Friday, July 26th, 2013


pivot: Turn Here for a New TV Network August 1

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Check out our first annual State of the Industry report right now at:
And read for yourself why we’re psyched about reaching the Next Greatest Generation


Good morning. It’s Friday, July 26, 2013, and this is your first early morning briefing.

Tonight’s Premiere:
 ABC: Would You Fall For That? At 9p

Tonight’s Premiere:
WE TV: Marriage Boot Camp: Bridezillas At 9p

Saturday’s Premieres:
A&E: American Haunting at 8p
FOX: Axe Cop at 11p, High School at 11:30p
History 2: Your Bleeped Up Brain at 10p
Sunday’s Premieres:
Unforgettable at 9p
E!: Total Divas at 10p
Sportsman Channel: Meet the McMillans at 8:30p

Sunday’s Finales:
ABC: Wife Swap at 8p
Univision: Amores Verdaderos at 8p

What resonates with TV viewers? Ad campaigns that feature realistic rather than stereotypical families, according the NBCUniversal Integrated Media‘s “Brand Power Index,” which measures the 500 most-buzzed-about brands each quarter. In its latest findings, the group points out that marketers are taking note of the fact that only 4% of today’s families are considered traditional (working dad, stay-at-home mom, kids living under their roof). Brands that earned big consumer buzz include Samsung, which featured a father watching a video to learn how to swaddle his baby, and Oscar Mayer, whose Grandpa Frank represents the increase in multigenerational families. “It’s important to see consumers buzzing about brands that have moved past traditional stereotypes and created marketing messages to mirror the new faces in our families today  from multi-generations living together, to confident single dads, to same sex couples,” said John Shea, EVP and CMO, NBCUniversal Integrated Media. 


They hadn’t come to terms by Thursday morning, but CBS and Time Warner Cable could agree on one thing: a four-day extension of their contract negotiation deadline that avoided 13 CBS-owned stations going dark. Time Warner is balking at the significantly higher retransmission consent fees CBS is demanding, while CBS maintains the hike is reasonable. The new deadline is Monday, July 29 at 5p. But the gloves were still off: On Wednesday night, CBS aired an ad aimed during Big Brother asking, “What’s worse than being evicted from the Big Brother house? How about Time Warner Cable evicting Big Brother from your house?”

Contract battles won’t be the problem of Time Warner Cable chief Glenn Britt for too much longer. The cable company announced that Britt will retire at the end of the year, replaced by current COO Rob Marcus. Succession talks had been underway for several years. Recalling for the New York Times his start in the early stages of the cable business in the 1970s Britt said, “I thought that it was either going to be a huge thing, maybe in every home, or that it was going to be a complete failure.”

A day after Google announced its new Internet video device, Chromecast, it was out of stock. Offering simple set-up and a $35 price tag, Chromecast plugs into an HDTV to deliver Netflix streaming service, YouTube videos and music purchased through Google Play. And no remote: Wi-Fi-based Chromecast works with mobile devices to control browsing and playback. Forbes dubs it “a game changer.”

Nielsen‘s quarterly Global AdView Plus report claims TV is still the place to be for advertising investment, with 59% media share and 3.5% global growth, and continued slow decline in print. Where did digital fit in? “We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space,” said Randall Beard, global head, Advertiser Solutions for Nielsen. “Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time.”

Russia’s anti-gay legislation, which includes a law allowing authorities to detain tourists or foreign nationals who are gay or pro-gay, casts a cloud on NBC‘s coverage of the 2014 Winter Games in Sochi. While the International Olympic Committee said that they have “received assurances from the highest level of the government in Russia that the legislation will not affect those attending or taking part in the Games,” the increasingly loud condemnations of Russia’s laws has human rights activists urging NBC to take action. Chad Griffin, president of the Human Rights Campaign, sent a letter to NBCUniversal CEO Stephen Burke urging the company “to expose this inhumane and unjust law to the millions of American viewers who will tune in to watch the Games.”

Country artists and music will be celebrated on Wednesday, November 6 at the annual CMA Awards on ABC. Winners are determined by the over 7000 members of CMA.

To read, or not to read? That’s the question facing the stars of AMC‘s new unscripted series Owner’s Manual. TV carpenters Ed Sanders (ABC‘s Extreme Makeover: Home Edition) and Marcus Hunt (HGTV‘s Hammer Heads) have opposing views on whether to follow the rules or follow their instincts, which will be put to the test on challenges involving working on projects like stunt planes and heavy locomotives. The series bows on Thursday, August 15 at 10p.

