Friday, July 8th, 2011

Cynopsis: Kids!

Good morning. It’s Friday, July 8, 2011, and this is your first early morning Kids briefing. 

SpongeBob SquarePants will soak up some social media, 140 characters at a time.  Nickelodeon is launching a multi day made-for-Twitter SpongeBob SquarePants event, The Ice Race Cometh: A Twitter-Tale, which will run Tuesday-Friday, July 12-15.  Created by the SpongeBob SquarePants series writing team, the storyline will unfold via multiple tweets and images over the course of those days and is also a promotional prequel to Frozen Face Off, a new, primetime SpongeBob TV episode, which will premiere Friday, July 15 at 8p on Nick.  As The Ice Race Cometh: A Twitter-Tale plays out, fans will also be able to track the series characters on a Twitter List or custom tab on the SpongeBob Facebook page.

A kid’s version of Zodiak Media‘s classic adventure game show Fort Boyard is headed to Disney XD and ITV’s CiTV in the UK, under a new worldwide deal with Zodiak Kids.  Commissioned by CiTV and licensed by Disney XD, Zodiak’s The Foundation and Adventure Line Productions (ALP) will produce two seasons of 10×30 kid-targeted episodes of Fort Boyard – Ultimate Challenge, which will premiere on CiTV in the UK and air on Disney XD (cable and satellite) around the world (excluding France and the Nordics).  ALP created and has been producing Fort Boyard for 22 years ago.  The new kid adaptation of the game show will be shot on location in the same 19th Century Napoleonic sea fort off the West Coast of France this summer, the same place the adult versions of the series are produced.  Hosted by Geno Segers (Pair of Kings) and Laura Hamilton (Dancing On Ice, Wake Up World, Toonattik), Fort Boyard – Ultimate Challenge will feature mixed teams of US and UK kids taking part in tournament competition to find the hidden treasure.  Executive producers on the project are Nigel Pickard and Ged Allen for The Foundation, Pierre Godde For ALP and Jamila Metran for CiTV. The producer is Steve Pinhay.  Zodiak Rights controls all worldwide finished program and format rights for Fort Boyard.


Cartoon Network will premiere LEGO Star Wars: The Padawan Menace (1×30), the first HD CG animated TV special from The LEGO Group and Lucasfilm, on Friday, July 22 at 7p.  The new original story was penned by Michael Price (The Simpsons) and produced by Animal Logic (Happy Feet).

Vme ( will launch the US premiere of the tween/teen-targeted drama series Dance Academy on Wednesday, July 20 at 8p.  Dance Academy revolves around Tara (15), who grew up on a farm in Australia wanting nothing more than to be a dancer.  When she is accepted to the best dance school in the country, Tara knows her life is about to change.  What she doesn’t know is that there is a lot of hard work ahead because she is behind in her dance training – and that dancing isn’t the only thing she has to deal with to make it at the academy.  Presented by Werner Films Production and produced in association with the Australian Children’s Television Foundation, Dance Academy was produced by Joanna Werner (H20: Just Add Water, The Elephant Princess) and written and created by Samantha Strauss (H20: Just Add Water).

Sprout, the 24/7 preschool channel, aims to help young kids develop their sense of empathy with the August launch of its new long-term pro-social campaign, Kindness Counts.  Designed to encourages preschoolers to perform small acts of kindness to make a big difference, Kindness Counts will be supported through a series of kid/parent/caregiver aimed public service announcements (PSA), digital and social media components, programming tie-ins and local efforts.  The PSAs will feature preschoolers, Sprout characters and celebrities demonstrating real acts of kindness.  Sprout is asking families to log their acts of kindness with the goal off reaching one million good acts on the initiatives microsite at (, some of which will be featured on-air.  The site will also offer articles, advice and printable materials, which underlines the importance of preschoolers learning about empathy, as well as links to games and activities.  Kindness related materials will also be available through the website to local communities, daycare providers and affiliate partners.  Additionally, Sprout will host several local grassroots events throughout the year.  Sprout is a partnership between NBCUniversal, HIT Entertainment, PBS and Sesame Workshop.


