Cynopsis: Kids!
07/08/11
Good morning. It’s Friday, July 8, 2011, and this is your first early morning Kids briefing.
SpongeBob SquarePants will soak up some social media, 140 characters at a time. Nickelodeon is launching a multi day made-for-Twitter SpongeBob SquarePants event, The Ice Race Cometh: A Twitter-Tale, which will run Tuesday-Friday, July 12-15. Created by the SpongeBob SquarePants series writing team, the storyline will unfold via multiple tweets and images over the course of those days and is also a promotional prequel to Frozen Face Off, a new, primetime SpongeBob TV episode, which will premiere Friday, July 15 at 8p on Nick. As The Ice Race Cometh: A Twitter-Tale plays out, fans will also be able to track the series characters on a Twitter List or custom tab on the SpongeBob Facebook page.
A kid’s version of Zodiak Media‘s classic adventure game show Fort Boyard is headed to Disney XD and ITV’s CiTV in the UK, under a new worldwide deal with Zodiak Kids. Commissioned by CiTV and licensed by Disney XD, Zodiak’s The Foundation and Adventure Line Productions (ALP) will produce two seasons of 10×30 kid-targeted episodes of Fort Boyard – Ultimate Challenge, which will premiere on CiTV in the UK and air on Disney XD (cable and satellite) around the world (excluding France and the Nordics). ALP created and has been producing Fort Boyard for 22 years ago. The new kid adaptation of the game show will be shot on location in the same 19th Century Napoleonic sea fort off the West Coast of France this summer, the same place the adult versions of the series are produced. Hosted by Geno Segers (Pair of Kings) and Laura Hamilton (Dancing On Ice, Wake Up World, Toonattik), Fort Boyard – Ultimate Challenge will feature mixed teams of US and UK kids taking part in tournament competition to find the hidden treasure. Executive producers on the project are Nigel Pickard and Ged Allen for The Foundation, Pierre Godde For ALP and Jamila Metran for CiTV. The producer is Steve Pinhay. Zodiak Rights controls all worldwide finished program and format rights for Fort Boyard.
Cartoon Network will premiere LEGO Star Wars: The Padawan Menace (1×30), the first HD CG animated TV special from The LEGO Group and Lucasfilm, on Friday, July 22 at 7p. The new original story was penned by Michael Price (The Simpsons) and produced by Animal Logic (Happy Feet).
Vme (www.vmetv.com) will launch the US premiere of the tween/teen-targeted drama series Dance Academy on Wednesday, July 20 at 8p. Dance Academy revolves around Tara (15), who grew up on a farm in Australia wanting nothing more than to be a dancer. When she is accepted to the best dance school in the country, Tara knows her life is about to change. What she doesn’t know is that there is a lot of hard work ahead because she is behind in her dance training – and that dancing isn’t the only thing she has to deal with to make it at the academy. Presented by Werner Films Production and produced in association with the Australian Children’s Television Foundation, Dance Academy was produced by Joanna Werner (H20: Just Add Water, The Elephant Princess) and written and created by Samantha Strauss (H20: Just Add Water).
Sprout, the 24/7 preschool channel, aims to help young kids develop their sense of empathy with the August launch of its new long-term pro-social campaign, Kindness Counts. Designed to encourages preschoolers to perform small acts of kindness to make a big difference, Kindness Counts will be supported through a series of kid/parent/caregiver aimed public service announcements (PSA), digital and social media components, programming tie-ins and local efforts. The PSAs will feature preschoolers, Sprout characters and celebrities demonstrating real acts of kindness. Sprout is asking families to log their acts of kindness with the goal off reaching one million good acts on the initiatives microsite at SproutOnline.com (www.sproutonline.com), some of which will be featured on-air. The site will also offer articles, advice and printable materials, which underlines the importance of preschoolers learning about empathy, as well as links to games and activities. Kindness related materials will also be available through the website to local communities, daycare providers and affiliate partners. Additionally, Sprout will host several local grassroots events throughout the year. Sprout is a partnership between NBCUniversal, HIT Entertainment, PBS and Sesame Workshop.
Ahoy there Alvin, Simon and Theodore... Majesco Entertainment Company, Twentieth Century Fox Consumer Products and Bagdasarian Productions will debut Alvin and the Chipmunks: Chipwrecked, a new video game based on the new Chipmunks feature film of the same name, which arrives in theaters December 16, 2011. Developed by Behavior Interactive, the Alvin and the Chipmunks: Chipwrecked game invites players to sing and dance with the Chipmunks and The Chipettes, including a play back of their voice “Alvin-ized”, and will be available for Kinect, Xbox 360, Wii and Nintendo DS in November
Zap acquires the UK rights to produce bed linens and accessories based on Chorion‘s new CGI animated Octonauts brand. Zap plans to rollout its range of preschool products in 2012, featuring Octonauts characters including Captain Barnacles Bear, Lieutenant Kwazii Cat and Medic Peso Penguin. Octonauts can be seen in the UK on CBeebies.
