Friday, June 10th, 2011

Cynopsis: Kids!


Good morning. It’s Friday, June 10, 2011, and this is your first early morning Kids briefing. 

Moonscoop will bring Code Lyoko to life in a new live-action and 3D version of its animated series, with co-production partners France Television and Canal J.  This new season, the series fifth, will be comprised of 26×26.  The original animated series (four seasons, 97×26), was produced as a mixed 2D and 3D animated series.  In addition, following Code Lyoko game releases for Nintendo DS, PS2, PSP and Wii, Moonscoop is developing a MMORPG (Massively Multi-player Online Role-Playing Game) in collaboration with CJ Internet.


Production has begun in Hollywood on the new Disney Channel comedy Jessie, which is set to premiere this fall.  Jessie stars Debby Ryan (The Suite Life on Deck, 16 Wishes) as an idealistic teen from rural Texas who moves to NYC to work as a nanny for the four kids of high profile couple.  The series also stars Kevin Chamberlin (Broadway’s The Addams Family), Peyton List (27 Dresses, Diary of a Wimpy Kid: Rodrick Rules), Karan Brar (Diary of a Wimpy Kid movies), Cameron Boyce (Grown Ups), and Skai Jackson (Royal Pains).  Created by Pamela Eells O’Connell (Family Matters, The Suite Life of Zack & Cody, The Suite Life on Deck), who also serves as executive producer, Jessie is from It’s a Laugh Productions.


Winx Club comes to Nickelodeon, beginning Monday, June 27, at 8p.  The Italian 2D/CG-animated property from Rainbow makes its Nickelodeon debut with 4×60 specials, which will premiere monthly through the follow, followed later this year with a weekly series of seasons three and four of Winx Club.  The four specials are culled from the first two seasons of the series, which feature visual effects.  The series features the voices of Nickelodeon stars Keke Palmer (True Jackson, VP) as Aisha, Elizabeth Gillies (Victorious) as Daphne, Ariana Grande (Victorious) as Diaspro, and Matt Shively (True Jackson, VP) as Skye, as well as Molly Quinn (Castle as Bloom.  Additionally, Cymphonique Miller (upcoming series How To Rock) performs the show’s theme song.  Nickelodeon and Rainbow are currently in production on 52 additional episodes (seasons five and six) of original 2D/CG-animated series, which are slated to bow in 2012.  To support the specials, from June 23, kids can go to ( to play the animated game Winx Club: Enchantrix.  Additionally, Petpet Park, Nick’s virtual life fantasy world based on Neopets’ characters, will offer a special virtual item giveaway.  Players who visit Petpet Park from June 16-30 will receive a free Winx Club magical charm bracelet for their Petpets.

Nerd Corps Entertainment‘s new 3D HD action/sci-fi/comedy series Slugterrainea (39×22) has been acquired by Disney XD for its channels around the world.  Under the deal, Disney XD takes the cable rights for the US and globally, with Nerd Corps retaining the terrestrial rights for the rest of the world.  Currently in development, Slugterrainea is slated to debut in 2012.  Additionally, to support the series and further introduce the world of Slugterrainea, Nerd Corps is producing 39×1-minute slugisodes for TV and web.  Set deep in a high-tech underground world, the series revolves around Elias Shane, who is determined to be the greatest Slugslinging hero ever, and his crew as they explore many caverns, challenge rivals, and upgrade their gear and so forth.  Only by collecting, training and dueling with little critters called Slugs, which have the ability to transform into magical beasts, can Elias and his team defeat the forces of evil.  Nerd Corps is in discussions with several partners to extend the brand to toys, interactive, publishing and other long-lead categories.  Nerd Corps has also entered into a deal with Juli Boylan, Mark Matheny and Peter Maule to assist with the retail and merchandise strategy for the series and help with its launch at 2011 Licensing Expo next week.

In other Disney XD news … the network picks up the tween-targeted adventure game show Escape from Scorpion Island for a number of its international channels from Zodiak Kids.  Produced by The Foundation, part of Zodiak Media Group, Disney XD acquires seasons two and three for its channels in France, Spain, Central Eastern Europe, Middle East, and Nordics, and season 2 for Disney XD Italy and Japan.  Last year The Foundation was commissioned for two new seasons (4 and 5 both 26×30) of Escape from Scorpion Island for CBBC and ABC TV, series 5 is set to air this summer.  Escape from Scorpion Island is a The Foundation/Freehand production for CBBC and ABC3 Australia.  Zodiak Kids holds global rights in all media for the property.

