Cynopsis: DIGITAL
07/20/12

Good morning. It’s Friday, July 20, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

With the Olympics just around the corner, mobile ad company Velti commissioned Harris Interactive to conduct a study on how US audiences plan on following and consuming content about the event. And with multiplatform content, including the ability to stream programming online and on other devices, a major aspect of the planned coverage of the Games, it’s probably good news that 40% of poll respondents who plan on following the Olympics said they will do so on two or more devices. When broken down by multiple devices, 36% of those who will follow the Olympics plan on doing so via the TV and computer; 11% via the TV and their smartphone; and 10% via their computer and their smartphone.

• Of those who will use smartphones to follow the event, 45% said they will use the phone to access video clips and replays, and 41% plan to stream live coverage via a browser.
• In comparison, half of tablet users will watch videos and replays on their browser, while 45% will stream live coverage.
• 77% of those using a smartphone to follow the Olympics will tune in using a browser (this includes reading articles and other activities alongside potentially watching cliips or streaming live video content), while 63% will employ an app; for tablet users, the split is 80% browser/58% apps.

A CYNOPSIS MESSAGE

YouTube has launched a new custom channel that will air over 50 Ramadan series day-and-date with when they are broadcasted on networks in the Middle East, according to The Hollywood Reporter. The holiday begins on today and ends on August 18. THR says it’s the equivalent of sweeps weeks for networks in the Middle East. Overall, the YouTube channel will contain over hundreds of Ramadan-oriented programs from YouTube partners in the region, including Rotana, CBS-Egypt, Melody, and Promo-media. All revenue generated by the shows on the site will be split between YouTube and the partners.

Creative Impulse Entertainment‘s long-running action adventure comic book series, Justice For Hire, will be adapted for both he web and as a feature film, thanks to a new deal with Spillwall Productions. Creative Impulse says it prioritizes a transmedia approach to distributing its content. When Justice For Hire was originally released in print in 2008, each issue came with a DVD that featured live-action, episodic content that provided supplemental storylines tied to that issue. The series follows two fathers who enlist their sons to form a crime-fighting business.

The Cynopsis Sports Media Awards Breakfast takes place on August 9 in New York City. If you haven’t seen the finalists and registered to attend yet, you can do so here.

Digital publisher Say Media has landed $27 million in new funding from New Enterprise Associates (NEA), Shea Ventures, and Correlation Ventures, along with a number of existing investors. The new funding will be used for further development of Say Media’s publishing platform; to grow its portfolio of media brands; and new acquisitions. As part of NEA’s investment, Paul Hsiao is joining SAY’s Board of Directors. The company recently named Kim Kelleher, the current Publisher at TIME Magazine, as its new President, effective this coming September. SAY Media operates a network of sites around four “content channels”: Style, Tech, Living, and Food. Some properties you may have heard of include ReadWriteWeb and Serious Eats.

33Across, a provider of social graph technology, has raised $13.1 million in funding, led by new investor Pelion Venture Partners, with participation from existing investors like Flybridge Capital, Greycroft Partners, First Round Capital, and others. This brings the company’s funding total to $26 million. The company says it will direct the new capital toward accelerating investment in new products and engineering, along with expanding its presence in the advertising and publishing industries by adding to its client roster, which currently stands at more than 375 Fortune 1000 marketers and over 600,000 publishers.

Microsoft has completed its acquisition of Yammer, a provider of a popular enterprise-level social network, for $1.2 billion in cash. Per the agreement, the Yammer team joins the Office Division of Microsoft, currently led by President Kurt DelBene, even though they will continue to report to Yammer CEO David Sacks. “We look forward to accelerating the adoption of Yammer’s standalone service, and enhancing the social capabilities in Microsoft’s communication and collaboration offerings,” said Jared Spataro, Senior Director/Office Division, Microsoft, in a blog post.

