Friday, June 17th, 2011

Cynopsis: Kids!

Good morning. It’s Friday, June 17, 2011, and this is your first early morning Kids briefing. 

Disney Channel puts two new original TV movies in development.  The network id working on Lemonade Mouth 2, a sequel to this year’s Lemonade Mouth, and a new TV movie based on its live-action comedy series Shake It Up.  This summer the new Disney Channel original movie Phineas and Ferb: Across the 2nds Dimension, based on its animated series Phineas and Ferb, will premiere on the network Friday, August 5, followed by its Disney XD debut on Saturday, August 13, and also on ABC (date TBD).


To help celebrate the Day of the African Child, the First Lady of Tanzania, Mama Salma Kikwete, launched Kilimani Sesame‘s Malaria Education Outreach Campaign, a collaborative effort between Sesame Workshop, the producers of Kilimani Sesame, WAMA and Malaria no More. The campaign includes four malaria prevention Public Service Announcements (PSAs) for TV and radio, in Swahili, which will air on Tanzania Broadcasting Corporation (TBC) and Clouds TV.  The PSAs feature Kilimani Sesame’s Muppet Lulu as well as goodwill ambassadors, Banana Zoro, Marlaw, Mwasiti, and Bibi Natasha providing practical malaria prevention tips.  Additionally, a supplemental storybook, Chandarua Salama (The Safe Net) in English and Swahili, will be distributed (15,800 copies) throughout to primary schools in Tanzania, as well as posters (10,000), underlining the messaging in the PSAs.  The Kilimani Sesame PSAs and outreach materials are made possible through the support of Mattel and Freedom to Create.

Amulet Books, an imprint of Abrams, will release the next title in Jeff Kinney’s Diary of a Wimpy Kid  book series on Tuesday, November 15, 2011.  The new book, the sixth in the series, is titled Diary of a Wimpy Kid: Cabin Fever, and the cover will be ice blue in color and will have the largest printing of any title in the series to day, with 6+ million copies in the first printing.  Cabin Fever finds the Heffley family housebound by a blizzard  can they survive one another?  Six summer “snowball” promotional events will be announced next month.

Scholastic unveils plans to publish a special gift edition of its super popular book The Hunger Games by author Suzanne Collins for holiday 2011.  Three movie tie-in titles will release in early 2012, based on The Hunger Games feature film that is currently in production at Lionsgate and set for release on March 23, 2012.  Scholastic will publish and deliver the books via all its distribution channels both domestically and internationally.  Set for release in November 2011, The Hunger Games Collector’s Edition ($30) will include a special slipcase featuring exclusive new ‘mockingjay’ artwork.  The three movie tie-in titles, all releasing in February 2012, will include The Hunger Games: Movie Tie-In Edition ($13), The Hunger Games: Official Illustrated Movie Companion ($19) and The World of The Hunger Games ($18), just ahead of the release of the much anticipated movie.


D3Publsiher, a publisher/developer of interactive software, and Nickelodeon enter into a worldwide publishing deal for video games based on the live-action TV series Victorious.  Slated for holiday 2011, the first two game titles under the deal are Victorious: Time to Shine for Kinect for Xbox 360 and Victorious: Hollywood Arts Debut for the Nintendo DS. High Voltage Software is developing Victorious: Time to Shine and Behaviour Interactive is developing Victorious: Hollywood Arts Debut.

Spin Master and McDonald’s partner to feature the girl-targeted Liv fashion doll line in Happy Meals in North America.  Beginning today through July 7, miniature Liv dolls (Daniela, Sophie, Katie, Alexis and Hayden) will be available in McDonald’s Happy Meals.  Last month Spin Master and McDonald’s teamed for a Zoobles and Happy Meal promotion.  The Liv and Zoobles Happy Meal campaigns are slated to hit international markets later this year and in 2012.

DCD Publishing, the UK licensing agent for Suzy’s Zoo, completes two new deals for the property with Blue Sky Books and with University Games on behalf of Suzy’s Zoo.  Blue Sky Books will utilize the Little Suzy’s Zoo character set in their merchandise that will include illustrated kid’s books, which will be available throughout the UK in late 2011.  University Games will feature the Suzy’s Zoo (aka Duckport) and Little Suzy’s Zoo character sets in its merchandise, which will include games (including board games, card games, travel games and electronic board games), color forms and jigsaw puzzles, which will be available around the world (excluding Japan) in late 2012.

