Friday, June 25th, 2010

Cynopsis: DIGITAL



Good morning, it’s Friday, June 25, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.

The 600,000 people who weren’t lucky enough to pre-order Apple‘s iPhone 4s faced the biggest lines yet for the smartphone as Apple stores across the country sold out of their first batches on Thursday morning. (Of course, the reserved lines moved much quicker, and weren’t forced to turn away all those disappointed fanboys and fangirls.) Customers who tried to buy phones at Radio Shack and Best Buy faced even greater shortages, as these retailers received much smaller allotments. The consensus is that Apple will easily sell over 1 million iPhone 4s during the first day, which would make it the best selling smartphone ever out of the gate and the most successful new product launch in Apple’s history.


Showtime has launched another three-screen interactive viewer experience around its new unscripted series, The Real L Word, premiering Sunday nights at 10 pm. Before and during each episode, viewers will be able to chat, view videos and participate in polls via Twitter, Facebook, Ustream and online at’s Live Lounge. There’s also a free iPhone app that allows you to check into locations featured on the show via foursquare. Natalie Garcia, an online only cast member, will serve as the host of the site’s live chats.
Dick Clark Productions has created an online licensing portal offering access to over 30 years of its shows and footage from American Bandstand to So You Think You Can Dance?


White label social networking app developer KickApps introduced a new development suite enabling marketers to create branded Facebook apps, widgets and video players. The template features a drag-and-drop interface with easy instructions on publishing embeddable video, useful for creating new Facebook fan pages or tabs on existing pages.
Babelgum has acquired Aaron Yonda and Matt Sloan’s comedy series Chad Vader, which documents Darth’s trials and tribulations in contemporary America. (It’s Matt that does Lord Vader’s voice as well, although he sounds quite a bit like James Earl Jones.) Aaron and Matt will continue to create exclusive original episodes to air monthly on Babelgum’s Comedy channel.


The IAB released new guidelines to help standardize the information networks and exchanges provide to advertisers as part of push to help the internet ad industry police itself and stave off impeding regulation. The Networks & Exchanges Quality Assurance Guidelines, developed with the Digital Committee of the Association of American Advertising Agencies (4A’s) and the Digital Marketing Committee of the Association of National Advertisers (ANA), call for websites and advertisers to disclose exactly how they track and utilize personal information and web histories, utilizing standard definitions, audience segments, content ratings and other measures.
Movie site Flixster is partnering with TV community site BuddyTV and movie review site Rotten Tomatoes to create a unified ad platform for advertisers. The properties will be represented in the U.S. by Flixster sales teams in Los Angeles, New York, San Francisco and Seattle.
Video ad network ScanScout is now allowing advertisers to pick and choose which sites their ads will run on – a first for a broadly distributed video network, reports Mediaweek.


The White House rolled out an expansive new strategy to combat online piracy and counterfeit goods this week revolving around coordinating the efforts of multiple agencies and spearheaded by Victoria Espinel, the administration’s new piracy czar. The MPAA hailed the effort.
The U.S. Senate Homeland Security Committee members Joseph Lieberman, (I-CN.) Susan Collins, (R-ME,) and Sen. Thomas Carper, (D-Del.) defended controversial provisions in their Cybersecurity bill. One of dozens of similar bills in circulation, the Senators noted that the bill actually narrows existing broad Presidential authority to take over telecom networks in the event of an emergency. Meanwhile, the White House is expected to unveil its security and privacy strategy today, addressing corporate use of personal information, liability standards and regulatory approaches to digital privacy.
Twitter reached a settlement with the FTC over allegations that it failed to safeguard users’ personal information and worse yet, led them to believe their data was safe. The charges stem from a couple of incidents last year when hackers achieved access to users’ names, passwords and tweets. Under terms of the settlement, the company must set up a comprehensive information security program to be audited by a third party and is “barred for 20 years from misleading consumers about the extent to which it maintains and protects the security, privacy, and confidentiality of nonpublic consumer information.”


YouTube achieved record viewership in May with 14.6 billion total videos, surpassing an average of 100 videos per user for the first time, according to ComScore. More than 4 out of every 10 videos viewed online are YouTube videos. Vevo and Facebook views also climbed again in May, with Vevo surpassing Viacom to become the 4th largest site in the U.S. in terms of video views and Facebook cracking the top 10 for the first time.
Top U.S. Online Video Content Properties by Videos Viewed – May 2010
Property                     Videos (000)         Share of Videos (%)
Total Internet : Total
  Audience                   33,950,891              100.0
Google Sites                14,628,095                43.1
Hulu                             1,174,844                  3.5
Microsoft Sites                 642,027                  1.9
Vevo                               430,257                  1.3
Viacom Digital                 346,755                   1.0
Yahoo! Sites                    336,314                   1.0
CBS Interactive                333,189                  1.0
Turner Network                 331,897                 1.0
Fox Interactive Media         328,492                1.0                    245,120                0.7
Source: comScore Video Metrix
Top U.S. Online Video Content Properties by Unique Viewers – May 2010
Property                           Unique           Average Videos
                                       Viewers (000)    per Viewer______
Total Internet : Total Aud.    182,918               185.6
Google Sites                        144,550               101.2
Yahoo! Sites                           46,031                 7.3
Vevo                                      45,579                 9.4                         45,492                 5.4
Fox Interactive Media              44,266                  7.4
Hulu                                       43,541                27.0
CBS Interactive                       41,028                  8.1
Microsoft Sites                         39,416                16.3
Turner Network                       35,307                  9.4
Viacom Digital                         34,572                10.0
Source: comScore Video Metrix


