Friday, March 25th, 2011

Cynopsis: DIGITAL

03/25/11

Good morning, it’s Friday, March 25, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Search giant Google has gotten along swimmingly with the Obama administration and has been wriggling out of court cases in Europe as of late, but now it may face scrutiny from individual states. The company is facing possible antitrust investigations for its business practices in both Ohio and Wisconsin, according to a Bloomberg report, citing a state official and the proverbial “person familiar with the matter.” Attorneys general from several states have been looking at whether Google, which maintains a 65% share in the U.S. search market according to ComScore, is using its war chest of cash to hamper competition by controlling ad rates and buying competing technologies. Google faced scrutiny from the Dept. of Justice over its acquisition of travel software firm ITA Software, but that deal is expected to approved any time now.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Starz, which is currently renegotiating its distribution deal with Netflix, has decided to activate a 90-day delay on new episodes of original series for users of the Starz Play broadband service, available through Netflix and directly through select telecom companies such as Verizon and Qwest, reports THR. The new policy will be enacted April 1 with the premiere of the network’s latest historical drama Camelot.
 
Sony Pictures began experimenting with lower-priced movie downloads this week on both Amazon.com and iTunes, notes CNET. Downloads of two new releases, “The Tourist” and “How Do You Know,” are priced at $12.99/each, a 13% discount from the $15 DVD price.
 
That was nice of them. Netflix agreed to issue credits to subscribers this week after an outage knocked out its streaming service for several hours on Tuesday. The company sent out emails to subscribers notifying them of the refund.
 

~ DIGITAL ADVERTISING ~

 
Video inventory exchange/marketplace provider Adap.tv expanded its video ad marketplace to the UK, opening a new office in London. The company is working with Aegis Media, the parent of Carat, iProspect and Isobar. Video ad network BrightRoll is expected to follow next month with the launch its BrightRoll Exchange in the UK.
 
Online video analytics firm TubeMogul has struck a partnership with Gannett’s PointRoll subsidiary to enable advertisers to activate its video analytics suite on any PointRoll-served campaign free of charge.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Walgreen agreed to acquire Drugstore.com for $429 million, the largest online drug retailer in the U.S. The deal represents a premium of 112% over Wednesday’s Drugstore.com share price. The company will maintain separate branding of its websites after the transaction closes, but Walgreen will leverage the sites’ functionality and inventories including Beauty.com, SkinStore.com and VisionDirect.com.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Total minutes spent gabbing on mobile phones in 2010 was actually down from the previous year but data usage was way up, according to figures released from the CTIA this week.

  • Data traffic was 226.5 billion mbps, up 110% from 107.8 billion in 2009
  • SMS text messages jumped 31% to 2.05 trillion
  • MMS multimedia messaging increased 64% to 56.6 billion
  • The number of smartphones in use increased by 57% to 78.2 million

 
The number of interactive video ads served within the AdoTube Ad Network grew by 50% during Q4 to account for 50% of ads served while simple pre-rolls fell to a 30%, according to company’s new Q4 2010 In-Video Ad Format Index. However Branded Overlays bounced back during the quarter to reclaim a 20% share of all ads served.
 

~ GADGETS & APPS ~
 

 
Apple
is working on expanding its AirPlay steaming system to enable users to stream HD video from an iPhone or iPad to an HDTV set directly through TVs that have AirPlay baked in, according to a Bloomberg report. Apple would license its AirPlay technology to consumer-electronics makers, as it already does to audio device manufacturers. Currently only the $99 Apple TV box provides access to AirPlay’s video streaming capabilities.
 
Research in Motion‘s new 7-inch screen PlayBook tablet is going to launch with access to Android’s 200k+ applications, the company announced Thursday. (The PlayBook’s Achilles’ Heel was seen to be its lack of apps – less than 100 at launch.)
 

~ EXECUTIVE MOVES ~

 
Chuck Cordray, former SVP and GM of Hearst Magazines Digital Media, is moving to take up a new position at Pitney Bowes as President of Volly, a new cloud-based digital mail communications platform that enables consumers to manage bills, statements, direct marketing, catalogs and coupons within a single online or mobile app.
 
Video syndication specialist Grab Networks has tapped former BET executive Alvin Bowles as its new CEO. He reports to Fred Singer, Chairman of Grab Networks, and the rest of the Board.
 
Former Groupon sales executive John Corrigan and former Google, Feedburner and Yahoo! alumnus Ed D’Onofrio are joining Nashville-based edo Interactive as Directors of Category Development. Both will report to edo’s new Chief Revenue Officer Mark Marinacci, former Head of Retail at Google.
 
Vitec Group’s Integrated Microwave Technologies hired David Walker as VP/Product Development. He will be based in Las Vegas and report to Stephen Shpock, President.


