Friday, March 21st, 2008


#1 and fastest growing

Thanks to our new DIRECTV deal, Gospel Music Channel is now available in
40 million homes. We’ve more than tripled our reach over the last 12 months,
giving more families the chance to see why our inspiring stories, uplifting music &
quality programming make us the #1 Network for Overall Emotional Connection with

Use us for our connections. Contact Barbara Bekkedahl at 201.782.5124 or

Source: Internal Dist. Report. Myers Emotional Connections Jul ’07; among 103 emerging & mid-sized nets



Good Morning.  It’s Friday, March 21, 2008, and this is your first early morning briefing.

The FCC’s 700-Megahertz wireless spectrum auction closed Tuesday and accumulated nearly $19.6 billion in total bids for 754 total spectrum licenses. This spectrum auction was made available due to a government mandate that over-the-air broadcasters discontinue their analog signals by February 17, 2009. The biggest takers in the auction were Verizon Wireless and AT&T and when combined their bids equaled 83% of the total bids in the auction. EchoStar and Cox Communications bidding as Cox Wireless also picked up significant portions. According to the FCC results, less than 1% of the bids went to minority-owned businesses and none went to women-owned companies.

Sunday’s Finales:
MTV: Making the Band 4 at 8p
Showtime: The L Word at 9p

AMC: Television’s Best Story


Season two of The Block returns to G4 on April 20 at 530p. The series which takes viewers inside at the hotels operated by and for snowboarders is back with all-new half-hour episodes and after the premiere moves to its normal time period of Sundays at 11p.

FOX is moving its new legal drama Canterbury’s Law from Monday nights at 8p to Fridays at 9p, flip flopping with encore episodes of House, beginning next week.

Correction : Myles of Style was erroneous listed here yesterday as premiering on the Food Network last night, when in fact it premiered on another Scripps network – HGTV, and can be seen there on Thursday nights. Our apologies for the confusion.


Television’s Best Story

“The innate greatness of Breaking Bad is that it’s almost as if two artists –
and a cable channel – simultaneously decided to achieve something brilliant …”
– San Francisco Chronicle

Breaking Bad | Sundays 10pm/9c
Mad Men | Returns Summer 2008


Simon Fuller, creator of American Idol, has a real-time medical drama pilot, Austin Golden Hour that has been picked up by The CW. The pilot is about a group of young emergency room surgeons and EMTs that work closely together and go through the crucial 60 minutes following a trauma. The drama also recounts their personal, interconnected relationships. Fuller’s 19 Entertainment and CBS Paramount Network TV are producing.

Former Senator Al D’Amato is reporting looking to get into the daytime talk business with his own court show series, reports THR. While no syndicator has paired up with the show, it is being actively shopped.  D’Amato is represented by Rebel Entertainment Partners.

A new comedy pilot from the team of Bob Odenkirk and David Cross is coming to HBO, reports THR. David’s Situation is co-written by Odenkirk and Cross, and will star Cross as a man who moves from Hollywood to the suburbs, living in a gated community with his two roommates. More information can be found on the creators’ website –


CYNOPSIS DIGITAL – TODAY’S TOP STORY: Despite all the pre-auction hype that Google was gunning for wireless spectrum, telcos AT&T and Verizon Wireless emerged as the big winners of the FCC’s license-mart, which raised a record $19.6 billion in proceeds. Verizon paid $4.7 billion for the C-block spectrum, giving it the space to launch a national wireless network the FCC says must be open to accommodate third-party applications. Of course, this was the caveat that Google wanted all along.   Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORYDisney Channel will premiere Jonas Brothers: Living the Dream, a short-form reality series about the Jonas Brothers band from spring 2008.  Living the Dream will offer a behind-the-scenes look at the Jonas Brothers’ life on- and off-stage, including their parents and brother Frankie. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORYThe French have acquired the Gallic language, at least in Canada.  Canada’s French-language Groupe TVA has bought the remaining 80% of Gallic PPV channel Canal Indigo it did not previously own. Groupe TVA acquired 40% from Viewers Choice Canada (English-language PPV channel), 20% from French-language TQS and 20% from Cogeco Radio-Television.  The buy is subject to regulatory approval.   Full edition: CYN INTERNATIONAL


Wednesday – A18-49 Analysis:  FOX held steady in the top spot Wednesday night at 7.0/19 A18-49, according to final national ratings from Nielsen Media Research. FOX’s lineup won the first two hours as The Moment of Truth was tops at 8p with 4.2/12 while American Idol racked up a 9.8/25 during 9p. NBC’s Law & Order walked away a winner at 10p with 3.0/8. 