Popular UK comic duo Dick and Dom (Dick & Dom’s Funny Business, Are You Smarter Than a 10 Year Old?) will host the CBBC version of marblemedia‘s game show Splatalot, which premieres this Monday, June 13.  Splatalot is a medieval-themed physical game show, which features an extreme obstacle course, aimed at kids/tweens8-12.  Each episode features a group of 12 teen contestants, known as Attackers, competing in three rounds.  The Defenders of Splatalot, a squad of nine costumed gladiators, do their best to protect the castle from the Attackers.  marblemedia has also produced localized versions of the show for YTV (Canada) and ABC (Australia).  Distribution360 handles international distribution and format sales for the series.

Beginning this week in the US, Vme becomes the exclusive Spanish-language home to HIT Entertainment’s preschool series Thomas y Sus Amigos (Thomas & Friends), Bob El Constructor (Bob the Builder), Barney y sus amigos (Barney & Friends) and Angelina Ballerina.  The four series will air as part of Vme’s preschool programming block, Vme Ninos, and on its cable channel Vme Kids.  Vme is available in close to 40 markets on “free over-the-air TV, and on basic digital cable.  It is also carried nationally via satellite in the basic and Hispanic packages of Dish Network and DirecTV.  In some areas, Vme is available on Verizon FiOS and AT&T U-verse.

Toei Animation competes Latin American broadcast deals for the Dragon Ball brand: Cartoon Network Latin America signs on as broadcaster across Latin America for Dragon Ball Kai (episodes 1-54).  Televisa (Mexico) acquires Dragon Ball Kai for fall 2011; and City TV (Colombia) takes 20 made-for-TV movies culled from the Dragon Ball telefilm library.


Zodiak Kids completes TV and licensing deals for CBeebies‘ arts and crafts series Mister Maker.  Most recently CBeebies’ new Nordic feed has picked up season 1 and 2 of the original Mister Maker series, while CBeebies Poland, Asia, India and Africa have acquired series 1 and 2 of the spin-off series Mister Maker Comes to Town.  Mister Maker and Mister Maker Comes to Town are produced by The Foundation, part of Zodiak Media Group. Zodiak Kids holds worldwide rights in all media for the property.  On the licensing front:

  • In the UK, The Christy Group acquires rights to produce a Mister Maker kid’s dress-up line for launch in Q4 2011, with Carte Blanche picking up the rights to develop a line of Mister Maker kid’s greetings cards set to debut Q3 2011.
  • Exim Peru, an agent of Zodiak Kids, inks license deal for a complete range of arts and crafts sets to Hipermercados Tottus in Peru.  The line will include stationery sets, backpacks and lunch boxes.
  • In Israel, licensing agent Hop, finalizes a deal with Event Pro to produce a Mister Maker branded mall tour across Israel.  With several staged events already completed, more locations will be confirmed soon for Q3 and Q4 2011.
  • In Singapore, Empire – Zodiak Kids’ agent in Asia – has signed a deal with EEO/Pen2Stage to create Mister Maker branded activity areas in shopping malls there.

Cartoon Network Enterprises (CNE) inks a publishing deal with Penguin Group for Spin Master‘s girl-targeted Zoobles ( toy line.  CNE is the exclusive global licensing and merchandising agent for Spin Master’s brands.  Under the new deal Penguin Group will feature characters from the Zoobles toy line in a publishing program, including readers, storybooks, color and activity books, collector’s guidebook based on the property, debuting in spring 2012.

American Greetings Properties (AGP) signs its first licensing deal for Holly Hobbie in India.  Under the deal Lilliput Department Stores will carry classic Holly Hobbie apparel and accessories for toddlers and kids beginning November 2011.  Lilliput operates 250 stores across India, while building their presence in China, the Middle East and Asia.  Lilliput is also expanding its reach through cross promotions with selected Multi Brand Outlets like Shoppers Stop, Lifestyle, Pyramid, Ebony, and Pantaloons.

Joy Tashjian Marketing Group (JTMG) introduces licensing programs for a number of NBC‘s classic TV series including Saved By The Bell, Miami Vice, Knight Rider, Adam-12, and Six Million Dollar Man at Licensing International Expo in Las Vegas.  JTMG, serving as the exclusive licensing representative for NBC Universal consumer Products, will be looking at categories including gift and novelty and lifestyle for the NBC classic series.

