Cynopsis

06/13/08

Good morning. It’s Friday, June 13, 2008, and this is your first early morning briefing.

Mike Huckabee, former governor of Arkansas and recent 2008 GOP presidential candidate, signed on to Fox News Channel’s America’s Election HQ program as a regular contributor.

Tonight’s Finales:
CMT: Can You Duet? at 9p
SCI FI Channel: Battlestar Galactica at 10p

Sunday’s Premieres:
Planet Green: Greensburg at 9p
History: Surviving History at 10p
Military Channel: Showdown: Air Combat at 10p

ESPN will acquire Torrance, CA-based Student Sports, Inc., a high school-targeted digital media and event production company. Student Sports was founded 22 years ago and covers more than 160 high school sports events and includes the online products StudentSports.com and DyeStat.com. Student Sports and its assets will be incorporated into ESPN’s newly formed initiative ESPN RISE, which will deliver high school-focused content across all of ESPN’s platforms including programming, events, digital media and publishing. ESPN also made a licensing and content sharing deal with Portland, OR-based SPARQ, a company specializing in athletic training and assessment.

Project Runway sashays down the catwalk one more time on Bravo as season five begins July 16 in a new time period at 9p. Heidi Klum continues as host along with Tim Gunn as mentor to the contestants. Both Nina Garcia and Michael Kors will judge the 16 designers as they each hope to be among the finalist showing their creations at New York Fashion Week. The series is co-produced by The Weinstein Company and Miramax Films. After this fifth season on Bravo, Project Runway moves to Lifetime Television for Season #6.

Ending its fourth season Wednesday night at 10p, Bravo’s Top Chef not only crowned the first female contestant, Stephanie Izard as “Top Chef” the finale attracted 2.5 million A18-49 viewers as well as 3.5 million total viewers.

A CYNOPSIS MESSAGE FROM WE tv

Source: Nielsen Media Research, Live+SD, Bridezillas season 5 premiere (6/1/08 9p-10p): W18-49 (000) compared to all WE tv original season/series premieres to-date (12/31/01-6/1/08) & Bridezillas season 4 premiere (6/17/07 9p-10p). Subject to qualifications upon request.

Aziz Ansari (MTV’s Human Giant) is the first actor to be tapped for NBC’s The Office spinoff, per Variety. Producers will not divulge what role Aziz will have, confirming though he will be part of an ensemble cast. Aziz also signed a one-year talent hold deal with Universal Media Studios as part of the deal to join the cast.

ABC’s drama Brothers & Sisters just added Will McCormack and Eric Christian Olsen in recurring roles for the new season, according to THR. Both actors’ characters will be business colleagues of Sarah’s played by Rachel Griffiths, with one possibly being a new love match for her. Also for ABC, Will, who recently appeared in FX’s now-canceled Dirt, may also have secured a recurring role on the yet-to-be-named comedy pilot from David Kohan and Max Mutchnick.

Joining the cast of Fox‘s 24 as a recurring character next season will be Jon Voight, introduced in the prequel (scheduled for November 23rd) and seen most prevalently in the latter part of the season, per THR.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Like a divorcing couple giving up after trying once last time to work things out, Yahoo announced it has ended talks with Microsoft regarding a sale, citing a meeting on June 8th in which Microsoft claimed it was no longer interested in pursuing the portal. As its share prices tumbled on the news, Yahoo announced a search partnership with Google enabling it to run ads provided by Google AdSense alongside its own search results or on non-search Yahoo web properties. Yahoo says the deal should yield $250-$450 million in the first year and as much as $800/year longer term. At that rate it will take about 15 years to make up for the $12 billion in lost value to shareholders when it first said no to Microsoft at $31/share, but who’s counting?  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Aladdin Books, an imprint of Simon & Schuster Children’s Publishing, inks a deal with Meghan McCain to write a kid’s book about her dad, who happens to be Republican presidential candidate Senator John McCain.  The book, which doesn’t have a title yet, will be released the first week of September 2008 to coincide with the Republican National Convention.  A portion of the publishers net proceeds from sales of the book will be donated to the Intrepid Fallen Heroes Fund. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  This baby is not just crawling, it is running.  DIRECTV will launch a 4-hour BabyTV block in Argentina, Central America, Chile, Colombia, Ecuador, Peru and Venezuela.  With these deals, the under 3-focused channel will be available to over 11 million Latin American subscribers. Full edition: CYN INTERNATIONAL.

