Cynopsis: Kids!
07/27/12

Good morning. It’s Friday, July 27, 2012, and this your first early morning briefing.

Australia-based SLR Productions teams with Network Ten (Australia), ZDF Enterprises (German), Screen Australia and the South Australian Film Corporation to produce its new K8-12 targeted, live-action adventure comedy series Sam Fox: Extreme Adventures (26×24). Based on the action/adventure books by noted kid’s book author Justin D’Ath, the Sam Fox: Extreme Adventures series revolves around teen Sam Fox, who described as a ‘danger magnet’, as he goes up against various wild animals and the elements on his adventures. Suzanne Ryan, Executive Producer, Producer and CEO of SLR Productions, describes the series as “Bear Grylls meets extreme boy scouting.” Sam Fox: Extreme Adventures will premiere on Network Ten (no dates yet) and will be produced in South Australia at the new film studios at the South Australian Film Corporation. The series will be distributed internationally by ZDF Enterprises.

LICENSING

Nickelodeon cruises to Asia – literally. Star Cruises, an Asia-Pacific cruise line, and Viacom International Media Networks Asia expand their partnership to launch the first Nickelodeon At Sea cruises in Asia. The new cruises will debut with trips targeted to families with end of the year vacations from November 2012, which are co-sponsored by Mondial Assistance. The series of 55 Nickelodeon At Sea cruises will kick off in trips on the SuperStar Virgo from Singapore (November 16-December 30, 2012) and SuperStar Libra from Penang, Malaysia (November 11 – December 30, 2012). The Nickelodeon at Sea on Star Cruises will feature Nickelodeon-themed rooms, souvenirs and meals, and offer an array of Nickelodeon and character-themed activities and shows, including character meet and greets, afternoon tea events, arts and crafts activities, treasure hunts and, of course, slime involved events. The new Nickelodeon At Sea Cruises build off Star Cruises and Nickelodeon’s success with the SpongeBob at Sea cruises introduced in 2011.

A CYNOPSIS MESSAGE

MARKETING

Nickelodeon‘s The Big Help prosocial campaign and First Lady Michelle Obama‘s Let’s Move! initiative get in the Olympic spirit as they team up for Let’s Move! London, an event that will be held today, Friday, July 27, in London for 1,000+ American military kids and American and British students. Co-sponsored by Let’s Move!, Nickelodeon’s The Big Help, and the Department of State, the event will include sports stations, musical performances and appearances by Olympic and Paralympic icons including members of the US delegation along with David Beckham, Bart Conner, Nadia Comaneci, Teresa Edwards, Emily Hughes, Sarah Hughes, Shawn Johnson, Dikembe Mutombo, Dara Torres, members of the 2012 US Track and Field Team and Manchester United legends, among others. Throughout the Let’s Move! London event, kids will be invited to get physically involved at activity stations sponsored by the NBA and USA Basketball, U.S. Tennis Association, Manchester United, USA Field Hockey, USA Track and Field and Right to Play. The event will also feature performances from The Wanted, Mark Ronson, Katy B., the University of Florida Gator Marching Band, the Power Rangers and specials appearances from Nickelodeon’s Jeff Sutphen, DJ J Boogie, and SpongeBob SquarePants.

HIT Entertainment, a division of Fisher-Price, enters into a deal making Sunshine Events its official live events partner in the Middle East and North Africa (MENA). Under the new agreement, Sunshine Events acquires the rights Barney and Little Big Club ticketed live shows in the MENA territory, as well as picking up the production and development rights to a range of live events for all of HIT’s brands, which includes Thomas & Friends, Bob the Builder, Angelina Ballerina, Fireman Sam and Pingu. All of these live shows in the MENA region will be available in both Arabic and English. A new full-length Barney production, Let’s Go, is currently in development and will tour from fall 2012, with other smaller mini-shows and meet and greets based on HIT properties taking place beginning this summer and moving forward. Barney and the other HIT brands continue to be popular in the Middle East and together have sold over $1 million worth of DVDs at retail in the past year.

MORE KIDS STUFF

Sesame Workshop teams with Equal Access International, a non-profit communications for social change organization, to offer original Sesame Street radio programming in Afghanistan. Under the partnership 78 radio episodes based on the TV series Baghch-e-Simsim (Sesame Garden), will broadcast on Radio Nawa and 30+ local FM stations in central and remote provinces of Afghanistan. Baghch-e-Simsim radio debuts this week in Afghanistan, with episodes airing each week in both the Dari and Pashto languages on the evenings on Thursdays and Fridays. The Baghch-e-Simsim TV series began airing on Tolo TV and Lemar TV in December 2011, and features Muppets from Sesame Street to help educate young kids there, just as the do elsewhere. According to the two organizations there are nearly 5 million kids under the age of five in Afghanistan, with only a small portion of those served by its kindergarten school system. Radio continues to be the most accessible media for the average household in Afghanistan. The radio version of the series is produced in consultation with Afghanistan’s Ministry of Education and Ministry of Social Affairs. Baghch-e-Simsim is made possible through the support of the US Department of State.

