Friday, June 27th, 2008


Cynopsis: Kids!


Good morning. It’s Friday, June 27, 2008, and this is your first early morning Kids briefing.

DQ Entertainment Plc. enters into a $100 million multi-year co-production agreement with MoonScoop Group.  Under the deal DQ and MoonScoop plan to co-produce five TV series and two feature films for global release, with either a TV series or movie bowing each year of the agreement.  At least one of the co-productions could be based on Indian mythology.  The two already work together on the animated TV series Casper’s Scare School, a co-production with Classic Media and is set to bow in 2009, and Fantastic Four.  Furthermore, DQ and Moonscoop will also direct efforts towards new media development, in keeping with MoonScoop’s kid-centric VOD and broadband efforts Kabillion (US) and Taffy Kids (Europe).


Tiger Aspect Production heads into production in Africa on the new animated preschool series Tinga Tinga Tales (52×11) with kid broadcasters CBeebies (UK) and Playhouse Disney (US), while Entertainment Rights acquires the distribution rights and will manage the brand worldwide across all media.  Scheduled to begin delivering in fall 2009 and on into 2010, Tinga Tinga Tales features traditional storytelling of African folktales as told by African animal characters.  Tiger Aspect in association with Nairobi’s Homeboyz has set up an animation studio in Kenya and is hiring local designers, writers, musicians and animators to create the look of the series, which is based on the Tinga Tinga art of Tanzania.  To help achieve that richness the images will be hand painted by local African artists and then computer animated.  Additionally, Tiger Aspect plans to use half of its profits from the series to support educational efforts for kids in East Africa.

Apartment 11 Productions commences production on its new tween-targeted reality series, In the Real World (13×60).  Scheduled to debut on YTV (Canada) in early 2009, In the Real World will see 18 contestants, all Tweens 12-14, from across North America take part in a series of real-life challenges.  What kinds of challenges you ask?  Well, they include taking part in an air-to-air combat in a fighter plane in California, catching an alligator in Florida, rappelling down a mountain in British Columbia and riding along with a NASCAR driver.  Hosted by comic Sabrina Jalees, In the Real World is produced by Apartment 11 Productions in association with YTV.  YTV appears to be in reality series mode.  You may recall the network along with 9 Story Entertainment and Les Stroud began casting for tweens/teens to take part in its reality series Survivorman Kids (13 episodes), which will be filmed in Ontario this summer.


Get out your hairbrushes … and prepare to sing along in front of your TVs when Disney Channel televises Camp Rock Rock-Along this Saturday, June 28 at 8p.  Hosted by Jonas Brothers (shriek, scream, swoon), Demi Lovato, Alyson Stoner and other stars of Camp Rock, Disney Channel’s newest original TV movie, Camp Rock Rock-Along will feature the movie with on-screen lyrics to the songs so viewers can sing along at home.  Ah, and for those looking for a little more prep time or prefer just having the goods in hand, lyric sheets are available at . Leading up to Camp Rock Rock-Along the network will feature a 6-hour marathon (2-8p) featuring Phineas and Ferb, Hannah Montana and Wizards of Waverly Place.

Turner Broadcasting has picked up the new HD CGI animated Garfield (52×11) TV series from France’s Dargaud Media, for air on Cartoon Network across Europe, Middle East and Africa, Asia Pacific and Latin America in 2009.  The new series launch coincides with Garfield’s 30th anniversary.

Thinkbox Inc. releases Showy Show! Preschool Show, the first in its new series of live-action preschool-targeted videos.  Showy Show aims to help kids develop early literacy skills through music, every day preschool situations (going to bed, sleepovers etc) and repetition, by inviting kid viewers to participate in various activities.  Previously, Thinkbox created Kindle Park learning program and PlayBox Theme Time, an early learning program.


Abandon Interactive Entertainment and Alienware, a manufacturer of entertainment and PC gaming systems, are working together to promote the upcoming cross-platform massively multiplayer online game (MMOG) game Freaky Creatures as part of the Dell-Intel 2008 Extreme Gaming Tour.  Slated to open for beta testing to the public on July 15, Freaky Creatures allows players to build customizable creatures and battle them against friends.  Players begin with collectable action figures and a flash drive that brings the creatures to life online.  The initial creatures come with 50 different parts, 20 powers and four objects that can be placed in to the creature’s lair.  Players can battle other creatures via PC to PC or PC to mobile.

The Extreme Gaming Tour kicks off today at Wizard World in Chicago with a lineup of top PC titles including: World of Warcraft, Lost Planet, Space Siege, Backup: Painkiller, World in Conflict, Assassin’s Creed, Guitar Hero III: Legends of Rock and Madden 3D. The tour will make its way to video game and entertainment industry events and conferences throughout the summer, including Summerfest, Taste of Buffalo, Artscape, Allstate 400 NASCAR race, Gen Con Indy and the Penny Arcade Expo.