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The latest Global Facebook Advertising Report from TBG Digital shows that Facebook’s average cost-per-thousand impressions (CPM) rose by 58% over the last 12 months. TBG says this increase can be attributed to advertisers using the Sponsored Stories ad unit more as well as the social networking company’s introduction of mobile ads. And consumers also seem to be doing their part; the click-through rate (CTR) on ads increased by 11% over the same time period. TBG once again pays lip service to the introduction of mobile ads in contributing to this growth. In fact, the company cites a study it conducted of 278 million Sponsored Stories impressions, which found that mobile ads received, on average, CTRs that were 14 times that of desktop ads. Staying on that mobile bandwagon, TBG says Facebook received $9.86 for every CPM served on mobile, which is 13 times more than it received for desktop ads. Other things you should know from the report:

• Cost-per-click (CPC) reached the dollar mark for the first time in the US and Canada, according to the report, jumping 13% in the US and 12% in Canada.
• Analyzing 13.8 billion impressions in the first two quarters of 2012, TBG found that Sponsored Stories ads generated 53% higher CTRs than standard Facebook ads.
• TBG says its Global Facebook Advertising Report is based on 406 billion impressions in over 190 countries for 276 clients from Q2 2011 to Q2 2012. It is also verified by the University of Cambridge.

A new report from Forrester Consulting, commissioned by RTB video provider TubeMogul, argues that real-time buying of video ads may be a superior method for buying digital video. This conclusion is influenced by a previous Forrester report, commissioned by SpotXchange, on the size of the market. In it, Forrester projected that real-time buying of video ads will reach $667 million by 2013, which would be the equivalent of more than one out of every five dollars spent in digital video. In this study, Forrester’s interviews with executives from 11 RTB video buyers found that a majority of respondents are seeing improved results “both in terms of reaching their target audience and showing measurable lift across a range of success metrics,” says the report. “Real-time buying puts marketers in the driver’s seat, not only in terms of seeing exactly where an ad is running and for what price but by reducing media waste by allowing for real-time adjustment based on impact and budget,” says Joshua Dreller, one of the interviewees and former VP/Media Technology and Analytics at FUOR Digital. However, with all of that in mind, the report recognizes that the ecosystem is still nascent. Among the mix of real and “misconceived” obstacles that Forrester sees as hindering the adoption of RTB video buying including varying levels of inventory availability, concerns over inventory quality (whether these concerns are legitimate or not), and measurement challenges that continue to plague the entire online video space.

According to the results of About.com‘s new research study (The Trust Factor) on consumer trust, 84% of US consumers say they won’t even engage with a brand until trust has been established. To that end, the study identified several “essential elements” for developing trust with consumers, including format, accuracy, expertise, fairness, relevance, choice, relatability, and awareness, among others. The study also determined that different platforms are better at delivering certain trust elements than others. For example, respondents indicated that all trust elements are even more important on mobile than online. 71% of respondents said format was more important on mobile, with accuracy and expertise also ranking highly. In addition, 56% of respondents agreed that video builds trust when it is combined with other types of content.

Warner Bros. Techinical Operations has launched outmywindow. It’s a new private photo sharing and storage service that allows users to take photos and then selectively share them via one-click, permission-based albums. The service features a timeline that is broken down by dates in order to make it easier for users to view older images. The app also maintains the photo’s native resolution regardless of the device on which it’s being accessed. Other features include real-time notifications and the ability to import photo collections from other services as well as from the libraries on the user’s computer. The service is available on the web, all iOS devices, Google TV, and is coming soon to the Yahoo TV Widget.

Television production studio Endermol USA has appointed John P. Roberts as its new SVP/Digital Media and Commercial Affairs, effective immediately. In the newly created position, Roberts is responsible for developing new commercial and digital businesses opportunities in North America for Endermol USA and its subsidiary production companies, Authentic Entertainment, Endermol Studios, 51 Minds, Original Media, and True Entertainment. His team will oversee all original digital productions, interactive television, social games, and mobile apps, as well as other commercial opportunities in North America, such as live events, licensing, and merchandising. Roberts will report to David Goldberg, Chairman and CEO, Endermol North America, and will be based in Beverly Hills, CA.