The Hub is set to host Summer Nights, a two-hour programming event that will run Monday-Thursday evenings for two weeks beginning Monday, July 30, 2012 (8-10p). The Summer Nights line-up for the two weeks will feature episodes of a number of the network’s series and looks like this: Monday 7/30  Batman: The Animated Series (8p) and Batman Beyond (9p); Tuesday 7/31  My Little Pony Friendship is Magic (8p) and Pound Puppies (9p); Wednesday 8/1  Dan Vs. (8p) and The Aquabats! Super Show! (9p); Thursday 8/2  ALF (8-10p); Monday-Wednesday 8/6-8 the line-up is the same as above with Thursday, 8/9 featuring Transformers Rescue Bots (8p) and Super Hero Squad (9p).

EXECUTIVE MOVES

David Steinberg is appointed SVP/Production, Nick Animation Studios. An animation industry veteran, Steinberg will oversee physical production on all animation and digital efforts and day-to-day operations of the animation studio in Burbank, Calif. Additionally, he will be responsible for studio operations, including legal, production planning, budgeting, staffing and artist development and relations. Steinberg will report to Alison Dexter, EVP/Production, Nickelodeon Group. Most recently, Steinberg served as the Head of Studio at Starz Animation Toronto (Gnomeo and Juliet, 9), where he spent five years. Prior to that, he oversaw production on several major releases at Walt Disney Feature Animation as an executive and producer (1996-2006). Steinberg was also key in establishing and overseeing studio operations for Turner Feature Animation and Sullivan Bluth Studios. But that ain’t all folks, Steinberg is also the author of 15 kid’s books published by Penguin Young Readers.

Jamie Drew is upped to SVP/Strategy and Business Development, Nickelodeon Group. In his new position, Drew will help the Nickelodeon Group develop long-range strategies and plans for its various lines of business, which includes Nickelodeon, Nick at Nite, TeenNick, Nick Jr., Nicktoons, and the related consumer products, digital and recreation businesses. She will be responsible for identifying new business opportunities and will also serve as primary liaison to Nickelodeon’s parent company, Viacom, in analyzing mergers and acquisitions, joint ventures and investment opportunities. Drew’s group will also develop projections, advise on deal structures/term sheets and oversee deal negotiations, working closely with internal teams, including Ad Sales, Marketing and Digital. Drew, who had been VP/Strategy and Business Development, is credited with being instrumental in the actuations of Teenage Mutant Ninja Turtles and the co-production and consumer products deal with Rainbow for the Winx Club. She will report to Sarah Levy, COO/Nickelodeon Group

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/16-7/22/12, 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  A.N.T. Farm (7/20; 8p)                    1467
DSNY*:  My Babysitter’s A Vampire (7/20; 8:30p) 1326
DSNY*:  Austin & Ally (7/18; 9:30p)                1266
DSNY*:  Underdog (7/22; 8:30-10p)                1208
DSNY*:  Jessie (7/17; 9p)                              1202
DSNY*:  Shake It Up (7/16; 9p)                      1193
DSNY*:  Jessie (7/22; 10p)                             1165
DSNY*:  A.N.T. Farm (7/16; 9:30p)                  1161
DSNY*:  Good Luck Charlie (7/20; 7p)               1161
DSNY*:  Good Luck Charlie (7/18; 9p)               1144
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/16-7/22/12, 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*:  Phineas and Ferb (7/16; 12-12:25p)    2176
DSNY*:  Underdog (7/22; 8:30-10p)                2140
DSNY*:  Phineas and Ferb (7/16; 11:30a)         2098
DSNY*:  A.N.T. Farm (7/20; 8p)                      2064
DSNY*:  Phineas and Ferb (7/16; 12:30p)         2050
TOON:   Ninjago (7/18; 8p)                             2008
DSNY*:  Gravity Falls (7/17; 9:30p)                  1980
DSNY*:  Jessie (7/17; 9p)                               1975
DSNY*:  Gravity Falls (7/20; 9:30p)                  1952
NICK:    SpongeBob SquarePants (7/21; 8-9p)     1950
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/16-7/22/12, 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Underdog (7/22; 8:30-10p)                 1724
DSNY*:  A.N.T. Farm (7/20; 8p)                       1662
DSNY*:  Gravity Falls (7/17; 9:30p)                  1557
DSNY*:  My Babysitter’s A Vampire (7/20; 8:30p) 1548
DSNY*:  Austin & Ally (7/18; 9:30p)                  1540
DSNY*:  Gravity Falls (7/20; 9:30p)                   1533
DSNY*:  Jessie (7/17; 9p)                                1525
DSNY*:  Fish Hooks (7/20; 9:15-9:30p)              1498
DSNY*:  Phineas and Ferb (7/20; 9-9:15p)          1481
DSNY*:  Jessie (7/22; 10p)                               1478
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/16-7/22/12, 6a-6a:
Teens 12-17                                                Total Delivery (000)
ADSM**: Family Guy (7/17; 11:30p)                               988
ADSM**: Family Guy (7/18; 11:30p)                               941
ADSM**: Family Guy (7/17; 11p)                                    908
ADSM**: Family Guy (7/20; 11:30p)                                869
ADSM**: Family Guy (7/18; 11p)                                    835
ADSM**: Family Guy (7/16; 11p)                                    834
ADSM**: Family Guy (7/19; 11:30p)                                805
ADSM**: Family Guy (7/16; 11:30p)                                800
ADSM**: Family Guy (7/20; 11p)                                     771
ADSM**: Family Guy (7/19; 11p)                                     690
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 21, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Cubix 0.1/1; Cubix 0.3/4; Sonic X 0.4/4; Sonic X 0.5/3; Yu-Gi-Oh Zexal 0.6/4; Yu-Gi-Oh Zexal 0.6/3; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.8/4; Dragon Ball Z Kai 0.8/4; Yu-Gi-Oh 0.6/3
CBS (CookieJarTV) 0.3/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.4/4; Busytown Mysteries 0.4/3; Doodlebops 0.3/1; Doodlebops 0.3/1; Danger Rangers 0.4/2; Horseland 0.2/1
NBC (NBC Kids) Avg. 0.1/1 (10a-1p)
Noodle and Doodle 0.1/0; Pajanimals 0.1/1; Poppy Cat 0.1/1; Justin Time 0.1/0; LazyTown 0.3/1; The Wiggles 0.1/1

