Cynopsis: Kids!
03/30/12
Good morning. It’s Friday, March 30, 2012, and this your first early morning briefing.
Nelvana acquires Chorion‘s Silver Lining Production Limited‘s interest in the preschool property Max & Ruby. Nelvana now holds the complete worldwide TV production and merchandise licensing rights to the brand. The terms of the deal were not disclosed. Max & Ruby features a popular book series by author/illustrator Rosemary Wells, and an animated TV series based on the books. The Max & Ruby TV series can be seen in the US on Nickelodeon and in Canada on Treehouse, with new episodes currently in production. Max & Ruby DVDs from Nickelodeon Home Entertainment have sold 2.9+ million units in the US, and KOBA Entertainment recently completed a North American tour of the Max & Ruby live show.
Turner Broadcasting commissions a new mixed live-action and animation series Team Toon (26×30), which it is co-producing with FremantleMedia Enterprises (FME) and Larry Schwarz and His Band for Cartoon Network EMEA and Asia-Pacific. Targeted to K6-11, Team Toon follows the toon-infused adventures of Dylan, Sam, Iko and Ash, the creators of an animated online series called Psycho Squirrel, which plays at the start of each episode. When trouble strikes they let their imaginations run wild as Team Toon, racing around in their trusty talking Animobile solving mysteries and battling evildoers, they blur the line between reality and cartoon. FME will manage the worldwide distribution of the TV series (outside of EMEA and Asia-Pacific) and will also handle all global ancillary rights. Team Toon joins FME’s portfolio of kids’ properties that currently includes CGI animated action-adventure series Max Steel, the tween-targeted live-action comedy Really Me, and hybrid concert footage, live-action sketches, and animated series The Aquabats Super Show.
Canada’s Breakthrough Entertainment options celebrated author Margaret Atwood’s storybook book series Wandering Wenda & Friends, which it will develop as an animated preschool series. Breakthrough acquired the option to the storybook series from Toronto-based publisher McArthur & Company. Atwood has penned 40+ books, including fiction, poetry, and critical essays, as well as kid’s books.
Teletoon Canada and Radical Sheep Productions enter into a development deal for a new animated comedy based on the book Bagel’s Lucky Hat by the noted cartoonist/fine artist Dave Cooper (a.k.a. Hector Mumbly). Aimed at K8-11, The Bagel and Becky Show is an 11-minute comedy that follows the adventures of Bagel and Becky, a brother and sister who happen to be a dog and a cat. Each day Bagel and Becky leave home but rarely end up where they were headed. The series is being developed by Radical Sheep producer Michelle Melanson and creator Dave Cooper in association with Jam Filled Entertainment (Camp Lakebottom, Crash Canyon). Ken Cuperus (Mr. Young, My Babysitter’s a Vampire), Adam Rotstein and Doug Hadders (Sidekick, Almost Naked Animals) are attached as showrunners/writers. Look for Radical Sheep at MIPTV next week.
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LICENSING
Mattel and Canadian-based Mega Brands ink a multi-year worldwide licensing partnership to develop construction toys based on Mattel’s popular Barbie and Hot Wheels brands. The new Mega Bloks Barbie and Mega Bloks Hot Wheels toy lines will be available at retail beginning spring 2013.
PBS and WGBH debut the first app based on the PBS Kid Go! animated series Arthur, titled, D.W.’s Unicorn Adventure ($1.99), for iPhone and iPod touch, which is available now at the App Store. Funded by the Corporation for Public Broadcasting (CPB) and produced by WGBH, D.W.’s Unicorn Adventure is targeted to Arthur fans, specifically K4-6, with messages of the importance of nutritious snacking as a way to get the energy you need to get through the day. In the app, players help Arthur’s little sister D.W. save a lost unicorn using the power of healthy foods, while also staying away from junk food that makes them lose energy, through 12 game levels.
Zodiak Kids and Zodiak Active, of Zodiak Media’s production/distribution arm and digital and branded content division respectively, in partnership with game developer Swipe Entertainment, launch the new Waybuloo app for iPhone and iPad in the UK. The app invites Waybuloo fans into the world of Nara to interact in a series of five intuitive mini-games based on the characters and themes from the TV series. Waybuloo is produced by The Foundation, part of Zodiak Kids and Decode Entertainment for the BBC. Zodiak Kids holds worldwide rights in all media for the property, with the exception of Canada where Decode Enterprises handles broadcast and home entertainment rights, and DHX Licensing represents consumer products rights. Both Decode Enterprises and DHX Licensing are subsidiaries of DHX Media.
Discovery Communications enters into a new licensing deal with Poof-Slinky (www.poof-slinky.com) for Discovery Channel‘s popular series MythBusters. Under the new agreement Poof-Slinky will now produce the MythBusters science activity kits, which had been formerly overseen by licensee Giddy Up. Poof-Slinky will update the MythBusters science kits, which will also feature new packaging. The new line will debut this fall at Dallas Toy Fair 2012. The deal was brokered for Discovery Communications by its North-American licensing agent, the Joester Loria Group.
