Friday, March 19th, 2010

Cynopsis: DIGITAL

Good morning, it’s Friday, March 19, 2010, and this is your first early morning digital briefing.

The opening briefs of the $1 billion copyright infringement lawsuit brought by Viacom against YouTube in March 2007 were made public on Thursday. Revelations include that Viacom considered acquiring YouTube before Google agreed to pay $1.7 billion for the site in Oct. 2006, and that the company realized that its business model was based on capitalizing on professionally produced content without compensation. In a blog post by YouTube Chief Counsel Zahavah Levine, Viacom is accused of “continuously and secretly” uploading content to YouTube through the use of 18 different marketing agencies to benefit from its power as a promotional platform, even after publicly complaining about the presence of unauthorized clips. The Google subsidiary is charged with violating federal law by uploading more than 60,000 copyrighted videos without authorization, including versions of The Daily Show with Jon Stewart and South Park.


The Corporation for Public Broadcasting (CPB) announced it will unveil a major new journalism initiative to build the capacity of public broadcasting stations to produce in-depth local content and help offset the loss of original reporting in some media markets. The announcement will take place at The Newseum Knight Studio in Washington D.C. on Thursday, March 25th beginning at 10 a.m.
NBCU’s iVillage unveiled a new health vertical combining expert medical advice and original health content with community features and interactive tools. The launch is the fourth in a series of new vertical debuts, including iVillage’s new Entertainment, Food and Astrology sites.
Riffing off of March Madness, CBS‘ The Late Show With David Letterman is launching its own 19-day tournament bracket to determine viewers’ all-time favorite Stupid Pet Tricks.
CNBC‘s Fast Money version of March Madness applies to stock picks from the sectors of Technology and Telecom, Home and Healthcare, Financials and Insurers and Commodities and Industrials. Each bracket contains 16 teams seeded based on consensus analyst ratings and recent sentiment from “Fast Money” guests and traders.


Facebook has won approval this week to settle a $9.5 million class action lawsuit complaining of privacy violations of its controversial Beacon advertising program that allowed companies to track the online purchases of users. As part of the agreement, Facebook will establish a “digital trust fund” to hear and act on privacy, safety and security concerns.
Actor Rainn Wilson, best known as Dwight on The Office, has officially launched his website with partner Think Brilliant after beta testing it for more than a year. Exclusive videos, articles, interviews and creative challenges help users ponder life’s big mysteries.
European ad serving technology provider Videoplaza closed on a $5 million round of investment led by Nordic venture capital firms Creandum and Northzone. Videoplaza’s Monetizer ad server platform manages, displays and tracks advertising in and around publishers’ online video content.


Yahoo is working with Discovery to promote the upcoming Life event in a campaign that includes a number of firsts for the portal:

  • The series will perform a home page takeover of on March 21 that will enable users to see a customized Life-themed design each time they return to the page that day
  • Discovery will utilize Yahoo’s Rich Ads in Search product, the first entertainment advertiser to do so
  • Yahoo! Mail’s Tandem Mail units will alert users to the premiere, another first for an entertainment advertiser



Google is teaming with Intel and Sony to develop and promote a new open source Google TV platform to distribute broadband content and applications onto connected TVs, per the NYTimes. Computer peripherals manufacturer Logitech has been hired to build hardware around the solution, including a keyboard-equipped remote control. The platform, which would run on Intel’s Atom chips, would combine elements of Google’s Android mobile operating system and its Chrome web browser. The company faces stiff competition from multiple Over-The-Top hardware devices and software platforms, including Apple TV, Roku, Tivo, Slingbox, Boxee and Yahoo.
VOD and interactive TV vendor Concurrent and iTV partner FourthWall Media announced a multi-year agreement with Paul Allen’s Charter Communications to deliver an end-to-end interactive television and cross-platform data management solution utilizing FourthWall’s Enhanced TV Binary Interchange format (EBIF) platform and Event Stream Collection.
Digital music distributor The Orchard has launched a new interactive analytics tool utilizing daily and weekly sales activity generated from its retail partners, including iTunes, eMusic, Verizon Wireless, 24-7 Entertainment, Deezer, and YouTube.
MRB Productions announced a partnership with web and interactive production company UncleBob to develop future commercials and web productions.


Despite the diversity of news sites on the web, larger concerns continue to receive most of the traffic, according to a Pew Internet/Project For Excellence in Journalism analysis of Nielsen Net Ratings’ list of news and information sites. Collected number of unique visitors grew 9.25% in 2009 and of the 4,600 sites measured, the top 7% collected 80% of the traffic, with the top 20 sites attracting a majority. Of the news sites with a half million visitors a month or more, 67% are from legacy media, most of them (48%) being newspaper sites. And for all the activity on social media sites and blogs, new media outlets are largely filled with debate dependent on a shrinking base of reporting that began in the old media. An ongoing analysis of more than a million blogs and social media sites, for instance, found that 80% of the links are to U.S. legacy media sites.
In more research looking into the power of Facebook and Twitter as a news readers, Hitwise found that Twitter accounted for just 0.14% of upstream visits to News and Media sites last week, compared to 3.64% from Facebook and 1.27% from Google News. Facebook was the #3 source of visits to News and Media websites last week. Google News was the #11 site and ranked #39. However Upstream visits from to News and Media sites have grown by 54% over the past year.