Sesame Workshop and the USO (United Service Organizations) kicks off The Sesame Street Experience for Military Families, a free touring show that will visit 43 military installations across the country, on July 8.  The tour, produced by VEE Corporation, is part of Sesame Workshop’s two-year-old Talk, Listen, Connect initiative, an outreach program that supports military families with young kids where one or both parents has/will be deployed or when one returns.  Details about the tour can be found at


Millennial girls (defined as Girls 13-24), understand that they have more opportunities than prior generations of women, but apparently comes with the stress of about having to “do it all,”” according to The N‘s newly released study, The Story of Girl.  Among the key findings of the study, which was conducted winter 2007-April 2008:

  • Overall Girls 13-24 are a happy and optimistic group, and yet 43% describe themselves as “stressed out,” versus just 19% of their male counterparts. The group says its main stress comes from school (72%), the future (72%), money (71%), and their appearance (61%).
  • 59% of girls in the survey say they are smarter than guys their age, and 43% believe they will earn more money than their spouse.
  • 34% of Girls 13-24 say women have achieved equality with men, 85% think a double standard exists, with 84% believing women are still discriminated against in the workplace.
  • The report finds this demo has no clear individual role models outside their individual lives, with 34% of girls saying they look up to themselves or have no role model at all.  Mom is a role model to 25% of girls, while just 6% of girls report having a athlete or celebrity of one sort or another as a role model.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/16-6/22/2008 , 6a-6a:
K2-11                                             Total Delivery (000)
DSNY*: Camp Rock (6/20; 8-9:55p)                         4341
NICK:    SpongeBob SquarePants (6/21; 12p)            2205
NICK:    SpongeBob SquarePants (6/16; 1p)              2171
NICK:    SpongeBob SquarePants (6/21; 11:30a)       2149
NICK:    Back at the Barnyard (6/21; 10a)                 2145
NICK:    SpongeBob SquarePants (6/21; 11a)            2110
NICK:    SpongeBob SquarePants (6/21; 9:30a)         2096
NICK:    SpongeBob SquarePants (6/16; 1:30p)         2033
NICK:    Mighty B! (6/21; 10:30a)                             2033
DSNY*: Wizards of Waverly Place (6/20; 10p)            1988
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/16-6/22/2008 , 6a-6a:
K6-11                                             Total Delivery (000)
DSNY*: Camp Rock (6/20; 8-9:55p)                         3529
DSNY*: Hannah Montana (6/20; 7:30p)                    1535
DSNY*: Wizards of Waverly Place (6/20; 10p)            1534
DSNY*: Wizards of Waverly Place (6/20; 10:30p)       1378
DSNY*: Hannah Montana (6/20; 11:30a)                   1354
DSNY*: Hannah Montana (6/20; 7p)                          1334
NICK:   SpongeBob SquarePants (6/21; 11a)              1307
DSNY*: Suite Life of Zack & Cody (6/20; 11p)            1300
DSNY*: Hannah Montana (6/20; 1p)                          1295
DSNY*: Wizards of Waverly Place (6/19; 10p)            1285
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/16-6/22/2008 , 6a-6a:
Tweens 9-14                                  Total Delivery (000)
DSNY*: Camp Rock (6/20; 8-9:55p)                         3369
DSNY*: Wizards of Waverly Place (6/20; 10p)           1518
FAM:     Camp Rock (6/22; 8-10:24p)                       1451
DSNY*: Hannah Montana (6/20; 7:30p)                    1450
DSNY*: Wizards of Waverly Place (6/20; 10:30p)       1356
DSNY*: Hannah Montana (6/20; 11:30a)                   1267
DSNY*: Hannah Montana (6/20; 1:30p)                     1243
DSNY*: Hannah Montana (6/20; 1p)                          1217
DSNY*: Hannah Montana (6/20; 7p)                          1202
DSNY*: Suite Life of Zack & Cody (6/20; 11p)             1191
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/16-6/22/2008 , 6a-6a:
Teens 12-17                                             Total Delivery (000)
DSNY*:    Camp Rock (6/20; 8-9:55p)                                 2139
DSNY*:    Wizards of Waverly Place (6/20; 10p)                   1067
ABC:        NBA LA at Boston (6/17; 9:05p-12:01a)               1034
DSNY*:    Hannah Montana (6/20; 7:30p)                              911
FAM:        Camp Rock (6/22; 8-10:24p)                                 911
ABC:        NBA Trophy Presentation (6/17; 12:01-12:16a)       909
DSNY*:    Wizards of Waverly Place (6/20; 10:30p)                 898
DSNY*:    Hannah Montana (6/20; 1:30p)                               845
ADSM**:  Family Guy (6/18; 11:30p)                                     827
ADSM**:  Family Guy (6/19; 11:30p)                                     774
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, June 21, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.1/6 Avg. (7a-12p)
Will & DeWitt 0.2/3; Magi Nation 0.5/4; Tom and Jerry Tales 1.0/6; Tom and Jerry Tales 1.4/7; Chaotic 1.4/7; Spectacular Spider-Man 1.4/6; Spectacular Spider-Man 1.4/6; Teenage Mutant Ninja Turtles 1.4/7; Yu-Gi-Oh GX 0.9/5; The Batman 0.9/5
FOX (4Kids TV) 1.0/5 Avg. (8a-12n)
Viva Pinata 0.4/3; Viva Pinata 0.7/4; TMNT 1.0/6; TMNT 1.3/6; Sonic X 1.3/6; Dinosaur King 1.3/6; Kirby 1.3/6; Winx Club 0.9/4
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.5/3; The Replacements 0.8/4; That’s So Raven 1.0/5; That’s So Raven 1.2/5; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.3/6; Power Rangers Jungle Fury 0.6/4; Power Rangers Jungle Fury 0.3/1
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/10a-12p)
Care Bears 0.2/1; Strawberry Shortcake 0.5/2; Cake 0.7/4; Sushi pack 0.2/1; Dino Squad 0.1/1; Horseland 0.5/3
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
Jacob Two Two 0.4/2; Dragon 0.4/2; My Friend Rabbit 0.4/2; 321 Penguins/Larryboy Adventures 0.2/1; Veggie Tales 0.4/2; Jane and the Dragon 0.3/2

