Friday, July 21st, 2006


Have a Niche?  Movies Can Reach It
CATS & DOGS – #1 on Cartoon Network

Now Available:
Tom Hanks’ The Ant Bully, M. Night Shyamalan’s Lady in the Water, A Scanner Darkly

Source: NHI Explorer, Live+SD HH Cvg Rtg, 7/10-7/16/06. Movies=TC, Series=Track.  Cats & Dogs=Mo 11a.  Harry=Su 4:30p.  The In-Laws=We 8p, ties Bend-River (Sa 3:45p).




Good morning. It’s Friday, July 21, 2006, and this is your first early morning briefing.

Has become the internet version of Schwab’s Drugstore?  The defunct WB comedy pilot Nobody’s Watching showed up on about a month ago, and has now been “discovered” by NBC.  The network is expected to announce today that it has ordered six scripts and will create a series of viral videos to promote the show, says Variety.  The videos could be seen on the internet as early as this fall. The pilot stars Paul Campbell and Tarran Killam as two fans of sitcom TV who end up in a reality show.  The project is from NBC Universal TV Studio.


Early next year, the Sundance Channel will launch Sundance Channel Green, a weekly primetime block with content focused on the environment. Starting with three hours of hosted programming, the new eco-friendly network will present original series and documentaries about the earth’s ecology and how humans can live a balanced “green” lifestyle. The first original series is Change Agents, a character-driver documentary series about the people and projects on the front lines of environment innovation.  The announcement was made by Sundance founder and environmental activist, Robert Redford.

Discovery Communications has added a new component to its Discovery News service: daily video webcasts featuring breaking news on topics that pertain to Discovery’s programming, such as the story about the discovery of a baby triceratops skull fossil in Montana. The news service will offer viewers quick informative stories about science, nature, health, travel, environmental issues and current affairs. Links to the webcasts can be found at or directly at the Discovery News site at
TV Guide Channel will debut the second season of TV Candy on July 30 at 8p. Hosted by Melissa Rivers, the one-hour show transforms everyday individuals to become their favorite current TV characters like Bree Van De Kamp from Desperate Housewives or Christopher from The Sopranos.
AT&T will add the Viacom Networks to its young U-Verse digital television service.  The deal includes Nickelodeon, MTV, Comedy Central, VH1, Spike, BET, TV Land and CMT among others.  Thus far, U-verse is only available in 5,000 San Antonio homes, with future plans to expand next into Houston. Other content providers working with U-Verse include the Turner networks, Fox, Disney, Discovery, NBC Universal and A&E/History.  The U-Verse service launched on June 26, and hopes to be in 19 million homes by the end of 2008.


Fox has given a put pilot commitment to a project from 20th TV and Roundtable Entertainment called Blue Blood about a rookie NYPD cop.  The story is based on the autobiography of Ed Conlon, a Harvard grad who decides to return to NYC and just like numerous family members before him – become a cop.

MyNetworkTV has cast Tatum O’Neal in the leading role of the primetime drama Art of Betrayal. She will portray Blythe who plots revenge against the ex-husband who left her 20 years ago. Produced by Twentieth Television, the program will premiere in December and 65 episodes will air Monday through Friday for 13 weeks. Recap episodes will air each Saturday.

Casting Call:  A new HGTV series is looking for DIY-ers who have flunked out on their projects and need rescuing. They want young, energetic couples and families in the Los Angeles area who have taken on more than they imagined with their do-it-yourself projects. The producers ask that no kitchen or bathroom projects be submitted. For more information visit the web site at:


