Cynopsis: Kids!
06/08/12
Good morning. It’s Friday, June 8, 2012, and this your first early morning briefing.
Evolution, a licensing and brand management company, and indie producer CCI Entertainment partner to co-develop the new animated series Taffy Saltwater, created by Michael Paraskevas (creator, with his mom Betty, of Maggie and the Ferocious Beast) and Judy Paraskevas. In addition to a TV series, Taffy Saltwater will be developed as a multi-platform brand that will also feature a full licensing and marketing program. Under their partnership, Evolution will provide all licensing and retail development functions worldwide for the property, and CCI Entertainment will work with Evolution to guide brand development as well as executive produce and distribute the series. Targeted to K4-8, the series revolves around Taffy Saltwater, a lively girl with endless imagination and a colorful storyteller, and her beach pals. The series aims to encourage imaginative play and models writing skills through stories and characters, with a goal of getting kid viewers to write stories about themselves and share them via their own blogs, with the best weekly blog featured on the series’ website. The series is currently slated for a 2014 TV launch. Taffy Saltwater will debut as a hardcover picture book in spring 2013, under a new deal with Michael Paraskevas and Random House Children’s Publishing, packaged by Fonda Snyder under her company Alchemy Ink. Evolution will unveil Taffy Saltwater at Licensing Expo 2012 in Las Vegas next week.
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Italy-based Rainbow, a producer/distributor/licensor enters into a licensing partnership with Mattel for the toy rights for the mixed live-action and CGI animated TV series Mia and me (26×23). Targeted primarily to Girls 5-8, Mia and me was developed and co-produced by Lucky Punch, Rainbow, March Entertainment and ZDF, and is jointly distributed worldwide by master agent m4e and Rainbow. In addition to the new pact with Mattel, a Mia and me licensing programme is underway with international licensing partners including Panini, Unilever Germany, Belltex, Clementoni, Schmidt Spiele and Egmont. Consumer products will be available from summer 2012. Mia and me is set to launch in 50+ territories worldwide in 2012.
Nelvana Enterprises and The Clifford Ross Company have entered into a partnership with NY-based toy design company, YOTTOY Productions, to develop soft toys based on Babar. The initial product launch will include vintage plush designs of King Babar and his wife, Celeste. The first products will launch in the US in fall 2012 and continue its roll-out into 2013. The second phase will feature a line of produced based on the CGI animated TV series, Babar and the Adventures of Badou.
American Greetings Properties (AGP) grows its licensing program for Strawberry Shortcake with a new group of worldwide licensing deals. Koba Entertainment will produce an new live Strawberry Shortcake theatrical and musical show to tour the US and Canada – set to debut in January 2013; Newco is developing property-themed kids furniture for the US; publishing partner Penguin Books expands its offerings to include Strawberry Shortcake e-books in the US, available at Barnes and Noble and Apple online stores; Fruit of the Loom signs on for a line of girls’ and toddlers’ undershirts and underwear; a number of Quick Service Restaurants (QSR) promotions have been completed across China and Southeast Asia; international publishing deals have been secured across Europe including Edizioni Play Press (Italy), Panini (Germany), Sparkle World Annual (UK) and Egmont (Eastern Europe and Turkey). Additionally, a range of product is now be available in Mexico including PIC (apparel), Grupo Papelero Scribe (stationery), Alta Tecnologia de Mochilas (bags), Grupo Carmi (towels and blankets), JJ Hosiery (socks) and Laboratorios de Belleza Azus (health and beauty).
Nickelodeon will launch the new version of its popular 1990s game show Figure It Out on Monday, June 11 at 7p and yes there will be slime. Hosted by Jeff Sutphen (BrainSurge), Figure It Out challenges celebrities to guess kid contestants’ unique talents and will feature guest panelists from some of Nickelodeon’s popular series including iCarly, Big Time Rush and Victorious. Figure It Out airs Monday through Friday at 7p. Figure It Out originally aired for four seasons on Nickelodeon from July 1997 to December 1999 and was hosted by Olympic gold medalist swimmer Summer Sanders. Created by Kevin Kay and Magda Liolis, with the new episodes of Figure It Out are being executive produced by Liolis and Eileen Braun.
Cookie Jar Group and d-rights sign new cable and toy deals to speed the boy-targeted anime action/adventure series Scan2Go to the US this year. Cartoon Network will debut the first season of Scan2Go (52×30) this fall 2012. Additionally, MGA Entertainment signs on as the exclusive master toy licensee for North and Latin America for Scan2Go. MGA will offer an array of Scan2Go toys such as vehicles, figures and accessories, racing tracks & sets, cards under a distribution and license agreement from NewBoy FZCO, the master toy licensee. MGA will also offer more Scan2Go products such as play sets, games, role-play toys, arts & crafts, plush, and novelty items. Scan2Go follows the story of races taking place in outer space where each contestant aims for the title of the universe’s number one racer. Scan2Go is a Japanese-Korean-Middle East co-production between d-rights, NewBoy FZCO, SBS Contents Hub and Stonebridge Capital.