Motorola and Verizon Wireless unveiled the Droid X on Wednesday, scheduled to ship on July 15 for $200 with a 2-year agreement. It’s the most sophisticated smartphone yet built for Google’s open Android platform, running on a 1 Ghz T1 OMAP processor. It sports a 4.3-inch touchscreen, an 8-megapixel camera, 16:9 image capture and HDMI output (you can view movies you shoot on a projector). Another cool feature is its ability to create a Wi-Fi hotspot for up to 5 other devices (a feature that costs an extra $20/month.) The iPhone 4 is stealing all the press but Android is a worthy competitor; Google says that 160,000 Android phones are now activated each day, up from earlier estimates of 100,000/day.
President Obama’s digitally savvy campaign team Organizing for America launched a new iPhone and iPad app that hopes to leverage support for Congressional Democrats heading into the fall elections.
Tech-themed online video producer Revision3 (“Diggnation,” “Penn Point”) has also launched its own free iPhone app offering access to its full stable of shows.


Jonathan Accarrino, former social media maven for The NBC Agency, has joined interactive agency Definition 6. He will be based in the company’s New York City office and will be responsible for developing social media programs for Definition 6 clients.


show History Detectives, which traces the history, mythologies and family legends behind found objects, has long relied on its website, Facebook page and Twitter feed to find new objects to feature on the show. (Check it out if you’ve never seen it – it’s entertaining to see how passionate folks get about their personal treasures.) This year, the 8th season space-themed premiere makes a direct interactive pitch to viewers to help solve the mystery of whether or not a miniature piece of collaborative art was snuck aboard the Apollo 12 space mission, possibly created by Andy Warhol and others. During the investigation, a cryptic message on a telegram turns up penned by “John F,” mentioning something being slipped under the door and that “all systems are go.” Who is John F and was the plot real? The show’s producers are asking the public to help solve the mystery here and over 100 viewers have already done so. The idea may not be that far fetched – one astronaut interviewed in the episode admits he and his comrades secretly buried personal items on the surface of the moon.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

  JOB OPENING: SR DIR DIGITAL ANALYTICS RESRCH/MTV Networks/NYC: BA, 7 yrs exp. Deep knwldg digital media ind across platforms. Str analy/ldrshp/proj mgmt. Prof w/Omniture, ComScore, VideoMetrix. EOE/M/F/D/AAP (7/2)

JOB OPENING: TRAFFIC COORD/Comcast/FL: Receives traffic instructions, related copy, and tape information from agencies. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support (7/2)

JOB OPENING: PRODUCT STRATEGY MGR, DIGITAL MEDIA/ Disney ABC TV Group/Burbank: 6yrs exp dev’ng online properties in entertainment; program mgmt across multiple digital platforms. EOE. Apply; req 252926 (7/1)

JOB OPENING: DVLPMNT Manager/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/1)

JOB OPENING: COMM OPS COORDINATOR/Discovery Communications/NYC: Interpret/execute commercial media instructions to preserve/maximize revenue via broadcast log production. Req 9754 (7/1)

JOB OPENING: DIRECTOR, PROMOTIONS/PARTNERSHIPS-Disney ABC Digital Media/LA: 8+yrs digital mktg/online promos. Exp w/Ad Agency a +. Support ABC/ ABCNews. Need c reative thinker. Apply- Req ID 252003. (7/1)

JOB OPENING: VP & DIR/Discovery/LA: Discovery Channel’s Dvlp/Prod team, strategic plng, content direction, channel mgt & execute prg strategies; comm & coord w/indpdt prod & prod companies outside DCL & internal dptmnts Req#9762/65 (7/1)

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. www. (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at , req 1652 (6/30)

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: #253103  (6/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: VP PRODUCTION/DIR PRODUCTION (EIC) – 12+ yrs. exp in non-scripted production & development. Looking to grow and grow with established reality team  be it network or production company. Email: [email protected] (7/2)

SITUATION WANTED: EVENT/PROD MGR (NYC): seeks ft or freelance events/project mgr job. 3+yrs in events/6yrs in production/5yrs in music industry.Willing to travel and/or relocate. [email protected] (7/1)

SITUATION WANTED: AVID/FINAL CUT EDITOR/LA: with 15 years network television experience looking for hiatus fill-in work. Charles [email protected] (7/1)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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