At the TCA for his upcoming show on Adult Swim, Rick and Morty, Community creator Dan Harmon couldn’t dodge questions about his contentious, on-again, off-again relationship with NBC – and said despite all the feuding, he had no choice but to return to the show. “If I had not gone back, the worst case scenario was 30 years of wondering. I had to go back,” he said. “The worst case scenario if I go back is one s****y season.”

Football’s Deion Sanders branches out into reality TV on OWN‘s new series, It’s Prime Time (working title). The focus is on kids, not sports, as Sanders balances life at home with his five children, his mother and her foster children and the charter school he started, Prime Prep Academy, for underserved kids. The series, produced by Edmonds Entertainment, Prime Time Media Ventures and Rogue Atlas Productions in association with Lionsgate, bows in 2014.

Animal Planet shines a light on rescue dogs in a one-hour doc that includes archival photos, videos and dramatic recreations. “Hero Dogs of 9/11 is the very first special to closely examine how the dogs played a pivotal role in saving lives at Ground Zero,” Tanya Kelen, who developed and exec-produced the special and is CEO of Kelencontent, tells Cynopsis. “This is an unknown story for most Americans.”

Stories of people who fought for their life are recounted in Investigation Discovery‘s new 1-ep series, Surviving Evil. The show is hosted by Charisma Carpenter (Buffy the Vampire Slayer), who was herself held at gunpoint in a violent 1991 attack. Premiere is Wednesday, August 28 at 10p

H2 has handed Thing-a-ma-bob, featuring inventor Bob Partington, a 10-ep order. In each show Partington is charged with taking three random items and creating something practical. The show, from T Group Productions and 1st Avenue Machine, will launch in 2014. “Bob’s ability to take everyday objects and transform them into a new form of functional equipment or out of the ordinary technology is mind-blowing,” Jenny Daly, president of T Group, tells Cynopsis. “The ideas that come out of his mind are truly exceptional.”

CMT goes behind the scenes at Sturgis, South Dakota’s popular motorcycle festival for Bike Week, 10 hours of programming centered around the 2013 Sturgis Rally. Shows about the event’s death-defying stunts and outrageous competitions air Monday, August 18 through Saturday, August 24.

James Gray has hopped aboard Sundance Channel to direct its original scripted series The Red Road. Gray’s “ability to get terrific performances out of actors and to create tough minded emotional thrillers with a heart will be a great asset,” said Nena Rodrigue, head of original programming.

Lady Gaga has been announced as a performer at the MTV Video Music Awards. Show airs Sunday, August 25 at 9p.


Time Warner Cable’s standoff with CBS hasn’t resulted in a blackout yet, but stations in four markets did go dark thanks to a separate TW Cable contract dispute with Journal Broadcast Group over what the cable company described as a 200% fare hike. Milwaukee’s WTMJ (NBC), Green Bay’s WGBA (NBC), Omaha’s KMTV (CBS) and Palm Spring, CA’s KMIR (NBC) went off the air after they couldn’t strike a deal Wednesday night. TW Cable directed affected customers to primetime programming on and video-on-demand for NBC shows, as well as online streaming services.

The American Cable Assn., Time Warner Cable and DirecTV are calling foul on Gannett’s proposed acquisition of Belo Corp.‘s five broadcast stations. The deal includes Gannett divesting Belo’s TV assets in three markets, but the company “will retain effective control of all these stations through various sharing agreements,” contends a filing with the FCC, which could hike transmission fees and lead to more contract disputes.

Shout! Factory has struck a deal with ITV Studios Global Entertainment to distribute ITV’s library of movie classics on home entertainment and digital platforms. “Many of these iconic films have been unavailable or long out of print,” said Shout! Factory founders Richard Foos, Bob Emmer and Garson Foos. “We look forward to brining these cinematic treasures back to their original luster.”

Is your social media strategy up to par? Learn from the best! Join us on Aug. 14 in NY at the Cynopsis Sports Business Summit for our social media panel featuring Lockerdome’s Gabe Lozano, CSE’s John Mitchell ,AEG’s Scott Carlis, Sports Illustrated’s Jim DeLorenzo and Michael Spirito from YES Network. The session will be moderated by Bloomberg’s Rob Shaw. Register at


Grey’s Anatomy showrunners/EPs Tony Phelan and Joan Rater have signed a two-year deal with CBS Television Studios to develop projects. They’ll leave Grey’s after season ten, starting at CBS in 2014.