Viacom International Media Networks (VIMN) inks a pre-sale programming deal with broadcaster Television Espanola (TVE) for Nickelodeon’s new envisioning of the CG-animated comedy action/adventure series Teenage Mutant Ninja Turtles to air in the Spanish market. The new deal comes ahead of Teenage Mutant Ninja Turtles official US and international launch this fall 2012. Following a three-year deal with national Spanish broadcaster and long-term partner, TVE, kids in Spain will be able to watch Teenage Mutant Ninja Turtles on Clan – a kids’ digital terrestrial channel in the market from May 2013. Long-standing toy partner Playmates Toys has already unveiled a line of new Turtles products developed to support the refreshed series for international rollout from spring 2013, with a wider program across multiple categories to be announced soon.
EXECUTIVE MOVES
Turner Broadcasting System Asia Pacific appoints Melissa Tinker as VP/Licensing and Merchandising, Cartoon Network Enterprises (CNE). A 15-year industry veteran, Tinker will lead CNE’s regional licensing and merchandise strategy, planning and network collaboration for popular franchises including as Ben 10, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls. Tinker will report to Sunny Saha, SVP and MD/Entertainment Networks, Turner Broadcasting System Asia Pacific. Most recently, Tinker spent six years with Chorion in Australia where she served as SVP/Licensing, Asia Pacific. She previously toiled as Business Manager at Haven Licensing.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/28-6/3/12, 6a-6a:
K2-11 Total Delivery (000)
DSNY*: Shake It Up (6/3; 8:30p) 1831
DSNY*: A.N.T. Farm (6/1; 8:30p) 1743
NAN: Rags (5/28; 8-9:50p) 1685
DSNY*: Jessie (5/31; 9p) 1673
NICK: SpongeBob SquarePants (5/30; 5:30p) 1667
DSNY*: Phineas and Ferb (6/1; 9-9:15p) 1641
DSNY*: 16 Wishes (5/30; 8:30-10:10p) 1635
NICK: SpongeBob SquarePants (5/30; 5p) 1633
DSNY*: A.N.T. Farm (6/1; 8p) 1623
NICK: SpongeBob SquarePants (6/2; 10:30a) 1561
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/28-6/3/12, 6a-6a:
K6-11 Total Delivery (000)
DSNY*: Shake It Up (6/3; 8:30p) 1508
DSNY*: A.N.T. Farm (6/1; 8:30p) 1484
NAN: Rags (5/28; 8-9:50p) 1357
DSNY*: A.N.T. Farm (6/1; 8p) 1352
DSNY*: Phineas and Ferb (6/1; 9-9:15p) 1321
DSNY*: Jessie (5/31; 9p) 1302
DSNY*: A.N.T. Farm (6/3; 9p) 1292
DSNY*: 16 Wishes (5/30; 8:30-10:10p) 1261
DSNY*: Shake It Up (5/31; 9:30p) 1196
DSNY*: Fish Hooks (6/1; 9:15-9:30p) 1192
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/28-6/3/12, 6a-6a:
Tweens 9-14 Total Delivery (000)
NAN: Rags (5/28; 8-9:50p) 1623
DSNY*: Shake It Up (6/3; 8:30p) 1349
DSNY*: A.N.T. Farm (6/1; 8:30p) 1266
DSNY*: Jessie (5/31; 9p) 1139
DSNY*: A.N.T. Farm (6/1; 8p) 1125
DSNY*: Phineas and Ferb (6/1; 9-9:15p) 1120
DSNY*: A.N.T. Farm (6/3; 9p) 1106
DSNY*: Shake It Up (5/31; 9:30p) 1070
NICK: Rags (6/2; 8-10p) 1024
DSNY*: A.N.T. Farm (6/3; 8p) 1000
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/28-6/3/12, 6a-6a:
Teens 12-17 Total Delivery (000)
NAN: Rags (5/28; 8-9:50p) 951
MTV: MTV Movie Awards (6/3; 9-11:06p) 880
MTV: Teen Wolf (6/3; 11:06p-12:06a) 791
ESPN: NBA Playoff Conf. Finals (6/3; 8:34-11:45p) 741
ADSM**: Family Guy (5/29; 11:30p) 732
ADSM**: Family Guy (5/31; 11p) 717
ADSM**: Family Guy (5/31; 11:30p) 704
