Friday, March 5th, 2010

Cynopsis: DIGITAL

Good morning, it’s Friday, March 5, 2010, and this is your first early morning digital briefing.

An earlier decision by the Federal Circuit court that found Dish Network guilty of patent infringement for using Tivo’s “Time Warp” technology in its well-received DVRs. The ruling paves the way for Tivo to receive some $300 million in damages and contempt sanctions and may lead to Dish having to deactivate 8 million DVRs this year. The ruling sent Tivo’s share soaring up more than 50% in afternoon trading. The case dates all the way back to Jan. 2004.


Martha Stewart Living Omnimedia gave advertisers a first look at its vision for a digital magazine at an upfront presentation yesterday, scheduled to launch in late 2010. The special issue “Boundless Beauty” release, optimized for digital tablet devices like the iPad, will provide users with touch-optimized navigation with support of video as well as audio content. 

The Mentor is‘s latest web series spin off of The Office, revolving around Erin (Ellie Kemper)’s trials to better herself as an accountant.
An online version of MTV’s Unplugged is returning on March 10 on with Adam Lambert with subsequent webisodes to be streamed on, and/or One performance from each episode will be added to the music video rotation on each linear network. A total of eight episodes will be taped overall, divided among MTV, VH1 and CMT.
E! Online
is holding an “Autographs to Help Haiti,” online charity auction to help support relief operations, auctioning off framed Plexiglass panels signed by a wide range of TV, movie and music stars. The network will also auction off photos taken from this year’s Red Carpet coverage to raise money for Chilean relief efforts.
Discovery Networks Asia-Pacific announced the launch of the 24-hour Discovery HD channel, broadcast in English and currently available on Sun Direct, India’s first DTH platform.


In an advance that will make the video sharing site accessible to an even broader audience, YouTube announced that its speech recognition and closed-captioning technology is moving out of beta. A lion’s share of YouTube videos will now include a “CC” button that activates the closed-captioning functionality. Speech-to-text algorithms found in Google’s Voice Search app, used in Android’s voice search feature, will then automatically generate video captions when requested by a viewer. YouTube can only presently pick up spoken English to auto-generate the caption track, but Google’s always improving translation software can take a transcription and translate it to up to fifty languages.
Wellness-themed emerging cable network be has launched a web destination at to showcase some its original programming. A segment from original show A Moment of Wellness explains how taking a holistic approach to writing a bio can bring a sense of balance and equanimity to one’s life.


Video ad company Freewheel, working to become a friendly middleman in the fragmented online video ad space, has formalized integrated partnerships with over 70 video distributors, ad networks, video player and content management platforms, creative technologies, and content ID companies including Roku, Brightcove, EyeWonder and ScanScout. The sheer range of partnerships should help FreeWheel’s PAVE initiative simplify the process of distributing, monitoring and measuring video ad effectiveness.


An amendment to the Digital Economy Bill (initially introduced last Nov.) proposed by the Liberal Democratic Party in the UK gives England’s High Court the power to issue injunctions to websites that are thought to contain large amounts of copyright-infringing content. The controversial bill could force video sharing sites such as YouTube and Dailymotion offline for good in the UK, per The Guardian.


Katherine Bigelow fans may find themselves getting their hopes up for Sunday. Based on analysis of chatter on Twitter by the Seattle-based WE twendz pro tweet-tracking service, The Hurt Locker will win over Avatar for best picture at The Academy Awards. The influence analytics service helps measure brand impact and engage audiences on Twitter by gauging tenor, themes and drivers of Twitter conversations. Influential users such as Roger Ebert, who has triumphed Hurt Locker, are given more weight. The We twendz analysis found that:

  • Many of the supporting tweets for “Avatar” referenced its budget and sales
  • the average number of followers for an “Avatar” Twitter voter was over 110
  • Those supporting “Hurt Locker” focused on its plot, characters and director Kathy Bigelow’s directing capabilities
  • The average number of followers for a “Hurt Locker” Twitter voter was over 220

The prediction by the WE twendz pro service is based on tweets noting a definitive vote for “Hurt Locker” or “Avatar,” while accounting for overall level of influence. “Hurt Locker” was the winner with over 460 votes, and “Avatar” received over 200 votes.

~ GADGETS & APPS ~‘s At Bat 2010 iPhone, Android and BlackBerry apps are out in time for the beginning of Spring Training with some new features and an additional $5 in its price tag (it’s $15 for the app this season.) The big perk for the iPhone app is the ability to listen to live audio streaming of all the games while using other applications, instead of having to switch off the game to check email or answer the phone -–a huge negative in previous versions. (To do this, the audio is piped through Mobile Safari.) Again, one live video game will be streamed each day.
Here’s a fun Flash based web or Facebook-based app developed by creative digital agency LBi for the upcoming CBS Films J-Lo comedy, The Back Up Plan. Upload photos of two adults to see what your love child would look like. There’s also a Space Invaders-type casual game.


Boston-based video ad network ScanScout has hired Adam Lichstein as SVP and General Counsel, a newly created position. The former ShopText COO will focus on managing client services, ad operations and finance as well as driving legal and regulatory efforts.
Former AOL executive Milissa Tarquini has joined Scripps Networks as VP/User Experience and Design of its digital media division, overseeing UI, interaction design and visual design across all Scripps’ sites and platforms. She is based in the company’s New York offices, reporting directly to Jen Goforth, SVP/Operations for Scripps Networks’ digital media group.
New York-based visual effects and original music studio Fluid has added Editor Micah Scarpelli to its editorial roster.