Final K6-11 Ratings for Saturday, July 21, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.2/19 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.9/28; Doc McStuffins 2.0/25; Mickey Mouse Clubhouse 1.9/18; Jake and the Never Land Pirates 2.3/17; Phineas and Ferb 3.2/10; Phineas and Ferb 3.4/19; Gravity Falls 4.0/21; Fish Hooks 3.7/18; A.N.T. Farm 3.8/19; A.N.T. Farm 3.9/19; Wizards of Waverly Place 3.9/20; Wizards of Waverly Place 3.5/18
NICKELODEON 3.0/19 Avg. (7a-1p)
Penguins of Madagascar 0.7/10; Penguins of Madagascar 0.7/8; Fairly OddParents 1.5/14; Fairly OddParents 2.3/17; SpongeBob SquarePants 2.5/16; SpongeBob SquarePants 3.0/17; SpongeBob Truth or Square (1×60) 4.6/23; SpongeBob The Movie (1×105) 4.1/20; SpongeBob SquarePants (1×15) 3.3/17
CARTOON NETWORK 1.4/9 Avg. (7a-1p)
Johnny Test 1.0/14; Redakai: Conquer the Kairu 0.8/10; Beyblade: Metal Masters 1.3/13; Pokemon B&W: Rival Destinies 1.9/14; Ben 10: Ultimate Alien 1.2/7; Ninjago 1.5/8; The Green Lantern 1.1/6; Young Justice 1.2/6; Total Drama: Revenge Island 1.3/6; Total Drama: Revenge Island 1.8/9; Johnny Test 2.2/11; Johnny Test 2.1/11
DISNEY XD 1.0/6 Avg. (7a-1p)
Lion King (1×102) 0.7/7; Pair of Kings 1.2/8; Pair of Kings 1.1/6; So Random 1.0/5; Kickin It 1.2/6; Kick Buttowski 1.2/6; Phineas and Ferb 0.9/4; Lab Rats (1×60) 1.3/7

A CYNOPSIS MESSAGE FROM CABLEFAX

Friday’s Fun Fact: “J” is the only letter of the alphabet not used in the atomic symbol for any element.

Answer to Our Last Trivia Question: Which TV show had Russian spies Boris Badenov and Natasha Fatale? The Rocky & Bullwinkle Show. Kudos to: Jane Pook/NYC; Fred Petrosino-JBG/NY; Scott Jenkins-Tribune Media Services/Queensbury, N.Y; Wendy Stone-Golf Channel/Orlando; Heather R. Floore-CW33 – KDAF-TV/Dallas; LeNea Ricks KIDK/KXPI/Idaho Falls; Richard Quan-BSSP/San Francisco; Ratana-Ratana.net/LA; Ron Grant-Big Balloon Animation/LA; Sabrina Sparlin-CESD/LA; Hila Sharif-Astral Media/Toronto; Stephen Paniccia-The Nightingale Company/Toronto; Natalie Dumoulin-Director of International Youth development/Montreal.

Today’s Trivia Question: Who hosted the early series of The Pink Panther cartoons? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
07.27.12

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