Cynopsis: DIGITAL

 

03/26/10

Good morning, it’s Friday, March 26, 2010, and this is your first early morning digital briefing.

The jury is still out on whether or not users will be willing to pay to subscribe to e-magazines and newspapers in high volume, but advertisers are already placing bets on Apple‘s iPad. Major brand advertisers including Toyota, Unilever and Fidelity have bought units on iPad apps launching on April 3 from Reuters, The Wall Street Journal, Newsweek and Time for rates ranging from $75k to $300k, per the NYTimes. The paper says the WSJ app is slated to cost a handsome $17.99/month, compared to its current offer of $1.50/week or $6/month for its iPhone app.
 

 
The Corporation for Public Broadcasting announced funding for a major journalism initiative designed to increase original local reporting capacity in seven regions around the country. The centers, to be based in the Southwest, The Plains, Upstate New York, the Upper Midwest, Central Florida, the South and the Northwest will form teams of multimedia journalists, who will focus on issues of relevance to each region. Reports will be presented regionally and nationally via digital platforms, community engagement programs and radio and television broadcasts. 
 
Discovery’s Planet Green destination is celebrating the 40th anniversary of Earth Day on April 22 by highlighting innovators at the forefront of the sustainable living movement. In addition to new on air programming throughout the month, including new documentary The Age of Stupid starring Pete Postlewaite, TreeHugger.com will honor “green heroes” who have dedicated their lives to advancing environmentalism.
 
ESPN launched its 5th local site near its own backyard, ESPN New York, featuring a daily localized online version of SportsCenter. Yankees fans may want to try out a new app that allows you to build an historical dream team cherry picking players from each era. An ESPNNewYork.com mobile web extension can also be found at http://espn.mobi/ny. Former New York Daily News and Newsday Sports Editor Leon Carter is managing the site.
 
YouTube superstar Fred will star in a made-for-TV movie on Nickelodeon produced by Brian Robbins’ Varsity Pictures and written by David Goodman (Family Guy), per Variety.
 
Fireworks International has acquired the multiplatform rights for youth-targeted SciFi thriller Valemont from MTV Networks International, with plans to distribute the series across MTV and Viva channels in more than 150 countries online and linear. The deal includes rights to the show’s 35 short form episodes, an Alternate Reality Game, prequel episodes and extra videos for online, plus 5 half-hour episodes and a 100-minute TV movie.
 

 
Indie online video portal Blip.tv says its has doubled its video views to 85 million in the past year and managed to attract a plethora of brand advertisers with its new interactive ad formats, per Videonuze.
 
Video site Dailymotion debuted a new Slideshow editing tool that allows users to create video messages, greeting cards, invites or presentations from still photos they upload. The template allows you to choose different borders, add music and view the results immediately.
 
Revision3 has picked up a second season of Texas geek show Web Zeroes.
 
San Francisco-based anime site Crunchyroll has received a $750k strategic investment from Japanese network TV Tokyo, a supplier of licensed content to the site.
 

 
New media producers EQAL (lonelygirl15, Harper’s Globe), has partnered with Kraft Philadelphia Cream Cheese and Paula Deen launching a Real Women of Philadelphia online community and cooking competition. Contestants are encouraged to submit videos of themselves cooking dishes in 4 categories using Philly Cream Cheese to compete for a trip to Savannah, GA.
 

 
Google continues to lose Chinese partners after its decision to divert search traffic from mainland China to Hong Kong. Media company TOM Group Ltd., popular Chinese portal Sina Corp. and online forum Tianya.cn have announced plans to stop using Google search on their sites.
 
Microsoft has completed an integration with location service Foursqure. Users will be able to use Bing Maps to see where their friends are checking in on Foursquare as well as what badges they have accumulated. (“Badges? We don’t’ need no stinking badges.”)
 

