Friday, March 16th, 2007



WITH WOMEN 18-49 & 25-54

Now Available:
Blood Diamond, 300 and The Matrix Trilogy

Source: NHI Cvg AA%, Catwoman=Sat 8-10p 3/10/07.  AMC All Time Telecasts=03/31/03-03/11/07.  AMC Time Period=03/27/00-03/11/07.



Good morning, it’s Friday, March 16, 2007 and this is your first early morning briefing.  And for all of you participating in the late night “test2” email sent to Orlando, congratulations! you’ve all passed.  More on that below.

If your a college basketball ball fan, and who isn’t during March Madness?, and you are one of the many still waiting in line to get on the CBS Sportline March Madness on Demand streaming video site of the games – then there’s good news for you.  CBS will be offering game highlights and extra video produced by CBS Sports, CSTV and CBS Sportsline on a new Channel on YouTube – appropriately named CBS Sports NCAA Tournament Channel. Sort of an interesting move given the Viacom $1 billion lawsuit against YouTube, but nonetheless.  Here’s the link – As for the CBS Sportline streaming video site – at 4p yesterday some 800,000 people had registered and at the tip off of the Maryland vs. Davidson game, there were 189,000 waiting to get the game live.

Tonight’s Finale:
NBC:  1 vs. 100 at 8p

Tonight’s Premiere:
A&E:  Intervention at 10p

(Source details and qualifications below)


The season finale of Oxygen’s The Janice Dickinson Modeling Agency on Tuesday night (1030p) brought in a 0.7 rating among W18-34 and a 0.5 rating with W18-49.
Bravo will air encore episodes of NBC’s Friday Night Lights each Friday and Saturday night the rest of this month and into April leading up to the show’s finale on NBC April 11 at 8p. This starts tonight with an individual episode at 7p then on Saturday Bravo will air three episodes back-to-back beginning at 2p. This same programming pattern will happen each weekend through Friday, April 13. Friday Night Lights is produced by Imagine Entertainment, NBC Universal Television Studio and Film 44.

Telemundo will offer full-length primetime on demand programming available over U.S. wireless networks for the first time. The Spanish-language network picked up this chance as part of a large deal between its NBC Universal parent’s Digital Distribution division and MobiTV.  The global mobile and broadband TV and music services company’s subscribers will gain unlimited access to content on five new ad-supported channels from NBC Universal beginning in 2nd qtr this year, including some of Telemundo’s novela, daytime, sports and news programs.

Comedy Central has paid a fee of approx $10 million for cable rights to Borat (a shared deal with USA), Reno 911!: Miami, and Team America: World Police, from Twentieth Century Fox. Per Variety, the deal for Borat begins in 2010, extends for five years, and the film will ping-pong between Comedy Central and USA during that time for multiple runs.  Reno 911! arrives to Comedy Central in 2009, immediately after is pay TV run on HBO.  Team America comes to Comedy Central this June and has an exclusive four year deal with the network.

The overall theme emanating from the Scripps Networks for the 2007-2008 season is Life 5 (Life to the Power of 5).
Let’s start with Food, always a good beginning and who’s not hungry at this hour?  Food Network will debut a number of new series in the coming season in addition to this summer’s Simply Delicioso mentioned here yesterday:

  • Diners, Drive-Ins and Dives – premieres April 23 at 10p with host Guy Fieri who explores the best greasy spoons in America.
  • Food Dudes (wt) – premieres fall 2007 follows two Hollywood chefs, Jon Shook and Vinny Dotolo who are working hard to build a successful catering business. The quick shots and docu-soap style of the show will allow viewers to see the personal side of both chefs along with how they operate their business.
  • The Next Food Network Star: Season 3 – premieres June 3 at 9p with 11 finalists showing off their culinary skills and on-camera style to become the next person to have a shot at their own six-episode show set to debut this fall.
  • Feasting on Asphalt 2 – premieres August 2007, Alton Brown gets back on his motorcycle to find the soul of American food with a tour of the restaurants, people and foods along the Mississippi River from New Orleans to Minnesota.
  • The Next Iron Chef of America (wt) – premieres fall 2007, the Chairman sends commentator Alton Brown on a quest to find the best chefs who will compete to become the next Iron Chef.
  • America’s Best Recipe – premieres first quarter 2008, in this limited series, Food Network will invite viewers to submit their favorite recipes and nine finalists will be chosen to make their dish in front of a live audience in Las Vegas.