Final K6-11 Ratings for Saturday, June 21, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/24 Avg. (7a-1p)
Jimmy Neutron 1.5/20; Jimmy Neutron 2.1/21; Fairly OddParents 3.1/24; Fairly OddParents 3.2/20; SpongeBob SquarePants 4.7/26; SpongeBob SquarePants 5.2/24; Back at the Barnyard 5.2/24; Mighty B! 4.9/23; SpongeBob SquarePants 5.4/27; SpongeBob SquarePants 5.3/28; SpongeBob SquarePants 5.3/29; SpongeBob SquarePants 4.5/24
CARTOON NETWORK 1.8/11 Avg. (7a-1p)
George of the Jungle 1.3/13; Flapjack 1.8/13; Chowder 2.3/14; Blue Dragon 1.6/9; Pokemon: Diamond & Pearl Battle Dimensions 1.8/9; Ben 10: Alien Force 2.4/11; Transformers: Animated 2.2/10; Bakugan 1.7/9; Robotboy 2.0/10; Ben 10: Alien Force 2.0/11; Ben 10: Alien Force 2.2/12
DISNEY CHANNEL 1.5/8 Avg. (7a-1p)
The Wiggles 0.9/12; Johnny and the Sprites 0.9/9; Bunnytown 1.0/7; my Friends Tigger & Pooh 1.1/7; Mickey Mouse Club House 1.5/8; Mickey Mouse Clubhouse 1.8/8; Handy Manny 1.6/7; Little Einsteins 1.6/7; Higglytown Heroes 1.3/7; Charlie and Lola 1.6/8; Get A Clue (95 minutes) 2.3/12
TOON DISNEY (Jetix) 0.4/3 Avg. (7a-1p)
Legend of the Dragon 0.2/3; The Incredible Hulk 0.4/4; Monster Buster Club 0.4/3; Power Rangers Jungle Fury 0.5/3; Brave Little Toaster to the Rescue (95 minutes) 0.7/3; Recess Shorts (15 minutes) 0.5/2; Weekenders 0.3/2; Weekenders 0.1/1; Weekenders 0.3/2; Weekenders 0.2/1

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 25, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1292; K6-11 644; TWEENS 9-14 443
DISNEY CHANNEL:     K2-11 1091; K6-11 801; TWEENS 9-14 693
CARTOON NETWORK: K2-11   678; K6-11 469; TWEENS 9-14 359
TOON DISNEY:           K2-11   149; K6-11   90; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: The moon is one million times drier than the Gobi Desert.

Answer to Yesterday’s Trivia Question: What cartoon’s main character would rub his antennas together to gain his power? ATOM ANT Kudos to: Joe Swaney-Cartoon Network/GA; Gary M. Shinn-Metrovision Production Group/NY; Marc J. Beck-Major League Baseball/NY; Michael Ratliffe-TV One/Silver Spring, MD; Richard Quan-Imaginary Time/ San Francisco; Chip Beaman-Soundelux Design Music Group/Hollywood; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA

Today’s Trivia Question: On Nick Jr’s animated series Ni Hao, Kai-lan, what is the name of Kai-lan’s monkey friend? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis? Introducing …

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High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIRECTOR, CONTENT DVLPMNT/SPIN MASTER’S NEWLY LAUNCHED ENTERTAINMENT COMPANY/TORONTO: Manage the development slate. 3 yrs exp in similar role. Full job details on Resumes to: [email protected] (7/3)

JOB OPENING: RESEARCH ANALYST/ Disney*ABC Dom TV/LA: Support synd/ABC Studios. 1 yr Broad/Cable TV or research intern, BA, strong writing/analytical skills. Knowledge of Nielsen software a +. Apply (req.168214) (7/3)

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JOB OPENING: PROJECT COORD/Discovery/MD: Assist Marketing Mgrs in developing and executing marketing campaigns. 1-3 yrs mark/adv exp. Bachelor degree required. No relo assistance available. Req#8014 (7/2)

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