Anne Heche  recently of NBC‘s Save Me – has signed a first-look deal with Universal TV that involves both producing and acting. “Anne has proven, time and again, to be both a wonderfully gifted actor and a hard-working producer with fantastic taste,” said Jennifer Salke, president of NBC Entertainment

Comedy writer Dana Klein has signed a deal to develop projects for 20th Century Fox TV. “She’s everything we look for in a comedy writer,” said 20th TV chairman Gary Newman. “She’s wildly funny, she writes really grounded characters, she draws from her friends’ life experiences to make characters feel authentic.”


Heidi Klum plays politics in the season six premiere of NBC‘s Parks and Recreation. The Project Runway host is the mayor of a town in Denmark on the one-hour ep, airing Thursday, September 26 at 8p.

Season three of FOX‘s New Girl brings the return of Merritt Wever, Schmidt’s (Max Greenfield) college girlfriend, Elizabeth. Wever, who has twice won Supporting Emmy noms for her role on Showtime‘s Nurse Jackie, will appear on New Girl’s Tuesday, September 17 premiere as well as at least one other episode.

Indira Varma (Rome) has been cast on season four of HBO‘s Game of Thrones. She’ll play the love interest of a new character, “The Red Viper.”

Jason Sudekis announced on CBS’s Letterman Wednesday night that he won’t be returning to NBC’s Saturday Night Live.


NUVOtv enjoyed a record-busting night with its July 18 launch of Night of Premieres. The English-language cabler aimed at Latinos led off with Jennifer Lopez: Her Life. Her Journey at 8p, the most-watched original program in its history. A Step Away followed, to become the net’s second most-watched original program. The 10p hour’s reality show House of Joy was the highest-debuting series ever for NUVO-tv. The night brought the net 625,000 total viewers. “These ratings confirm for us what we knew: Modern Latinos are actively seeking culturally relevant entertainment in English,” Michael Schwimmer, CEO of NUVOtv tells Cynopsis. “It’s always gratifying when hard work pays off.”

The Talk is getting louder. CBS‘s daytime chatfest scored its best ratings ever the week of July 15, with its 2.62 million viewers beat the prior week by 3%.

Broadcast Morning News Shows Weekly Average Ratings (week of June 10, 2013)

ABC: GMA 4.93 million total viewers 1.5/12; 1.76 million A25-54
NBC: Today 4.29 million total viewers 14/11; 1.68 million A25-54
CBS: This Morning 2.71million total viewers 0.8/6; .893 million A25-54
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows Weekly Average Ratings (Sunday, June 16, 2013)

CBS: Face the Nation 2.54 million total viewers 0.5 and 612,000 A25-54
NBC: Meet the Press 2.45 million total viewers 0.6 and 680,000 A25-54
ABC: This Week 2.23 million total viewers 0.5 and 636,000 A25-54
CBS: Face the Nation-2 1.43 million total viewers 0.3 and 352,000 A25-54
FOX: FOX News Sunday 1.06 million total viewers 0.3 and 408,000 A25-54

Source: Nielsen, NTI

Wednesday A18-49 Analysis:  FOX topped the ranks Wednesday night delivering a 1.8/6 among A18-49, according to final primetime national ratings from Nielsen.  At 8p, CBS’s Big Brother ruled the house with 2.3/8, to America’s Got Talent’s 1.6/5 for NBC. It was neck and neck at 9p for NBC’s new America’s Got Talent ep with 2.4/7 and FOX’s fresh MasterChef at 2.3/7. UMA’s Copa Oro competition scored a 1.7/6 at 10p, with second place divvied up between CBS’s CSI, TELE’s Senor de los Cielos and UNI’s Que Bonito Amor, all with 1.1/3.