Tribune Broadcasting has promoted L. Clark Morehouse III as EVP/General Manager of Tribune Entertainment Company, the Los Angeles based television programming and distribution division. He will supervise daily operations including sales. In addition, Marc S. Schacher has been upped to SVP/Programming and Development of Tribune Broadcasting. He will continue to meet the programming needs for the Tribune television group as well as negotiate with the syndicators and distributors for program acquisitions.
Interep and Azteca America have elevated Bob Turner as President/Network Sales for Azteca America. Bob will continue to manage Azteca America’s national spot television ad sales for Interep. Reporting to Bob Turner, Tom Marsillo is the SVP/General Sales Manager charged with supervising daily operations of Azteca America Spot Television Sales.
Alex Wallace has joined The Weather Channel as an On-Camera Meteorologist. Prior to this position, he was an on-camera meteorologist intern and a video coordinator the year before that both at TWC.
Rob Argento is the new VP/Media Strategy at MWW Group in the Consumer Lifestyle Marketing division. Based in New York, he will work with clients such as Time Warner Center, Samsung and Comix and will offer overall media relations strategy to the department.


Top 10 M-F Syndicated Strip Series for the week of 7/3-7/9/06 ranked by HH Rtg
Wheel of Fortune (King World)                     6.3 AA
Jeopardy (King World)                                5.2 AA
Everybody Loves Raymond (King World)         4.7 AA / 6.0 GAA
Oprah (King World)                                    4.7 AA / 4.8 GAA
Seinfeld (Sony)                                         4.4 AA / 5.6 GAA
Entertainment Tonight (Paramount)              4.1 AA / 4.2 GAA
Dr. Phil (King World)                                   3.9 AA / 3.9 GAA
Judge Judy (Paramount)                             3.9 AA / 6.0 GAA
Friends (Warner Bros.)                               3.2 AA/ 3.8 GAA
Live with Regis and Kelly (Buena Vista)          3.1 AA
Source Nielsen Media Research – Live + SD Data
Top 10 M-F Syndicated Strip Series for the week of 7/3-7/9/06 ranked by A18-49
Seinfeld (Sony)                                         2.8 AA / 3.5 GAA
Everybody Loves Raymond (King World)         2.5 AA / 3.2 GAA
Friends (Warner Bros.)                                2.1 AA/ 2.4 GAA
That ’70s Show (Carsey-Werner)                  2.0 AA / 2.6 GAA
Oprah (King World)                                     1.9 AA / 1.9 GAA
Entertainment Tonight (Paramount)               1.7 AA / 1.7 GAA
King of the Hill (Twentieth Television)            1.7 AA/ 2.2 GAA
Wheel of Fortune (King World)                      1.5 AA
Dr. Phil (King World)                                    1.5 AA / 1.5 GAA
Maury (NBC Universal)                                 1.5 AA/ 1.6 GAA
Source Nielsen Media Research – Live + SD Data
Wednesday – A18-49 Analysis: FOX hit the right groove to beat the pack Wednesday night at 3.5/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC came in #2 with 2.8/9, followed by CBS 2.3/7, UNIV 1.6/5, ABC 0.7/2, WB 0.7/2, UPN 0.6/2 and TELE 0.5/1. FOX’s So You Think You Can Dance? boogied to win the 8p hour with 3.2/11; NBC’s America’s Got Talent came next with 2.5/8. Same story yet different ratings at 9p: FOX won with the last hour of the dance competition at 3.8/11; NBC was a close #2 with the second hour of America’s Got Talent at 3.6/11. CBS ended the night with a first place at 10p with a repeat of CSI: NY at 2.5/7. ABC’s premiere of the Results Show for The One was in 5th place with a paltry 1.0/3. The highest demo number it managed for the hour was among W18-49 delivering a 1.3/4, ranking 4th.
Live + Same Day Ratings: Wednesday, July 19, 2006 – time period averages. Source: Nielsen Media Research

NBC     5.7/10   America’s Got Talent (2 hours) 6.1/11, Law & Order [r] 4.9/9

FOX     5.4/9    So You Think You Can Dance? (2 hours) 5.4/9

CBS       4.9/9     Rock Star: Supernova 3.4/6, Criminal Minds [r] 5.3/9, CSI: NY [r] 6.1/11

UNIV   1.9/3    La Fea Más Bella 2.1/4, Barrera de Amor 1.9/3, Don Francisco Presenta 1.6/3

