Friday, March 18th, 2011

Cynopsis: DIGITAL


Good morning, it’s Friday, March 18, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Apple‘s new iTunes subscription program has its first big publisher – The New York Times. Beginning March 28 (the services are already available in Canada), the paper will charge $15/month for unlimited access to the site from a PC or a mobile app, $20/mo. to access it on a tablet and $35/mo. for access on any device. (Apple gets to keep 30% of the proceeds.) The plan also gives free access to all platforms for subscribers who get the print version of the Times delivered. Non-subscribers will be limited to reading 20 articles a month before hitting the paywall.


Major music label-backed Vevo is preparing to expand to the U.K. within the next few weeks, according to a Guardian report. Vevo CEO Rio Caraeff told the audience of the Abu Dhabi Media Summit that the company is planning to launch in the U.K. “imminently.” Caraeff also said that Vevo would become available in the Middle East and North Africa in the coming months, followed by Brazil, Australia and additional European launches.
VOD/digital network Exercise TV has added a selection of its video workouts to the iTunes store for the first time, for download to mobile phones, media players, iPads, laptops and Apple TV set tops. Over 30 titles are now available, starting at $1.99 for purchase or $.99 for rentals through Apple TV.


New online video site Zediva, (which has already closed to new registrants) launched this week with a clever but legally questionable business model. As DVDs become available for retail (ie: before Redbox or Netflix gets a hold of them), the company will buy them and play them in a DVD player for virtual rental over the internet. Users have full access to DVD controls to play, pause, rewind and fast-forward as if the player was sitting in their own living room. Movies cost $1.99 each or 10 for $10. DVDs and the additional content they ship with will be available for 14 days from the day of purchase.
Chicago-based daily deal site Groupon is considering an IPO valuing the company at as much as $25 billion, per Bloomberg. The company, which now counts more than 70 million users across 500 markets, turned down a buy out offer from Google last Dec. for $6 billion.


Retail giants Wal-Mart and Target are lining up to put pressure on Amazon to begin collecting state sales taxes, according to a WSJ report. The campaign involves hiring lobbyists and reaching out to local Amazon affiliates. The web retailer has spent lavishly on legal fees and acted aggressively to avoid having to charge customers state sales taxes in states in doesn’t maintain a presence in.
In the wake of its $315 million merger with AOL, The Newspaper Guild is asking the team of unpaid writers who have contributed to the Huffington Post over the years to refrain from making any more contributions to the AOL-owned site to support “fair and equitable compensation” for journalists. Meanwhile freelance members of the California Media Workers Guild have launched a Facebook page entitled Hey Arianna, Can You Spare a Dime?


Online media has officially passed print as the dominant source for news, according to the annual State of the Media report from the Pew Research Center, growing by 17% in terms of audience last year. Newspaper newsrooms have been cut to ribbons because of the decline, and are now 30% smaller than they were in 2000, according to Pew. As the migration to the web gathered speed in 2010, every other platform declined, including a precipitous decline of 13.7% in the cable news genre (the first time in at least 12 years the median cable news audience has declined.) Online ad revenue in 2010 is also projected to surpass print newspaper ad revenue for the first time. Revenue actually bounded back for every medium except newspapers last year, led by the Local TV space, which increased revenue by 17%.
Percentage Change in Audience, 2009-2010
Medium       % Change in Audience
Online             +17.1%
Local TV             -1.5%
Network TV         -3.4%
Newspapers        -5.0%
Audio                 -6.0%
Magazines          -8.9%
Cable TV            -13.7%
Source: Pew Research Center
Percentage Change in Revenue, 2009-2010
Medium       % Change in Revenue
Local TV          +17.0%
Online             +13.9%
Cable TV          +8.4%
Network TV      +6.6%
Audio               +6.0%
Magazines        +1.4%
Newspapers     -6.4%
Source: Pew Research Center
Google’s YouTube continues to dominate the growing world of online video with over 141 million watching video content on Google sites last month for a total of 1.8 billion viewing sessions, according to ComScore. Facebook saw a significant uptick in viewing during the month, attracting over 46 million viewers who enjoyed 170 million viewing sessions. This was up from 42 million viewers and 122 million viewing sessions in Jan.
Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers ­- February 2011
Property                 Total UV (000) Viewing Sessions (000) Minutes/Viewer
Total Int: Total Aud.        169,646      5,038,485                   816.4
Google Sites                            141,065      1,829,662                 261.6
Microsoft Sites                  48,812          297,731                   46.5
Yahoo! Sites                     46,714         200,088                   36.3*                46,661          170,319                   18.5
VEVO                              45,917          222,110                    86.7
Viacom Digital                  45,214           229,856                    74.2
AOL, Inc.                        38,773          137,362                   23.1
Turner Digital                   27,447            87,652                   25.3
Hulu                                27,257            143,461                224.3
NBC Universal                   24,185             53,136                  20.4
Source: comScore Video Metrix * experienced a positive step-change in its data this month due to the inclusion of an additional video serving location that was not previously credited to Facebook