Ahoy there Alvin, Simon and Theodore..Majesco Entertainment Company, Twentieth Century Fox Consumer Products and Bagdasarian Productions will debut Alvin and the Chipmunks: Chipwrecked, a new video game based on the new Chipmunks feature film of the same name, which arrives in theaters December 16, 2011.  Developed by Behavior Interactive, the Alvin and the Chipmunks: Chipwrecked game invites players to sing and dance with the Chipmunks and The Chipettes, including a play back of their voice “Alvin-ized”, and will be available for Kinect, Xbox 360, Wii and Nintendo DS in November

Zap acquires the UK rights to produce bed linens and accessories based on Chorion‘s new CGI animated Octonauts brand.  Zap plans to rollout its range of preschool products in 2012, featuring Octonauts characters including Captain Barnacles Bear, Lieutenant Kwazii Cat and Medic Peso Penguin.  Octonauts can be seen in the UK on CBeebies.

Actress/singer/musician Zooey Deschanel (The New Girl, Almost Famous, 500 Days of Summer) is featured on Walt Disney Record‘s soundtrack to Disney’s new animated movie Winnie the Pooh, which releases in theaters on Friday, July 15, 2011.  Deschanel performs five songs for the film and soundtrack, including her own interpretation on the classic Winnie the Pooh theme song, A Very Important Thing to Do, by the Sherman Brothers.  Additionally, Deschanel wrote an original song for the movie, So Long, which she performs with her She & Him band mate M. Ward.  The soundtrack also features a number of original songs by Robert Lopez (The Book of Mormon, Avenue Q) and wife Kristen Anderson-Lopez (The Wonder Pets).  Additionally, the album, which will be available from July 12, features an original movie score from composer Henry Jackman (X-Men: First Class).  The Winnie the Pooh movie features a voice over cast including John Cleese, as the Narrator, Jim Cummings as Winnie and Tigger, as well as Craig Ferguson as Owl, Bud Luckey as Eeyore, and Tom Kenny as Rabbit, among others.


Bestseller Children’s Fiction (top 10), Week of July 4, 2011: Title; Author (Publisher)
The Throne of Fire (Kane Chronicles #2); Rick Riordan (Disney-Hyperion)
Theodore Boone: The Abduction; John Grisham (Dutton)
Thirteen Reasons Why; Jay Asher (Razorbill)
The Book Thief; Markus Zusak (Knopf)
What Happened to Goodbye; Sarah Dessen (Viking)
Uncommon Criminals; Ally Carter (Disney-Hyperion)
Theodore Boone: Kid Lawyer; John Grisham (Puffin)
The Red Pyramid; Rick Riordan (Disney-Hyperion)
Miss Peregrine’s Home for Peculiar Children; Ransom Riggs (Quirk)
The Lost Hero; Rick Riordan (Disney-Hyperion)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Tween-targeted social network imbee ( form a new advisory board.  The new advisory board will work closely with CEO, Alan Anderson to grow the existing imbee site, as well as develop new experiences and initiatives and technology.  The advisory board includes:

  • Robin Jones – she was the original VP/Programming, Radio Disney.  Jones is currently building GeoWhiz Universe, a new brand that promotes kid-to-kid charitable and encourages kids to learn about the world.
  • Rosalind Wiseman – a kid/teen/parenting/bullying and social justice expert, Wiseman is probably best known as the author of Queen Bees and Wannabes (on which the movie Mean Girls was based) and Queen Bee Moms and Kingpin Dads (currently being produced as a movie).
  • Jeben Berg – Berg was a lead creative innovator at YouTube following its acquisition by Google, creating and developing ad-driving products and programming for both.


Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 4, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1146; K6-11 750; TWEENS 9-14 587
DISNEY CHANNEL:     K2-11 1069; K6-11 791; TWEENS 9-14 537
CARTOON NETWORK: K2-11   421; K6-11 341; TWEENS 9-14 275
DISNEY XD:               K2-11   212; K6-11 166; TWEENS 9-14 146
NICKTOONS:              K2-11     95; K6-11   66; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, July 5, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1394; K6-11 866; TWEENS 9-14 649
DISNEY CHANNEL:     K2-11 1347; K6-11 949; TWEENS 9-14 670
CARTOON NETWORK: K2-11   755; K6-11 499; TWEENS 9-14 382
DISNEY XD:               K2-11   284; K6-11 232; TWEENS 9-14 175
NICKTOONS:              K2-11   116; K6-11   90; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 6, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1191; K6-11 718; TWEENS 9-14 558
DISNEY CHANNEL:     K2-11 1291; K6-11 913; TWEENS 9-14 652
CARTOON NETWORK: K2-11   741; K6-11 499; TWEENS 9-14 377
DISNEY XD:               K2-11   328; K6-11 265; TWEENS 9-14 195
NICKTOONS:              K2-11   126; K6-11   85; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  In 1986, Rob Angel, a 24-year-old waiter from Seattle, Washington, developed Pictionary, a game in which partners try to guess phrases based on each other’s drawings.