Live + Same Day Household Ratings: Wednesday, March 19, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 11.1/18     The Moment of Truth 7.0/11, American Idol 15.3/24

NBC: 5.2/8          Law & Order: CI [r] 3.8/6, Law & Order: CI [r] 4.6/7, Law & Order 7.1/12

CBS: 5.1/8          Survivor: Micronesia 6.7/11, Big Brother 9 4.2/6, CSI: NY [r] 4.4/7

ABC: 4.0/7          Wife Swap 3.8/6, SuperNanny 4.4/7, Men in Trees 4.0/7

UNIV: 2.0/3         Al Diablo con los Guapos 2.5/4, Pasion 2.0/3, Don Francisco Presenta 1.7/3

CW: 1.9/3           America’s Next Top Model 2.6/4, Pussycat Dolls Present: Girlicious [r] 1.3/2

MNT: 0.8/1          Whacked Out Videos 1.0/2, Whacked Out Videos [r] 0.8/1, Easter’s Funniest Moments 0.7/1

TELE: 0.7/1         La Traicion 0.5/1, Victoria 0.9/1, Pecados Ajenos 0.6/1

A18-49: FOX 7.0/19, CBS 2.7/7, ABC 2.1/6, NBC 2.1/6, UNIV 1.9/5, CW 1.3/4, TELE 0.5/1, MNT 0.4/1



Karrie Wolfe’s position as SVP for RDF USA is expanding to include the scripted unit Pangea as well as the unscripted RDF USA. Karrie will seek out both scripted and nonscripted projects in markets worldwide.

MSG tapped Tina Cervasio as Host/Reporter for MSG and MSG Plus starting late this month. She will co-host the nightly program MSG, NY on MSG and will also contribute features for MSG and MSG Plus. Tina will also be a sideline reporter for the MLS New York Red Bulls matches that air on MSG.

Continental Television Sales, part of the Katz Television Group, upgraded Stuart Espy and Chris Joyce to Sales Manager. Stuart will handle sales for the Raiders team in Atlanta and Chris will manage the company’s Gold team in Chicago.

Karen Watson advanced to CCO and SVP/Global Communications with The Nielsen Company. Karen will now supervise communications functions between Nielsen and its focal audiences and stakeholders both internally and externally. Additionally, she will manage the company’s media relations, internal communications, client communications and public outreach throughout the world. Karen will report to Susan Whiting, EVP, The Nielsen Company.

Aaron Monty was upped to Marketing Manager for the Film and Soundtrack division of EMI Music Publishing. He manages the department’s physical and electronic marketing functions in addition to email marketing on behalf of the department among other duties. 

The independent public relations and marketing communications firm, Bender/Helper Impact rehired Pam Kulik as VP/Corporate Entertainment and Entertainment Technologies Group Practices. Pam was with BHI ten years ago and before returning worked for new media and technology companies.



For producers : network needs, trends and programs in development.
For programmers : performance analysis, programming strategies and scheduling changes.


Take advantage of our MIPTV to MIPCOM Special:
6 months of unlimited access to everything on CableU, for only $499! Available for a limited time.* Click here for more. – Know Networks Better. Pitch Smarter.
*Offer expires 4/30/08.

Friday Fun Fact:  Each of the roughly 280 million laying hens in the U.S. produces 250 to 300 eggs a year. In total, the U.S. produces about 75 billion eggs a year. And yet, at this time of year, the Easter Bunny gets all the glory!

This day in History:  1980 – On the TV show Dallas, J.R. Ewing was shot!  OMG!  We had to wait all summer to find out by whom!

Answer to Yesterday’s Trivia Question:  In the ’70s, Bert Convy hosted a game show where celebrity couples competed against each other in an attempt to win money for their designated audience rooting section. What was the name of this show? TATTLETALES   Kudos to:  Betsy Brightman-Retirement Living TV/Columbia, MD; Mary Moonen-WFSB/WSHM/Rocky Hill, CT; Brian Waldron-SMG United/NY; Jon May-Time Warner Cable Media Sales/Buffalo, NY; Melissa Spring-Equity Media Holdings Corporation/Little Rock, AR;Brett Calvert-ECCA/San Antonio; Tom Nankival-WKOW-TV/ABC/Madison, WI ; Todd Turina-Stewart Talent/Chicago; Henry Urick-Incentive Plus Network/Castaic, CA;Jennifer Erskine-Wayne Ewing Films/Aspen, CO; Beth Leverett-MediaFLO, USA/San Diego, CA; Arnie Meissner-PopJax/Lake Balboa, CA; Mira Laufer- Corus™ Entertainment Inc. /Toronto