 
As DVD revenues decline studios are seeking new platform to replace their chief bread winner but a single robust revenue stream is unlikely to emerge, according to the new Online Video Now report from N.Y.Times Co. subsidiary Baseline Research. Instead, studios should begin to cultivate revenue from a number of new categories, which will collectively help make up for the decline including Streaming to PC, VOD to PC, Live Streaming, and Set top Box-based content delivery. The report profiles 20 major players in these 4 major distribution areas, examining strategy, milestones and long-term prospects. For instance, live broadcasting service Ustream may be best served by purchasing acquiring a high-value content producer to help bring brand advertising into the fold.
 
Apple’s App Store is the clear leader in preferred mobile app stores in the U.S. and, combined with the dedicated AT&T Application Store, devices running on the AT&T network have the most popular stores, according to Nielsen‘s new App Playbook report. Smartphone users were generally using applications more than feature phone users – only 12% of feature phone owners have downloaded an app in the past 30 days while 46% of smartphone owners have ­ with app usage driven mostly by the iPhone and Android devices. The App Store and the Android Market Store also led in terms of consumer satisfaction. Feature phone users have downloaded an average of 10 apps vs. 22 apps for smartphone users. Interestingly, BlackBerry users have only downloaded a total of 10 apps on average.
 
Ave. Number of Applications on the Phone by Operating System
Platform              Ave. Number of Applications/user
Apple iPhone                  37
Android OS                    22
Other                            16
Palm                             14
Windows Mobile             13
BlackBerry                    10       
Source: Nielsen

 
Netflix has begun distributing free discs enabling Watch Instantly movie streaming from broadband-connected Nintendo Wii consoles. Users will have to load the disc each time they would like to download a movie (selected through Netflix’s online interface.) Also, the Wii will not support HD streaming.
 
Verizon Wireless confirmed plans to open a V Cast Apps store on March 29, launching with about 300 apps from multiple third party developers, the cost of which will be added to users’ monthly phone bills. Verizon also completed its integration with Skype, enabling users to place Skype-to-Skype voice calls for free and receive unlimited instant messages with other Skype users from across the globe over the Verizon Network.
 
The PeeWee Kit is a new $30 USB software bundle that child proofs any computer. Customized for low-cost netbook computers, the USB drive loads age appropriate entertainment and educational software, games, and a security suite into a child’s computer to accommodate Pre-K, Early Elementary, and Upper Elementary levels.
 

 
Ad agency Media Storm has hired former Carat New York executive Jeremy Cornfeldt as Managing Director/Digital, a new position. He will report directly to Media Storm’s co-founders and Managing Partners, Craig Woerz and Tim Williams.
 
Meredith Corporation has upped Lee Slattery to VP, Publisher of Fitness magazine. She will continue to be based in Meredith’s New York office.
 

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A CYNOPSIS MESSAGE

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The web has long been a place to indulge in guilty pleasures so it makes sense that Spike TV’s Ultimate Fighter franchise now has a proper home online. The network has relaunched a new ad-supported site at UltimateFighter.com, combining elements formerly available on UFC.com and Spike.com and offering full episodes of the reality show/mixed martial arts competition for the first time online. In addition to Facebook and Twitter integrations and weekly video previews, fans will have access to 10 past seasons of bone-crunching episodes for free, (although they will have to wait for the upcoming season 11 to end before being able to view new episodes.) Following on the heels of SouthParkStudios.com and ColbertNation.com, the robust cable TV video site is the latest example of MTVN building out its businesses online without worrying about cannibalizing its core product. A collective realization seems to have been reached that additional platforms only serve to whet the appetite of hardcore fans – assuming Viacom can reap a full share of the ad revenue. (Daily Show and Colbert episodes were recently pulled from Hulu when MTVN’s contract with the joint venture came up for renewal.)
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
03.26.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

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JOB OPENING: VP, RESEARCH /TV One LLC/Silver Spring, MD:  Dir. & controls devlpmnt. & execution of quantitative/qualitative resrch prgms. Eval resrch. data & recommends chgs. to senior management. See: www.tvoneonline.com (4/2)

JOB OPENING: RESEARCH ANALYST (TEMP)/TV One LLC/ Silver Spring, MD: Passion for broadcasting and cable business; background in statistical analysis & exp. with research software apps See : www.tvoneonline.com (4/2)