ABC      1.7/3    The One (2 hours) [r] 1.6/3, The One Results Show 1.9/3

WB       1.4/2    Blue Collar TV 1.7/3, Blue Collar TV [r] 1.7/3, One Tree Hill [r] 1.1/2

UPN     0.9/2   America’s Next Top Model [r] 1.0/2, Eve [r] 0.9/2, Cuts [r] 0.8/1

TELE   0.6/1   Tierra de Pasiones 0.6/1, Amores De Mercado 0.6/1, Decisiones 0.5/1

A18-49:  FOX 3.5/11, NBC 2.8/9, CBS 2.3/7, UNIV 1.6/5, ABC 0.7/2, WB 0.7/2, UPN 0.6/2, TELE 0.5/1

Friday Fun Fact:  The human heart rests between beats. In an average lifetime of 70 years, the total resting time is estimated to be about 40 years.

The History Channel presents This Day in History:
1861 – In the first major land battle of the Civil War, a large Union army commanded by General Irvin McDowell is routed by Confederate forces under General Pierre G.T. Beauregard.  Many in the north believed that the Confederacy would be swiftly defeated.  Learning of the impending battle at Manassas junction, near Washington, D.C., civilians turned out in force to picnic and watch the battle.  When McDowell’s badly trained force was routed, the picnickers fled in panic.  It was at this battle that Confederate General Thomas J. Jackson earned his nickname “Stonewall,” which referred to his men holding their ground under repeated Federal assaults.

Answer to Yesterday’s trivia question: On what show did government Agent Lee ask for Amanda’s help while running from enemy agents?  SCARECROW AND MRS. KING    Kudos to:  Barry Schiffer-WJZ-TV/Baltimore; Leigh Wheeler-Discovery Communications/ Silver Spring; David Stern-BARD Entertainment/NY; Jeffrey Hira-MTV Networks/NY; Kathy Carlson-Cuneo Advertising/Bloomington, MN; Eric Turner-Eagle TV Sales/Dallas; Danielle Lamoureux-Kelly Scott & Madison/Chicago;Norman C. Berns-ProStar Management/Minneapolis; Marty Webb-Davis Elen/LA; Chris Simmons-Odessa Productions/LA; Heidi Flydal-KFMB/San Diego; Jeff Suss-KCBS/LA
Today’s Trivia Question:  We knew these guys by their screen names, but their mother knew them as Leonard, Julius, Arthur, and Herbert.  Who were they?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: SR PRGRMNG MGR/AOL RED/Dulles VA: AOL’s Teen Service, is looking for someone who is up on pop culture & into the teen scene. Copy editing, promo writing & organizational skills. Resume: [email protected] (7/28)

JOB OPENING: DIRECTOR, PRIMETIME PROG/FOOD NETWORK: Mngs field shows/specials – script through fine cut. Min. 5 yrs producing or prgrmng reality, docusoap, competition, lifestyle.Res: w/sal. Req: [email protected] (7/28)

JOB OPENING: PRODUCTION ACCOUNTANT/Discovery Production, Silver Spring MD: Coord financial ops for original productions incl. Analysis & reporting BS degree, SAP, 3-5 yrs acctng prod exp.  Apply    Job req# 4014 (7/28)

JOB OPENING: VICE PRESIDENT, MARKETING/Comedy Central/NYC: 8+ yrs Markting exp in Entertnmnt, Strng strat thinker/Leader/BrandBuildr/Innovative, ConsMrktg/Cable/NewMedia exp A+, EOE/M/F/D/AAP. Apply (7/28)

JOB OPENING: DR, BUS, DEV, PROMOS MKTG/Nick/NY: Dev mktg/promos, strng client presntatn skls to ad prtnrs, sales/media plng, execute strat, wrk w/ad sales, entertmt exp, cre8tv + dynamic. EOE/M/F/D/AAP. Apply (7/28)