Actress/singer/musician Zooey Deschanel (The New Girl, Almost Famous, 500 Days of Summer) is featured on Walt Disney Record‘s soundtrack to Disney’s new animated movie Winnie the Pooh, which releases in theaters on Friday, July 15, 2011. Deschanel performs five songs for the film and soundtrack, including her own interpretation on the classic Winnie the Pooh theme song, A Very Important Thing to Do, by the Sherman Brothers. Additionally, Deschanel wrote an original song for the movie, So Long, which she performs with her She & Him band mate M. Ward. The soundtrack also features a number of original songs by Robert Lopez (The Book of Mormon, Avenue Q) and wife Kristen Anderson-Lopez (The Wonder Pets). Additionally, the album, which will be available from July 12, features an original movie score from composer Henry Jackman (X-Men: First Class). The Winnie the Pooh movie features a voice over cast including John Cleese, as the Narrator, Jim Cummings as Winnie and Tigger, as well as Craig Ferguson as Owl, Bud Luckey as Eeyore, and Tom Kenny as Rabbit, among others.
STONE SOUP
Bestseller Children’s Fiction (top 10), Week of July 4, 2011: Title; Author (Publisher)
The Throne of Fire (Kane Chronicles #2); Rick Riordan (Disney-Hyperion)
Theodore Boone: The Abduction; John Grisham (Dutton)
Thirteen Reasons Why; Jay Asher (Razorbill)
The Book Thief; Markus Zusak (Knopf)
What Happened to Goodbye; Sarah Dessen (Viking)
Uncommon Criminals; Ally Carter (Disney-Hyperion)
Theodore Boone: Kid Lawyer; John Grisham (Puffin)
The Red Pyramid; Rick Riordan (Disney-Hyperion)
Miss Peregrine’s Home for Peculiar Children; Ransom Riggs (Quirk)
The Lost Hero; Rick Riordan (Disney-Hyperion)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly
EXECUTIVE MOVES
Tween-targeted social network imbee (www.imbee.com) form a new advisory board. The new advisory board will work closely with CEO, Alan Anderson to grow the existing imbee site, as well as develop new experiences and initiatives and technology. The advisory board includes:
- Robin Jones – she was the original VP/Programming, Radio Disney. Jones is currently building GeoWhiz Universe, a new brand that promotes kid-to-kid charitable and encourages kids to learn about the world.
- Rosalind Wiseman – a kid/teen/parenting/bullying and social justice expert, Wiseman is probably best known as the author of Queen Bees and Wannabes (on which the movie Mean Girls was based) and Queen Bee Moms and Kingpin Dads (currently being produced as a movie).
- Jeben Berg – Berg was a lead creative innovator at YouTube following its acquisition by Google, creating and developing ad-driving products and programming for both.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 4, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1146; K6-11 750; TWEENS 9-14 587
DISNEY CHANNEL: K2-11 1069; K6-11 791; TWEENS 9-14 537
CARTOON NETWORK: K2-11 421; K6-11 341; TWEENS 9-14 275
DISNEY XD: K2-11 212; K6-11 166; TWEENS 9-14 146
NICKTOONS: K2-11 95; K6-11 66; TWEENS 9-14 58
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, July 5, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1394; K6-11 866; TWEENS 9-14 649
DISNEY CHANNEL: K2-11 1347; K6-11 949; TWEENS 9-14 670
CARTOON NETWORK: K2-11 755; K6-11 499; TWEENS 9-14 382
DISNEY XD: K2-11 284; K6-11 232; TWEENS 9-14 175
NICKTOONS: K2-11 116; K6-11 90; TWEENS 9-14 80
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 6, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1191; K6-11 718; TWEENS 9-14 558
DISNEY CHANNEL: K2-11 1291; K6-11 913; TWEENS 9-14 652
CARTOON NETWORK: K2-11 741; K6-11 499; TWEENS 9-14 377
DISNEY XD: K2-11 328; K6-11 265; TWEENS 9-14 195
NICKTOONS: K2-11 126; K6-11 85; TWEENS 9-14 72
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: In 1986, Rob Angel, a 24-year-old waiter from Seattle, Washington, developed Pictionary, a game in which partners try to guess phrases based on each other’s drawings.
Answer to Yesterday’s Trivia: Who penned this lovely little poem?
My spider’s quite a busy roamer
Which is why I called her Homer.
She may not jump or twist or bend
But a spider is a girl’s best friend.
WEDNESDAY THURSDAY ADDAMS. Naturally. Kudos to: Vanessa Esteves-Nelvana Corus Ent/Toronto
Today’s Trivia Question: Who was quoted to say this? “Daddy, if you dance like that in front of my friends, I have to go live in another galaxy. Oh daddy, your dancing went out with pop-up fuels, it is practically 20th century.” (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
07.08.11
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