JOB OPENING: PROJECT COORD (temp)/NY: For TV Ntwrk. Mng dev of print/merch projects from concept to delivery. Knwldg of print/merch processes, & proj mgmt a must! 2+ yrs exp.  4-5 mnths starting asap. [email protected] (4/2)

JOB OPENING: At MWW-AE/SAE – NY/NJ: Focus is business/media pitching in mkt/advt/media space; online/offline digital media exp, media contacts, exp working in-house media/advt/PR agency. Apply: [email protected] (4/2)

JOB OPENING: At MWW-SVP, DIALOGUE MEDIA – NY/NJ: Lead devt, strategy/direction for social media mkt prog/services, create/execute online social media campaigns for corp entities, 10+ yrs social media req’d. Apply: [email protected] (4/2)

JOB OPENING:  Universal City- NBCU seeks MGR NON-THEATRICAL SALES & OPS.Looking for applicants eager to learn all aspects of the IFE industry,2 yrs entertainment or sales experience. Apply to www.nbcunicareers.com job#1150059 (4/1)

JOB OPENING:  SR WRITER/PRODUCER/A&E TV Net/NY: Write, produce & conceptualize on-air promos for A&E and Bio. 5 yrs exp producing on-air promo pieces.To apply: www.aetn.com/careers.html   (4/1)

JOB OPENING:  MEDIA INDUSTRY BUSINESS ANALYSTS/NYC: Multiple.Experience w/Ad Sales, Traffic, Programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (4/1)  

JOB OPENING: VP DIR. OOH STRATEGIC SERVICES/Pearl River NY (15 miles NYC): 10+ yrs exp. in OOH Acct. mgm. , leadership, sales & media planning. Resume to: [email protected] or call 845 732-8943 (4/1)

JOB OPENING: RESEARCH ANLYST/WE tv/NYC:  Provide support for Prog/Sched teams. 1-2 yrs exp in cable res pref. Strong anlyt/org skills a must.knwldg of Star Media & Nielsen systems. Res to www.cablevision.jobs ref #10658BR (4/1)

JOB OPENING: DIR, INTEGRATED ON-AIR MKTG/A&E TV Net/NY:Conceptualize& create “high end” on-air promo campaigns to maximize Ad Sales strategies. 10 yrs exp producing on-air promos.To apply: www.aetn.com/careers.html (4/1)

JOB OPENING: WEB PROD MGR/ALBUQUERQUE/REELZCHANNEL: 3+ yrs online exp. Sprvs content & design staff; uphold scheds & editorial strategy; liaison w/ TV, Mktg, PR. More info: reelzchannel.com/careers. Res: [email protected] (3/31)

JOB OPENING: ACCOUNT EXECUTIVE/Brooklyn, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 9911BR (3/31)

JOB OPENING: SALES ASST/Cablevision/Norwalk, CT: 1-3 yrs exp in mrkt, adv or bus related field.  Assist  sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 10644BR (3/31)

JOB OPENING: SALES PLANNER/San Fran: Proposal writer to respond to RFPs. Req’s 2 yrs+ dig. media sales exp.,  strong excel, ppt, graphic design, SalesForce, @Plan, Mediavisor, Atlas & writing skills. Email: [email protected]  (3/31)

JOB OPENING: SR ACCT EXEC (2 POSITIONS)/STARGREETZ:  8+ yrs. in digital/mobile sales. Strong relationships, creative & strategic.Based in NY  LA  Chicago. College degree preferred. Apply: [email protected] (3/31)

JOB OPENING: MKTG COORD/GMC/ATL: Support Consumer, Ad Trade Mkting & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (3/30)

JOB OPENING: NBCU/NY:has an ANALYST, CHILLER SALES RESEARCH POSITION available working with the Research Department. Visit www.nbcunicareers.com for more info and to apply (3/30)

JOB OPENING: NBC Universal has an opening for a DIGITAL ACCOUNT MANAGER/NYC. Please visit www.nbcunicareers.com for more information (3/30)

JOB OPENING: DIRECTOR OF LICENSING, CONSUMER PRODUCTS/AETN, NY: Develop/execute global strategy for monetizing AETN brands & IP through goods and services. Apply: www.aetn.com/careers.html (3/30)