JOB OPENING: RESEARCH ANALYST/20th Television/NY: Syndication ad sales. Must have strong Nielsen Galaxy Explorer skills, be detail oriented & highly org. Should also have exp w/ Nielsen Ad Views. 1+yr. exp. Res to [email protected] (7/27)

JOB OPENING: MANAGER, PROGRAM SCHEDULING/HGTV/Knoxville: Analyze program slots & ratings for workable insights. 2-3 yrs exp in TV scheduling req’d.  PC literate. Resume: [email protected] ; reference job # 5431-U. (7/27)

JOB OPENING: EXECUTIVE ASSISTANT/COMCAST NETWORKS/New York  Provides administrative support to the EVP and SVP of Ad Sales One year previous admin experience High School Diploma or equivalent Resume: [email protected]  (7/27)

JOB OPENING: DIR RESEARCH, The Golf Channel/ORLANDO. Winters in Florida ! Expert with NPOWER; Market Breaks; Star Trak; forecasting; post-buys. High Golf IQ a +. EOE. M/F/D/V. Details at Click on EMPLOYMENT (8/3)

JOB OPENING: ACCOUNT EXECUTIVE/KTXL 40/SACRAMENTO: For more info visit . To apply send resume to; Fax: (916) 733-3110; Email: [email protected]. EOE (7/27)

JOB OPENING: SR. ANALYST, DISNEY/ABC LA: Provide analysis of series/movies, ntwrk perf, support press; multi-tasker, exp’d in all Nielsen apps & 2+ yrs exp. in Nielsen rating analysis req. Send resume: (7/27)

JOB OPENING: DIRECTOR, SCHEDULING, ON AIR PROMOTIONS/E! Networks (Los Angeles): Plan, supervise & maintain promo scheduling for E! and Style. Apply on-line (Job category-On Air Promos) (7/26)

JOB OPENING: SR PROD/WRITER/The Disney Channel/Burbank CA: Write, produce & direct short form, BTS, promo or interstitial segments. 5+ yrs of exp writing & producing spots for ntwrk, studio or ad agency.Apply: (7/26)

JOB OPENING: AP/PA POST PROD INT’L/AETN/NY: Prepare formatting sessions. Inventory repackaging/new bus prod. Process/track invoices. 1+Years post prod/admin exp, strong comp, comm, org, multi-task. Res to:[email protected] (7/26)

JOB OPENING: MGR, MEDIA RESEARCH/Beverly Hills: 2 yrs mgr level studio/network TV research exp. Analyze network/cable TV, ad sales & new media trends. Req’d knowledge: Nielsen Galaxy & AdViews software. [email protected] (7/26)

JOB OPENING: MGR OF OPERATIONS/Classic Media/NYC: Report to VP/ Prgrm Dist, liaise w/various depts. Servicing contracts. Must be details oriented. Some adm tasks. Spking French a +. Send CV/salary/cover letter: [email protected] (7/25)

JOB OPENING: DIGITAL/ CONVERGENT SALES MANAGER/NYC: Req #082-06. Generate convergent(on-line and on-air) advertising revenue. BA/BS. 4+ yrs exp selling on-line and on-air media packages. Resumes to: [email protected] (7/25)

JOB OPENING: MEDIA BUYER/PLANNER/Under Armour/MD: 2+ yrs advertising exp req’d. Manage all print & radio media, including buying, negotiating, planning & scheduling. Email resume and cover letter to [email protected] (7/25)

JOB OPENING: PUBLICIST /Telepictures Prod/LA: Pub for The Tyra Banks Show.Handle consumer PR/day-to-day activity. Pitch/secure stories in local and nat press. Interact w/tal/prod staff.6-10 yrs exp. Res to: [email protected] (7/25)

JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or prog mgmt. Min 5 yr mktg exp. E-mail res & sal reqs: [email protected] (7/25)

JOB OPENING: DIRECTOR, PROGRAM SCHEDULING/Comedy Central/NYC: 5+yrs TV prog sked exp in Cable/Broadcast, Strg time mgmt/org skills, Strng interpersonal skills & Knwldg pop culture & comedy EOE/M/F/D/AAP. Apply (7/25)