Today’s Trivia Question:  I have a fascination with troll dolls, love make-up and was once a roadie for Foghat. Who am I? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR PROD GAMES/Nick Jr./NY: Min 4+yrs online game prod/ exp. w/mgt, design, plan’g, budget’g, staffing, tech, art, audio & QA; preschool knwlg (ages 2 to 6) games, both online/offline. EOE/M/F/D/AAP apply (3/28)

JOB OPENING: DIR BIZ DEV & OPERATIONS/MTV/NYC:  5+ yrs wrk exp; 3 yrs in top mngmt cnslt firm or ibank prior exp in M&A or biz dev. Strng analt/prob slv skills, strng proj mngmt & leadership EOE/M/F/D/AAP Apply (3/28)

JOB OPENING: MANAGER STRAT & BIZ DEV/ MTVN/NYC: 2 yrs min work exp, strg fin mdling, rsh skills, prior/mang wk under pressure, org/strg attn detail, media exp, mngmt cnslt/ibank bckgr. EOE/M/F/D/AAP. Apply (3/28)

JOB OPENING: DIRECTOR OF MARKETING/MY SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA:  Apply to this position, please click on this link: (3/28)

JOB OPENING: SVP, PROG/Discovery/MD: Resp for plan/dir./executing net prog. strat, inc. leveraging new media, budget & network sched. BA, 12+ years exp w/maj. media company. Apply: , Req#7737  (3/28)

JOB OPENING: DIR, CREATIVE MKTG/Discovery/MD: Lead on-air mktg. strategy for launching network. Must have BA, 8+years exp in creative dev & brand positioning in tv & print media. Apply: , Req#7013 (3/28)

JOB OPENING: RESEARCH MANAGER/Fox/NY: Sales Research Fox Broadcast. 6+ yrs exp resrch/data  analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons, Str analytic sk. BS/BA. Please apply at . (3/28)

JOB OPENING: SR RESEARCH ANALYST/AD SALES/Sony Pictures TV:  3-5 yrs experience req. Nielsen software, Excel, PwrPnt proficiency req. Midtown Mnhtn. Apply: (3/28)

JOB OPENING: REGIONAL MANAGER/Comcast: Regional Manager, Affiliate Relations – Comcast Networks : To view full job description please use this link – (3/28)

JOB OPENING: VP, INTERNET STRATEGY AND DEVELOPMENT/Versus: To view full job description please use this link – (3/28)

JOB OPENING: AD SALESAccount Manager/iSorpresa!/DFW Area: Minimum 3 yrs. exp. selling Hispanic cable network, must have BA/BS & exp. in one of these areas: Kids, Cable, or Hispanic Media. Send resume to:

JOB OPENING: VP, INTERNET STRATEGY AND DEVELOPMENT/Versus/PHL: To view full job description please use this link – (3/28)

JOB OPENING: VP RIGHTS & CLEARANCES/ STANDARDS & PRACTICES LEGAL & BUS/A&E TV, NY: Mng tracking Rgts info to bus units. Dvlp S&P program, R&C initiatives – 7+ yrs R&C; mgmt, skills.  Resume w/salary: (3/27)

JOB OPENING:  TECH, STUDIO OPS/POST PROD/Rainbow Media/Bethpage NY: Min. 2 yrs Dub & QC exp. incl. editing, duplication, encoding. 12am to 8am shift. See full posting and apply to red id 5468BR (3/27)

JOB OPENING:  SALES PLANNER/Screenvision Cinema/NY: 2 yrs exp developing sales proposals. Asst in sales presentations and post analyses.Familiar w/ Nielsen, MRI, ADVIEWS and Redbook. Apply online at: (3/27)

JOB OPENING: LICENSING MGR/Veggie Tales/Nashville TN: 3+ years exp, secure/manage licensees for Big Idea’s VeggieTales. Some travel req’d. Rpt to SVP of Marketing. Res to:
   View job: (3/27)

JOB OPENING: PRODUCER /DISNEYCHANNEL: Degree, 6 yrs Dev/Deploy Net Content; Leader, meet deliverables, HTML/budget accountable. Visit: (Req ID 91315) (3/27)

JOB OPENING: SALES ASSTS/Discovery/NY: Support Acct Execs with acct. maintenance. Strong cust. service skills. Exc communicator. Multitasker/Team Player. Attn to detail. Great PC skills. Apply: , Req#7512  (3/27)

JOB OPENING: SENIOR PM/NYC: “A” List Cable TV Network seeking Sr. PM for Ad Sales group. Exp. w/Ad Sales & vendor management required. PMP cert. a plus, not required.  Apply: 

JOB OPENING: VP NONFICTION DEVELOPMENT/NY: Prod co seeks creative, ambitious, dev exec to create & develop hit non-fiction TV series. 7+ yrs exp in non-fiction. Strong writing skills & prod experience. Resume:

JOB OPENING: RESEARCH ANALYST/National CineMedia/NY: Media research & sales support. MRI, Scarborough. Fast, deadline-driven. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req.