JOB OPENING EXEC ASST/Rainbow/NYC: Exp’d administrative professional to support busy Sr Exec in corp comm group. 2-3 yrs exp exec supp, cable/net exp pref. res to www.cablevision.jobs #10856BR (3/30)

JOB OPENING: GM/NEWS DIR BRONX/BRKLYN, NEWS 12 (CABLEVISION DIV)/NY:Mng editorial, staff, P&L,digital, grow audience, work with ad sales. Need 10 yrs in jrnalism, 5 in TV mngmnt, pref. all news. Apply: [email protected] (3/27)

JOB OPENING: MANAGER, COMMUNICATIONS/ Nickelodeon/Burbank: 5+yrs exp TV Comm/PR/media relations, Strng written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/27)

JOB OPENING: RESEARCH DIRECTOR/FX cable net/LA: provide audience analysis of FX and key comps; pgrm pjs., and spec prjcts. Strong facility with all Nielsen systems, 4+ years exp. http://bit.ly/amcJnZ (3/27)

JOB OPENING: SALES EXEC/PLUM TV/NY: Creative, aggressive, strategic pro to grow affluent lifestyle media org (TV/web/social). 7+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: www.Plumtv.com (3/27)

JOB OPENING: SALES DIR/PlumTV/LA: Must be strategic & creative to grow west region for affluent multi-plat lifestyle media org. 10+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: www.Plumtv.com (3/27)

JOB OPENING:  METADATA QC COORD/iN DEMAND/NYC:  Track, proof, approve & disseminate monthly movie schedules.  Database/detail oriented.  Recent college grad ideal.  Apply:  [email protected] (3/27) 

JOB OPENING:  F/T SCRIPT & STORY COORD/LA daytime drama: Liaison btwn. prod & writing team, resp. for continuity, rsrch, script format/dist, long term history tracking & clearances.Daytime exp. pref’d. Resume: [email protected] (3/27) 

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: NATIONAL GEOGRAPHIC KIDS ENTERTAINMENT is looking for summer interns for MKTG & SOCIAL MEDIA in Washington, DC. Apply on nationalgeographic.com/jobs & search for ID #4133. CONTACT: Alaina Appleman [email protected] (4/1)

SUMMER INTERNSHIP CREDITS ONLY: Experience you can’t pay for! STARGREETZ,a pioneering digital content co.,wants summer interns for MKTG, DESIGN & BUS.DEV. in L.A.  If you’re a self-starter with talent to spare please CONTACT: [email protected] (3/27)

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERNSHIPS/HOWARD TV/NYC:  Logging, QC, tape dup/library & assisting producers/technical staff. Unpaid, college credit only. 2-4 days a week from 10-4. Apply: [email protected]  (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  RESEARCH/MKTG MGR/NY:  Excellent analytical and pres skills. Highly creative w/ability to transform data into a sell-able story. Exp. in general and Hispanic markets. Broadcast, Digital, Publishing. [email protected] (4/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/1) 

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (4/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/1)

SITUATION WANTED:  SR LEVEL/DIR of TALENT ACQ: Entertainment exp, recruit all levels including execs. Will relocate, 15 yrs exp, contract or permanent.Hunter mentality and expert sourcer. Available immediately.Contact:  [email protected] (3/31)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/31)

SITUATION WANTED: SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (3/30)

SITUATION WANTED: BROADCAST TALENT MANAGER.Very experienced in all facets of talent including payments, celebrity negotiations and music licensing.Freelance or Staff. [email protected] (3/30)

SITUATION WANTED: MARKETING CONSULTANT available to develop marketing plans on a fee project basis. Advertising, direct marketing and sales promotion experience for the last 23 years. Contact: [email protected] (3/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/30)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.com (3/30)

SITUATION WANTED:  2D MOTION GRAPHICS DESIGNER (NY/CT): 20+ years exp. in TV & post-production. Freelance, pt. time or full time. www.DarleneRuess.com , www.linkedin.com/in/darleneruess, email [email protected] (3/27)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected]   (3/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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