Live + Same Day Household Ratings: Wednesday, July 24, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC: 4.3/7          America’s Got Talent [r] 4.2/7, America’s Got Talent 6.4/11, Camp 2.4/4

CBS: 3.8/6            Big Brother 4.1/7, Criminal Minds [r] 3.0/5, CSI [r] 4.2/7

FOX: 2.7/5              MasterChef [r] 2.0/4, MasterChef 3.3/5

UNI: 2.0/3             Porque el Amor Manda 1.9/3, Amores Verdaderos 2.5/4, Que Bonito Amor 1.5/3

ABC: 1.9/3           The Middle [r] 2.4/4, Suburgatory [r] 1.7/3, Modern Family [r] 2.1/3, Neighbors [r] 1.5/2, ABC’s The Lookout 2.0/3

UMA: 1.2/2              Futbol .8/1, Copa Oro 2013 1.5/3

TELE: 1.0/1            Dama y Obrero .6/1, Marido en Alquiler .8/1, Senor de los Cielos 1.2/2

CW: 0.7/1             Arrow [r] .7/1, Supernatural [r] .6/1

ION: 0.6/1            WWE Main Event .6/1, Flashpoint [r] .4/1, Flashpoint [r] .5/1

A18-49:  FOX 1.8/6, NBC 1.7/5, UNI 1.5/5, CBS 1.4/5, UMA 1.1/4, ABC .8/3, TELE .7/2, CW .3/1, ION .2/1


Michael Teicher will be 20th Century Television‘s new exec vp of media sales, effective September 3, overseeing all sales initiatives for Twentieth Television and Debmar-Mercury. He’ll report to Greg Meidel, president of Twentieth Television. Most recently, Teicher served as Executive Vice President, Media Sales, Warner Bros. Domestic TV Distribution.

Nickelodeon has upped Pamela Kaufman to chief marketing officer and president, consumer products. She continues to report to the president of the Nickelodeon Group, Cyma Zarghami.

MTV‘s making some big changes. Jason Rzepka has been promoted to senior vp, brand communications and public affairs, where he’ll oversee all corporate communications for the net. Jennifer Solari will be vp for program publicity and communications, overseeing publicity and communications for the West Coast office.  Janice Gatti has been promoted to vp of MTV/MTV2/mtvu communications, and Noopur Agarwal was upped to vp, MTV public affairs.

Media agency exec Chris Martin jumps from OMG to Maxus North America as director of marketing and new business. He reports to CEO Louis Jones.


Longtime Wheel of Fortune director Mark Corwin passed away of cancer on Thursday. “Mark made directing Wheel of Fortune look easy and it’s no simple task,” said Harry Friedman, the game show’s exec producer. “He loved this show and understood that the viewers have a special bond with Wheel, which he never took for granted.” Corwin was 65.






For sponsor information, please contact Mike Farina at (203) 218-6480.
For registration information, please contact Pete Romas at (203) 899-8483.

Friday Fun Fact:
Prime time’s first curse word came in 1965 courtesy of Doris Packer on My Favorite Martian (1963-1966). As Miss Pringle, the actress ad-libbed a line that included the word “damn.”

This Day In History sponsored by Destination America: 1952 – Mickey Mantle hit his first grand slam.

Answer to Our Last Trivia Question: What was the name of Clint Eastwood’s character on Rawhide (1959-1966)? Rowdy Yates. Kudos to: Kathy Alexander/Cleveland, Russ Hodge-3 Roads Communications/Frederick, MD, Pete Gautieri/A&E Networks/NYC, Bob Cook-B.C. Entertainment Group/Orlando, Robert Twilley-Jupiter Entertainment/Knoxville, Chuck Gordon-Clear Channel Media/Mobile, AL, Jim Roche-Me-TV/Chicago, Marsha, TX, Greg Moloznik-GLM Media/Scottsdale, Joan Lee-KOLD News/Tucson, Sheldon A., Rick Pike-InterMedia Advertising/Woodland Hills, CA, Darlene Tipton-Fox Cable News/LA, David Garber-Linzack Publications/Chatsworth, CA, Larry Hutchings/Pacific Palisades, CA.