JOB OPENING:DIR, STRATEGY & BUSINESS DEV/Comedy Central/Spike/NY: 5+yrs exp (3yrs consult/InvestBnk/M&A/BizDev), Strg financModel/Excel skills, Strng analyt thinker, MBA & New Media exp A+ EOE/M/F/D/AAP. Apply (7/25)

JOB OPENING:  MEDIA PLANNING COORD/AMC/LI: Prepare daily logs & maint on-air invent database.2+ yrs exp w/sched & progr. Industry exp a must, Gabriel a +. res to ref # 952BR (7/25)

JOB OPENING: RESEARCH MANAGER/AMC/NY: 5+ yrs media res. exp. Qual/Quan analysis of data for busy Ad Sales,Mktg, PR groups.Exp w/Nielsen pref w/cable. res to ref #373BR (7/25)

JOB OPENING: DIR/PROG ADMIN & PLANNING/FL:  Resp. incl: L/T Planning, Inv. Mgmt., Scheduling, Stunting. Strong Comp/Analytical skills, Creative, Self-Starter, Related TV Prog Exp. Required. Respond to: [email protected] (7/22)

JOB OPENING: MARKETING- BUS. DEV. DIRECTOR/ Zula USA LLC/Burbank, CA: Position requires solid innovative exp. (5-7 yrs.) in Entertainment Marketing, preferably Children’s Ent. Info:, resumes to [email protected] (7/22)

JOB OPENING: VP EDUCATION/ Zula USA LLC/Burbank, CA: Must have early childhood education & management exp. Experience in Children’s entertainment and programming desired. Info:, resumes to [email protected] (7/22)

JOB OPENING: FINANCE DIRECTOR/Zula USA LLC/Burbank, CA: Must have a min. of 5 yrs. solid financial exp. incl. forecasting, budgeting, planning. Word, Excel & QB exp. mandatory. Info:, resumes to [email protected] (7/22)

JOB OPENING: EXECUTIVE ASSISTANT TO CEO/Zula USA LLC/Burbank, CA: Must have solid experience as an Exec. Asst. and general business acumen. Info: , resumes to [email protected] (7/22)

JOB OPENING: INTERNET ACCT EXEC/Buena Vista/NY: Dev. & maintain ad accts & deals for BVT Internet properties, forecast territory revenue, sell benefits & features of new apps. 3+ yrs online sales exp. [email protected] . (7/22)

JOB OPENING: MGR INVENTORY ADMIN/Rainbow/LI:  Resp contractual & fin’l needs of prgrm invent. 2+yrs dbase & invent mgmt, exp in TV (prog & acquisitions) nec, ammortization & finance a +. rez to use ref #808BR (7/22)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis. com.

SUMMER INTERNSHIP CREDITS ONLY: Well-established PRODUCTION/MANAGEMENT company seeks intern to start immediately. Located in the heart of Beverly Hills. Please email resume and cover letter to Steve at [email protected] (7/26)


SITUATION WANTED: ENTRY-LEVEL POSITION/NEWS WRITING/PRODUCING: Graduate w/ distinguished internships (CBS News, N.Y.C.) Two yrs exp producing local cable TV programs. Tells stories beyond the headlines.
E-mail: [email protected] (7/25)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Friday, July 21, 2006

ABC             AFV[r], Kyle XY, 20/20
CBS             NCIS [r], The Unit [r], Numb3rs [r]
FOX             24 [r], 24 [r]
NBC             Dateline NBC, Las Vegas [r], Law & Order [r]
i               Movie: The Sunshine Boys, It’s a Miracle        
UPN             Friday Night Smackdown
WB              What I Like About You [r],Twins [r], Reba [r], Living with Fran [r]
TELE            Tierra de Pasiones, Amores De Mercado, Decisiones
UNIV            La Fea Mas Bella, Barrera de Amor, Casos de la Vida Real: Edicion Especial

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