Friday, March 1st, 2013

Cynopsis: Kids!

Good morning. It’s Friday, March 1, 2013, and this is your first early morning briefing.

Today’s Top Headlines

Fallout of a Theatrical Flop: Anyone even remotely wondering whether content is king is directed to DreamWorks Animation’s fourth-quarter results, announced this week. The studio posted a quarterly net loss of $82.7 million and an $87 million write-down on the film “Rise of the Guardians,” its biggest theatrical failure and its swan song with distributor Paramount. DreamWorks also reported $20 million in write-offs on projects in development. For 2012, the company reported a net loss of $36.4 million.
      Layoffs and the shifting of upcoming release dates are already in the works as the company seeks to “meaningfully reduce our overall cost structure so that our business can perform at the best possible margins even when our output levels fluctuate,” CEO Jeffrey Katzenberg told analysts. “This means that many valuable members of the DreamWorks Animation family will be leaving the company within the year.”
      350 to be exact: that’s the number of staffers that DreamWorks expects to shed, all related to major adjustments to its release schedule. For instance: Much-touted Mr. Peabody & Sherman has been pushed to next year, and Me and My Shadow is off the books for 2014. “Guardians” has earned more than $300 million in worldwide box office, according to Rentrak, but it cost an estimated $250,000 million to make, and box-office is split between studio and theater owners. Its this pale performance that sealed the coffin on DreamWorks’ distribution pact with Paramount. The studio has 12 films set for release through 2016 with distributor Twentieth Century Fox.
      Any silver linings come primarily from outside the U.S. DreamWorks plans to open three theme parks in Russia and one in China. It opened animation studios in India and China, and is planning several co-productions with the Chinese under the newly formed Oriental DreamWorks. The studio is also opening its content and distribution gates with a new deal to develop the first original children’s series for Netflix, based on the upcoming movie Turbo.

Meanwhile, in Disney-land, Walt Disney Pictures announced yesterday comedian Dane Cook will be voicing lead character Dusty, described as “a plane with high hopes,” in animated Cars spinoff Disney’s Planes, scheduled for release Aug. 9. Comedian Cook is best known for his appearances on Comedy Central and HBO specials, and his comic films.

Digital Updates

UBM Tech’s Game Developers Conference surveyed 2,500 North American game developers about the state of the gaming industry. Here are some key results:

  • Indies Are on the Rise: 53% of respondents identified themselves as “indie developers” and of those, 51% have been an indie developer for less than two years. Additionally, 46% work within companies of 10 people or fewer, only 24% worked with a publisher on their last game, and just 20% are doing so on their current projects.
  • Smart Devices, PCs Dominate Development: 38% of developers released their most recent game for smart phones and tablets collectively, but 55% are making their current games there. More than half – 58% – plan to release their next games on these platforms. 34.6% of developers released their last games for PCs/Macs, 48% are developing their current games for the platform, and 49% planning their next games on PCs/Macs.
  • Nintendo Wii at Bottom of Barrel Among Game Consoles: In terms of Sony, Microsoft and Nintendo, the survey found Microsoft is at the top with 13.2% respondents currently developing for the Xbox 360 and close to 14% planning their next game on the 360.  For the Sony PlayStation 3, 13% are releasing their current game for the console, and 12.4% their next game. Only 4.6% of developers are making a Nintendo Wii U game, and just 6.4% are making their next game for the console.

Programming Picks

Tax day? Bah humbug… After an initial bow in the U.K., animated series Henry Hugglemonster will make its U.S. debut on Disney Junior April 15. The series, based on a children’s book by Irish Children’s Laureate Niamh Sharkey, revolves a family of fun-loving monsters very much like yours and mine and features the guest voices of Geri Halliwell, Brenda Blethyn and more.


Cynopsis: Kids! Webinar – Spots are still available!