Answer to Yesterday’s Trivia: Who penned this lovely little poem? 
My spider’s quite a busy roamer
Which is why I called her Homer.
She may not jump or twist or bend
But a spider is a girl’s best friend.
WEDNESDAY THURSDAY ADDAMS.  Naturally.  Kudos to: Vanessa Esteves-Nelvana Corus Ent/Toronto

Today’s Trivia Question:  Who was quoted to say this?  “Daddy, if you dance like that in front of my friends, I have to go live in another galaxy. Oh daddy, your dancing went out with pop-up fuels, it is practically 20th century.”    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR OF DEV/NY prod co:   Producer/Writer with dev. exp and network relationships respond to [email protected] (7/15)

JOB OPENING: GRAPHIC DESIGNER & PRODUCTION ASST/HarperCollins Publishers/NYC: seeking a Graphic Designer and Production Asst to join the team that creates its enhanced e-books. View jobs/apply: (7/15)

JOB OPENING: EXECUTIVE ASSISTANT/NEW YORK:  History, Prog: Exec Asst w/3-5 yrs admin experience in Cble/Tv/Ent indstry. Excllnt comm/orgztnl skilz. (7/15)

JOB OPENING: MGR, PROG RESEARCH/NEW YORK:  Research-based analysis, insight & info aimed at supporting A+E Networks Prog, Mktg, Sched & PR (7/15)

JOB OPENING: COORDINATING PRODUCER (FT)/NYC:  Work on new talk show interfacing with show producers to create program copy and coordinate copy elements to integrate into studio shoot days.  Email to: [email protected] (7/15)

JOB OPENING: DIGITAL SALES PLANNER/ABC Owned/NY: generate, communicate proposals to sales teams for presentation to agencies, clients. Follow through on all aspects of digital campaigns. Apply: Req:298513 (7/15)

JOB OPENING: SR WRITER/PRODUCER/NEW YORK: Sr. Writer/Producer: Please visit req#99192 for full description & to apply. (7/14)

JOB OPENING: SALES ASST/OUTDOOR CHANNEL/NY: Create mktg decks; Assist bldg plns and check avls; Review MSAs and track delivery; Self-starter, proactive, media degree/exp helpful; To: [email protected] (7/14)

JOB OPENING: DIRECTOR OF NETWORK OPERATIONS/NESN/MA: Responsibilities incl leading & overseeing the dvlpmnt of: an operations mngmnt team & staff, high quality and efficient technical operations, and safety programs. (7/14)

JOB OPENING: SPECIALIST, DIST MKTG (Freelance)/A+E/NY:Support Dist Mktg initiatives across A+E Networks. Cust show presentations/comm tools/asset agg & tracking. 3+ yrs mktg, cable pref’d, affiliate mktg a plus. #99373. (7/13)

JOB OPENING: EXEC ASSISTANT/WEtv/NYC: 3-5 yrs exec admin exp in Cble/Tv/Ent indstry. Assts SVP w/ admin tasks incldng: calendr, phone, expnse reprts, special proj, etc. Excllnt comp/comm/orgztnl skilz. Rez: [email protected] (7/12)

JOB OPENING: DIRECTOR MEDIA/FOOD NETWORK/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345 (7/19)

JOB OPENING: GHOST WRITERS Looking for Children’s Book ghost writers. Send samples and rates to [email protected] (7/12)

JOB OPENING: CREATIVE DIR, NBCU/Syfy/NY: Job#2123BR Oversee promo campaigns (Bdcst),consumer/trade mktg materials. Sprvs creative process incl concepting/scripting/prod/editorial. 5+yrs exp TV. Apply online (7/12)