Yahoo continues on its mini-editorial hiring spree by naming Scott Robson as the new Editor in Chief/Yahoo Entertainment. In this newly created role, Robson will oversee Yahoo Movies, omg!, Yahoo TV and Yahoo Music, and will be tasked with enhancing and expanding the promotion of original content, developing new franchises, and recruiting new talent.

Ian Ali, a former National Sales Director at Microsoft Advertising, has joined Intergi Entertainment in the role of Chief Revenue Officer, and will oversee the online gaming company’s sales team. He will also work with Intergi’s CEO, Jayson Dubin, to grow and expand the company.

A CYNOPSIS MESSAGE

As part of ESPN’s wall-to-wall, multiplatform coverage of The Open Championship, the network is making 10.5 hours of live play available on WatchESPN today, from 4:30am to 3pm ET. Tomorrow, it plans to air live from 7am to 2:30pm ET. And for the final round on Sunday, ESPN will provide live coverage from 6am to 1:30pm. That’s 36 total hours of live, four-round coverage from The Open Championship if you also factor in the 10.5 hours from yesterday. So if you’re unable to sit back and enjoy the fun on your home TV, do so via the courtesy of ESPN’s TV Everywhere offering. Access to the website and mobile app is available to those who are customers of Bright House Networks, Comcast, Time Warner, and Verizon FiOS TV, and subscribe to a package that includes ESPN (authentication!). Beyond WatchESPN, the network is also offering exclusive Open Championship content, including official films from past tournaments, on the ESPN On Demand platform. On ESPN.com, among the regular slate of content, from articles to leaderboards and live chats, the site will publish Digital Drive, a daily web-exclusive program hosted by columnist Rick Reilly.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
07.20.12

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Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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JOB OPENING: DIGITAL SALES AE/Sony Pictures TV/LA: Strong dig. sales bckgrnd a must. Interest in ent, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & Dr Oz. Apply: www.sonypicscareers.com (7/27)

JOB OPENING: SR. DIR INT’L RESEARCH/A+E Networks/NY: Drive content sales thru research-driven pitches to prog buyers globally. Full Info/Apply: www.aenetworks.com/career.html (7/27)

JOB OPENING: MGR, GLOBAL BUSINESS DEV/CNBC/NYC: Design, plan, implement growth business across CNBC platforms. Strategic and creative thinkers! 4-6 years exp. www.nbcunicareers.com Job ID #6270BR (7/26)

JOB OPENING: INNOVATIONS MGR/NY: Initiative is searching for a creative market mgr. to develop and execute ideas for exist/new clients in dig/trad media and branded entertainment. https://careers-nainitiative.icims.com/jobs/5847/job (7/26)

JOB OPENING: PROGRAM INVENTORY FINANCE SUPV/AMCN/NYC: 3+ yrs prgm finance, accounting, royalties, contract knowledge. Resumes to: [email protected] (7/26)

JOB OPENING: PROD CONSULTANT/LA: Act as a cost consultant for an auto dealer group, overseeing prod of TV/Radio commercials. Knwlg of all costs assoc w/ prod & talent is a must. Automotive exp req’d. Cover/res to: [email protected] (7/26)

JOB OPENING: NBCUniversal, STRATGC. INSIGHTS MGR- ENT & DIGITAL MEDIA/NY: 3 yrs exp. in media research, audience data tools (TV and Digital). Business/Brand devpmnt exp. is a must. Apply: www.nbcunicareers.com #6309 (7/26)

JOB OPENING: MANAGER PROGRAM RESEARCH/NBC Universal/NY: 4+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: www.nbcunicareers.com Job #6394BR (7/26)

JOB OPENING: MGR AD SALES RESEARCH/BBC AMERICA/NYC: 3+ yrs TV research experience. Create sales present., maintain research sales systems. Strong familiarity with Nielsen, MRI & Simmons. www.bbcamerica.com/jobs (7/26)