Leveraging the Second Screen in the New Kids Market
March 14 ~ 1:30-3:00pm ET ~ $295/site

Expert Speakers

Elie Dekel  President [Saban Brands] & Co-President [Vortexx]
Stacy Isenhower  SVP, Programming & Scheduling [Cartoon Network]
Anne Richards  Creative Director [No Crusts Interactive]

Licensing News

For fans, it really is the perfect accessory. Rock Rebel’s new line of Domo-inspired handbags will hit the market this spring, sporting the meme’s easily recognizable beady eyes and huge red smile. Licensing company Big Tent Entertainment is behind the Rock Rebel deal and another new Domo partnership, with apparel company Bait for t-shirts, crewnecks, hoodies, footwear, socks, hats, keychains, cast metal lapel pins and plush. Bait’s Domo fashion line will be available this spring exclusively at the Bait flagship store and online at and

By The Numbers

Monthly Preliminary Basic Cable Network Rankings and Top Programs for February 2013 (1/28/2013 – 2/24/2013)
Network Rankings K2-11
Network           Prime (000)             Total Day (000)
DIS                               1388                                  932
NICK                               ***                                  1035
NAN                                 498                                  217
NKJR                                298                                  189
ADSM*                             296                                  202
DXD                                 204                                  167 
NKTN                               150                                  106
USA                                 123                                  ***
FAM                                 119                                   67
SPRT                                109                                   87
TNT                                    99                                   ***
Top 10 Programs, K2-11
2/17/13       Austin & Ally         DSNY     Sun       8:30-9:00pm
2/17/13       Dog with a Blog    DSNY    Sun        08:00P-08:30P
2/17/13       Shake It Up          DSNY    Sun        9:00-9:30P
2/15/13       Jessie                   DSNY     Fri         08:00P-09:00P
2/16/13       Despicable Me      DSNY     Sat        08:00P-09:45P
2/1/13         Phineas and Ferb  DSNY    Fri         09:00P-09:15P
2/24/13       Austin & Ally         DSNY     Sun       08:30P-09:00P
2/1/13         Jessie                   DSNY     Fri         08:30P-09:00P
2/23/13       Spongebob           NICK     Sat       10:30A-11:00A
2/9/13         Spongebob           NICK    Sat        10:30A-11:00A

Network Rankings K6-11
Network             Prime (000)               Total Day (000)
DIS                                 1039                                   585
NICK                                  ***                                  501 
NAN*                                 341                                  149
ADSM*                               193                                  129
DXD                                   169                                  131
NKTN                                  108                                   73
USA                                     84                                  ***
FAM                                     74                                    40
TRU                                     63                                  ***
AMC                                    59                                   ***     
TNT                                      59                                  ***
TNNK                                  ***                                   33
Top Ten Programs, K6-11
2/17/13       Austin & Ally      DSNY     Sun       08:30P-09:00P
2/17/13       Shake It Up       DSNY      Sun      09:00P-09:30P
2/17/13      Dog with a Blog  DSNY     Sun       08:00P-08:30P    
2/24/13       Austin & Ally      DSNY       Sun      08:30P-09:00P
2/1/13         Phineas and Ferb    DSNY  Fri       09:00P-09:15P
2/15/13       Jessie                DSNY      Fri         08:00P-09:00P
2/1/13         Jessie                DSNY      Fri        08:30P-09:00P
2/8/13         Game Plan         DSNY      Fri        08:00P-10:00P
2/24/13       Shake It Up        DSNY     Sun      09:00P-09:30P
2/24/13       Dog with a Blog  DSNY     Sun      08:00P-08:30P 

SOURCE: Turner Research from The Nielsen Company data.
Time Shifted Viewing Notes:
1) Data Based on most currently available Nielsen data stream (preliminary Live+SD).
2) Final Live+7 Data will be available in two weeks.
* = Network broadcasts less than 51% of minutes in a 24-hour day.
Notes: Program-based, strict daypart averages. Prime time is Mon-Sat 8P-11P and Sun 7P-11P.  Total program day is Mon-Sun 6A-6A for household and demographic performance.                                                                                    
Daypart durations for each network listed in minutes.
Total programming day performance based on the total programming day definitions as reported by Nielsen.  All others Mon-Sun 6A-6A. (Excludes Sunday 3A-6A, data not yet available).
All ratings based on Total U.S. Television Universe of 114,200,000 homes.