Discovery Enterprises International (DEI), the international licensing and merchandise arm of Discovery Communications, completes its first global deal with Nukotoys for a series of Animal Planet interactive and connective games for K3-8. The games will include apps for iPad, iPhone and iPod Touch devices, as well as next generation collectible trading cards. The new Animal Planet games are set to launch in fall 2011.

Zodiak Rights inks two new deals for animator Simon Tofield’s online property Simon’s CatOnly 4 U Ltd acquires the rights to produce a range of Simon’s Cat products including tote bags, travel accessories, glassware and food storage for the UK.  Products are set to launch on the high street from early 2012.  Carte Blanche Greetings (Tatty Teddy and My Blue Nose Friends) adds Simon’s Cat to its plush range.  The initial plush line will include plush and sound chip plush of various sizes and a mini key chain plush range, and is set to roll out from October 2011.  Early this year a new Simon’s cat comic strip launched in the UK newspaper the Daily Mirror.  Zodiak Rights is the international division of Zodiak Media Group.

Anchor Bay Entertainment sets up two cross-promotional campaigns for the DVD series of Ludorum‘s preschool CGI animated series Chuggington.

  • Under a promotional deal with Joy Cone Ice Cream Cones, now through November 30, 2011, consumers who purchase any box of Joy Cone Ice Cream Cones and a Chuggington DVD from Anchor Bay (previous and upcoming releases), plus $2 shipping/handling, will receive two Chuggington books from Scholastic (The Chugger Championship and Wilson and the Ice Cream Fair).  The deal will see Joy Cone featuring the promotion on one million packages of 60-count Kids Cones and 18-count Color Cups.
  • In a promotion with Well-Pict Berries, which launches August 2011, consumers will have the opportunity to receive a $3 rebate check via mail when they purchase “It’s Training Time!” or other Chuggington DVD titles and a 1lb strawberry clamshell package from Well-Pict, which plans to feature the promotion with on-pack graphics of It’s Training Time on 12 million strawberry packages.  Additionally, the new title will include a Well-Pict insert featuring a recipe for preschoolers and parents to prepare together.


Final K6-11 Ratings for Saturday, June 11, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.6/3 Avg. (9a-12p)
The Emperor’s New School 0.7/4; The Replacements 1.0/4; That’s So Raven 0.4/2; That’s So Raven 0.5/2; Hannah Montana 0.5/2; Suite Life of Zack & Cody 0.7/3
CW (Toonzai) 0.6/3 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.4/4; Sonic X 0.8/5; Sonic X 0.7/4; Yu-Gi-Oh 0.5/3; Sonic X 0.6/3; Dragon Ball Z Kai 0.5/2; Dragon Ball Z Kai 0.5/2; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh 5D 0.7/3;
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.3/1; Magic School Bus 0.5/2; Babar 0.3/1; Willa’s Wild Life 0.3/1; Pearlie 0.3/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/2; Busytown Mysteries 0.3/2; Doodlebops Rockin Road Show 0.2/1; Horseland 0.3/1; Horseland 0.3/1; Trollz 0.3/2

