Friday, June 22nd, 2007


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Big news and small town collide in Midland, Texas as the cameras are turned on a news team struggling to become #1

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Good morning, it’s Friday, June 22, 2007 and this is your first early morning briefing. 

Starcom USA jumps right into the kid’s cable TV ad sales upfront market by signing an agreement with Nickelodeon that is valued at upwards of $100 million.  The deal, the first in the kids TV world, is based on quarter-hour TV program ratings, the pact stretches across the Viacom Kids and Family Group’s multiple platforms and demos.  Additionally, the deal includes plans for Starcom and Nickelodeon to work together on research initiatives focusing on kids and their viewing habits as well as how and where to market to them.

Tonight’s Premieres:
TLC: I’ve Got Nothing to Wear at 10p
Tonight’s Finales:
: National Bingo Night at 9p
SCI FI Channel: Stargate SG-1 (series finale) at 8p and Stargate Atlantis at 9p
Saturday’s Premieres:
The Style Network
: Split Ends at 6p
DIY Network: Celebrity Rides at 9p
Saturday’s Finales:
Spike TV
: The Ultimate Fighter at 9p
Sunday’s Finales:
: Fast Cars & Superstars at 7p
VH1: Flavor of Love Girls: Charm School at 10p


NBC‘s workplace sitcom The Office, distributed by NBC Universal Domestic Television Distribution, has been sold to the Fox Television Stations for its inaugural broadcast run in broadcast off-network syndication. The comedy, produced by Reveille and Universal Media Studios, will launch fall 2009 and air on Fox O&O stations in New York, Los Angeles, Chicago, Washington, D.C., Dallas, Houston, Phoenix, Minneapolis, Orlando and Baltimore.

Before The Office launches in off-network broadcast syndication, non-concurrent episodes will first go to TBS this fall. This deal includes non-exclusive broadband streaming, on-demand and wireless rights, which go into effect at the same time the broadcast off-network rights begin in Fall 2009.

TBS will acquire another NBC sitcom – My Name is Earl joins the line-up in September 2009, as part of a new multi-year licensing agreement between TBS and Twentieth Television. The deal also includes digital rights for broadband streaming and on-demand.

NBC Universal and News Corp. received automatic clearance from EU regulators Thursday to start an online video hub designed to compete against Google Inc.’s YouTube. The European Commission found no antitrust concerns and received no complaints from other contenders. The joint venture, costing $100 million, will launch this summer and will feature streaming content from NBC and News Corp.’s television and film divisions such as Universal Pictures and Twentieth Century Fox, and network programming from CNBC, Telemundo, Fox and British Sky Broadcasting.

ABC Family will introduce a new plan to maintain and grow audience retention during its commercial breaks beginning early next year. The strategy called Tease ‘N Reveal is designed to entertain viewers with trivia questions and new episode footage during original series and acquired movies to keep them watching through the commercials. Additionally, the network will set up a rewards program where viewers are invited to visit to answer nightly trivia questions based on programming and commercials to qualify for grand prizes.

ImaginAsian Entertainment, Inc. has received carriage this week for its 24-hour national Asian-American network, ImaginAsian TV in the Houston market via Comcast Digital Cable.

Beginning July 1, Cablevision will offer its iO digital cable subscribers the VOOM HD Networks from Rainbow Media. Each of the 15 high-definition networks are commercial-free, and presented in wide-screen with 1080i HD and 5.1 Dolby Digital surround sound and cover content from movies, sports, fashion, music, travel, lifestyle and adventure. With this addition, Cablevision will offer its customers a total of 40 HD programming services.

A slight adjustment – multiple reports indicate CBS upfront sales rate increases have been in the 8-9% range, higher than previously reported here yesterday.
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USA Network has ordered seven episodes of Dr. Steve-O from Bunim-Murray Prods. to launch on October 1, 2007, immediately after WWE Monday Night RAW.  Dr. Steve-O has a single mission – to de-wussify men and he travels around the country in an effort to fulfill that mission. These wusses have been nominated by their friends, family or by themselves, to be worked over by Dr. Steve-O, who infiltrates their lives and gives them an “extreme attitude adjustment.”  Casting has begun and if you’d like to nominate yourself or a loved one, go to for more information.


