Cynopsis: Kids!
06/15/12
Good morning. It’s Friday, June 15, 2012, and this your first early morning briefing.
Disney-ABC TV Group adds three kids products to its TV Everywhere rollout with Comcast. The operator’s authenticated cable subscribers can now access WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior via their iPhones, iPads, and iTouches, as well as online at WATCHDisneyChannel.com, WATCHDisneyXD.com and WATCHDisneyJunior.com. The services will include both live linear feeds as well as several on-demand episodes of shows. Comcast’s Xfinity TV customers who subscribe to those networks will be able to access the multi-platform distribution options.
PRODUCTION & DEVELOPMENT
Digital kids entertainment network Kabillion builds on its Bratz programming with the launch today of a live-action Bratz series on its Kabillion Girls Rule! channel. The network already carries an animated show, Bratz, based on the toy line. Bratz is Kabillion’s most popular show. The new show Passion for Fashion will be hosted by Brianna Gage, the 12-year-old star of Kabillion’s Bri What? She’ll be joined by other tween stars to discuss fashion trends. The deal comes through Kabillion’s content partnership with MGA Entertainment. Kabillion reaches more than 40 million digital homes through VOD and broadband.
The BBC’s preschool channel CBeebies greenlights three new series to its roster including Get Well Soon from Kindle Entertainment, as well as Mr Bloom’s Nursery: Get Set Grow! and I Can Cook-On the Go, which are adapted from existing CBeebies series’ Mr Bloom’s Nursery and I Can Cook. Get Well Soon is geared to help pre-schoolers understand visits to the doctor and should debut later this year. The Mr. Bloom’s Nursery show features the title character as he embarks on gardening adventures. It should debut in 2013. I Can Cook-on The Go will focus on healthy snacks for kids out and about and is slated to air in the fall. In related news, CBeebies is planning to carry a Father’s Day-themed lineup of shows this Sunday June 17 from 10a to 12p with episodes of 3rd and Bird and Rastamouse on its Spanish-language channel in the US.
A CYNOPSIS MESSAGE FROM WICT
Join us in Washington, DC, on 6/21 for this commemorative event, which includes keynote remarks & a Power Panel of honorees. Moderated by ESPN SportsCenter anchor Lindsay Czarniak.
More info, tickets & tables available at http://www.wict.org/40FOR40.
LICENSING
Twentieth Century Fox Consumer Products struck several deals at Licensing Show 2012 including a broad-ranging retail and promotional campaign for the fourth Ice Age film, Ice Age: Continental Drift, set to debut in theaters July 13. The release of the film coincides with global deals for a live entertainment version of the story in London’s Wembley Arena this fall, as well as partnerships with Toys ‘R’ Us in North America and Russia’s X-5 Retail Group. The stores will include an extensive line of plush toys, video games, children’s books, backpacks and lunch bags from the movie. Fox also will release branded Ice Age clothes through its deals with C&A and H&M. Beyond Ice Age, Twentieth Century Fox Consumer Products plans to expand its ecommerce business around the world via brand-centric shops with social media platforms, starting in China.
ITV Studios Global Entertainment now handles UK rights for beloved children’s character Babar. The multi-year deal inked with Nelvana Enterprises and The Clifford Ross Company covers merchandising and licensing for the Babar brand including the books, the 1980s TV series, and the new animated series Babar and the Adventures of Badou. The French elephant is nearing his 80th birthday next year and ITVS GE’s initial line of products will focus on the vintage artwork of the brand in the UK market. In other news, ITVS GE also will handle UK, Eire, Australia and New Zealand rights for publishing, promotion, merchandising and home entertainment for the animated series Matt Hatter Chronicles via a deal with Platinum Films Limited.
Kids programmer HIT Entertainment teams up with Fisher-Price to create and market a global line of toys for animated series Mike the Knight, produced by HIT and Nelvana Enterprises, which airs on Nickelodeon and Nick Jr. in the US. The toyline is set to launch in the US and Canada in fall 2013 with plans to expand worldwide beginning in 2014.
FremantleMedia Enterprises (FME) signs several new licensees for pre-school property Tree Fu Tom. They include: Random House Children’s Publishers for publishing; Aykroyd and TDP for children’s nightwear and underwear; Trade Mark Collections for bags, wallets and umbrellas; Spearmark for lunchware, tableware, drinkware and lighting; Worlds Apart for bedroom and play accessories; and Character World for bedroom textiles, furniture and accessories. FME said to expect additional details for the property in the near future. FME also signs a new deal with Review Fourteen for a line of Rebecca Bonbon-branded clothes for girls in 72 Peek & Cloppenburg stores in Europe. Rebecca Bonbon is a stylish French bulldog character created by the original Hello Kitty designer.