Next, DIY Network will introduce a slew of programs, some new along with some familiar faces:

  • This Old House – premiered March 12 at 7p and 730p airing Monday-Friday
  • Bob Vila’s Home Again – premiered March 12 at 8p airing Monday-Friday
  • The New Yankee Workshop – premieres March 17 at 830p and 9p

Other new series include:

  • Desperate Landscapes – premieres April 5 at 10p, host Jason Cameron helps homeowners shape up their front yards in one day much to the relief of their neighbors.
  • The Dirt On . . .  – premieres April 7 at 8a, host Ahmed Hassan will answer viewer’s most troubling gardening and landscaping questions.
  • Sweat Equity – premieres June 12 at 830p, host Amy Matthews will help homeowners increase the value of their homes in a mere two weeks.
  • Blog Cabin – premieres August 16 at 9p, an interactive series with host, Amy Devers, who takes input from viewers to build a real log cabin which will be awarded to one viewer.

New limited series with five half-hour episodes airing back-to-back:

  • Man Caves – premieres June 16 at 1-330p, hosts Jason Cameron and Tony Siragusa offer ideas on how guys can create their own sanctuary at home.
  • Project Treehouse – premieres June 17 at 1-330p, host James “B’fer” Roth demonstrates how easy it is to build a treehouse.

Fine Living TV Network used its current tagline, Do More With Your Time and Money as a platform for its upfront theme. New series include:

  • Real Estate Confidential – premieres March 25 at 8p (regular scheduled time: Tuesdays and Wednesdays at 9p), this show reveals how real estate agents operate behind the deals.
  • Mail Order Makeover – premieres April 22 at 8p (regular scheduled time period 730p Saturdays and Sundays), two interior designers strive to satisfy homeowners with items purchased from mail order catalogs.
  • What You Get for the Money: Vacations – premieres May 20 at 8p (regular scheduled time period Saturdays and Sundays at noon and 9p), in each episode host Christopher Elliott offers three vacation options at three different price points.
  • I Want Your Job – premieres June 17 at 8p (regular schedule time period Mondays at 830p), this show takes the veneer off of some seemingly glamorous jobs.
  • Time Makeover – premieres July 22 at 8p (regular time period TBD), time management experts teach viewers how to take care of mundane chores more efficiently to allow more time for life’s pleasures.
  • Shopping Detective – premieres September 9 at 8p (regular time period TBD), this program reveals where and how to shop for a variety of categories and events.
  • Mind Your Own Business – premieres October 14 at 8p (regular time period TBD), follows successful people who started their own thriving businesses and the steps they took to make it happen.
  • Shopping with Chefs – premieres November 11 at 8p (regular time period TBD), go shopping with accomplished chefs to outfit a kitchen with tools, ingredients and fresh meat and produce.


Showtime has a new project in development on an original idea from Steven Spielberg called The United States of Tara, a half hour comedy from DreamWorks Television, reports Variety. The story is about a mother of two teenagers who is has a touch of Sybil in her – that is multiple personalities, and how her children and husband go about their daily lives dealing with multiple versions of mom. The pilot will be scripted by Diablo Cody. No word yet on what Spielberg’s credit will be.


So you got the test2 last night (or perhaps you’re just seeing it this morning), and many of you had a great sense of humor about it, most were confused, and only a few unsubscribed.  Here’s the scoop – Cynopsis was moved to a new server yesterday (faster website/no more crashing under heavy traffic).  There were some real problems in being able to send emails thru the new server, problems that lingered well into last night.  Our buddy Orlando at Rackspace Managed Hosting who oversees our server, was on it all day, and in an effort to make sure all went well for this morning’s email blast, he sent out a test message. That’s something he’s never done before, which explains why he mistakenly put his own name in to To: line and sent it to all our thousands of subscribers.  A minor infraction given the bigger picture – you’re reading this this morning!  Phew.  Close one! 

And all that bru-ha-ha was in preparation for Monday, our big day.  It marks the launch of our new daily edition – Cyn opsis: Digital.  This edition will focus on the business of digital and broadband as it relates to the television industry.  And we’ll have it for you as an email (naturally), as well as a daily early morning podcast (also naturally), voiced by our own David Lawrence (also the voice behind the CynKids daily podcast).  This new daily will be written by Wayne Karrfalt, Editor of Cyn opsis: Digital , who can be reached at [email protected].  If you’d like to know a little more about him and the edition, you can click here to go straight to the Digital page on our website.