  A CYNOPSIS MESSAGE



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~ WEBSITE OF THE DAY ~

 
The CTIA has completed a comprehensive redesign of AccessWireless.org, the association’s website to help people with disabilities, seniors and their families find the most accessible wireless products and services. Click on the icon corresponding to the disability type – hearing, vision, mobility/manipulation, speech or cognition – to pull up a list features that can be build into your device or links to groups who provide additional support and service such as the American Association of People with Disabilities or the Wireless RERC (Rehabilitation Engineering Research Center.) The most useful feature is the ability to search and compare the accessibility features of a variety of wireless handsets through the Mobile Manufacturer Forum’s (MMF) Global Accessibility Reporting Initiative (GARI). Wireless Carriers, App stores and service plans are also compared and contrasted.
                                              
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
03.25.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: SR DIR RSRCH, ENT MKTG/ATL: 10+yrs exp in media rsrch & non-media consumer rsrch. BA req’d. Strong knwlg incl Statistics, Mkt Rsrch, Comm. Strong PC skills incl: SSPS, Nielsen-related sftwr. Res: [email protected] (4/1)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: http://posttrak.arbita.net/cgi-bin/PostTrak.cgi?RefCode=R6477302709651 (4/1)

JOB OPENING: AD SLS OPS MGR/ Discovery/FL: Oversee execution & delivery digital ad campaigns for DLA; posses a broad understanding of ad delivery & contract mgmt systems/processes. www.discovery.com #3247 (4/1)

JOB OPENING: PRGMMG MGR/Discovery/FL: Responsible for dvlpmnt & implmnt of prmmg strgy for all Emerging Nets in DLA/USH portfolio; 5+yrs tv prgmmg/mgt in preferably in Latin America or Brazil. www.discovery.com #3438 (4/1)

JOB OPENING: PUBLICIST/TMZ/LA: Unit pub for syndicated tv show. News bkgd and exp on assignment desk preferred.  Pitch/secure stories/content.  Write/distrib releases. 5-8yrs exp Res: [email protected] (4/1)

JOB OPENING: INTEG SALES PLANNER/New York: Max ad revenue by creating plans & integrated proposals, steward accts, inv mgmt and support AEs. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=94188 (4/1)

JOB OPENING: VP, DIR, NEW BUS. DVLPMNT/Corp Dvlpmnt Division of ZenithOptimedia/NYC:5-8 yrs of relevant exp in leading complex new bus @media, advrtsng or mktg agency or orgnztn. Resume: [email protected] (4/1)

JOB OPENING: MGR, MEDIA RELATIONS/DISNEY CHANNELS/CA: min 5 yrs PR w/TV progmg exp prefd; Productive rapport w/TV reporters. Top writing skills; Creative pitch/campaigns; BA /equiv wk exp. Apply:  disneycareers.com  (ID 289088) (4/1)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent; 5+yrs exp progressive HR generalist. www.discovery.com #3506 (3/31)

JOB OPENING:AE, DR SALES/DIGITAL TV CHANNELS/Qubo & ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1264 (3/31)

JOB OPENING:INT SLS PLANNER/AETN/NY: Create sales proposals, steward accts &develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: www.aetn.com/careers.html (3/31)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/ Hallmark Channel/New York: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @ www.hallmarkchannel.com (3/31)

JOB OPENING: ONLINE SALES EXEC/NCC Digital Media/NY: 5+yrs dig.media sales exp w/ emphasis, affinity & knwldg of online & Interactv Advrtsng space incl. display/video/social media. BA deg pref’d. Res: [email protected] (3/30)

JOB OPENING: DOCUMENTARY EDITORS/NEEDED IN LA:Editors needed w/strong story/visual skills for high profile doc series. Able to work at fast pace & doc exp must. Reply Editor/subj line: [email protected] www.luminantmedia.com (3/30)

JOB OPENING: ASSIGNMENT MGR/WRNN TV/Rye Brook NY: motivated/exp’d news profess’l to run assignment desk. det-oriented & able to handle many diff tasks a must. Early morn hrs maybe req’d. Res/cover & salary req to:  [email protected]  (3/30)

JOB OPENING: ACTIVATION COORD/CLEAR CHANNEL CONNECTIONS/NYC:We need someone with 2+ years media exp to implement/execute cross platform promotional programs.See more: www.clearchannel.com Resume to: [email protected] (3/30)

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1058270&ctx=1 (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https ://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1108945&ctx =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 11018BR (3/29)

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. www.aetn.com/careers.html (3/26)

JOB OPENING: SALES PLANNER Si TV/NY www.sitv.com/sitv-jobs: 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/26)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/26)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/26)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (4/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA: 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/1)

SITUATION WANTED:  Seeking ENTRY LEVEL position at TV network in programming/series development/marketing/NY. BS in marketing communications & AS in film. 6+ yrs PA/internship exp in development & production mgmt. [email protected] (4/1)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (3/31)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES/LA: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (3/31)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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