST/Warner Bros. Pictures/NY: Analyze traffic; create rpts on effectiveness & make recommendations for optimization. Hitbox/ComScore/MediaMetrix. Email: [email protected] RE: UCTC/74350BR (3/13)
JOB OPENING: MGR, CONS TRADE MKTG/AMC/NY: Savvy, advert/mktg talent needed to create & implement all Nat’l Ad Sales, Hollywood  & Affiliate trade strat. Dynamic self starter w/ 3+ industry exp  Res: ref #2800BR (3/13)
JOB OPENING: WEB GAME PRODUCER/Sesame Workshop/NY: Interactive gaming and broadband video experience in children’s media is desired. Come play& create original content for Sesame Street. Apply [email protected] (3/10)

JOB OPENING: ART DIRECTOR/Sesame Workshop/NY: Oversee visual direction& production for Digital Media. Understand characters, licensed properties. Solid interactive portfolio is a must. Apply [email protected] (3/10)

JOB OPENING: RESEARCH MGR/ Discovery Nets, NY: Proficiency in Nielsen systems and strong analytical/computer/presentation skills required. Estimate exp a plus. Apply: . Job req #4979 (3/10)

JOB OPENING: RECRUITER /NYC:  Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter [email protected]     (3/10)

JOB OPENING: SALES PERSON/LA: Established, growing captioning company searching for exceptional salesperson. Background in captioning, post production, or television ideal. Apply through website: (3/10)

JOB OPENING: AD SALES MKTG MGR/AMC/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team. Creative media mktg & sales savvy prof w/proven record.  ref #2711BR  (3/10)

JOB OPENING: RESEARCH DIR/ION/NY: Translate info for sales/mktg presentations, min 5 yrs exp in TV/Cable/Syndication, extensive knwlg of Nielsen ratings & app software, exc comm skills & prof w/pc. [email protected], EOE  (3/10)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


SITUATION WANTED: TRAFFIC COORD:  Exp’d traffic coord & client services mgr with a unique background in advertising media, logistics & creative dvlpmnt. Successfully cut costs & maximized client retention jeremyfineberg (3/16)

SITUATION WANTED: PRODUCTION SECRETARY/COORDINATOR: Detailed organizer seeks production position. Exp in coordinating shoots, research, and assisting Producers. Has passion for making things happen! Contact [email protected] (3/16)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Friday, March 09, 2007

ABC:   Grey’s Anatomy [r], Wife Swap [r], 20/20
CBS:   Ghost Whisperer [r], Close to Home, NUMB3RS
CW:    Friday Night Smackdown
FOX:   House [r], The Wedding Bells
ION:   Mama’s Family, Mama’s Family, Diagnosis Murder, Charlie’s Angels
MNT:  My Friday Night Movie: Rocky IV
NBC:   1 VS 100, Las Vegas [f ], Law and Order [r]
PBS:   Washington Week, Now
TELE:  Marina, Zorro, Decisiones
UNIV:  La Fea Mas Bella, Mundo de Fiera, Casos de la Vida Real: Edicion Especial

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