Cynopsis: Kids!

06/20/08

Good morning. It’s Friday, June 20, 2008, and this is your first early morning Kids briefing.

Gannett Co., Inc., announces its investment in Cozi, a two-year old free web service aimed at helping busy families manage schedules and share information with one another.  For its investment, Gannett will receive a minority stake in Cozi and a seat on the company’s Board of Directors.  The financial terms of the agreement were not disclosed.  Gannett will market the Cozi brand and product throughout its media channels, including USA Today, its network of 85 daily and regional newspapers, hundreds of local websites and 23 TV stations nationwide.

MORE KIDS STUFF

Bratz Girlz Really Rock, a new animated movie musical will be released on DVD on September 2, 2008, from Lionsgate and MGA Entertainment.  A line of Bratz dolls based on the new DVD will debut this fall along with a new video game.

Shout! Factory, in association with DIC Entertainment will release Liberty’s Kids: The Complete Series DVD box set on October 14, 2008, (FYI, that is the day after Columbus day).  The collection includes all 40 episodes of the animated history TV series Liberty’s Kids, in a 6-DVD box set, which also include a host of celebrity guest voices as historical figures. 

Disney Interactive Studios will release video games based on the CG animated feature film Bolt, a Disney picture, in November 2008 for Wii, Xbox 36o, PlayStation 2, Playstation 3, Nintendo DS and Windows PC.  Avalanche Software, Disney’s Interactive Studios’ family games development studio, is developing the Bolt video game.  Disney is set to release Bolt, the movie, nationwide on November 26, 2008.  The movie revolves around canine TV star that is inadvertently shipped from Hollywood to NYC, and then begins a cross-country trip home and discovers that the super powers he thought he had don’t work in the real world.

Universal Music Family will release A Holly Jolly Kids Christmas (Hip-O/UMe), an album featuring a range of original recordings of classic holiday songs, for holiday 2008.  Among the 11 songs on the CD are: A Holly Jolly Christmas, Jingle Bell Rock, Rockin Around The Christmas Tree, and Frosty The Snowman and All I Want For Christmas (Is My Two Front Teeth).

MARKETING/LICENSING

MTV teams up with Sears for the launch of The American Mall, a new movie musical from the executive producers who brought us High School Musical.  The American Mall premieres Monday, August 11 at 9p on MTV, with the DVD and soundtrack dropping the next day, August 12. The American Mall follows a group of young adults who work in a mall over the summer. Co-branded TV commercials will air during the premiere of the movie.  Over the course of the summer Sears will distribute VIP Access Cards, which will feature special offers for members, as well as offer product giveaways via radio promotions and on MTV’s TRL, as well as driving to stores for back-to-school.  Sears will promote the movie both in-store, including featuring fashion looks from the movie, licensed merchandise and the movie DVD with a bonus disc featuring exclusive material, and in its circular and on online.  Bonus video clips and content from the movie will appear on both the movie’s site and the Sears seasonal microsite www.arrivelounge.com .

In other Sears news, the retailer also recently inked a deal with singer/actor LL Cool J to develop a line of LL Cool J clothing, which will roll out exclusively at Sears stores.

STONE SOUP

Mike Young Productions and China’s Global Digital Creations (GDC) are donating proceeds from the opening weekend of the 3D CGI animated feature film Little Happy Submarines (known here as Dive Olly Dive!) to go towards the rebuilding of several elementary schools damaged during the recent disastrous earthquakes in Sichuan, China.

EXECUTIVE MOVES

Tween Brands, Inc. has announced the resignation of Kenneth T. Stevens, President, COO and Secretary, effective June 27, 2008.  Stevens will also step-down from his position on the company’s Board of Directors.  Tween Brands Chairman and CEO Mike Rayden said that no successor will be named as the position of president and chief operating officer is being eliminated.

Copyright Promotions (CPLG) appoints Stefan Kleine-Erfkamp to the new role of Head of Business Development, focusing on the development of the Fanshirt project into new markets.  Kleine-Erfkamp joins CPLG from Swiss-based marketing company Sports & Licensing where, as Chairman, he led the introduction of Fanshirt into the German football market.