Nickelodeon is set to premiere the new half-hour Dora the Explorer special, Dora’s Easter Adventure, Wednesday, April 4 at 10a. In the special, Dora and Boots await a visit from the Hip-Hop Bunny, who is brining aster Eggs for the Egg Hunt. All is good until Swiper shows up and swipes the Hip-Hop Bunny’s basket, sending Dora and Boots and the Bunny on a quest to get the basket back. Additionally, Nick.com (www.nick.com) is featuring new Dora Easter activities, including printable Dora Easter coloring pages and a Dora Egg decorating pack, as well as a sneak peek of the Dora’s Easter Adventure special online.
Nickelodeon will premiere new episodes of the animated series SpongeBob SquarePants and Kung Fu Panda: Legends of Awesomeness this April 2012. Nickelodeon will debut two full weeks of SpongeBob SquarePants weekdays at 5p beginning Monday, April 2 through Friday, April 13. The network will also premiere two weeks of new Kung Fu Panda: Legends of Awesomeness episodes beginning Monday, April 2 Friday, April 6, at 5:30p, and continuing Monday, April 16 Friday, April 20, at 5p. Two of the new episodes of Kung Fu Panda: Legends of Awesomeness feature special guest appearances Hall of Lame features guest star Wayne Knight (Seinfeld) when it debuts Tuesday, April 3, and the episode Father Crime will guest star Malcolm McDowell on Wednesday, April 4.
DHX Media completes new broadcast sales for its CGI animated preschool show Monster Math Squad (50×12), which it will showcase next week at MIPTV. New broadcast partners include Discovery Kids Latin America, HOP! (Israel), EBS (Korea), Astro (Malaysia) and Now (Hong Kong). The series features loveable monsters that help kids develop early math-related skills. Monster Math Squad was commissioned by CBC and SRC and will launch in Canada this spring 2012. Created by DHX Media’s Jeff Rosen (Poko, Animal Mechanicals, Bo on the Go!), Monster Math Squad is produced by DHX Media’s Halifax-based studio.
Viacom International Media Networks (VIMN) completes its first international syndication deal as Nine Network (Australia) acquires the girl-targeted animated series Winx Club. Under the deal Nine Network picks up four seasons (a total of 104 episodes) of Winx Club, including the newest seasons five and six as well as specials. The specials debut on GO! this week and season three will air beginning this Monday, April 2, 2012. The series is currently co-produced by VIMN and Italian studio Rainbow the two partnered on the project in 2010.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/19-3/25/12, 6a-6a:
K2-11 Total Delivery (000)
DSNY*: The Princess and The Frog (2/23; 7:30-9:15p) 2230
DSNY*: The Princess and The Frog (2/24; 11a-12:45p) 2129
NICK: SpongeBob SquarePants (3/24; 10a) 2021
NICK: SpongeBob SquarePants (3/24; 10:30a) 1939
NICK: SpongeBob’s Truth or Square (3/25; 7-8p) 1910
DSNY*: Jessie (3/23; 9:25-9:55p) 1909
NICK: SpongeBob SquarePants (3/24; 9:30a) 1879
DSNY*: Phineas and Ferb (3/24; 10a-10:25a) 1784
DSNY*: Shake It Up (3/25; 8:30p) 1780
NICK: SpongeBob SquarePants (3/25; 10a) 1776
NICK: SpongeBob SquarePants (3/25; 10:30a) 1755
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/19-3/25/12, 6a-6a:
K6-11 Total Delivery (000)
DSNY*: Shake It Up (3/25; 8:30p) 1529
NICK: Victorious (3/24; 8p) 1416
NICK: iCarly (3/24; 8:30p) 1404
DSNY*: Jessie (3/23; 9:25-9:55p) 1377
DSNY*: Austin & Ally (3/25; 8p) 1281
DSNY*: The Princess and The Frog (2/23; 7:30-9:15p) 1273
NICK: SpongeBob SquarePants (3/24; 10a) 1253
DSNY*: Austin & Ally (3/23; 10p) 1225
TOON: Ninjago (3/21; 8p) 1222
DSNY*: A.N.T. Farm (3/25; 9p) 1217
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/19-3/25/12, 6a-6a:
Tweens 9-14 Total Delivery (000)
NICK: iCarly (3/24; 8:30p) 1439
NICK: Victorious (3/24; 8p) 1404
DSNY*: Shake It Up (3/25; 8:30p) 1289
DSNY*: A.N.T. Farm (3/25; 9p) 1048
NICK: How To Rock (3/24; 9p) 1036
DSNY*: Austin & Ally (3/25; 8p) 1027