Online games site Miniclip.com kicks off an 8-week consumer marketing campaign this month with Del Taco Restaurants for a kids meal promotion in more than 525 restaurants in 17 states. Consumers will receive a Miniclip decoder toy with purchase and the toy will unlock exclusive games on the site.
Mattel’s Monster High line pairs up with YouTuber and 18-year-old founder of non-profit WeStopHate.org Emily-Anne Rigal to promote tween esteem in a deal that stretches across online platforms and Wal-Mart stores. The three-month, pro-social partnership includes downloadable online activities promoting tween esteem in tandem with the Monster High brand as well as displays in more than 1500 Wal-Mart stores and downloadable activities on Walmart.com.
MORE KIDS STUFF
Teletoon Canada renews animated prime-time comedy Fugget About It for a second season of 13 episodes starting in Fall 2013. 9 Story Entertainment is the series creator.
Australian game development studio Halfbrick partners with several new licensees worldwide to create Fruit Ninja-licensed products. The app has been downloaded more than 20 million times in a little over a year, making it one of the top 10 most downloaded iPhone games ever. Licensing partners include Play by Play Toys & Novelties, Poetic Gem, Shenzhen Vicky Technology & Trade Co., Letao and Nokia.
Entertainment One Family teams with Blues Clothing to handle apparel for pre-school properties Ben and Holly’s Little Kingdom and Peppa Pig. The deal calls for Blues to create a line of leisurewear for the UK market.
RATINGS
Final K6-11 Ratings for Saturday, June 9, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Cubix 0.1/2; Cubix 0.4/4; Sonic X 0.6/4; Sonic X 0.6/4; Yu-Gi-Oh Zexal 0.4/2; Yu-Gi-Oh Zexal 0.4/2; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.6/3; Yu-Gi-Oh 0.5/2; Yu-Gi-Oh 0.5/2
NBC (Qubo on NBC): Pre-empted by French Open
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.2/1; Doodlebops 0.2/1; Busytown Mysteries 0.2/1; Danger Rangers 0.4/2; Busytown Mysteries 0.2/1; Horseland 0.4/2
Final K6-11 Ratings for Saturday, June 9, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.3/18 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.6/21; Doc McStuffins 2.0/19; Mickey Mouse Clubhouse 1.7/13; Jake and the Never Land Pirates 2.0/12; Phineas and Ferb 3.2/17; Phineas and Ferb 3.4/17; Phineas and Ferb 3.2/15; Fish Hooks 3.2/15; Jessie 3.4/16; A.N.T. Farm 4.9/24; Wizards of Waverly Place 5.1/25; Wizards of Waverly Place 4.9/23
NICKELODEON 2.4/14 Avg. (7a-1p)
T.U.F.F. Puppy 0.9/11; Penguins of Madagascar 1.4/14; Fairly OddParents 1.9/14; Fairly OddParents 2.7/16; SpongeBob SquarePants 3.2/17; SpongeBob SquarePants 3.2/15; SpongeBob SquarePants 3.7/17; SpongeBob SquarePants 3.6/17; Legend of Korra 3.2/15; Kung Fu Panda 2.0/9; Power Rangers 1.5/7; SpongeBob SquarePants 1.7/8
CARTOON NETWORK 1.5/9 Avg. (7a-1p)
Johnny Test 1.3/17; Redakai: Conquer the Kairu 1.0/10; Beyblade Metal Masters 1.7/12; Pokemon B&W: Rival Destinies 1.5/9; Ben 10: Ultimate Alien 1.4/7; Thundercats 1.2/6; The Green Lantern 1.0/5; Young Justice: Invasion 1.2/6; Total Drama: Revenge Island 1.8/9; Johnny Test 1.7/8; Johnny Test 2.3/11; Johnny Test 2.3/1;
DISNEY XD 1.3/7 Avg. (7a-1p)