ADSM**: Family Guy (5/29; 11p) 696
NICK: Legend of Korra (6/2; 11a) 685
DSNY*: Shake It Up (6/3; 8:30p) 631
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, June 2, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.7/4 Avg. (7a-12p)
Cubix 0.2/2; Cubix 0.5/4; Sonic X 0.5/3; Sonic X 0.7/4; Yu-Gi-Oh Zexal 0.8/4; Yu-Gi-Oh 0.8/4; Dragon Ball Z Kai 0.9/4; Dragon Ball Z Kai 1.0/5; Tai Chi Chasers 0.6/3; Yu-Gi-Oh 0.7/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Willa’s Wild Life 0.2/1; Pearlie 0.3/1; Zula Patrol 0.2/1; Shelldon 0.3/1; Jane and the Dragon 0.3/1; Babar 0.1/0
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.2/1; Doodlebops 0.2/1; Busytown Mysteries 0.1/0; Danger Rangers 0.1/1; Busytown Mysteries 0.2/1; Horseland 0.2/1
Final K6-11 Ratings for Saturday, June 2, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.0/16 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.5/17; Doc McStuffins 1.8/15; Mickey Mouse Clubhouse 1.9/13; Jake and the Never Land Pirates 2.0/11; Phineas and Ferb 2.8/15; Phineas and Ferb 3.1/15; Phineas and Ferb 3.1/15; Fish Hooks 3.5/16; Jessie 4.0/18; A.N.T. Farm 4.5/20; Wizards of Waverly Place 3.6/18; Wizards of Waverly Place 3.7/19
NICKELODEON 2.6/14 Avg. (7a-1p)
T.U.F.F. Puppy 1.1/13; T.U.F.F. Puppy 2.2/18; Fairly OddParents 2.6/17; Fairly OddParents 2.6/14; SpongeBob SquarePants 3.3/17; SpongeBob SquarePants 3.4/16; SpongeBob SquarePants 3.3/16; SpongeBob SquarePants 3.5/16; Legend of Korra 3.1/14; SpongeBob SquarePants 2.5/11; Power Rangers Samurai 1.7/8; SpongeBob SquarePants 2.1/10
CARTOON NETWORK 1.8/10 Avg. (7a-1p)
Johnny Test 1.7/19; Redakai: Conquer the Kairu 1.5/12; Beyblade Metal Masters 1.6/10; Pokemon B&W: Rival Destinies 2.1/11; Ben 10: Ultimate Alien 1.6/8; Thundercats 1.4/7; The Green Lantern 1.1/5; Young Justice: Invasion 1.4/7; Johnny Test 1.9/9; Johnny Test 2.4/11; Johnny Test 2.9/14; Level Up 1.6/8
DISNEY XD 1.3/7 Avg. (7a-1p)
Suite Life On Deck 0.5/6; Phineas and Ferb 0.5/4; Phineas and Ferb 0.7/5; Phineas and Ferb 1.1/6; Pair of Kings 1.4/7; Pair of Kings 1.9/9; Pair of Kings 1.7/8; Lab Rats 1.7/8; Lab Rats 1.9/8; Lab Rats 1.4/7; Kickin It 1.4/7; Kickin It 1.4/7
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 6, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1041; K6-11 658; TWEENS 9-14 531
NICKELODEON: K2-11 899; K6-11 372; TWEENS 9-14 255
CARTOON NETWORK: K2-11 641; K6-11 422; TWEENS 9-14 350
DISNEY XD: K2-11 235; K6-11 188; TWEENS 9-14 170
NICKTOONS: K2-11 91; K6-11 58; TWEENS 9-14 51
Source: MTVN Research from Nielsen Media Research Data
Friday’s Fun Fact: In Disney’s Fantasia, Walt named the Sorcerer Yensid, which is Walt’s last name spelled backwards.
Answer to Our Last Trivia Question: What 8 year old has a highly sophisticated lad hidden behind a bookshelf in his bedroom? Dexter from Dexter’s Laboratory. Kudos to: Deedra L. Roberts/Turner Broadcasting/Atlanta; Dave Bourla-YGWG Productions/NYC; Bob Friedland-Toys”R”Us, Inc./NYC; Meredith Wayne, CoxReps-NY, NY; Sarah Funk-Disney/NYC; Richard Quan-BSSP/San Francisco; Sabrina Sparlin-CESD/LA; Cary Okmin-Toy Box Entertainment/LA.
Today’s Trivia Question: Who always tries to out do I.M. Weasel? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
06.08.12
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