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Answer to Last Week’s Trivia Question:
What did the “DC” in DC Comics originally stand for? Detective Comincs. Kudos to: John May-Cartoon Network/Atlanta; Jerry Kapner-Kapner Group/Montclair NJ; Frank DeCaro-Flaming Screens/NY; Keith Manzella-Eastwest, MG/NY; Paula K. Allen-Nickelodeon Global Publishing/NYC; Hank Bordowitz-The Bordowitz Media/NJ;  Werx William “Chip” Beaman-Soundelux Design Music Group/Hollywood    

Today’s Trivia Question: Forsythe Pendleton Jones lll is better known as…? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
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JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: Jobs (3/13)

JOB OPENING: MGR DIGITAL RSRCH/ABC/Burbank, CA: Mng day-to-day activities related to metrics & digital rsrch for the Owned Stations’ dig properties. Omniture exp, web & social analytics exp. Apply:, ref 92876 (3/8)

JOB OPENING: SALES DVLPMT MGR: Exp’d Rainmaker to dvlp new biz for ad sls. Client & agcy lvls. Mxmze SXM rev opps. Own sls process from pitch to close & acct mgmt thru-out cmpgn. Some trvl. NY or LA. [email protected] (3/8)

JOB OPENING: SVP AD SALES/Baby First TV/NYC: Oversee all Advertising and Brand Integration in the U.S. Prior cable network sales exp. req’d; women nets preferred. Mid 6-figure Pkg. Reports to CEO. Reply to [email protected] (3/8)

JOB OPENING: PROMO MGR/WUSA/DC: Work w/Mkting. Dir. on brand strategy, lead staff to promote key brand and news initiatives. Requires 5 years television experience in writing, editing, producing. Resume: [email protected] (3/8)

JOB OPENING: AD SALES PARTNERSHIPS MGR/A&E/A+E Networks/NY: Persuasively sell ideas & value based propositions to agencies, clients, planner & internal network stakeholders. Full Info/Apply: (3/8)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/Studio City: Provide support to the Ad Sales dept. by working with Account Executives to service clients on a daily basis. More info & apply: (3/8)

JOB OPENING: DIR TRAVEL OPS/Viacom/NYC: 6-8 yrs of travel mgmnt exp. Keen undrstdng TMC ops–prof in Sabre. In-depth knwlge travel ind; strong contacts. Exp w/travel technologies. Expert level MS Office. Apply here: [email protected] EOE/M/F/D/AAP (3/8)

JOB OPENING: RSRCH STRATEGIST/Discovery/NY: Provide spprt to ad sls & group by creat’g quantitative/qualitative. Nielsen analyses rprts & presentations; 4+ yrs media rsrch exp @ cable ntwk or similar nat’l media outlet. (3/7)

JOB OPENING: COORD, BRAND MKTG PROMO/USA Network/NYC: Min 1 yr. exp in brand or promo mktg. Self-starter who thrives in fast-paced environment. Passion for pop culture and television. Apply: (8968BR) (3/7)

JOB OPENING: CREATIVE DIR/DESTINATION AMERICA/NY: Resp for dev of promo campgns, net brndg, mktg natives. 10+ yrs promo/mktg exp. In tv or ent, brand mgmt. or promo agcy. Proven 360 Mktg. Apply: (3/7)

JOB OPENING: FINANCIAL ANALYST/AJ America/NY: Min. 4+ yrs exp. Exp. TV or media pref’d. Build/mng budgets/forecasts/other models, support mthly close (var. analysis, mgmt. reporting), support ad hoc analysis. Res: (3/7)

JOB OPENING: KIDS RESEARCHER/Insight Strategy Group/NYC: Looking for highly analytical Kids researcher w/5-7 years exp managing research projects and hands on exp working with kids Res/letter: [email protected] (3/7)