Today’s Trivia Question: Movie Stars Theme Week:  Which late, great Academy Award-nominated actress spent a year (1969-1970) on the soap Search For Tomorrow (1951-1986)? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
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JOB OPENING: DIR, MKTG SOLUTIONS/CLEAR CHANNEL/Sherman Oaks CA: Help support ideation/dvlpmnt of strategic sales prgrms & provide acct mngmnt for advrtsing clients. 6yrs relevant work exp Media, mktg or a related field. Apply HERE (8/2) 

JOB OPENING: DATA & INSIGHTS ANALYST/The Weather Channel/NYC: Preferred candidates should have knowledge of Ad Campaigns, ad sales, ad systems and technologies including DoubleClick. Send resumes to [email protected] (8/2)

JOB OPENING: ANALYST RESEARCH CONTENT/TELEMUNDO/NYC: support programming team with audience insights and measurements. 2 yrs using Nielson req’d. Apply HERE (8/2)

JOB OPENING: RESEARCH MGR/SPROUT/EAST COAST: Responsible for supporting kids network with audience research metrics and reporting. 3 years of TV research exp req’d. APPLY (8/2)

JOB OPENING: AD SALES RESEARCH DIR/GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. rsch: ratings/primary & synd.: Mastery of Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons. Presentation skills req’d. Res HERE [email protected] (8/2)

JOB OPENING: WRITER/PRODUCER/Jupiter Ent.: Writers and Field Producers needed for true crime series. Resume: [email protected] (8/1)

JOB OPENING: AD SALES DIR/GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. rsch: ratings/primary & synd. Mastery of Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons. Presentation skills req’d. Res HERE (8/1)

JOB OPENING: MGR AD SALES MKTG/TENNIS CHANNEL/NYC: Work w/ Dir Ad Sales Mktg & Ad Sales team on dvlpmnt of multiplatform advrtsing solutions. Min 4-5 yrs exp within Agency or Ntwrk focusing on client srvcs. Resume to & salary req’s HERE (7/31)

JOB OPENING: MANAGER, DIGITAL VIDEO AD SALES/FX/NY: 3+ ad sales exp with a strong kno of digital sales, BS degree req, Excel, Pwrpt, Slide Rocket exp, linear sales exp. Apply: (7/31)

JOB OPENING: RESEARCH ANALYST/NBC UNIVERSAL/SOUTHEAST/SOUTHWEST: Submit & maintain schedules, line-ups & prgrm changes for Telemundo & Mun2 via Nielsen myEVNTS web-based system before strict deadline. Enforcing Nielsen titling. Apply HERE (7/31)

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JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/ positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Apply HERE (7/31) 

JOB OPENING: POST PROD/LA: Mng all post ops of busy boutique prod co. Exc comm skills a must for client liaison. 3+ yrs exp as post producer. Network promo & Avid exp pref’d. Must start immediately. Resume to [email protected] (7/30)

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JOB OPENING: SR TRAFFIC MGR/Comcast Spotlight/DC: Mng adv.sales traffic team in all traffic areas incl. inv mngmnt & workflow. Asst sales w/pricing strategies. 5 yrs mgmt exp. pref. Kwldg of media traffic/T&B software a must Apply: HERE (7/30)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, support Sports & Olympics sales research, proficient w/research software, able to visually communicate insights, provide marketplace insights. Resume: HERE (7/30)

JOB OPENING: DIRECTOR COMMUNICATIONS/OWN: Oprah Winfrey Network/LA:Min 5 yrs exp in publicity, expert in media strategy & messaging, excellent written and verbal skills. Apply at: (7/30)

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JOB OPENING: FINANCIAL ANYST/NYC: 1- 5 yrs media exp. Assist in key functions that support ad sls billing, revenue recognition, cash reporting, mnthly & quaterly close, budgtng/forecasting & trckng process for the Media Sales grp. Resume TO (7/30)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: LA-based Producer & Showrunner: with nearly 20 years worth of experience in non-fiction TV (news, talk, lifestyle, reality). I’m a great VO writer and a monster show, field, and post producer. Resume & reel at (7/27)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Shark Tank, Would You Fall For That? [p], 20/20
CBS: AMC Presents: Tim McGraw’s Superstar Summer Night [r], Blue Bloods [r]
CW: The iHeartRadio Ultimate Pool Party
FOX: Bones [r], The Following [r]
ION: Cold Case [r], Cold Case [r], Cold Case[r]
MyTV: Ridiculousness [r], Ridiculousness [r], Ridiculousness [r], Ridiculousness [r], 8 Mile
NBC: Camp [r], Dateline NBC
PBS: Washington Week, Charlie Rose: The Week, Great Performances, David Phelps Classic
Telemundo: Dama y Obrero, Marido en Alquiler, El Senor de los Cielos
UMA: Explosion Nuclear, Siete Espadas
Univision: Porque el Amor Manda, Amores Verdaderos, Que Bonito Amor

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