RENO 911! ®


MEDIA GENERAL, GRANT, and other station groups

Two of the Hottest Shows from Comedy Central
Available for Fall ’07 from MGM Domestic Television Distribution

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Jay Ireland, President, NBC Universal Television Stations and Network Operations will move from this position in mid-July, to a role with NBC U’s parent company, General Electric. As President/CEO of GE Asset Management, he will head the company’s global investments and will become a member of the Corporate Executive Council and GE Capital’s board of directors. Jay previously served as CFO/GE Plastics before joining NBC in December 2006 to manage NBC U’s TV stations, Telemundo and its 16 Spanish-language stations, domestic first-run syndication, affiliate relations and network operations. NBC U President, Jeff Zucker is expected to name a replacement in the next two weeks.

Barbara Bekkedahl received a promotion to be the VP/Advertising Sales and Sales Operations at Gospel Music Channel. She will manage the daily workings of the sales division and will oversee the new hire recruitment process. Barbara will report direct to Charles Humbard, President/COO.

Charley Ferro is the new NSM at WKMG/Orlando. Prior to this appointment, Charley was with WFTS/Tampa and WTVT/Tampa.

MTV Networks’ Entertainment Group has upgraded Erik Flannigan to EVP/Digital Media. Based at the New York City offices of Comedy Central and Spike TV, he will report to Doug Herzog, President, Entertainment Group. In this new capacity, Erik will manage the digital media teams and all digital business for Comedy Central, Spike TV and TV Land in addition to those for the web sites AtomFilms, AtomUploads, and Xfire and the future integrated IFILM and which will be merged later this year as Furthermore, MTV Networks’ Entertainment Group has upped Jon Slusser to SVP/Spike Digital and Video Games, where he will report to Erik Flannigan. Based in Santa Monica, Jon will manage the upcoming merger that will result in He will also offer strategic direction for the gaming applications Xfire and

iVillage Properties has tapped Michael Gutkowski for its iVillage leadership team as COO, where he will report to Deborah Fine, President. Michael will implement the company’s strategic plan and oversee the daily operations for, iVillage UK, iVillage Total Health,, GardenWeb and He assumes this position July 16.

Randy Brown, SVP/Distribution at Tennis Channel has announced his departure at the end of this month to pursue his own content consulting business. Nancy Pingitore and Eric Turpin, VPs/Distribution, who currently report to Randy, will both fulfill the affiliate sales management duties for the network. Nancy will continue to be based in Atlanta, while Eric will remain in New York.

Channel M has appointed Tim Eaton as Senior Account Director to open its new Dallas office and to produce in-store video segments for the 3,750 GameStop store locations.

ABC News has named Andrew Morse as Executive Producer for the weekend version of Good Morning America effective immediately. Andrew will supervise the daily content and operations of the weekend news show and will report direct to John Green, Executive Producer/Special Programming and Development, ABC News.



Today in Cynopsis Kids, listen to the audio version here, or subscribe to the iTunes CynKids podcast

  • It’s a $100 million upfront deal for Starcom and Nickelodeon
  • Shaun the Sheep will graze at Disney Channel US
  • Prepare to adorn your Neopets using real money at the NC Mall

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast  

  • NAMCO BANDAI Networks Europe Ltd and FremantleMedia Enterprises to collaborate on mobile games based on Idols format
  • LIVING orders Dirty Dancing: The Time of Your Life from Granada Entertainment
  • BET not only doing Take the Cake but also getting freaky with The Top 25 Fabulous Freaks

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • The HD Race is in full swing with expanded offerings from Cox, Cablevision and AT&T
  • After aggregating 15 million views, Prom Queen announced a sequel
  • is in trouble for posting O.J.’s tell all manuscript “If I Did It”



WEDNESDAY – A18-49 Analysis: FOX leaped ahead of the competition Wednesday night at 3.8/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. During the first two hours, FOX was the belle of the ball with So You Think You Can Dance: at 8p winning with 3.5/12 and at 9p with 4.0/12. Then at 10p, CBS with the AFI’s 100 Years, 100 Movies special and NBC’s Dateline tied for first at 2.3/7 each.