JOB OPENING: SALES DEV MGR/CAPTIVATE NETWORK/NYC: Create presentations & proposals to drive ad sales revenue. Strong writing skills, research insights, PPT. 3+ yrs proposal dev & sales support exp. Resume: [email protected] (3/6)

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JOB OPENING: SR DIR DEVELOPING PLATFORMS RESEARCH/ESPN/NYC: Lead Ad Sales Research for all Digital and Emerging Media. 10+ years agency,  publisher exp. Proven leader and creative thinker. Job ID-89819 (3/6)

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JOB OPENING: TEMP ASSOCIATE PRODUCER/Studio City: Support dept. with content updates and production for company’s consumer web initiatives.More info & apply: (3/6)

JOB OPENING: ACCOUNTS PAYABLE ADMIN/CSN Bay Area San Fran: 1-2 yrs accounting exp; Bachelor’s in accounting or finance; job #9052, (3/6)

JOB OPENING: MKTG ASST/COORD/SONAR ENTERTAINMENT/NYC: Sole support for SVP & VP MKTG, coord trade shows, liaison with vendors & agencies, manage mktg materials, 2-5 yrs exp in ent or media pref. Resume & cover to: [email protected] (3/6)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/6)

JOB OPENING: SR ADMN ASST/AMC/LA: Provide high level adm suppt for SVP, Bus Affairs and team. 5+ yrs admin exp in tv/ent. Legal exp a plus. submit res to (3/5)

JOB OPENING: MGR, MKTG SOLUTIONS/CLEAR CHANNEL/NYC: Support ideation & dev of programs and acct management for clients. Exp in digital/multi-platform pref’d. 6+ yrs in related field exp. Resume to: [email protected] (3/5)

JOB OPENING: SALES PLANNER/Los Angeles: For full job description details go to:, (3/5)

JOB OPENING: RESEARCH/ANALYST/NBCUniversal/LA: support primary research activities. For a full job description please visit: (3/5)

JOB OPENING: SVP TECHNOLOGY & ENGINEERING/Financial News Network/NYC: Int’l cable broadcaster seeks Sr. engineer. 10yrs exp for studio facilities & uplink. Similar operations CNN, CNBC. Career opportunity. Resume: [email protected] (3/5)

JOB OPENING: SR.MGR, PROGRAM RESEARCH/NBC Sports Group-Stamford, CT: resp. for the creation, content, & distribution of audience reports & insight analysis. Star Estimator and supervisory exp. a + click here to apply: (3/5)

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JOB OPENING: FREELANCE UNIT PUBLICIST/The Online Network/NYC & Stamford, CT: Daily on-set coverage and media outreach for launch of two well-loved daytime dramas. Exp in TV PR a must-Sal neg. Apply: [email protected] (3/5)

JOB OPENING: RSCH MGR/GSN Santa Monica: Mgr. Research opp 3+ yrs TV/CBL rsrch field/Sr. Analyst exp. Nielsen software, NPower, FOCUS, MarketBreaks, StarTrak/StarEstimator & Gabriel stewardship. Res/cover: [email protected] (3/4)

JOB OPENING: SR MGR SPONSORSHIP RESEARCH/NASCAR/CLT: Syndicated/Custom research solutions & insights for sales/renewals. Exp presenting to execs. Team environment. BA with 5+ yrs research exp. EOE(3/4)

JOB OPENING: MGR, GROWTH SEGMENT RSRCH/NASCAR/CLT: Mng rsch focused on youth, Gen-Y, Multicultural segments. Team environment. BS w/min 5 yrs mkt rsrch exp. Interest in sports, SPSS, Synd’d Tools Pref’d. (3/4)

JOB OPENING: NEWS PRODUCER/NECN/Boston: 2+ yrs newsroom exp required, Bachelor’s degree req, Associate Producer or Producer exp preferred; apply: job #8896 (3/4)

JOB OPENING: WEB PRODUCER/NECN/Boston: 1 yr news writing exp, HTML/web coding required, Bachelor’s degree req, social media exp a plus; apply:, job #8902 (3/4)

