Friday, March 20th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, March 20, 2009, and this is your first early morning Kids briefing.

Up, the new Disney/Pixar animated comedy feature film, will premiere in Digital 3D as the Opening Ceremony film at the 62nd Festival de Cannes on Wednesday, May 13, 2009.  This is great news for the animation and kid industry  particularly as this is the first time that an animated film will be the opening film at the Cannes Film Festival.  Directed by Pete Doctor (Monsters Inc.), Up will be released in the US on May 29 and in France on July 29.


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Ellipsanime heads into production on its new 3D animated series Genius (78×7).  Targeted to K6-10, Genius will debut in 2010 exclusively on Canal J (France), and then on Gulli (France).  Mediatoon Distribution will handle international sales for the series. Based on a comic book series by authors De Groot & Turk and published by Le Lombard, Genius is set sometime during the end of the Middle Ages and revolves around a brilliant inventor (the Master) and his clumsy sidekick as they come up with new creations.  Each episode will be followed by a one-minute segment that features an explanation of the invention or scientific experiment the characters explore  sometimes well before their time.  A companion website with games and other interactive activities will be available to broadcasters.  This year will also see the release of an encyclopedia of the Master’s inventions in December 2009, followed by the publication of Volume 40 of the comic book in March 2010.


This April premiere episodes of the animated series Babar and The Zula Patrol debut on qubo‘s broadcast blocks.  Babar returns to qubo with seven premiere episodes, while nine new episodes The Zula Patrol will bow.  Each premiere episode of both series will debut first on the Wednesday-Friday qubo on Ion Television block, followed by airing on the qubo on NBC Saturday morning block and qubo on Telemundo in Spanish on weekend mornings.  The episodes will also air on qubo Channel.  Beginning April 1, qubo rolls out a new schedule for its blocks:

qubo on Ion Television
Wednesdays: My Friend Rabbit (3p); Babar (3:30p)
Thursdays: 3-2-1 Penguins (3p); The Zula Patrol (3:30p)
Fridays: VeggieTales (3p); Turbo Dogs (3:30p)
qubo on NBC
Saturdays: VeggieTales (10a); 3-2-1 Penguins (10:30a); Turbo Dogs (11a); Babar (11:30a); The Zula Patrol (12p); My Friend Rabbit (12:30p)
qubo on Telemundo
Saturdays: My Friend Rabbit (8a); Babar (8:30a); Turbo Dogs (9a)
Sundays: 3-2-1 Penguins (8a); VeggieTales (8:30a); The Zula Patrol (9a)

Radio Disney hosts the world premiere of the soundtrack to Disney’s new feature Hannah Montana The Movie on Saturday, March 21 during the network’s Planet Premiere feature.  The broadcast will also include an interview with Hannah Montana star Miley Cyrus.  Disney Records releases the soundtrack to Hannah Montana The Movie on Tuesday, March 24, 2009, while the movie opens nationwide on April 10, 2009.

Multiplatform distributor Digital Rights Group will offer a range of new programming at MIPTV 2009 including one for kids.  iD Distribution launches the kid-aimed animated series One Minute Wonders (13×30).  The mixed entertainment/education series stars Blink, a small one-eyed machine, and his clumsy robot assistant Missit, who together help kids discover things about the planet Earth.  One Minute Wonders is produced by Unique Television for BBC One.

The Jim Henson Company will showcase its new CGI animated series Dinosaur Train (40×30, 80×11) at MIPTV. Dinosaur Train is scheduled to debut in the US on PBS Kids this fall 2009, with recent broadcast deals set in Canada with TV Ontario and British Columbia’s Knowledge.  RC2 Corp. is the global master toy licensee for Dinosaur Train; its Learn Curve Brands will introduce a line of preschool products based on the series in the second half of 2010.

Shaftesbury Films signs new sales and renewal deals for its comedy Life with Derek.  Televisa (Mexico), acquires the free TV rights to the first two seasons of Life with Derek.  Additionally, inking renewals for the third and fourth season of the series are Nickelodeon (Australia, New Zealand), SVT (Sweden), and eJunior (U.A.E.).

Novel Entertainment inks new deals and renewals for its animated series Horrid Henry (a total of 104 episodes are available).  ZDF (Germany) extends its deal by picking the second season of the series, which runs on ZDF and Kika.  Op Art SP Zoo (Poland) acquires both TV and DVD rights to seasons 1 and 2 of the show, while SVT (Sweden) secures rights to the first 52 episodes for its main terrestrial channel SVT1.  Village Roadshow picks up DVD rights to both seasons for Australia and New Zealand with releases planned for September 2009 and 2010.