The European Licensing Company (ELC) opens up a new office in Bucharest, Romania and takes a bigger office in Moscow, where the company will be looking to hire new team members.  ELC, which reps licensors including Warner Bros., Cartoon Network and Marvel in Eastern Europe, Russia and the CIS, now runs four offices in the region, in addition to an office in London, and affiliate offices in Istanbul and Athens.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/9-6/15/2008 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    iCarly (6/13; 8p)                                        2306
NICK:    SpongeBob SquarePants (6/12; 6p)             1987
NICK:    iCarly (6/9; 4p)                                          1977
NICK:    SpongeBob SquarePants (6/14; 12p)           1938
NICK:    SpongeBob SquarePants (6/9; 1:30p)          1935
NICK:    SpongeBob SquarePants (6/10; 6:30p)        1924
NICK:    SpongeBob SquarePants (6/14; 12:30p)      1898
NICK:    SpongeBob SquarePants (6/12; 6:30p)        1845
NICK:    SpongeBob SquarePants (6/9; 1p)               1842
NICK:    SpongeBob SquarePants (6/9; 2p)               1841
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/9-6/15/2008 , 6a-6a:
K6-11                                             Total Delivery (000)
NICK:    iCarly (6/13; 8p)                                        1914
NICK:    iCarly (6/9; 4p)                                          1559
NICK:    SpongeBob SquarePants (6/13; 8:30p)        1383
NICK:    iCarly (6/13; 7p)                                        1372
NICK:    iCarly (6/9; 4:30p)                                     1364
NICK:    SpongeBob SquarePants (6/12; 6p)             1361
NICK:    iCarly (6/13; 7:30p)                                   1360
NICK:    iCarly (6/13; 6p)                                        1358
NICK:    iCarly (6/14; 8p)                                        1351
NICK:    iCarly (6/9; 3:30p)                                     1329
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/9-6/15/2008 , 6a-6a:
Tweens 9-14                                 Total Delivery (000)
NICK:    iCarly (6/13; 8p)                                        1893
NICK:    iCarly (6/9; 4p)                                          1409
NICK:    iCarly (6/14; 8p)                                        1331
NICK:    iCarly (6/13; 5:30p)                                   1292
NICK:    iCarly (6/9; 4:30p)                                     1288
NICK:    iCarly (6/13; 6p)                                        1269
NICK:    iCarly (6/13; 7:30p)                                   1222
NICK:    iCarly (6/13; 7p)                                        1192
NICK:    iCarly (6/13; 5p)                                        1189
NICK:    iCarly (6/9; 3:30p)                                     1175
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/9-6/15/2008 , 6a-6a:
Teens 12-17                                       Total Delivery (000)
ABC:     NBA/Boston at LA (6/15; 9:05p-12:12a)            1061
NICK:    iCarly (6/13; 8p)                                               976
ABC:     NBA/Boston at LA (6/13; 9:04p-11:56p)             884
NICK:    iCarly (6/13; 5:30p)                                          880
NICK:    iCarly (6/9; 4p)                                                 820
NICK:    iCarly (6/13; 5p)                                               801
ADSM:   Family Guy (6/9; 11:30p)                                  794
NICK:    iCarly (6/13; 6p)                                               782
NICK:    iCarly (6/11; 4p)                                               766
NICK:    SpongeBob SquarePants (6/13; 3p)                    756
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, June 14, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.0/6 Avg. (7a-12p)
Will & DeWitt 0.3/3; Magi Nation 0.5/4; Skunk Fu! 0.8/6; Tom and Jerry Tales 1.2/6; Tom and Jerry Tales 1.6/7; Spectacular Spider-Man 1.4/6; Spectacular Spider-Man 1.6/7; World of Quest 1.0/5; Johnny Test 1.0/5; Eon Kid 0.7/4
ABC 1.0/5 Avg. (9a-1p)
The Emperor’s New School 0.8/5; The Replacements 0.9/5; That’s So Raven 1.1/5; That’s So Raven 1.0/4; Hannah Montana 1.0/5; Suite Life of Zack & Cody 1.6/8; Power Rangers Jungle Fury 0.7/4; Power Rangers Jungle Fury 0.8/5
FOX (4Kids TV) 1.0/5 Avg. (8a-12n)
Viva Pinata 0.5/3; Viva Pinata 0.6/4; Chaotic 1.1/6; Chaotic 1.4/7; TMNT 1.4/7; Dinosaur King 1.2/6; Yu-Gi0Oh GX 1.1/5; Winx Club 1.1/5
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Jacob Two Two 0.1/1; Dragon 0.2/1; My Friend Rabbit 0.5/2; 321 Penguins/Larryboy Adventures 0.5/2; Veggie Tales 0.5/2; Jane and the Dragon 0.4/2
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Care Bears 0.3/1; Strawberry Shortcake 0.4/2; Cake 0.3/1; Sushi Pack 0.1/1; Dino Squad 0.2/1; Horseland 0.3/1