Sassy appoints Lisa Marks Associates (LMA) to create the first licensing program for its infant development brand.  LMA will showcase Sassy next week at the 2011 Licensing Expo.  Looking to build on Sassy’s “Play with Purpose” mission the license program will encompass multimedia, publishing, apparel and accessories, gifts and stationery, swim, health and beauty aids and food products.

Playmates Toys appoints Licensing Works as the global licensing agent for its Hearts for Hearts Girls ( brand, a charitable doll line and fashion collection, an interactive website, including six dolls from around the world.  The initial licensing program will focus on publishing, interactive, apparel, accessory and home decor categories.  Licensing Works will showcase Hearts for Hearts Girls at Licensing International Expo next week.  Through a partnership with World Vision, a portion of each doll sale is donated to a non-profit organization that helps children from that doll’s country.


The NPD Group names Amy Hyland as head of its US fashion apparel business.  Hyland, who joined NPD 10+ years ago, spent the last seven leading its US toy business. Juli Lennett will take over for Hyland as the President of the company’s US toy business.  Lennett had been an executive director of client development for toys & KIDS (Kids Industry Data Services).  Diane Nicholson, President of NPD’s beauty business, will take on the additional responsibility of President of its US fashion footwear and accessories units.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/30-6/5/11, 6a-6a:
K2-11                                      Total Delivery (000)
NICK:    SpongeBob SquarePants (6/4; 10a)       2957
NICK:    SpongeBob SquarePants (6/4; 9:30a)    2519
NICK:    SpongeBob SquarePants (6/4; 10:30a)  2473
DSNY*: So Random (6/5; 8:30p)                       2420
NICK:    SpongeBob SquarePants (6/4; 11a)       2325
DSNY*:  Good Luck Charlie (6/5; 8p)                 2266
NICK:    SpongeBob SquarePants (6/4; 11:30a)  2192
NICK:    SpongeBob SquarePants (6/1; 5:30p)    2144
DSNY*: Another Cinderella Story (6/2; 8-9:40p) 2030
NICK:    SpongeBob SquarePants (6/5; 10:30a)  2008
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/30-6/5/11, 6a-6a:
K6-11                                      Total Delivery (000)
DSNY*: So Random (6/5; 8:30p)                       1937
DSNY*: Good Luck Charlie (6/5; 8p)                  1832
NICK:    SpongeBob SquarePants (6/4; 10a)       1821
NICK:    SpongeBob SquarePants (6/4; 9:30a)    1519
DSNY*: A.N.T. Farm (6/3; 9:45-10:15p)            1497
DSNY*: Another Cinderella Story (6/2; 8-9:40p) 1487
NICK:    SpongeBob SquarePants (6/4; 10:30a)  1402
NICK:    Big Time Rush (6/3; 4:30p)                  1373
DSNY*: Fish Hooks Shorts (6/3; 10:15-10:30p)  1343
DSNY*: Wizards of Waverly Place (6/5; 9p)        1329
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/30-6/5/11, 6a-6a:
Tweens 9-14                           Total Delivery (000)
DSNY*: So Random (6/5; 8:30p)                       1612
DSNY*: Good Luck Charlie (6/5; 8p)                   1527
DSNY*: Another Cinderella Story (6/2; 8-9:40p)  1373
DSNY*: A.N.T. Farm (6/3; 9:45-10:15p)             1241
NICK:    Victorious: Freak Out (5/30; 1-2p)         1156
NICK:    SpongeBob SquarePants (6/4; 10a)        1122
NICK:    Victorious (6/5; 5:30p)                          1112
DSNY*: So Random (6/5; 11:30p)                      1082
DSNY*: Wizards of Waverly Place (6/5; 9p)          1078
DSNY*: Good Luck Charlie (6/3; 11p)                  1067
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/30-6/5/11, 6a-6a:
Teens 12-17                              Total Delivery (000)
MTV:       MTV Movie Awards (6/5; 9-11p)            1138
NBC:       America’s Got Talent (5/31; 8-10p)         985
NBC:       Voice (5/31; 10-11p)                             942
ABC:       NBA Finals (5/31; 8:59-11:51p)              825
ABC:       NBA Finals (6/2; 8:58-11:52p)                804
ABC:       NBA Finals (6/5; 7:53-11p)                     790
DSNY*:   Another Cinderella Story (6/2; 8-9:40p)   778
MTV:       Teen Wolf (6/5; 11p-12:01a)                  772
ADSM**: Family Guy (6/1; 11p)                            740
DSNY*:   So Random (6/5; 8:30p)                         710
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, June 4, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.4/3; Sonic X 0.7/5; Sonic X 0.8/5; Yu-Gi-Oh 0.8/4; Sonic X 1.0/4;
Dragon Ball Z Kai 1.0/4; Dragon Ball Z Kai 1.0/4; Yu-Gi-Oh 1.0/4; Yu-Gi-Oh 5D 0.9/4
ABC 0.5/2 Avg. (9a-12p)
The Emperor’s New School 0.5/2; The Replacements 0.5/2; That’s So Raven 0.3/1; That’s So Raven 0.4/2; Hannah Montana 0.6/3; Suite Life of Zack & Cody 0.8/4
CBS (CookieJarTV) 0.3/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/2; Busytown Mysteries 0.3/2; Doodlebops Rockin Road Show 0.2/1; Horseland 0.3/1; Horseland 0.5/2; Trollz 0.4/2
NBC* (Qubo on NBC) Avg. 0.1/1 (12p-1p)
Willa’s Wild Life 0.1/1; Babar 0.1/1; Pearlie 0.1/1
*Much of the regular morning programming was preempted for coverage of the French Open

