Friday, July 1st, 2011

Cynopsis: Kids!

Good morning. It’s Friday, July 1, 2011, and this is your first early morning Kids briefing. 

Nickelodeon US commissions a second season of the live-action mystery/adventure series House of Anubis.   Set to begin production on 45×30 new episodes this month in Liverpool, England, the new season will rollout in a daily Monday-Friday format in 2012.  The US version of the Nickelodeon international series has been recreated and recast for the US.  Season two will include several new characters.


Cartoon Network continues to seek new creative talent across Asia Pacific by expanding its existing SNAPTOON (Short New Asia Pacific Cartoons) project to Singapore in partnership with Singapore’s Media Development Authority (MDA).  An initiative to identify new original series from professional and new animators and animation studios in Asia Pacific, SNAPTOONS previously launched in India, Malaysia and Australia.  Through its latest SNAPTOONS effort, Cartoon Network aims to invest in new Singapore-based creative talent and develop their new animated ideas for kids content, which reflects the network’s mission to be fun, funny, surprising and fearless.  Of the creative pitches submitted to the SNAPTOONS project (not through September 30, 2011) in Singapore, up to ten pitches will be shortlisted, based on their development potential, with up to five eventually created into broadcast quality shorts.   Further information can be found at .

Disney is working on a new action/adventure movie based on the Matterhorn Disneyland ride and has signed Jason Dean Hall to write the script, per Heat Vision.  Justin Springer (Tron Legacy) is producing the movie, currently titled The Hill (working title), which revolves around five tweens/teens who are drawn to the top of the mountain where they meet up with a Yeti.


Disney Channel and Disney XD celebrate summer with two nights of warm-weather themed premiere episodes.  Disney Channel gets summer swinging at the shore on Sunday, July 24, 7:30-9p, with beach-themed episodes of Wizards of Waverly Place, Shake It Up and Good Luck Charlie.  The following day, Monday, July 25, 7:30p-9:30p, Disney XD hosts Sizzlin’ Summer Monday, which will feature new episodes of Kick Buttowski  Suburban Daredevil, Pair of Kings, Kickin’ It and Zeke and Luther.  In other Disney XD programming, this Sunday, July 3, the network will premiere the music video for its summer programming, We Burnin’ Up, which was co-written by Adam Hicks (Zeke and Luther, Lemonade Mouth) and performed by Hicks and Chris Brochu (Lemonade Mouth).  Additionally, ( ) will debut its new multi-series online game, Summer Balloon Battle Royale.

Discovery Familia, a Spanish-language network, will feature special episodes of the preschool-targeted series Hi-5, beginning Monday, July 11 at 12:30p.  The Hi-5 series will then air Monday-Friday at 12:30p for throughout the year, following the completion of the summer specials.  The educational series invites viewers on learning adventures from a Safari in Africa to exploring the underwater world.  Hi-5 is a production of Kids Like Us and Nine Films & Television.  The series is produced by Helena Harris (creator of Bananas in Pyjamas and Posie Graeme-Evans).

Zodiak Kids, the kid’s production/distribution arm of Zodiak Media Group, expands distribution of its live-action, comedy series Summer In Transylvania (20×30) to include Nickelodeon in Germany, Italy, Benelux, Nordic, Spain and Portugal.  Summer In Transylvania originally premiered on Nickelodeon in the UK.  The series follows the exploits of popular schoolgirl Summer Farley, who moves to Transylvania when her family is relocated there.  Summer is faced with monstrous new challenges in her new home, including learning to deal with a community made up of zombies, werewolves, vampires and mummies.  Summer in Transylvania is produced by The Foundation, part of Zodiak Kids, for Nickelodeon UK.  Zodiak Rights owns worldwide rights to the show.  Created and written by Andy Watts (creator – My Parents Are Aliens) and produced by Candida Julian-Jones (Kerching!, Gina’s Laughing Gear, Class), the series is executive produced by The Foundation’s Nigel Pickard.