JOB OPENING: LIVE CONTROL ROOM PRODUCER/NYC: Live National Daytime Talk Show, 3-5+ years control room exp. handling breaking news and last minute rundown changes, send resume and cover letter to [email protected] (7/26)

JOB OPENING: ACCT MNGR/TV & iTV Ad Sales/NY: Aggressive, disciplined AM to sell national commercial time and iTV to agencies & clients. 3-5 years media sales with national or iTV focus. Apply: www.lodgenet.com/careers (7/26)

JOB OPENING: SALES PLANNER/Food Network/Atlanta: Create proposals and presentations applying various research applications, minimum 2-4 years related sales or ad agency experience. More info: www.scrippsnetworks.com. Req#3175 (7/26)

JOB OPENING: MGR. BUS & LEGAL AFFAIRS/Pilgrim Studios/LA: Negotiate/draft/review dvlp/prod contracts  JD from ABA accredited school with at least 2 yrs ent law firm, ntwrk/studio or prod co exp. Resume: [email protected] (7/26)

JOB OPENING: PLANNER 1, AD SALES SUPPORT & ANALYSIS/Comcast-Spotlight/NYC: Plan & facilitate selling of advertising per client needs. Assist AE w/daily tasks. Apply online: www.ecentralmetrics.com/url/?u=33061156326-200 EOE (7/26)

JOB OPENING: COUNSEL/LEGAL AFFAIRS/truTV & adult swim: Development, production, acquisition deals (live action & animated formats); production legal; program clearance. JD; 4-6 yrs experience. Apply: http://tinyurl.com/74b7poj (7/25)

JOB OPENING: MGR PROGRAM/DIGITAL RESRCH/GMC/ATL: Have a strong understanding of cable/digital marketplace; N-Power expert; 5+ yrs. of TV research exp. Res: [email protected] (7/25)

JOB OPENING: VP RECRUITING/NBCU/NYC: 15+ yrs in HR, 8+ yrs of high volume recruiting in corp env., 5+ yrs success leading recruiting team. Strong ops & analytical skills. Apply: www.nbcunicareers.com Job#6226BR, EOE/M/F/D/AAP (7/25)

JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to [email protected] (7/25)

JOB OPENING: MGR, GLOBAL BUSINESS DEV, CNBC/NYC: Design, plan, implement growth business across CNBC platforms. Strategic and creative thinkers! 4-6 years exp. www.nbcunicareers.com Job ID #6270BR (7/25)

JOB OPENING: INNOVATIONS MGR/NY: Initiative is searching for a creative market mgr. to develop and execute ideas for exist/new clients in dig/trad media and branded entertainment. https://careers-nainitiative.icims.com/jobs/5847/job (7/25)

JOB OPENING: PROGRAM INVENTORY FINANCE SUPV/AMCN/NYC: 3+ yrs prgm finance, accounting, royalties, contract knowledge. Resumes to: [email protected] (7/25)

JOB OPENING: ASSOC. DIR., COMMUNICATIONS/Nat Geo/DC: Temporary position Aug.-Dec. 2012. 5-7 years of TV publicity experience. Excellent media contacts. Strong writing skills. Send resumes to [email protected] (7/24)

JOB OPENING: FREELANCE PUBLICIST/MTV2/NYC: Develop & implement press strategies for MTV2, MTV’s male-targeted sibling network, for original programming & tentpole events. 2+ yrs experience. Resume: [email protected] (7/24)

JOB OPENING: SR. MGR AD SALES MKTG MGR/DISCOVERY/NY: Plan, execute multi-platform mktg partnerships. Creative aprch to on/off air mktg. Ops for adv is a must. Apply: https://careers-discovery.icims.com/jobs/5459/job. (7/24)

JOB OPENING: SPECIALIST, STRATEGIC SLS SVCS/DISCOVERY/NY: Resp. for sales analysis . BS/BA req.+ 3-5 yrs. ad sales, media buy’g, finance exp. a+. apply: https://careers-discovery.icims.com/jobs/6060/job (7/24)

JOB OPENING: EXEC IN CHARGE OF PROD/Pilgrim Studios/LA: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: [email protected] (7/24)