Final K6-11 Ratings for Saturday, June 4, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/23 Avg. (7a-1p)
Penguins of Madagascar 1.3/14; Penguins of Madagascar 1.9/17; T.U.F.F. Puppy 2.7/19; T.U.F.F. Puppy 3.4/19; SpongeBob SquarePants 4.9/24; SpongeBob SquarePants 6.1/27; SpongeBob SquarePants 7.4/31; SpongeBob SquarePants 5.7/25; SpongeBob SquarePants 5.0/23; SpongeBob SquarePants 5.0/23; Power Rangers Samurai 4.9/23; Power Rangers Samurai 4.0/19
DISNEY CHANNEL 2.9/15 Avg. (7a-1p)
Special Agent Oso 1.5/16; Mickey Mouse Clubhouse 1.5/14; Mickey Mouse Clubhouse 1.8/13; Jake and the Never Land Pirates 2.1/12; Phineas and Ferb 2.6/13; Phineas and Ferb 3.5/15; Phineas and Ferb 4.2/18; Fish Hooks 3.4/15; Suite Life On Deck 3.2/15; Suite Life On Deck 3.2/14; Wizards of Waverly Place 3.5/17; Wizards of Waverly Place 3.7/18
CARTOON NETWORK 1.3/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.3/15; Generator Rex 1.3/11; Star Wars: Clone Wars 1.3/9; Beyblade: Metal Fusion 1.4/8; Pokemon: Black & White 1.9/9; Bakugan: Mechtanium 1.1/5; Hot Wheels: Battle Force 0.9/4; Johnny Test 1.3/6; Johnny Test 1.8/8; Hole In The Wall 1.2/5; Hole in the Wall 1.1/5; Surfs Up 1.4/7
DISNEY XD 0.9/4 Avg. (7a-1p)
Zeke and Luther 0.6/7; Phineas and Ferb 0.8/7; Phineas and Ferb 0.8/5; Kick Buttowski 1.0/6; Pair of Kings 1.1/5; Avengers: EMH 0.7/3; Kid vs. Kat 0.8/3; Jimmy Two Shoes 1.0/4; Kick Buttowski 0.7/3; Kick Buttowski 1.0/5; Kick Buttowski 1.0/5; I’m In The Band 0.7/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 8, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1159; K6-11 619; TWEENS 9-14 419
DISNEY CHANNEL:     K2-11   976; K6-11 633; TWEENS 9-14 447
CARTOON NETWORK: K2-11   525; K6-11 343; TWEENS 9-14 269
DISNEY XD:               K2-11   283; K6-11 233; TWEENS 9-14 193
NICKTOONS:              K2-11   125; K6-11   90; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data


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Before the Ballots: Comedy
Publishing Monday, June 13

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Friday Fun Fact: 
Artist Xavier Roberts first designed his soon-to-be-famous Cabbage Patch dolls in 1977 to help pay his way through school. They had soft faces and were made by hand, as opposed to the hard-faced mass-market dolls, and were originally called “Little People.”

Answer to Yesterday’s Trivia: Whose quote is this:  “Here are three ways for you to be very smart:  1. Stay in School; 2. Stay in School; 3. Follow Rules #1 and #2.”  SONIC THE HEDGEHOG  Kudos to … nobody?!

Today’s Trivia Question:  Who owned a pet named Lucky the Cricket?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

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DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS A+E NETWORKS Remote Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info

05/23/23: “Big Brother” gets a late start

"Big Brother" gets a late start