July 8, 9, 10

Little Tugboat is offering limited enrollment in a unique workshop taught in Toronto by accomplished preschool TV veterans on every step of creating an animated or live action preschool show.  Sessions include Pitching, Producing and Licensing.  The workshop will feature a panel of broadcasters from CBC, ABC Australia, Corus and Nickelodeon.

Please contact Brenda Nietupski at 416-654-4720 or [email protected] .


Poptropica ( ), the kid-targeted online virtual world, launches Shrink Ray Island, its 20th Island storyline where kids can play.  While members with early access can take part in the entire island, for the first time Poptropica is inviting on-members to experience several levels of an early access demo at launch.  To mark the launch of the 20th Island, the official Poptropica blog has revealed the 20 rarest items in the history of Poptropica ( ).

HIT Entertainment teams with jewelry design label Molly Brown to create the first Angelina Ballerina collection.  Available exclusively at Selfridges in the UK beginning Saturday 2 July, the new Angelina Ballerina-inspired line includes pendants, lockets and charm bracelets.  The line will then launch at select department stores and independent retailers across the UK from Saturday 16 July.  The CGI animated Angelina Ballerina: The Next Steps airs on Nick. Jr UK.  Earlier this year Mattel launched a new Angelina Ballerina CGI product line in the UK at John Lewis.


Seventeen magazine and ABC Family partner to launch Delete Digital Drama, a youth-targeted, multi-tiered pro-social campaign designed to build awareness of the issue of online bullying.  The multi-platform initiative, which kicks off Tuesday, July 5 in print, on-air and online, will also provide outreach via Seventeen magazine and ABC Family media assets, and through partnerships with Verizon and specialty retailer Charlotte Russe.  Some of the efforts to support Delete Digital Drama include:

  • The August issue of Seventeen, available July 5, will focus on Delete Digital Drama
  • Also on July 5, ABC Family will begin airing an awareness announcement, featuring the network’s stars, which encourages Millennials to do their part in helping to put an end to digital drama.
  • Seventeen and ABC Family will also support the initiative on their specific Delete Digital Drama pages at (
  • ) and ( ), which will feature the awareness spot, exclusive behind-the-scenes footage and photos of the spot, and exclusive photos and videos from ABC Family’s original TV movie Cyberbully, which premieres Sunday, July 17 at 8p.  Both sites will also use Facebook and Twitter to reach viewers/readers with messaging.

  • ABC Family will also debut a new Public Service Announcement during the premiere of Cyberbully featuring its star, Emily Osment.  The PSA will direct viewers to ( ).
  • New campaign-specific t-shirts with the word [delete] on them will be available at Charlotte Russe stores and online from July 5.  All proceeds will go to the nonprofit Stop Out Bullying.   The retailer will also offer a Delete Digital Drama sweepstakes on the Charlotte Russe Facebook page.
  • Verizon debut its text campaign on July 5, asking its wireless customers to text “Delete” to 3332 to pledge their support to end online bullying.  Additionally, Verizon will premiere the Delete Digital Drama awareness announcement on FiOS TV, as well as via its V CAST video on Demand.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 29, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1253; K6-11 735; TWEENS 9-14 562
DISNEY CHANNEL:     K2-11 1190; K6-11 847; TWEENS 9-14 611
CARTOON NETWORK: K2-11   706; K6-11 434; TWEENS 9-14 309
DISNEY XD:               K2-11   280; K6-11 216; TWEENS 9-14 182
NICKTOONS:              K2-11   122; K6-11   96; TWEENS 9-14   75
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Vermont was not one of the original 13 colonies.  The original 13 were VA, MA, NH, MD, CT, RI, DE, NC, SC, NJ, NY, PA and GA.

Answer to Yesterday’s Trivia: This supporting character had a birthmark blotch that he said was shaped like the head of Abraham Lincoln.  Who is he?   SQUIGGY on LAVERNE & SHIRLEY  Kudos to: Chip Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question: On what show were the astronauts stranded in the Stone Age?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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