Live + Same Day Household Ratings: Wednesday, June 20, 2007 – time period averages. Source: Nielsen Media Research

FOX       5.4/10      So You Think You Can Dance 5.4/10

CBS        5.2/9        AFI’s 100 Years … 100 Movies: 10th Anniversary Edition 5.2/9

ABC        3.7/7       The Next Best Thing 4.1/8, American Inventor 4.1/7, Traveler 3.0/5

NBC        3.6/6       Last Comic Standing [r] 2.6/5, Last Comic Standing 3.7/6, Dateline: NBC 4.5/8

UNIV      2.1/4       La Fea Mas Bella 2.3/4, Yo Amo a Juan Querendon 1.9/3, Destilando Amor 2.1/4, Don Francisco Presenta 2.0/3

CW         1.2/2       Hidden Palms 1.1/2, Hidden Palms 1.2/2

TELE      0.6/1        Marina 0.6/1, Zorro 0.6/1, Esclava Isaura 0.6/1

A18-49: FOX 3.8/12, NBC 2.1/7, ABC 1.9/6, CBS 1.9/6, UNIV 1.7/5, CW 0.6/2, TELE 0.4/1



You go on vacation. Let CableU do the work.

With summer programming and development in full swing at the top cable nets,
CableU is tracking and analyzing the latest deals, ratings, and trends.

Work on your tan – and still stay on top of the latest news in your industry.

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Friday Fun Fact
: One of the most common bat species in North America, the brown bat, can catch and eat as many as 1,200 mosquitoes in one hour.

This Day in History:  1977 – Tracy Austin became the youngest player ever, at age 14, to win a Wimbledon tennis match. She defeated Elly Vessies-Appel of the Netherlands.

Answer to Yesterday’s Trivia:  What series is based on a suburban mother of two who accidentally becomes involved in the undercover world of spy verses spy?  SCARECROW AND MRS. KING  Kudos to:  Paul Rubin-PR Productions/NY; Ron Iozzio-MindShare/NY; Paul La Blanc-LanternEye Productions/NY; Rick Clifford-R&R Television Productions/Westwood, NJ; Adam Leston-WDJT/Milwaukee; Bob derBoghossian-Comcast Spotlight/Chicago; Carri Hoopman-KTTC/Rochester, MN; Dan Whitford-RPM Advertising/Chicago; Geoffrey Brandt-Course Management/Sherman Oaks, CA; Lynn Costello-Hawthorne Direct, Inc./Phoenix; Gail Moore-Kalt Productions/LA; Judi Schultz-Woodson Media, Inc./Portland,OR; Marcela Wilfong-Ocean Media, Inc./Huntington Beach, CA; Richard Carpenter-Twentieth Century Fox/Toronto

Today’s Trivia Question: This character is a self-proclaimed former “boozer, user and loser.” Who is she? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MGR SALES/STRATEGY RESEARCH: Primary research & audience analysis in support of the ABC TV Network Sales division, particularly Daytime and Late Night entertainment programming. Req ID: 93570 (6/29)

JOB OPENING: MEDIA PLANNER/Discovery Nets, Silver Spring, MD: On-air strategic media plan’g & promo scheduling. 3 yrs media plan’g exp. -cable, brdcst; media metrics & usage, strong comm skills. Apply: , Req#5431 (6/29)

JOB OPENING: SR ANLYST TV RSRCH, Disney*ABC/LA: Pgm analysis and syndie research. 2+ yrs. exp. at a studio/distributor. Knwldg Galaxy Explorer, WRAP Overnights/Sweeps, Word Excel PowerPoint. Apply REQ 94668 (6/29)