Barnes & President William Lynch has taken over as CEO of bookseller Barnes and Noble, replacing Steve Riggio who will assume the role of Vice Chairman. William, former GM of, joined B& in Feb. 2009 and has overseen the launch of the company’s Nook eBook reader.
Digital marketing agency LBi has hired Jonathan Isaac as its new Global Head of Planning, based out of LBi’s US headquarters in New York. He will report dually to Chris Clarke, Global CCO and Judith Carr, Co-President in the US.
New York-based media analytics firm LogicLab Inc. has hired Tony Sherman as Director of Product Operations, charged with developing and overseeing the company’s software quality assurance, client support services and technology delivery platform.
Apple announced that board member Jerome B. York, a veteran auto and computer industry executive, has passed away at age 71. Jerome joined Apple’s board in 1997 and is widely credited for his contributions at Chrysler and IBM during the companies’ turnarounds.
FCC Chairman Julius Genachowski has agreed to deliver a keynote speech during the 2010 NAB Show in Las Vegas.


Political junkies rejoice. In honor of its 31st birthday on Friday, is announcing that it is making available more than 160,000 hours of digital video on its website to create a free digital archive dating back to 1987. C-SPAN was launched by Lafayette, IN native Brian Lamb as the cable industry’s ultimate commitment to public service and democracy. The networks, a refreshing anecdote to slanted or sensational cable news networks, have recorded more than 11,320 days of posturing, rhetoric and balderdash in Washington while maintaining true objectivity. It’s a testament to C-SPAN’s commitment to public service that it is offering the archive for no charge, despite the impact to DVD sales. After all, has arguably become more valuable than its cable networks because of its ability to reach anyone with an internet connection, archive and cover live events while folks are at work (as seen recently during the one-day bipartisan meeting on Health Care Reform, streamed live on the site.) For now, the archives of all three channels can only be streamed but plans are underway to offer downloads in the future. The challenge will be to present a user interface that refreshes and recommends archived content relevant to the news of the day.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/NY: Dvlp on-air & online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT.Media ind. exp req’d. 4 yr deg req’d. Resume to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

JOB OPENING: DIR, BUSINESS & LEGAL AFFAIRS: Production, Talent agreements, etc. For indy producer. NY. Entertainment law experience a big plus. Great opportunity. [email protected] (3/23)

JOB OPENING:  VP LEGAL/BIZ AFFAIRS for NY media company. Draft review & negotiate agreements including, ad sales, distribution, new media, programming, talent, rights and other IP. res to: [email protected] (3/23)

JOB OPENING:  RESEARCH ANALYST/AETN/Los Angeles: Anlyz LT & comp rtings prfrmnce, prov anlyses/reprts fr Prog & Mrktng.  Exp in TV rsrch/data anlysis. (3/23)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. TV Dist: (Syndication) strong analytical and presentation skills. Adept w/Nielsen, Galaxy, Npower, + Simmons. Email: [email protected] RE: UCTC/117019BR  (3/20)

JOB OPENING: DIR, AD SALES MARKETING/PRN/SF: Lead day-to-day, strategy for team that preps custom, client specific persuasive mktg materials for nat’l sales team. 7+ yrs sales mktg digital or brdcst (3/20)

JOB OPENING: DIRECTOR OF SALES, POST-PRODUCTION & DIGITAL MEDIA SOLUTIONS/LA: Lead sales efforts of traditional post-production and digital media solutions. 5 yrs min. exp. req’d.  Apply: (3/20)

JOB OPENING:  Sr. MANAGER SOCIAL MEDIA MARKETING/Showtime/NY: 5yrs exp, develop and manage social media mrktg projects to drive series awareness. Apply at: (3/20)

JOB OPENING:  MANAGER, RETAIL SALES RESEARCH NICK/Viacom CP/NYC: 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply (3/20)

JOB OPENING: VP OFF-CHANNEL COMMUNICATIONS/ Nickelodeon /NYC: 10+yrs PR exp, Strng Nat’l/Trade Press Relations, Stng exp CP/Digi/TV & Business, Strng Corporate Comm exp, Strng Writ/Pitch skills Apply (3/20)

JOB OPENING:  ABC Family/NY: VP AD SALES MKTG: Oversee ad sales mktg dept, dvlpmt & exec of intgrtd client promos, dev sales collateral/presentations Conduit betw sales & internal dept 10+ yrs exp # 232482   (3/20)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: AD SALES/NBCU,LA:Summer Interns needed for the West Coast National Ad Sales office of NBC Universal for both the Network and Cable sales teams. [email protected]   (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

SITUATION WANTED: Entry Level PR – Completed 4 Internships -Publicity/Columbia, TV Prod./MTV, Ent./RJM, Talent Cast’g/Studio Center. BS in Media/PR, Management exp. Fashion and Newspaper Adv. [email protected] (3/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/23)

SITUATION WANTED: 9x Emmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see (ROAD TRIP) [email protected]  site: (3/23)

SITUATION WANTED: EXEC ASST/NYC: Successful track record supporting the efforts of office mngmnt incl.President & CEO. Strong oral & written comm & interpersonal skills.15+ yrs exp cable & telecomm ind. Email: [email protected]   (3/23)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/20)

SITUATION WANTED: 2D MOTION GRAPHICS DESIGNER (NY/CT) 20+ years exp.  in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/20)

SITUATION WANTED: Seasoned Pro with 5+ yrs exp in media looking for Client Services/Campaign Management position in online, radio, tv, or entertainment. please email me at [email protected] (3/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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