JOB OPENING: DR/SDR DIGITAL DISTRIBUTION/NYC: Drive Revenue growth & distrib by developing/negotiating deals across platforms. 5 yrs exp, 2 yrs digital/mobile. MVPD, broadcast TV, deal terms & contracts. [email protected] (7/24)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8 plus yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/Nielsen/Scarborough/Simmons, etc… data a plus. Apply: www.employment.nascar.com (7/24)

JOB OPENING: AE CABLE-SYND SALES/MARATHON VENTURES/NY: Aggressive, disciplined AE to sell DR for cable nets and syndication. 5 years experience selling multiple networks, dayparts, demos. Apply: [email protected] (7/24)

JOB OPENING: PRICING PLANNING DIRECTOR/MARATHON VENTURES/NY: Manage network/syndicated inventory. Detail oriented with team management experience.  5 years pricing/planning background. Apply: [email protected] (7/24)

JOB OPENING: PRODUCTION ASST/HarperCollins Publishers/NYC: seeking a Production Asst to join the team that creates its enhanced e-books. Shooting/editing exp. required. View jobs/apply: http://www.harpercollinscareers.com (7/24)

JOB OPENING: VP MTV BUS & LEGAL AFFAIRS/Santa Monica CA: Mng high vol dvlpmnt/prod. agreements for scripted dvlpmnt as well as reality, doc & animation. 7+ yrs of exp ent law firm or studio/ntwrk. Click here. (7/24)

JOB OPENING: DIR CLIENT SOLUTIONS/CHI: Manage execution of integrated marketing programs across all div., partner with Gannett sales. 10+ years exp in marketing. Agency exp + Res: [email protected] (7/21)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply: www.disneyabcjobs.com (ID 54406BR) (7/21)

JOB OPENING: HEAD OF SALES/CABLEready/NY: 5+ yrs experience selling to TV nets outside US; NYC based; will oversee int’l sales staff and sell. Multilingual preferred. Cover letter, CV to [email protected] (7/21)

JOB OPENING: MOBILE MARKETING CONSULTANT/NY: Ideate and implement strategic on-brand innovative mobile platforms and franchises that are both saleable and executable. 4 mth project/W2 only. Res: [email protected] (7/21)

JOB OPENING: SALES MNGR/Orbitz|Away/NYC: Natnl sales pro for travel media network, 3+ online ad exp, excellent agency contacts, proven closer, travel and media sls exp a + Resume to: https://careers-orbitz.icims.com/jobs/2613/job (7/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 40 hrs wkly. Interesting opportunity to contribute to media start-up. Apply: [email protected] (put “Internship” in subject) (7/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TELEPROMPTER OPERATOR: Over 30 years experience. Live network news and major talk shows are my specialty. Contact via [email protected] (7/27)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUSINESS AFFAIRS ATTORNEY: Multi-platform cable, sat, mobile, Internet, IPTV experience w/Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Consult or FT. [email protected] (7/26)

SITUATION WANTED: WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (7/26)

SITUATION WANTED: NYC SOCIAL MEDIA SAVVY PROFESSIONAL: w/experience in content production (digital/print/live), and publishing sales. Looking for entrepreneurial opps. on the content or ad side: [email protected] (7/26)

SITUATION WANTED: Summer Intern (NYC/LI). Outgoing college sr.w/strong credentials. Comm.Major exp.TV editing,sports announce/writing. Seeks position w/possible career potential. Resume on request. [email protected] (7/24)

SITUATION WANTED: AFFIL SALES/MKTG: 10+ yrs as Sr Dir/Dir building relationships & generating increased sales & results. Available for domestic & international travel/relocation. www.LinkedIn.com/in/paulzulkoski & [email protected] (7/21)

SITUATION WANTED: DOCUMENTARY RESEARCHER/CONTENT DEVELOPER: Researcher, interviewer, and project/content developer w/ exp. in TV, indie film, and major prod. co. seeks full/part-time, also projects. 347-313-4335. (7/21)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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