Suite Life On Deck 0.3/4; Phineas and Ferb 0.5/4; Phineas and Ferb 0.7/5; Kick Buttowski 0.7/4; Pair of Kings 0.9/5; Pair of Kings 1.2/6; So Random 1.0/5; Kickin It 1.0/5; Kick Buttowski 1.0/5; Fish Hooks 1.1/5; Motorcity 0.7/3; Spy Kids 1.1/5
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/4-6/10/12, 6a-6a:
K2-11 Total Delivery (000)
DSNY*:Jessie (6/8; 8:30p) 2016
DSNY*: Phineas and Ferb (6/8; 9p) 2005
DSNY*:Fish Hooks (6/8; 9:30-9:45p) 1897
TOON: Total Drama: Revenge Island (6/5; 7:30p) 1852
DSNY*:A.N.T. Farm (6/9; 11:30a) 1704
NICK: SpongeBob SquarePants (6/9; 10:30a) 1680
NICK: SpongeBob SquarePants (6/9; 10a) 1663
DSNY*:Geek Charming (6/7; 8:30-10:20p) 1616
DSNY*: Shake It Up (6/10; 8:30p) 1612
DSNY*: Shake It Up (6/10; 9p) 1605
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/4-6/10/12, 6a-6a:
K6-11 Total Delivery (000)
DSNY*:Jessie (6/8; 8:30p) 1702
DSNY*: Phineas and Ferb (6/8; 9p) 1637
DSNY*:Fish Hooks (6/8; 9:30-9:45p) 1531
TOON: Total Drama: Revenge Island (6/5; 7:30p)1492
DSNY*: A.N.T. Farm (6/8; 8p) 1379
DSNY*: Shake It Up (6/10; 9p) 1352
DSNY*: Shake It Up (6/10; 8:30p) 1339
DSNY*: Good Luck Charlie (6/8; 10:30p) 1337
DSNY*: Phineas and Ferb (6/8; 9:45p) 1272
DSNY*: Austin & Ally (6/8; 10p) 1265
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/4-6/10/12, 6a-6a:
Tweens 9-14 Total Delivery (000)
TOON: Total Drama: Revenge Island (6/5; 7:30p) 1535
DSNY*:Jessie (6/8; 8:30p) 1367
DSNY*: Phineas and Ferb (6/8; 9p) 1298
DSNY*: Shake It Up (6/10; 8:30p) 1284
TOON: Total Drama Island (6/5; 6p) 1265
DSNY*: Shake It Up (6/10; 9p) 1216
TOON: Total Drama Island (6/5; 5:30p) 1173
DSNY*: Fish Hooks (6/8; 9:30-9:45p) 1169
DSNY*: Good Luck Charlie (6/8; 10:30p) 1148
DSNY*: A.N.T. Farm (6/8; 8p) 1140
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/4-6/10/12, 6a-6a:
Teens 12-17 Total Delivery (000)
ESPN: NBA Playoffs Conf Finals (6/9; 8:34-11:18p) 1019
FAM: Pretty Little Liars (6/5; 8-9p) 928
TOON: Total Drama Island (6/5; 7:30p) 860
ESPN: NBA Playoffs Conf Finals (6/7; 8:34-11:11p) 856
ESPN: NBA Playoffs Conf Finals (6/5; 8:34-11:26p) 757
ADSM**: Family Guy (6/5; 11:30p) 730
ADSM**: Family Guy (6/5; 11p) 718
MTV: Teen Wolf (6/4; 10-11p) 718
NICK: Legend of Korra (6/9; 11a) 699
ADSM**: Family Guy (6/7; 11:30p) 669
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 13, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1207; K6-11 770; TWEENS 9-14 595
NICKELODEON: K2-11 912; K6-11 524; TWEENS 9-14 473
CARTOON NETWORK: K2-11 724; K6-11 505; TWEENS 9-14 395
DISNEY XD: K2-11 232; K6-11 180; TWEENS 9-14 151
NICKTOONS: K2-11 97; K6-11 61; TWEENS 9-14 61
Source: MTVN Research from Nielsen Media Research Data
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Friday’s Fun Fact: Vidalia onions are grown in Georgia (U.S.A.) and no other place in the world.
Answer to Our Last Trivia Question: What television series first aired October 11, 1960 on ABC at 7:30p? The Bugs Bunny Show. Kudos to: Monica Karloczy/NYC; Cecilia Lara-Warner Bros/Burbank; Emily Mandelbaum-Nickelodeon/Berlin, Germany.
Today’s Trivia Question: What show did Joan Ganz Cooney and Lloyd Morrisett create? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
06.15.12
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