JOB OPENING: MGR DGTL MEDIA/FX/LA: Mng content for FX, broadband & wireless. BA req. & 3+ yrs exp dgtl media/cable net. Apply , FNG7381 (6/29)

JOB OPENING: MARKETING MANAGER/ Bend Broadband, located in beautiful Bend OR, is welcoming an experienced Marketing Manager to our organization. Find out more about us and this great career opportunity @ (6/29)

JOB OPENING: AUDIENCE COORDINATOR, SUPERVISING PRODUCER, PRODUCERS/iVillage Live/Chicago, IL: Visit , keyword search “iVillage Live”, for more information and application. Experience in talk preferred (6/29)

JOB OPENING: INTERACTIVE PRODUCT MANAGER/iVillage Live/Chicago, IL: Drive web traffic, build user community, implement strategies for growth. keyword search “iVillage Live” to apply (6/29)

JOB OPENING: COORD, ONLINE ADVERTISING/VERSUS -Stamford, CT: Coordinate all online advertising activities for 3+ yrs experience req’d. For more info and to apply please visit EOE (6/29)

JOB OPENING: DIR, ORGANIZATION & STAFFING/London: Manage the development of an internal and external talent pipeline. Lead the Organization and Talent review process for Europe. Apply: Pos. 5426 (6/29)

JOB OPENING: NYCTV -Entrepreneurial? Sponsorship/s & integrated pkgs -Exp’d Closer w/media/buy/plannrs contacts-luxury brand- Base + incentives- Resume: [email protected] (6/29)

JOB OPENING: VP, ORGANIZATION & STAFFING/Silver Spring MD: Provide strategic leadership in the acquisition and development of talent globally. Min 10 yrs HR/OD/recruiting exp. Apply:  Position 5463 (6/29)

JOB OPENING: NPR DIR. MEDIA RELATIONS/DC: Manage media relations staff. Bachelors 5+ exp. req’d. Send cover letter & res., ID position #CYN470 to NPR: HR Dept; 635 Mass Ave NW; Wash, DC 20001; Fax 202-513-3047; [email protected]. (6/28)

JOB OPENING: ACCOUNT EXEC/Piscataway, NJ. Cablevision seeks Account Exec for Optimum Homes. 2+yrs ad sales exp. Real Estate knowledge a plus. Valid NJ DL. Please visit and apply to job 661BR (6/28)

JOB OPENING: SR. RESEARCH ANALYST/FOX SPORTS/LA: 3+ yrs cable/broadcast research. Strong knowledge of Nielsen/PhotoShop/Scarborough/CMR. Strong presentation /analytical/communication skills. Reply: FNG6795 (6/28)

JOB OPENING: DIR OF DIGITAL MEDIA/Ovation/LA: 7+yrs digital media/create & implement project doc/network infrastructure & Internet protocol/digital &web exp/proj mgmt exp Send resume & salary requirement to: [email protected] (6/28)

JOB OPENING: MANAGER, AFFILIATE MARKETING/Hallmark Channel LA: 3 years exp. in Affiliate Marketing. See full posting & apply at (6/28)

JOB OPENING: COORDINATOR, PROGRAMMING & ACQUISITIONS/Style Network: Will support dept. Must have 2 yrs of entertainment exp, programming preferred. Exp with Nielsen ratings preferred. Apply online, (6/28)

JOB OPENING: PA, INTERACTIVE/Sesame Street/NY: Traffic digital assets. Assist live-action prod. of Flash-based content. Must know Photoshop, Flash 8, Illustrator, Final Cut Pro, After Effects. [email protected] (6/28)

JOB OPENING: STAFF ACCT/DIRECTV/NYC: Will be respons. for A/R collections with analysis & reporting on all ad sales accounts.For full job description & to forward resume go to refer to job#700301. (6/28)

JOB OPENING: MGR, DIGITAL MEDIA/National Geo Channel/DC: Manage product develop of digital offerings online, mobile, cable/satellite VOD; enhance site; 3+yrs rel exper; advanced knowledge of web tech and term; (6/28)