Final K6-11 Ratings for Saturday, June 11, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.9/21 Avg. (7a-1p)
Penguins of Madagascar 1.4/15; Penguins of Madagascar 1.9/16; T.U.F.F. Puppy 2.3/15; T.U.F.F. Puppy 3.3/19; SpongeBob SquarePants 4.4/22; SpongeBob SquarePants 5.1/24; SpongeBob SquarePants 6.7/30; SpongeBob SquarePants 6.3/28; SpongeBob SquarePants 5.2/24; T.U.F.F. Puppy 3.8/17; Power Rangers Samurai 3.3/15; SpongeBob SquarePants 3.1/15
DISNEY CHANNEL 2.8/14 Avg. (7a-1p)
Special Agent Oso 1.7/18; Mickey Mouse Clubhouse 1.5/12; Mickey Mouse Clubhouse 1.8/12; Jake and the Never Land Pirates 1.8/10; Phineas and Ferb 2.3/12; Phineas and Ferb 2.8/13; Phineas and Ferb 3.2/15; Fish Hooks 2.8/12; Suite Life On Deck 2.9/13; Suite Life On Deck 3.8/17; Wizards of Waverly Place 3.7/17; Wizards of Waverly Place 4.0/19
CARTOON NETWORK 1.8/9 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.3/14; Generator Rex 1.2/10; Star Wars: Clone Wars 1.3/9; Beyblade: Metal Fusion 1.3/8; Pokemon: Black & White 1.8/9; Bakugan: Mechtanium Surge 1.1/5; Hot Wheels: Battle Force 1.3/6; Johnny Test 1.9/9; Johnny Test 2.3/10; Johnny Test 2.5/11; Johnny Test 2.5/12; Johnny Test 2.4/11
DISNEY XD 0.8/4 Avg. (7a-1p)
I’m In The Band 0.5/5; Phineas and Ferb 0.6/5; Phineas and Ferb 0.7/5; Kick Buttowski 0.9/5; Thunderbirds (1×120) 0.8/4; Phineas and Ferb 1.0/5; Phineas and Ferb 0.9/4; Phineas and Ferb 1.0/4; Phineas and Ferb 1.0/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 15, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1422; K6-11 847; TWEENS 9-14 622
DISNEY CHANNEL:     K2-11 1115; K6-11 747; TWEENS 9-14 535
CARTOON NETWORK: K2-11   666; K6-11 453; TWEENS 9-14 322
DISNEY XD:               K2-11   355; K6-11 264; TWEENS 9-14 207
NICKTOONS:              K2-11   116; K6-11   85; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data


Cyn opsis Media presents:

Primetime Emmy® Special Series: Before the Ballot

 Outstanding Drama Series (Publishing Monday)
Guest Editor Daisy Whitney explores the Drama Category, before the ballots.

Cynopsis Ad Sales for all Special Editions – contact
Mike Farina:
  [email protected] | 203.218.6480  

Friday Fun Fact:  To determine how many children a newlywed couple will have, the Finns count the number of grains of rice in the bride’s hair.

Answer to Yesterday’s Trivia: Who am I?  I have an IQ of 320 (with my shoes on); I could’ve been a rock star were it not for my ‘accent’ , I prefer to keep my appearance covered and like to sleep in small tight places.  Who am I?  COUSIN ITT  Kudos to … nobody.

Today’s Trivia Question:  Who am I?  I’m only about 10″ tall, and well, stuffed.  I live in a Beech Tree just south of my best friend’s house.  But then my house received another squatter, and I had to move in with my best friend. My favorite food is Haycorns, I love my green (or pink) stripped shirt, and when I get nervous, my ears twitch.  Who am I?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES MGR/Home Team Sports, FSN Detroit, MI: Mng ad sales staff, sales operations, and building relationships with agencies & direct clients. Requires 5+ yrs exp in ad sales management in media. (6/24)

JOB OPENING: VP SCHEDULING, NAT’L GEOGRAPHIC WILD/DC: Resp. for prgrm plan’g, strategy, & scheduling for Nat Geo Wild. Mng all interdepartmental comm with Ad Sales, Mktg, Rsrch, Production & Business Affairs. (6/24)

JOB OPENING: VP DIGITAL MEDIA OVERSEES BRAVOTV.COM/NY: Job# 2089BR Responsible for strategy & execution of editorial, operations, ad sales & new business opprt. & partnershps. 7-10 yrs in a fast-paced web envrmt. (6/23)

JOB OPENING: DIR AD SALES/VeriaTV/NY:  Looking for a Strategic/Collaborative mgr. Grow rev for a mulitplat-media co focused on dig. expansion. 8+yr Cable TV & online exp a must    (6/23)

JOB OPENING: DIR SCHEDULING/History/A+E Nets/NY: Direct the timely planning & scheduling of History nets. 5 + yrs plng & sched exp within a cable or brdcstnet.To apply: (6/23)

JOB OPENING: DEV. & PRODUCTION MANAGER/National Geographic TV/DC: Seeking exp’d mgr to oversee prod dvlpmnt for non-fic theatrical prod for giant screen films, feature docs & 3D content prod.  Apply, job ID 4714. EOE (6/23)

JOB OPENING:  HR BUS PARTNER, L.A./NY:  New York Serve as a business partner and resource to A+E Networks L.A. office for all HR needs (6/23)

JOB OPENING:  MGR, FINANCE-INT’L/NY:  See full job description and apply at (6/23)