Disney-ABC TV Digital Media’s site is counting on a huge turnout this Sunday, hoping to attract fans with live red carpet video coverage (although E! Online has long been the go-to place for this) along with a Twitter tie in and a Facebook Connect app giving users the opportunity to pitch questions to their favorite stars through the Red Carpet hosts. ABC’s insider status will also get the site’s hosts backstage, capturing footage behind the curtain and in the press room where winners go after they grab their statuettes. These web components are well monetized this year, with Diet Coke sponsoring the Red Carpet coverage and Samsung sponsoring the Facebook chat feature. Too bad ABC isn’t streaming the actual Oscars telecast live -–that would be one way to superserve those (potentially) disenfranchised Cablevision subscribers. But then again the underlying goal of all of this is to drive eyeballs back to the telecast, which has been slowly hemorrhaging audience share for years.


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PRODUCER/VERSUS NTWRK/COMCAST/PA: Manage prod process/produce quality projects, knowledge of prod companies, trends/tech. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply:   (3/12)

JOB OPENING: SR DESIGNER/VERSUS NTWRK/COMCAST/PA: Create/Design trade adver., knowledge of film finishing, concept/storyboard design? Req’d 5-7+ yrs exp. @ Designer  Ntwrk/broadcast agency. Apply:   (3/12)

JOB OPENING: SR EDITOR/VERSUS NTWRK/COMCAST/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply:   (3/12)

JOB OPENING: COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ copywriting-TV, adver. & film. Apply:   (3/12)

JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply:   (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply:  (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit  Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

JOB OPENING:  WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: [email protected] (3/11)

JOB OPENING:  ATTORNEY/iN DEMAND/NYC:Analysis/counsel on entertainment issues.Draft/negotiate/review contracts. Standards& Practices. Copyright & trademark enforcement. JD, NYS Bar, Min 3 yrs cable/ent. Apply: [email protected] (3/11)

JOB OPENING:  RESEARCH ANALYST/(P/T)/CTAM/DC area: seeks P/T Analyst to provide research support and assist in study production. Description, go to: . Email: [email protected] (3/11)

JOB OPENING:  VP LEGAL AFFAIRS ABC Family/LA: Overall mgmt of ABCF legal issues; leadership/counsel to sr mgmt. Min 15 yrs legal affairs TV series, devl/prod, licensing, media reg, IP, dig. rights. Apply 230572  (3/11)

JOB OPENING:  ACCT EXEC/Disney Interactive Media Group/Chicago: 4  6 yrs media sales and/or marketing exp  MUST have online experience with a tier 1 or 2 brand. Apply online , JOB ID 228640 (3/11)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (3/11)

JOB OPENING:  COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: [email protected] (3/11)

JOB OPENING:  DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: [email protected] (3/11)

JOB OPENING:  ABC RESEARCH CONSULTANT/ABC Burbank: min4 yrs exp TV research, apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (3/11)

JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. (3/10)

JOB OPENING: VP RSRCH, SALES & MKTG/Disney ABC TV/NY: For integrated cross platform, ratings exp, customize ad opps, asst dev key selling messages, maintain solid, relationships w/exec mgmt over team # 228489 (3/10)

JOB OPENING: CMO /START UP ONLINE COMPANY/NYC: Create a paid membership base + develop partnership with other brands. 5+ yrs Mktg Mgmt exp. Exp. w/SEM, SEO, email acq.,paid search + qualified traffic Apply: [email protected] (3/10)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/10)

JOB OPENING: VP DIR RESPONSE/Fuse/NY:  Mnges biz to achieve annual revenue goals, determine placement & pricing for DR/PP. 10+ yrs exp in DR/PP mgmt role w/strong knwldge of mktplace & clients. Rez to [email protected] sub “VPDR” (3/9)

JOB OPENING: CROSS MEDIA PROJECT MANAGER/(Syfy)/NBCU/NY: Oversees the production of all marketing materials associated with launch and continuity of original programming, Please apply at , Job # 1117560 (3/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing, brand strategy & digital dept. Projects include website, print/online advertising, social media, sweeps, mailings & more. Send resume to [email protected] (3/10)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio:  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: [email protected] (3/11)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable  ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position:  [email protected] (3/11)

SITUATION WANTED:  WRITER/PRODUCER/DV CAM OPERATOR for Documentary Television. Network experience including History, A&E, Oxygen. Relocated from LA to Nebraska, ideal for any Midwest field production. website: (3/11)

SITUATION WANTED: SALES/TRAFFIC COORD and/or ASST MEDIA BUYER/TV network or agency. (3 yrs exp at children’s ad agency w/ respons ranging from asst buying, traffic, clearance, & finalizing invoices). Email: [email protected] (3/10)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA/NY: D&D player. 18 intel. 17 charisma.10 yrs TV exp rolling 20-sided die. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/10)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.  [email protected] (3/10)

SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. [email protected] (3/10)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK/DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

SITUATION WANTED: CORPORATE CONCIERGE/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (3/9)

SITUATION WANTED: DEVELOPMENT EXEC/LA-based Development Exec:  10+ years exp. developing successful unscripted and format-based programs at top-tier companies including ABC, CBS, Warner Bros. and Eyeworks – [email protected] (3/9)

SITUATION WANTED: 9xEmmy winning CREATIVE PROD in ATL seeking freelance. Great w/clients. 15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see   (ROAD TRIP) [email protected] site: (3/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]