JOB OPENING: MKTNG & CONSUMER INSIGHT ASSOC /Discovery Nets, Silver Spring, MD: Design & analyze cross-net brand rsrch, media & ad ROI, advertising tests. 2 yrs primary rsrch exp. TV exp a +. Apply at , Req#5395 (6/28)

JOB OPENING: MANAGER, NEW MEDIA BRAVO-NBC UNI/NY: is responsible for all new and emerging media platforms for Bravo. Min3 yrs related exp. keyword job#604642 (6/27)

JOB OPENING: QUANTITATIVE AUDIENCE RESEARCHER/Latitude/NY & Boston: Primary research consultancy seeks exceptional thinker, strong quant bkgrnd, experience in SPSS/etc. Apply/info: [email protected] (6/27)

JOB OPENING: DIR OF MARKETING/LA entertainment research co: Personally implement marketing/PR to sell full line of products/services. Degree+min 5 yrs marketing mgmt w/PR exp Resume/salary hist to [email protected] (6/27)

JOB OPENING: RETAIL MARKETING MGR/VIZ Media/SF: *5 yrs retail or product dev exp, anime/manga, publishing, ent, home video, consumer prod, and/or channel marketing fields PREFERRED Apply: [email protected] (6/27)

JOB OPENING: VP OF MARKETING AND COMMUNICATIONS/ /NYC: Direct brand management; marketing strategies, promotions, campaign budgets, media plans. Resume, cover letter to Mark Effron at [email protected] (6/27)

JOB OPENING: DIR ONLINE MKTG FOR mtvU- MTV: Networks, 4-6 yrs experience. Resumes to [email protected] (6/27)

JOB OPENING: RESEARCH ANALYST TNT/TBS Entertainment Mrktg Research/ATL:TV analysis & Marketing Research position. Key job req tradtnl mktng rsrch exp or TV rsrch exp. Mktng or media rsrch edu. 2+ yrs exp, [email protected]   (6/27)

JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Submit resumes: (6/27)

JOB OPENING: REGN’L ACCT DIR/Screenvision/Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. Apply at (6/27)

JOB OPENING: ACCT MGR-Natl Sales/Detroit, MI: BET-Cable salesperson w/ strong presentation skills. Comfortable w/multi-platform & integrated opps. Sales/agency exp. req’d. Email: [email protected] (6/27)

JOB OPENING: DIR, TECH OPS/NY: Mng/Direct the operation of all IT syst, sys admin, brdcst assets, new bus ventures (web, interactive TV, VOD/SVOD). IT Systems & Brdcst exp a must. Fluent in Spanish & Eng. desired. Res: [email protected] (6/27)

JOB OPENING: MKTG COORD/WE TV/NYC: Support Advertising/Brand w/mktg campaigns & events, admin & special projects. 1-3 yrs exp TV pref. Solid comp/comm skills. res to ref #3393BR. (6/26)

JOB OPENING: DIR- ADV & BRANDING/WE tv/NYC: 5+ yrs at TV Network w/brand mgmt or strategic agency exp. Creative/Media plan dev & Dig Mktg exp. MBA or Biz degree a + . Must love tv. ref # 3647BR (6/26)

JOB OPENING: SR RESEARCH DIR TNT/TBS/Court TV Ad Sales/NY:Strategic & innovative analyses & positioning, sales support. Key job req primry rsrch exp, proj mgmt, leadership/supv skills, 10+ yrs exp, [email protected] #72173BR (6/26)

JOB OPENING: W/P On Air Promos/CSTV,NY. Shoot, direct, write & prod topical, image and branding promos from concept to air. Promo exp req, sports background a+ . Send reel & resume: CSTV/Promos 85 Tenth Ave, 3rd Fl, NY NY 10011 (6/26)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l clients. Strong writing skills & strategic conceptual thinking a must, great editorial a plus! Contact: [email protected] (6/26)