TOON: Ninjago (3/21; 8p) 954
DSNY*: Jessie (3/25; 9:30p) 944
DSNY*: Jessie (3/23; 9:25-9:55p) 943
DSNY*: Austin & Ally (3/23; 10p) 941
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/19-3/25/12, 6a-6a:
Teens 12-17 Total Delivery (000)
FAM: Pretty Little Liars (3/19; 8-9p) 1031
NICK: iCarly (3/24; 8:30p) 860
ADSM**: Family Guy (3/23; 11:30p) 796
NICK: Victorious (3/24; 8p) 774
ADSM**: Family Guy (3/20; 11p) 747
ADSM**: Family Guy (3/23; 11p) 743
ADSM**: Family Guy (3/21; 11:30p) 705
FOX: American Idol (3/21; 8-10:01p) 695
ADSM**: American Dad (3/20; 10:30p) 681
ADSM**: Family Guy (3/21; 11p) 664
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, March 24, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Cubix 0.2/3; Cubix 0.6/5; Sonic X 1.0/6/ Sonic X 1.3/6; Yu-Gi-Oh Zexal 0.9/4; Yu-Gi-Oh 1.0/4; Dragon Ball Z Kai 0.8/4; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 0.6/3; Yu-Gi-Oh 0.7/3
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Zula Patrol 0.3/1; Shelldon 0.3/1; Jane and the Dragon 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.3/1; Pearlie 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/0; Doodlebops 0.1/1; Busytown Mysteries 0.2/1; Danger Rangers 0.1/1; Busytown Mysteries 0.3/1; Horseland 0.1/1
Final K6-11 Ratings for Saturday, March 24, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.5/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.8/23; Doc McStuffins 2.4/21; Mickey Mouse Clubhouse 2.0/12; Jake and the Never Land Pirates 2.2/11; Phineas and Ferb 3.3/14; Phineas and Ferb 3.6/16; Phineas and Ferb 4.1/17; Pixie Hallow Games 3.3/14; The Princess and The Frog (1×105) 4.6/21
NICKELODEON 3.4/17 Avg. (7a-1p)
Penguins of Madagascar 0.9/11; Penguins of Madagascar 1.2/10; Fairly OddParents 2.6/16; Fairly OddParents 3.8/19; SpongeBob SquarePants 4.5/20; SpongeBob SquarePants 4.7/20; SpongeBob SquarePants 5.1/22; SpongeBob SquarePants 4.8/20; Fred: The Show 4.3/19; SpongeBob SquarePants 3.6/17; Power Rangers Samurai 2.7/12; SpongeBob SquarePants 2.8/13
CARTOON NETWORK 2.0/10 Avg. (7a-1p)
Johnny Test 1.2/15; Redakai: Conquer the Kairu 1.3/10; Beyblade: Metal Masters 1.9/12; Pokemon B&W: Rival Destinies 1.9/9; Ben 10: Ultimate Alien 2.2/10; Thundercats 2.0/9; The Green Lantern 2.1/9; Young Justice 2.0/8; Ben 10: Destroy All Aliens (1×90) 2.6/12; The Looney Tunes Show 1.9/9
DISNEY XD 0.9/5 Avg. (7a-1p)
Suite Life on Deck 0.6/7; Phineas and Ferb 0.9/7; Phineas and Ferb 1.2/7; Kick Buttowski 0.8/4; Pair of Kings 0.9/4; Pair of Kings 1.0/4; Lab Rats 1.3/6; Kickin’ It 1.4/6; Kick Buttowski 0.7/3; Kick Buttowski 0.7/3; Kick Buttowski 0.6/3; Kick Buttowski 0.8/4
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 28, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 889; K6-11 516; TWEENS 9-14 393
NICKELODEON: K2-11 771; K6-11 313; TWEENS 9-14 181
CARTOON NETWORK: K2-11 515; K6-11 316; TWEENS 9-14 265
DISNEY XD: K2-11 231; K6-11 172; TWEENS 9-14 124
NICKTOONS: K2-11 79; K6-11 46; TWEENS 9-14 38
Source: MTVN Research from Nielsen Media Research Data
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Friday Fun Fact: When Walt Disney was purchasing land in Florida for Walt Disney World, he used a fake name as to not be charged extra since he was very rich at the time. The name he used was M. T. Lott.
Answer to Our Last Trivia Question: What do the Doozers do on the muppet series Fraggle Rock? They work or construct things all day. Kudos to: Hilary Wolk-Heads Up Creative/NY; Bonnie Rosen-Viacom Media Networks/NY; Sabrina Sparlin-CESD/LA; Cristina Deguara-Astral Television Networks/Toronto; Catherine Thomson-tvokids.com/Toronto.
Today’s Trivia Question: What allows the Gummi Bears to bounce in the Disney animated series Adventures of the Gummi Bears? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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Gwen Billings for Cynopsis Kids!
03.30.12
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