Source:  Nielsen Galaxy Explorer (1/29-2/25/07), Live+SD HH coverage area Prime time rating (M-Su 8-11p), ranked among all measured ad-supported cable networks.  Aug’01-Feb’07 Total Day HH delivery.  Further qualifications available upon request.


Along with opening a west coast base in Los Angeles, True Entertainment has tapped Bryan Hale as VP/West Coast of True Entertainment to head the new office. He is also charged with developing new unscripted programming ideas.
Discovery Communications has assigned Bruce Campbell to the post of President/Digital Media, Emerging Networks and Business Development, where he will report to David Zaslav, President/CEO. Bruce, who leaves his position as EVP/Business Development at NBC Universal, will supervise global business efforts on behalf of the company and will forge additional distribution platforms for original content, develop digital media components for the company’s brands and manage Discovery’s new media offerings. Furthermore, Discovery Communications has promoted Clint Stinchcomb as EVP/GM of Discovery Emerging Networks Group that includes Discovery HD Theater, Discovery Times Channel, The Military Channel, Discovery Home Channel, Discovery on Demand, Discovery Mobile and Turbo. Clint will report to Bruce Campbell.


Today in Cynopsis Kids, listen to the audio version here , or subscribe to iTunes CynKids podcast

  • Stan Lee media files $5 billion suit against Marvel claiming co-ownership of characters
  • Wal-Mart inks a deal to serve as exclusive retail sponsor for Kids Choice Awards

Today in Cynopsis International, listen to the audio version here or subscribe to iTunes Cyn Int’l podcast

  • U.K.’s Pioneer Productions commissioned by HGTV for a second run of World’s Most Extreme Homes
  • Defiance Distribution’s Odyssey – Drive Around the World going to National Geographic Channels International
  • Xenon Pictures and Televisa Home Entertainment to release Rebelde’s second season on DVD

TUESDAY – A18-49 Analysis: Despite a downward shift in ratings week to week, FOX was still the winner Wednesday night at 5.6/16 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC took second place with 3.2/9, and then CBS 2.6/7, NBC 2.1/6, CW 2.0/6, UNIV 1.6/5 and TELE 0.5/1. At 8p, Bones on FOX won the hour at 3.4/10, while The CW’s America’s Next Top Model finished second with 2.4/7 A18-49 and tied for first with FOX at 2.8/9 among A18-34. FOX continued in the lead at 9p with American Idol at 7.8/20. Then, ABC topped the list at 10p with Lost and a 5.2/14.

Live + Same Day Household Ratings: Tuesday, March 13, 2007 – time period averages. Source: Nielsen Media Research
Live + Same Day Household Ratings: Wednesday, March 14, 2007 – time period averages. Source: Nielsen Media Research

FOX       9.4/15        Bones 6.5/11, American Idol 12.4/19

CBS        6.4/10        Jericho 5.0/8, Criminal Minds [r] 7.1/11, CSI: NY [r] 7.0/12

NBC       5.0/8           Dateline: NBC 5.7/10, Crossing Jordan 5.1/8, Medium [r] 4.2/7

ABC        4.9/8          George Lopez 4.2/7, According to Jim [r] 3.8/6, According to Jim 3.8/6, In Case of Emergency 3.1/5, Lost 7.3/12

CW        3.1/5           America’s Next Top Model 3.8/6, Pussycat Dolls Present: Search for the Next Doll 2.4/4

UNIV      2.1/4          La Fea Más Bella 2.3/4, Mundo de Fieras 2.2/3, Don Francisco Presenta 2.0/3

TELE      0.6/1           Marina 0.6/1, Zorro 0.7/1, Decisiones 0.6/1

A18-49: FOX 5.6/16, ABC 3.2/9, CBS 2.6/7, NBC 2.1/6, CW 2.0/6, UNIV 1.6/5, TELE 0.5/1

Friday Fun Fact:  Even though we’re about 2 weeks too late, for your planning purposes next year – February is “National Return Shopping Carts to the Supermarket Month.”

This Day in History:  1912 – Harriet Quimby became the first woman to fly across the English Channel.