Wednesday – A18-49 Analysis:  FOX kept a steady beat Wednesday with 3.4/11 A18-49, according to final national ratings from Nielsen Media Research. FOX delivered top ratings the first two hours with So You Think You Can Dance: at 8p the dance competition series did a 3.1/11 and an even higher 3.7/11 during 9p. Then at 10p, NBC’s opening episode of Celebrity Circus was in the winner’s circle with a 2.3/7. 

Live + Same Day Household Ratings: Wednesday, June 11, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 5.5/10       So You Think You Can Dance 5.5/10

CBS: 5.3/9          Price Is Right Primetime [r] 4.1/8, Criminal Minds [r] 5.6/9, CSI: NY [r] 6.1/11

NBC: 4.8/8          Deal or No Deal 5.5/10, Celebrity Circus [p] 4.1/7

ABC: 2.8/5          Wife Swap [r] 2.6/5, SuperNanny [r] 2.8/5, Men In Trees 3.2/5

UNIV: 2.1/4         Al Diablo con los Guapos 2.3/4, Fuego en la Sangre 2.2/4, Don Francisco Presenta 1.9/3

CW: 1.1/2           America’s Next Top Model [r] 0.9/2, Farmer Wants A Wife 1.3/2

MNT: 0.7/1          Under One Roof 0.9/2, In Living Color 0.8/1, Dads Funniest Moments 0.6/1

TELE: 0.6/1         La Traicion 0.4/1, Victoria 0.8/1, Pecados Ajenos 0.7/1

A18-49: FOX 3.4/11, NBC 2.2/7, UNIV 1.8/5, CBS 1.7/5, ABC 1.3/4, CW 0.6/2, MNT 0.4/1, TELE 0.4/1

A CYNOPSIS MESSAGE FROM NATPE’S LATVFest

Friday Fun Fact: Triskaidekaphobia is the fear of the number 13 – as in Friday the 13th.  Apparently, this is not really true.  The Fear of Friday the 13th is known as paraskevidekatriaphobia or friggatriskaidekaphobia. I hope that clears up any lingering questions.

This day in History: 1979 – Sioux Indians were awarded $105 million in compensation for the U.S. seizure of their Black Hills in South Dakota in 1877.

Answer to Yesterday’s Trivia Question: On the long-running sitcom, The King of Queens, Doug’s friend and co-worker Deacon and his wife, Kelley have two sons, one of which Doug and Carrie are the Godparents. What are the names of these two boys? KIRBY & MAJOR Kudos to: Terry Cudmore/NY; Tracy Pruzan-Roy-Sony Pictures Television/NY; Mark Turner-SiTV/NY; Bethany Klaene-HillHolliday/Boston; Chuck Gordon-Charter Media /Birmingham, AL; Carri Hoopman-KTTC~CW~CNN/Rochester, MN; Yvette Turner-KPIX/San Francisco; Michele Skaletzky-ABC Affiliate Relations/PTZ

Today’s Trivia Question:  ” I’m not bad, I’m just drawn that way” is a famous line from a late ’80s film. Who was the voice behind this line?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.13.08

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JOB OPENING: AFFILIATE MARKET RESEARCH MGR: Develop, manage & execute quant/qual mktg research projects, aid Subscriber Mktg in decision-making. Analyze results, reports, give presentations to teams. Reply to
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WHAT’S ON TONIGHT – Friday, June 13, 2008

ABC: America’s Funniest Videos [r], According to Jim [r], According to Jim [r], 20/20
AZTECA: Cambio Extremo, Historias Engarzadas, Bellezas Indomables
CBS: Ghost Whisperer [r], Numb3rs [r], Numb3rs [r]
CW: Friday Night Smackdown!
FOX: Movie: Hollywood Homicide [r]
ION: Movie: LaVyrle Spencer’s Home Song [7p], Movie: Alice in Wonderland
MNT: My Friday Night Movie: Bounce
NBC: Most Outrageous Moments [r], Most Outrageous Moments [r], Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Churchill [r]
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, Historias para Contar

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