JOB OPENING:  VP INTERNET SALES REV/ABC/NY: Oversee budgets/forecasts/plnning for digital Ad Sales dept, 10+ yrs industry/financial analysis exp, MBA preferred apply  Req # 307596 (6/23)

JOB OPENING: VP RESEARCH PROGRAM & PRIMARY/Style/LA/NBCUniversal: Identify opps to increase audience share & remain competitive in TV/new media. Synth insights & trends; pkg & present findings 7+yrs (#2023BR) (6/22)

JOB OPENING: VP SALES RESEARCH/Style & Sprout/NY: Drive sales & rev strategies; prod & introduce thought leadership research to help shape Style Network & PBS Kids Sprout. 7+yrs ntwk rsrch exp (Job#1982) (6/22)

JOB OPENING: SR. WRITER/PRODUCER/NY: Please see full description and Apply at: (6/22)

JOB OPENING: ONLINE SALES EXEC/NCC/NYC: Prospect, dvlp & close sales for online and Digital Media prod lines. 5+yrs dig media exp. Strong knwlg online & advanced Advrtsng space. BA/BS deg pref’d. Res: [email protected] (6/22)

JOB OPENING: WRITER/PRODUCER /Nickelodeon Preschool/NY: responsible for developing and executing highly creative and innovative on-air promo and image campaigns. Apply at: (6/22)

JOB OPENING: VP, DIG SALES/NYC: First Social TV Network on a cable ntwrk.Resp for dvlpng/mngng digital & mobile ad sales bus for integrated online platform for independent, nat’l cable ntwrk. Resume: [email protected] (6/21)

JOB OPENING: SR BRAND ACCT EXEC/NYC: First Social TV Network on a cable ntwrk Resp for mngng & upselling to a book of business consisting of agency & mktr accounts. Resume: [email protected] (6/21)

JOB OPENING: DIR PRINT PRODUCTION/NY: Mge print prod, workflow & premium/retouching staff. Point person for internal requests & print vendors (6/21)

JOB OPENING: AD SALES/DIGITAL MKTG MGR/BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (6/18)

JOB OPENING: ACCT EXEC, MEDIA SOFTWARE SALES/INVISION, Inc/NY: Highly motivated. Sell DealMaker Ad Sales & Traffic software to the brdcst and cable network mkt. Media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: ACCT EXEC, DIG. SOFTWARE SALES/INVISION, Inc/NY: seeking highly motivated sales acct exec to sell DealMaker Digital Ad Sales sftwr to dig. publishers. Interactive media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: SHOWRUNNER/TECH EVENT PROJECT/NY: Must have experience w/high end live event projects & tech material. Think: wipeout meets myth busters. [email protected] (6/18)

JOB OPENING: SR RSRCH ANALY/Comedy Central/Spike TV: BS/BA pref; 2+yrs rel exp. Prof w/Nielsen (MultiTrak,NPower/Aud Watch,Mkt Breaks, AdViews). Exp using:(MRI, Forrester, Roper, JD Power)OE/M/F/D/AAP (6/18)

JOB OPENING: DIR, STRATEGIC RESEARCH/NY: Provide in depth analysis of TV landscape(broadcast cable & alternative platforms) focus on issues impacting media business. 7+ yr exp. job#2017BR (6/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PROJECT & BRAND MANAGER, LA: Pro w/ Bachelors in TV&Film. 5years with broadcast & cable nets. Seeking new challenges. Experienced with all platforms & events CES, Comic-Con, E3 & Promax. E-mail [email protected] (6/24)

SITUATION WANTED: RESEARCH DIR/SALES 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: [email protected] (6/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (6/23)

SITUATION WANTED: INTEGRATED CREATIVE DIRECTOR in NYC seeking a full time position. Conceptual, strategic and highly accomplished with Key Art, ProMax/BDA, and MARK awards. Contact: [email protected] (6/23)

SITUATION WANTED: Television pro looking for TRAFFIC/OPERATIONS MANAGER/TRAINER/ANALYST position. Over 10 years broadcast exp. [email protected] (6/22)

SITUATION WANTED: I’ve developed a reality TV show based on the life of a homeless Georgia Tech graduate MENSA member working for the Regular Guys morning radio show out of Atlanta. Studio assistance wanted. [email protected] (6/22)

SITUATION WANTED: LA. Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (6/21)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital.Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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