Launching this week is, a new tween girl targeted online magazine/blog.  Targeted to Tween girls 8-12, the site is designed to empower girls and grow their self-confidence in all areas of their lives through its content about school, current events etc., which is presented by four GirlMogul characters (Rose, Lily, Daisy, and Poppy).



Fisher-Price‘s Little People celebrate their 50th birthday tomorrow, kicking off a yearlong celebration of the figures.  First introduced as independent figures as part of Fisher-Price’s Safety School Bus (1959), the company has since sold 1.5+ billion Little People figures  and that is a whole lotta of little AARP cards! As par t of the anniversary, Fisher-Price’s plans include commemorative playsets (e.g. The Little People 50th Birthday Play ‘n Go Farm and School), limited edition CD, birthday parties, in-store demonstrations, hotel-partnerships, and a traveling Little People Live musical show.  The nationwide Little People Live Tour presented by Fisher-Price and Toys “R” Us, debuts April 18 at the San Diego Zoo.  The live show runs 40-minutes and features costumed Little People characters, live animals and an interactive mystery storyline.  The tour will make its way to national zoos across the country through June.  Fisher-Price is a unit of Mattel.  (

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Thursday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to [email protected] by Friday, March 20, 2009.


Bestseller Children’s Picture Books (top 10), Week of March 16, 2009: Title; Author (Publisher)
; Rufus Butler Seder (Workman)
Swing!; Rufus Butler Seder (Workman)
The House in the Night; Susan Marie Swanson (Houghton)
The Composer Is Dead; Lemony Snicket (HarperCollins)
Cat; Matthew Van Fleet (S&S/Wiseman)
Listen to the Wind; Greg Mortenson (Dial)
Big Words for Little People; Jamie Lee Curtis (HarperCollins/Cotler)
Ladybug Girl and Bumblebee Boy; David Soman (Dial)
Naked Mole Rat Gets Dressed; Mo Willems (Hyperion)
Wabi Sabi; Mark Reibstein (Little, Brown)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly

Bestseller Children’s Fiction Books (top 10), Week of March 9, 2009: Title; Author (Publisher)
The Graveyard Book
; Neil Gaiman (HarperCollins)
The Book Thief; Markus Zusak (Knopf)
Scat; Carl Hiaasen (Knopf)
Coraline; Neil Gaiman (HarperCollins)
The Tale of Despereaux; Kate Dicamillo (Candlewick)
Brisingr; Christopher Paolini (Knopf)
Thirteen Reasons Why; Jay Asher (Razorbill)
The Hunger Games; Suzanne Collins (Scholastic)
Fade; Lisa McMann (Simon Pulse)
One False Note; Gordon Korman (Scholastic
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 17, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1019; K6-11 464; TWEENS 9-14 344
DISNEY CHANNEL:     K2-11   813; K6-11 547; TWEENS 9-14 462
CARTOON NETWORK: K2-11   464; K6-11 290; TWEENS 9-14 194
DISNEY XD:               K2-11   109; K6-11   58; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 18, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1162; K6-11 534; TWEENS 9-14 409
DISNEY CHANNEL:     K2-11   729; K6-11 444; TWEENS 9-14 378
CARTOON NETWORK: K2-11   524; K6-11 332; TWEENS 9-14 243
DISNEY XD:               K2-11   146; K6-11   80; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Peanuts are one of the ingredients of dynamite.

Answer to Yesterday’s Trivia Question:  Why did Alf travel from Melmac to Earth?  MELMAC was on the verge of – and eventually did have – a nuclear explosion. Kudos to:  David Stern-BARD Entertainment/NYC; Kerry Hughes-Qubo/NY

Today’s Trivia Question:  The subtitle of this classic novel is “Life Among the Lowly.”  Today marks the 156th anniversary of the publication of this book.  What is the title?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: SR. DIR, CLIENT DEVELOPMENT/NY/Ent-Media research co: Develop new/expand existing biz for research prod/custom services. Min 3 yrs market research sales exp. (2/27)

JOB OPENING: BET/NY/ADSALES-EXEC ASST: 5+yrs. exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. Email: [email protected] (3/25)

JOB OPENING: FREELANCE PROMOTION COORDINATOR, INT’L MKT SVCS /AETN, NY: Coordinating promo materials. Strong communication, flexibility & org skills. Basic editing(Final Cut Pro). Apply: (3/25)

JOB OPENING: VP PRODUCTION/Discovery/MD: Focus on specials and series. Req editorial interest and proven exp from a domestic cable network. 10+ yrs exp in film or video documentary. Apply: #8845 (3/21)