JOB OPENING: MANAGER, NEW MEDIA BRAVO-NBC UNI/NY: Responsible for all new and emerging media platforms for Bravo. Min3 yrs related exp. keyword job#604642 (6/26)

JOB OPENING: CREATIVE DEVELP: Assist, to manage dept. daily operations, file, track contracts, maintain database & assist in reviewing pitches. Req’d. Phtshp, Illust, Script& final draft. [email protected]. (6/23)

JOB OPENING: DIR LEGAL & BUS AFFAIRS/NatGeo/ Wash DC: Help guide our mission by leading a team w/ your JD + 5 yrs in TV, film or new media. Draft agreements & advise. Competitive salary & benes apply @ (6/23)

JOB OPENING: PROJECT MGR, INNOVATIONS /INITIATIVE LA: (advertising). Dev creative, digital , and marketing ideas and presentations for clients. Req 3+ yrs + BA/BS, rel. exp +. Email [email protected]   EOE M/F/D/ (6/23

JOB OPENING: MGR, DIGITAL MEDIA & CONSUMER MKTG/National Geo Channel/Washington, DC: develop digital media, mktg & promo strategies to support NGC’s tune-in & awareness; 5+ yrs promo/mktg w/in media/entertain; 6/23)

JOB OPENING: NATIONAL CORPORATE SPONSORSHIP SALES/WGBH’s Sponsorship Group for Public Television: sell nat’l sponsorship of WGBH & partner productions as integrated media packages to F500 corps, 5+yrs sales exp. [email protected] (6/23)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: WE Public Relations, NY, NY opportunity to learn the mechanics of a major cable network tv comm dept by working w/ the publicists & participate in daily ops. Visit req Id 3694 for more details. (6/23)


SITUATION WANTED: DIRECTORS ASSISTANT/LA: hardworking, creative and reliable with 13yrs production exp. Resume available on my website: Contact: [email protected] (6/28)

SITUATION WANTED: REALITY STORY EDITOR/PRODUCER: Seeks position on network/cable show. Great story and dialogue skills; can supervise edits and field produce. Experienced & versatile. [email protected] or call, (310) 435-5238 (6/27)

SITUATION WANTED: DEVELOPMENT MANAGER/Content Creator: Reality & scripted content/treatment writer w/ strong suit for comedy. Have pitched to major networks. Exp @ reputable TV & Film companies. Reply: [email protected] (6/23)

SITUATION WANTED: Teen drama seeks home on the Internet. Sized perfectly to fit the format. Great for branded entertainment. For more info contact [email protected] for link and password to pilot. Need to track all inquiries (6/23)

SITUATION WANTED: ASST. PRODUCER/PROD. COORDINATOR/NYC: 3+yrs Freelance exp. Excellent skills incl. multitasking, organization, computer. Hard worker. Fast learner. Motivated. Available immediately. Contact: [email protected] (6/23)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Friday, June 22, 2007

ABC:     Kyle XY, National Bingo Night [f ], 20/20
CBS:    Ghost Whisperer [r], Close To Home [r], Numbers [r]
CW:     Friday Night Smackdown!
FOX:    Bones [r], Standoff
ION:    Mama’s Family, Mama’s Family, Diagnosis Murder, Wonder Years, Wonder Years
MNT:    My Friday Night Movie: Crimson Tide [r]
NBC:    1 vs. 100 [r], Las Vegas, Law & Order CI [r]
PBS:    Washington Week, Now, Bill Moyer’s Journal, Expose: America’s Investigative Reports, Scientific American Frontiers [r]
TELE:   Marina, Zorro, La Esclava Isaura
UNIV:   La Fea Mas Bella, Yo Amo a Juan Querendon, Destilando Amor, Casos de la Vida Real Edicion Especial

CYNOPSIS EMAILS TO THE EDITOR:   To submit an Email to the Editor, send to [email protected], Subject: Email to the Editor.  By sending an email with the subject Email to Editor and with your full name, you should anticipate it will be published in the next edition of Cynopsis with full attribution.   Not all Emails to the Editor will be published, and those that are may be edited for length and/or language.

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