Here’s a bit of blarney for St. Patty’s Day: Tourism Ireland launched its own Facebook game called Ireland Town, modeled after Zynga’s FarmVille and CityVille apps. Players are charged with building their own idyllic Irish town and completing challenges to advance in levels.


Mark Walker
, former Yahoo VP of Biz Dev and head of Yahoo News, has been tapped by Jimmy Pitaro to help rebuild the Disney Interactive Media Group’s flagship site, as SVP of Mark will be based in North Hollywood and be charged with overseeing product development, marketing, programming and operations.
Break Media
hired former Endeavor Talent Agent Greg Siegel as SVP/Entertainment Development, responsible for developing TV and film partnerships with Hollywood studios. Greg founded Endeavor’s New Media division and more recently founded and served as CEO of the online video-sharing company VidMe Inc.
Colleen Theis, former SVP International at ADA Global, has joined digital music distribution platform The Orchard as Managing Director of the UK and Europe. She will be based in the company’s London office and report to New York-based CEO, Brad Navin.


Sometimes winning an award at a film festival isn’t enough exposure to score a distribution deal in the competitive world of independent film. Promotional video technology platform AnyClip has teamed with SXSW to allow this year’s winning films including Tristan Patterson’s much praised documentary “DragonSlayer” to be tagged and added to AnyClip’s online library of content – giving filmmakers the opportunity to promote, distribute and monetize individual scenes in their films. Clips can be embedded on any blog, fan site or social networking page and AnyClip is working to line up third party sites such as IMDB to give the clips increased exposure. AnyClip announced its first clip licensing deal with a major studio earlier this month – Universal Pictures – to index and distribute scenes from library and recent releases including “Back To The Future” and “Despicable Me.”
Clarification : Rhythm New Media’s new ad units can tap to video but don’t actually display video within the units.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Req# 287642 (3/25)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at: (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: (3/24)

JOB OPENING: DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to: (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to: (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. (3/24)

JOB OPENING: WRNN TV PREDITOR/Rye Brook NY & Long Is: Editorial knwldg, tech & post prod skills. Use of final cut, logic, pro tools to assemble show, pkgs, standups, music, graphics, chyrons. Some field production. [email protected] (3/23)

JOB OPENING:  VARIOUS OPPORTUNITIES(Reporter, Producer, Engineer, Assignment Editor, Traffic Manager, MCO and Videographer)/WRNN-TV/Rye Brook, NY:  For full job descriptions please visit (3/23)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (3/22)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply (3/22)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP (3/22)

JOB OPENING: AFFIL SALES COORD/Sportsman Channel/NY: 1-3 yrs brdcst or cable/TV/ent exp, Simmons/Nielsen/MRI knwldg pref’d. Profic in MS PP, plan various meeting materials incl. sales decks, rsrch, etc. (3/22)

JOB OPENING: DIGITAL VIDEO COORD/The Hub/Burbank: Contract role. Schedule, distribute, & monitor video across digital platforms, including VOD, online, & social media. Apply at (3/22)

JOB OPENING: CREATIVE DIR. ON-AIR/Oprah Winfrey Network-LA: Oversee promos, short form, int. marketing. Highly creative, xlnt writing, presenting and mgmt. skills. 8-10 yrs exp (3/22)

JOB OPENING: DIR COMM/Discovery/NY: Dvlps, oversee & execute multiplatform comm strtgy & wrks w/internal/external prdcrs to conduct rsrch & coord media opp ;7+yrs exp media relations, campaign & ppl mgmt. #3314 (3/22)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/22)

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ [email protected] / Info@ disneyabcjobs .com#287652 (3/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/22)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/22)

SITUATION WANTED: FASHION STYLIST/NY based: 10 yrs exp, looking for on air or digital pro/content /exp.with music/editorial/celebrities. Contact e-mail [email protected] (3/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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