Answer to Yesterday’s Trivia:  On what show, was the murdered Ms. Huber friends with the outcast of this group?  EDIE WAS FRIENDS WITH MS. HUBER ON DESPERATE HOUSEWIVES    Kudos to:  Erin Akers-BrainBox Talent/Silver Spring MD; Karla Beauregard-WWE/Stamford; Robyn Simensky-Media First International/NY; Jessica Fielder-Inside Edition/NY; Dave Cecil -KYOU Fox 15/Ottumwa IA; Kacie Wilson-SpotPlus/Dallas; Jaime Lyons-GM Planworks/Chicago; Bethany Scheuerman-GRP Media/Chicago; Michele Wilinski-KSHB/Kansas City; Lisa E. CasparianCrown Media United States, LLC/Studio City; Anne Sorgi Murphy-KCRA/Sacramento; Pat Holguin-Telemundo/Burbank; Maura Kay/LA; Adrienne Spitzer-Pantheon/LA;  Sharon Nemzer -ABC Television Studio/Burbank
Today’s Trivia Question: Yesterday in Cynopsis we mentioned Jason Biggs starring in a new primetime show for CBS.  What other actor from American Pie is currently starring in a primetime sitcom and plays a character named Jeff.  Bonus. Name the show!  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENINGS:  ADMINISTRATIVE ASST, PUBLICITY/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at (3/23)

JOB OPENINGS: SR MGR, MEDIA STRATEGY & PLAN’G/National Geo Channel/DC: Dvlp & execute off/on-air media plans; partner w/external media agency; oversee bcst logs; 3+yrs media plan’g within ntwrk or media agency; (3/23)

JOB OPENINGS: CREATIVE SRVCS PROJ MGR/Sundance Channel/NY: 4-6 yrs exp print prod proj mgmt at an agency or netwrk. Strong client serv skills. Must understand print & web design process. Resumes to: [email protected]    (3/23)

JOB OPENINGS: ADMINISTRATIVE ASST/Affiliate Distribution/NY (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at (3/23)

JOB OPENING: MGR, PROMOS & EVENTS/IFC/NY: Plan & exec Promo/Event marketing campaigns to support partners & Affil. Cable outreach, Nat’l film fest, guerilla mktg. 3+ yrs Promo/Event mktg. res: ref #2934BR (3/22)

JOB OPENING:  SALES ASSISTANT /Hallmark Channel-NY: Works with AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at   Resumes: [email protected] (3/22)

JOB OPENING:  MGR, PRODUCTION ADMIN/WE tv/LI: Support prod admin on bus affairs, budgets, contracts & rights/clearances for Orig Prog. 5-7 yrs exp. Degree. Hands on Prod exp. Res: ref# 2828BR (3/21)

JOB OPENING:  EXECUTIVE ASSISTANT/FEARnet (Comcast, Sony, Lionsgate), PA: Experienced assistant needed to support network President. Degree required/Film major preferred. Apply: Job Req. #45145BR (3/21)

JOB OPENING:  CONS AD COORD/COURT TV/NY: Support Mgr/Dir with advertising & media; Passionate about Advertising & TV industry; Organized; Resourceful; Driven; Creative. Req #69427BR    (3/21)

JOB OPENING: FREELANCE FORMAT PROD/AETN Int’l/NY/CT: Screen, prepare, research matl’s to create int’l master. Supv edits in HD, SD, long/short form. BA, 2+yrs video, audio, edit session, post prod exp. Apply: [email protected] (3/21)

JOB OPENING:  Beck Media/LA: Seeking PR TALENT w/ 2+ years of TV/Web/Tech/Emerging Media or related experience. Excellent writing/media pitching w/ positive attitude. Comp based on experience. Resume/cover to [email protected] (3/21)

JOB OPENING:  HEAD OF KIDS/BLUEPRINT ENTERTAINMENT/TORONTO: must have exp. in dev & prod for the CDN, US & Int’l mktpl; strong relatshp with dom/int’l b’casters, co-prods and creative talent. Apply [email protected] (3/21)

JOB OPENING: SALES PLANNER/Cablevision/NYC: Support growing Interactive/VOD ad sales team by creating customized sales presentations & proposals. 2+ yrs Sales/Agency exp. res: ref #2805BR (3/21)

JOB OPENING: CAMPAIGN MGR/Cablevision/NYC:  Track& analyze campaigns& usage data for Interactive/VOD. Strong analytics background, internet metrics exp. pref. res: ref #2802BR (3/21)

JOB OPENING: PRODUCTION COORDINATOR/LIFETIME NY: Track schedule, assets, budgets, & deliverables. Hire crews. Gather/maintain legal restrictions. Oversee voice-over talent. Apply at: (3/20)