Final K6-11 Ratings for Saturday, June 14, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/23 Avg. (7a-1p)
Jimmy Neutron 1.5/18; Jimmy Neutron 2.2/22; Fairly OddParents 3.5/26; Fairly OddParents 4.8/29; SpongeBob SquarePants 5.1/26; SpongeBob SquarePants 4.9/23; Back at the Barnyard 4.4/20; Mighty B! 4.5/21; SpongeBob SquarePants 4.1/20; SpongeBob SquarePants 4.8/24; SpongeBob SquarePants 4.9/24; SpongeBob SquarePants 4.8/25
CARTOON NETWORK 1.8/10 Avg. (7a-1p)
Skunk Fu! 1.0/10; George of the Jungle 1.5/11; Chop Socky Chooks 1.7/10; Blue Dragon 1.6/8; Pokemon: Dragon & Pearl Battle Dimensions 1.9/9; Ben 10: Alien Force 2.9/13; Transformers: Animated 2.5/12; Bakugan 2.1/10; Robotboy 2.0/10; Ben 10: Alien Force 2.0/10; Ben 10 Alien Force 1.7/9
DISNEY CHANNEL 1.6/9 Avg. (7a-1p)
The Wiggles 1.0/13; Johnny and the Sprites 1.1/11; Bunnytown 1.2/10; My Friends Tigger & Pooh 1.3/8; Mickey Mouse Clubhouse 1.8/9; Mickey Mouse Clubhouse 1.9/9; Handy Manny 1.8/8; Little Einsteins 2.0/9; Higglytown Heroes 1.9/9; Charlie and Lola 1.3/6; Up, Up and Away (90 minutes) 2.3/12
TOON DISNEY (Jetix) 0.4/2 Avg. (7a-1p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.1/1; Power Rangers Mystic Force 0.2/2; Power Rangers Jungle Fury 0.5/3; Shaun the Sheep 0.4/2; The Fox and the Hound 0.5/2; House of Mouse 0.9/4; House of Mouse 0.4/2; House of Mouse 0.4/2; House of Mouse 0.5/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 18, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1142; K6-11 647; TWEENS 9-14 473
DISNEY CHANNEL:     K2-11 1035; K6-11   771; TWEENS 9-14 677
CARTOON NETWORK: K2-11   697; K6-11   503; TWEENS 9-14 321
TOON DISNEY:           K2-11   174; K6-11    104; TWEENS 9-14 64
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: If you stretch a standard Slinky out flat it measures 87 feet long.

Answer to Yesterday’s Trivia Question: On the animated series The Great Grape Ape Show (1975-1978) what was the name of Grape Ape’s canine sidekick and designated driver of their small yellow car? BEEGLE BEAGLE (or Beegly Beagley) Kudos to: Chris O’Reilly-ITN Networks/NY; Sherrie Brooks-TBS, Inc/Atlanta; Kevin Schmidt-National Cable Communications/Chicago; Michael Hawkins-PromoDoctors/Irving, TX; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA; Jon Banack-Spin Master/Toronto; Lee Williams-Boomstone Animation, Inc./Ottawa

Today’s Trivia Question: On the TV series Weird Science, based on the 1985 movie, what was the name of the High School that Gary and Wyatt attended?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.20.08

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JOB OPENING: SVP VIDEO & INTERACTIVE ADV/E-commerce CABLEVISION/NY: Drive growth by leading prod. management & dev.process from concept to launch.Need 10+ yrs.in high-profile / high-scale projs. Res: [email protected] (6/27)

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