JOB OPENING: DIR, TECHNOLOGY & OPS/CA: Job#2190BR Oversees business operations, delivery, and emerging technology for Digital Distribution group at NBC Universal. 7+ yrs exp. To apply: (7/12)

JOB OPENING: DIR SALES & PRTNSHPS/IFC & SUNDANCE/CHI: Sell multi-platform packages. Pitch, negotiate, build relatnshps. Devlp new opportunities to meet mktplace needs. 7+ year media/agency exp. Rez to: [email protected] (7/12)

JOB OPENING: SR RSRCH DIR/RSRCH DIR/LA: Design/dir rsrch prods & custom mkt rsrch studies. 5-7 yrs primary rsrch exp, strong quant skills; exp mkt rsrch design & good client skills a must. Apply: (7/12)

JOB OPENING: RSRCH MGR/LA: Resp: questionnaire design, sampling, preparing banner and tab specs, analysis and reporting. 2-3 yrs primary mktrs rch req’d. Exp w/Ent ind rsrch pref’d. Apply: (7/12)

JOB OPENING: ACCT EXEC/NCC Media (  Jr level. BS/BA deg req’d. 1 to 2 yrs TV, online display or radio advrtsng sales exp or 1 to 2yrs agency media buying or plann’g exp.   Resume: [email protected] (7/9)

JOB OPENING:  MANAGER, AFFILIATE MARKETING /SPT/Miami: Oversee & support Affiliates area; Bachelor’s req, Fully bilingual Eng/Span req; 5 yrs affiliate exp req, 2 yrs mgmt exp req. See full profile & apply at (7/9)

JOB OPENING:  VP AD SALES RESEARCH/FX/NY: Manage all aspects of ad sales research, qual/quant data, oversee 3 employees; 10+ yrs exp in media research, mgmt exp req. Apply: (7/9)

JOB OPENINGUSA SALES RESEARCH DIRECTOR/NBCU/NYC: Direct on-air sales research for USA Network. Knwldg of Nielsen Galaxy Explorer, TVToolbox, IAG, Simmons, MRI, CMR; Excel/PowerPoint. Apply online at (#2122BR)  (7/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  NBCU Integrated Media works across portfolio to develop custom, innovative ad sales marketing solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to: [email protected] (7/13)

SUMMER INTERNSHIP CREDITS ONLY:  SCD, a TV Development Company in NYC is seeking a summer intern. Flexible hours but must be smart, reliable and funny. [email protected] (7/9)

SUMMER INTERNSHIP CREDITS ONLY:  Seeking DIGITAL MKTG intern to help creating mobile apps, viral vids, social media strategy. Assist execs directly and learn a ton. Having a smartphone and laptop is a plus. Send letter/resume: [email protected] (7/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  New York Producer/UPM With business finance background 5-7 Years in tv/Film Looking for Freelance or Full Time work. Brian [email protected] (7/15)

SITUATION WANTED: Recent college graduate looking for ENTRY LEVEL JOB in entertainment industry.Marketing experience, bilingual with Japanese, PBK. Based in Philly. Please contact Bethany Rycek at [email protected] (7/15)

SITUATION WANTED:  CREATIVE MEDIA MIND  Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (7/15)

SITUATION WANTED: Consultant for script notes, standup act/material, pitching projects. Resume includes managing talent for 10 years, devel. exec, producer. Teach seminars/college. Reasonable fees. [email protected] for info (7/14)

SITUATION WANTED: LA. Exp’d director/ producer seeking position in production, development or sales at a feature film/ TV production company or studio, 15 years exp in commercials, TV and film. contact: [email protected] (7/14)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (7/13)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]  (7/13)

SITUATION WANTED:  UK: DEVELOPMENT RESEARCHER/AP Skilled in Factual & Fact Ent research, finding contributors and writing pitches. more info at or email [email protected] (7/13)

SITUATION WANTED: BILINGUAL COPYWRITER SPANISH – Print, TV, Social Media, Digital see my portfolio (7/9)

SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon [email protected] (7/9)

SITUATION WANTED:  Recent CSUN graduate looking for an entry level job in Production/Post-production in LA.  Exp w/ PA, final cut pro, videography, web design, graphic design.  Please contact Christian Mikkelson at [email protected] (7/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Digital email, please click here.  

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]