JOB OPENING: MGR, DIGITAL PLATFORM PROGRAMMING/COMEDY CENTRAL/NY: Mng prgrmng dept’s functions on multiple media platforms. 4yrs exp TV program. Strong knwlg: TV prod/sched. Strong time mngmt skills. (3/20)

JOB OPENING: JUNIOR PUBLICIST-LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: (3/20)

JOB OPENING: MARKETING ANALYST/NBCU Bravo/NY: Must have BA & 5 years exp. at agency; Responsibilities: Analyze spending patterns; develop/execute promotional concepts; run SMRB/MRI data. Apply: #564318  (3/20)

JOB OPENING: SPEC PROJECTS CREATIVE DIR/Rainbow/NY: Dir. Manage & direct corp. off-air & sales video projects, ads & events. 5+ yrs exp. Strong writing, producing, branding, mngmnt & diplomacy skills. [email protected] (3/20)

JOB OPENING: RESEARCH ANALYST/NY: Responsibilities incl rsrch support for prgrmng & interpreting ratings for WNBC & WNJU TV Stations. Visit to apply through job #: 576472 or resume to [email protected] (3/20)

JOB OPENING: Scripps Networks/MARKETING DIRECTOR, DIY & Fine Living Knoxville:  5-7 yrs mkting/adv agency exp req’d. Manage creative and strategic direction for all media ad placement. [email protected]  job # 5929-U (3/17)

JOB OPENING: DIRECTOR, PROGRAM PLANNING/Nicktoons/NYC:  6+yrs Program Sked exp in Cable/Broadcast TV, Strg time-mgmt/org skills, Exp in operations/research & prob-solving skills, EOE/M/F/D/AAP. Apply (3/17)

JOB OPENING:  COORD, RIGHTS & CLRNCS/BBCWA, NY:  Coords daily rights, clrncs & investment activity/info for the TV sales teams. Strng math skills, media exp & att. to detail req. Re: Cvr ltr & res to: [email protected] (3/17)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob   (3/23)

JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume:  [email protected]     (3/20)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP COLLEGE CREDITS ONLY:  INTERNS /LIME, NY: basic research/admin stuff like compiling press clips, updating/creating bios, further develop LIME’s media lists. Resumes subject intern to: [email protected]  (3/20)


SITUATION WANTED:  Exc team player seeking  MEDIA MRKTNG, AD SALES, PROMOTIONS, PRGRMNG OR PROD position.  Most current job is working as the  Prgrmng & Prod. Asst. at MTV Networks.  Detail oriented.  [email protected] (3/23)

SITUATION WANTED: CELEBRITY BOOKER &REALITY/NON-FICTION CASTING DIRECTOR: Thousands of contacts to celebrities/experts/authors/real people/show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows. Contact: [email protected] (3/22)

SITUATION WANTED: EXP AFF SALES, DISTRIBUTION & BIZ DEV EXEC w/20yrs in media sales seeks F/T position w/cable network, new media or startup co. Exp w/startups, Biz strategy&building solid relationships. Contact: [email protected] (3/22)

SITUATION WANTED: COORDINATING PRODUCER: Strong list of proven skills, attention to detail, getting the job done rights, on time and under budget. I’m your LA-based go to guy.  Contact [email protected] (3/20)

SITUATION WANTED:  SHOWRUNNER/PRODUCER: Experienced – Reality Sports Talk Game Hidden Camera Travel. All budgets. Creative. Calm. Detailed. You oversee creative, collect checks and meet with Execs. I’ll do the rest. [email protected] (3/17)

SITUATION WANTED:  MEDIA BUYER/PLANNER/SALES: 3 yrs exp, local and nat’l brcst, radio, outdoor working on movie campaigns. Also, 2 yrs sales exp.Looking for a buying position or a sales position in the LA area. [email protected] (3/17)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Friday, March 16, 2007

ABC:    Grey’s Anatomy, Wife Swap [r], 20/20
CBS:    NCAA Basketball Championship First Round
CW:     Friday Night Smackdown
FOX:    House [r], The Wedding Bells
ION:    Mama’s Family, Mama’s Family, Diagnosis Murder, Charlie’s Angels
MNT:   My Friday Night Movie: Hunt for Justice
NBC:   1 vs. 100 [f], Identity, Raines
PBS:    Washington Week, Now, Monty Python’s Flying Circus
TELE:   Marina, Zorro, Decisiones
UNIV:  La Fea Mas Bella, Mundo de Fieras, Casos de la Vida Real: Edicion Especial

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