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required. #388 (3/21)

JOB OPENING: ACCT EXEC, AFFIL SALES/MKTG/WWE/Stamford CT: Seeks for distribution of all products to implement marketing, P.O.S. &community relations campaigns. Must have 3+ yrs experience & willingness to travel (3/21)

JOB OPENING: DIR AUD DEV/BBC/NY: Grow mkt BBC online news. Dev traf-driving initvs, cons mktg, prtnrshp mngmnt. Anlyz traf & usage pttrns, mng synd rltnshps, up 3rd party links to news cont. (3/21)

JOB OPENING: RSRCH ANALYST/BBC/Miami: Rsrch for Programming & ad sales. Maintain rsrch sales systems, track performance of shows, monitor industry trends. 2+ yrs exp. Apply: (3/21)

JOB OPENING: GRP REPORTING MGR/BBC/NYC: Prod, consolidation & reporting for BBCWW. Set acct’g policies, analyze & challenge perf., improve process, ensure fin. control maintained. CPA pref’d. Apply: (3/21)

JOB OPENING: SALES DIR/BBC/NYC: 5+ yrs exp mng sales team, solid sales track record, media licensing exp, direct selling. Est & imp strat, mng sales pipeline, lead team to grow biz. Apply: (3/21)

JOB OPENING: DIGITAL NTWRK OPS MGR/BBC/NYC: ensure dig ad campaigns supported & trafficked. Set-up, insert orders & comm discrepancies. Analyze success of campaigns & relay to ad sales team. Apply: (3/21)

JOB OPENING: SR ACCT EXEC/ACCT DIR Out-of Home media sales/NY: 5+ yrs nat’l sales exp w/clients & advrtsng agencies strat. plan’g groups. Proven track rec of new bus/acct dvlpmnt req’d. Exp w/Youth mkt a + Res to: [email protected] (3/21)

JOB OPENING: MGR/SPIKE MOVE STUDIO PRODUCTION/MTV/NYC: Promo production for movie studios. 3-5 yrs exp. in production & mktg. Passion for movies and exp with talent. Dynamic personality, EOE/M/F/D/AAP. Apply (3/21)

JOB OPENING: DIRECTOR, INTEGRATED CONTENT & BREAK STRATEGY/MD: Work with Programming/Development, Ad Sales, Marketing& Digital for TLC. 8+ yrs in sales is required. Apply: #8817 (3/21)

JOB OPENING: DIRECTOR – OPERATIONS/LA: work with special projects relating to new business development with TLC. 5+ yrs in buds. dev.& production required. Apply: #8836 (3/21)

JOB OPENING: MKTG MGR/General Electric/NY: Responsible for working w/NBC &’s sales team to dvlp sales prgrms & mktg solutions. Apply:  (3/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: MKTG/ON-AIR: Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (2/27)

SUMMER INTERNSHIP CREDITS ONLY: Multiplatform media company seeks organized and energetic intern for fast-paced, lifestyle entertainment company, email [email protected] with Intern in subject line. (2/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: REALITY EDITOR in L.A. Credits: MTV, VH1, A&E, E!, Oxygen, Style. Avid & FC. Contact email: [email protected] (2/27)

SITUATION WANTED: CREATIVE PRODUCER/NY looking for immed opp-22 yrs exp in series prod for Nick, Animal Planet, Discovery. Proven pro, innovator, skilled, hardworking. Develop, write, produce content for all media [email protected] (2/27)

SITUATION WANTED: Recent graduate educated & experienced in audio, video, & television production. Very passionate and hard working; looking to get my foot in the door. Contact: Griffin Campbell 9082682078/[email protected] (2/27)

SITUATION WANTED: MKTG/ON-AIR: Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (3/26)
SITUATION WANTED: STORY DOCTOR: Is your Post Beast screaming to be fed? Or is it clogged with scripts that can’t be cut? 20+ years crafting nonfic series, specials, sizzles and web content. Contact: [email protected] (LA) (3/26)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/21)

SITUATION WANTED: OFFICE PA OR EXEC ASST /NY: 3 yrs exp in customer service working at CBS. Former intern at film & talent agencies. Working knwldg of media industry. Creative, reliable, and a team player. E-mail: [email protected] (3/21)

SITUATION WANTED: INTERN IN MEDIA/THEATRE: Seeks work in Film / Theatre in NYC. Theatre and Media Studies at ScrippsCollege. Work experience in communications. Email: [email protected] (3/21)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (3/21)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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