JOB OPENING: VP SALES/SE Multimedia Co: Merging traditional and internet media sales.  Vision, coaching skills, passion and ability to handle complexity paramount. $150-$200k 1st year, no caps. Reply to

JOB OPENING: NATL SLS ASST/UNIVISION COMM/NY: Provide support for AE’s, act as liaison w/ stations/clients. Highly orgnz’d, det oriented & proactive w/ exc comm. skills.  All MS & Donovan skills req’d. Res:

JOB OPENING: ASSOC AE DIGITAL/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service & acct mgmt. 1 yr digital plng exp. Sales exp pref’d. Apply: (3/25)

JOB OPENING: DIR OF PROD/Sirens Media/DC: 5+ years Prod. Management experience.  Excellent personnel management, budgeting, scheduling skills. Key role at growing company. Send info/references to

JOB OPENING: REGN’L/NAT’L SALES MGR/KSBI-TVDT/OKC: Proven success record & 5+ yrs exp working regn’l /nat’l accts. Knwlg of Nielsen ratings & effective/creative pckgng strategies a must. Some travel required. Res:

JOB OPENING: MARKETING MGR/MSNBC/NY: Must have BA & 5 yrs agency exp or 3 yrs in TV marketing;develop & execute sales initiated sponsorships & promo programs for MSNBC on-air, online& mobile. Apply: #809277 (3/22)

JOB OPENING: INTERACTIVE AD SALES MKTG MGR/HGTV/NY: Concept convergent sponsorships for sales organizations. Implement online sponsorships. 4 yrs in field, deadline-oriented environment. Apply: (3/22)

JOB OPENING: DR SALES COORDINATOR/New York, NY/GSN/The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req. Send Res/Cov Letter:

JOB OPENING: MGR DISTRIBUTION/New York, NY/GSN/The Network for Games: Rep to VP Dist. BA/BS +3+ years exp in mrktg, sales, comm and/or bus. Send Res/Cov Letter:

JOB OPENING:  SALES/ Univision/TeleFutura National Spot Sales: Seeking dynamic Account Executive for NY HQ. Prior media sales experience required, broadcast experience preferred. Res to:
EOE (3/22)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing/NY: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to

JOB OPENING: ACCT MGR-DIRECT RESPONSE/ New York, NY: BET: Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps. Sales/agency exp. req’d. Email:

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment Production Co. in Armonk, NY seeks interns. Responsibilities: general office work, phones, mailings, research, errands. Email resume to

SPRING INTERNSHIP CREDITS ONLY:TV/Film DUBBING/SUBTITLING/The Kitchen/Miami. Seeks spring intern to join active language production team. Bi-lingual a plus. Resume to

SUMMER INTERNSHIP CREDITS ONLY:  Trylon SMR ( is a NYC PR agency seeking a summer intern that has familiarity with the media industry and tech sector.4-5 days a week.

SUMMER INTERNSHIP CREDITS ONLY:  PR/MKTG Internship/Shelton CT HQ: The Cynopsis Foundation seeks 2 highly organized, mature interns to work with planning/organizing summer gala. Great communications skills a must. Email:

SUMMER INTERNSHIP CREDITS ONLY:  MKTNG/ON-AIR Fox Reality Channel L.A. seeks summer intern to assist w/ & learn TV mktg and promo thru inner-workings of entertainment brand. Resume to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: SR. H.R. PRO/NYC: 19 yrs exp seeking short/long-term/perm oppty in media field. Bkgrd incl: Employee Relations, O.D., Recruitment, Training. Call Ray Palen at (631)732-2926 or via email at:

SITUATION WANTED: PRODUCER: 7 years exp. writing, producing & directing. Specialize in documentary, editorial, biography, reality, & short form narrative. Also new media projects, viral web media, VOD, mobile.

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, March 21, 2008

ABC: Grey’s Anatomy [r], 20/20, 20/20
AZTECA: Futbol Mexicano: U.A. de G. vs. Atlas (Live), Bellezas Indomables
CBS: NCAA Basketball Championship
CW: Friday Night Smackdown!
FOX: ’til Death [r], The Return of Jezebel James, House [r]
ION: Movie: Roxanne: The Prize Pulitzer, Movie: Aces N’ Eights
MNT: Movie: Bubble Boy [r]
NBC: Amnesia, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Journey to Planet Earth [r]
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Nuestra Belleza Latina

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

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