JOB OPENING: DIGITAL MEDIA PRODUCER/CSN MidAtlantic DC: 3-5 yrs news producer/editor/journalist/reporter or talent req’d, web content mgt/DART/DSM req’d, FCP editing and Photoshop required, DC-Baltimore sports knowledge req’d; apply: job #8910 (3/4)

JOB OPENING: GRAPHIC DESIGNER/TCN/Philly: Bachelors + 3yrs in tv/broadcast design and graphics, Adobe: Illustrator + Photoshop + After Effects required, 3dSMax and Cinema 4d a plus, Avid/FCP a plus; apply: job #8916 (3/4)

JOB OPENING: DIGITAL ACCCOUNT EXECUTIVE/CSN Philly: Bachelor’s + 2 yrs ad sales exp req’d, pref digital media/publishing or sports media; apply: job #8921 (3/4)

JOB OPENING: PRODUCER/EDITOR/CSN New England Boston: Bachelor’s + 1-3 yrs media production req’d, familiar w/all aspects of a newsroom, expert in FCP, basic knowledge of After Effects + Photoshop, must know Mac OS X, exp w Cinema 4D a plus; apply: job #8939 (3/4)

JOB OPENING: ASSOCIATE PRODUCER/CSN MidAtlantic DC: 3 yrs tv production + Bachelors/equivalent, thorough knowledge of sports; apply: job #8954 (3/4)

JOB OPENING: SR PRODUCER, ORIG CONTENT/CSN Chicago: 5-10 yrs regional/nat’l TV news, Bachelor’s degree, Chicago sports exp req’d, INEWS exp a plus; apply: job #8964 (3/4)

JOB OPENING: EDITOR/SNY/NYC: Bachelor’s + 1 yr Avid editing in news, expert knowledge in sports, Interplay knowledge req’d; apply: job #8965 (3/4)

JOB OPENING: SR. MARKETING MGR/SNY NYC: 7-10 yrs marketing/advertising in sports/tv req’d, exp in NYC req’d; more info, apply: job #8990 (3/4)

JOB OPENING: VP, TALENT DEVELOPMENT/CMT/LA: 7 – 10 yrs. successful exp. as a Casting/Talent Exec. or Booker for TV/film req.; well-established contacts a must. EOE/M/F/D/AAP apply (3/4)

JOB OPENING: SLS SUPPORT SPECIALIST/Discovery/NY: Assist National Sls Asst w/day-to-day ntwrk admin responsibilities; 2nd sls support trainer; 4+ yrs biz exp, 3+yrs Ad Sls environment (3/4)

JOB OPENING: PRODUCTION MGR/OUTSIDE TV/WESTPORT CT: create/mng budgets, book crews, orgnz logistics, coord and track costs, actualize and wrap out prod/prgrmng. 3 yrs exp within a prod mngmnt. Resume: [email protected] (3/4)

JOB OPENING: VP GLOBAL DISTRIBUTION/FINANCIAL NEWS NTWRK/NYC: International experience imperative (Asia, Africa, India, etc).  Salary/bonus/stock options.  Career opportunities. Resume/cover to: [email protected] (3/4)

JOB OPENING: HEAD OF SALES PLANNING/OPS/Outcast Media/NYC: lead team of 4, reporting, pricing, Salesforce, advanced Excel, operations-focused (3/4)

JOB OPENING: ACCOUNT EXECUTIVE/Outcast Media/NYC: Eastern Reg, digital, broadcast, video, major agency contacts, strategic (3/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Allied Hispanic Marketing needs bilingual intern to assist pub/promo team; must have passion for Hispanic entertainment marketing. Email [email protected] with resume stating why you are interested in position (3/8)

SPRING INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at (3/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MEDIA PLANNER & BUYER/CONSULTANT: 16+ yrs in Local, Nat’l TV, and Radio (category exp: entertainment, retail, auto). Strong industry relationships. Agency liaison or client direct. Contact: [email protected] (3/7)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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