Friday, July 18th, 2008




Premieres of Degrassi, Queen Bees and The N’s Student Body outperformed every other network in ad-supported cable among both teens and women 12-24* and drove record video streams for the week on 2.8MM streams, +226% vs YAGO!

Like we always say, The N “gets” teens.

DEGRASSI Fridays @ 8:00EST | QUEEN BEES Fridays @ 8:30EST | The N’s STUDENT BODY Sundays @ 8:00EST

*The N Network was ranked #1 from 8-11p vs. all ad supported cable for teens, female teens and women 12-24 in Live+SD coverage ratings.

Cynopsis: Kids!


Good morning. It’s Friday, July 18, 2008, and this is your first early morning Kids briefing.

Nickelodeon UK plans to launch NickToonsters on satellite on Sky Digital this August 18, 2008.  Targeted to the younger K5-7 set and leaning more towards girls, NickToonsters will air 7a-7p and will feature programming lineup including Rugrats, CatDog, The Wild Thornberries and Hey Arnold.

A big win for Mattel yesterday as a jury in a Federal Court handed down its decision, which found that Carter Bryant, a former Mattel doll designer, created the Bratz doll design drawings, prototypes and sculpts while still working for Mattel.  Additionally, the jury found that MGA Entertainment, which launched the Bratz doll line in 2001, intentionally interfered and aided and abetted Bryant’s various breaches of contract with Mattel.  Furthermore, the verdict found that MGA’s CEO, Isaac Larian was a participant in encouraging Bryant’s actions.  The damages phase of the case will begin next week and there is a lot to work out.  Reuters reports that MGA Entertainment issued a statement explaining that Mattel was suing MGA solely for the initial 2001 line of Bratz dolls, and quoting Larian, who said “under no circumstance will Mattel be able to assert ownership of the Bratz franchise  which will always belong to MGA.”


The Academy of Television Arts & Sciences has announced nominations for the 2008 Primetime Emmy, which includes nods for a handful of kid-targeted shows.  The Emmy’s will be awarded in two ceremonies; the 60th Annual Primetime Creative Arts Emmy Awards will be held Saturday, September 13 at the Nokia Theatre L.A. and will be televised on E! on Saturday, September 20 at 8p, while the 60th Primetime Emmy Awards handed out Sunday, September 21 on ABC (8p), live from the Nokia Theatre L.A.  While it is great to see the kid/family targeted shows nominated for the Primetime prize, you’ll note they are often up against shows that are aimed at a more mature audiences (which is not to say that kids aren’t watching them, but they aren’t intended for kids).  Below is a selection of some of the categories including kid-targeted show receiving nominations, the full list can be found at

Children’s Program Show network, production entity

  • Classical Baby (I’m Grown Up Now): The Poetry Show, HBO, HBO Family
  • Hannah Montana, Disney Channel, It’s A Laugh Production/Michael Poryes Productions/Disney Channel
  • High School Musical 2, Disney Channel, Salty Pictures, Inc./First Street Films/Disney Channel
  • Nick News With Linda Ellerbee: The Untouchable Kids of India, Nickelodeon, Nickelodeon with Lucky Duck Productions
  • The Suite Life of Zack and Cody, Disney Channel, It’s A Laugh Productions/Disney Channel

Animated Program (less than one hour) Show (episode), network, production entity

  • SpongeBob SquarePants (Inmates of Summer/Two Faces of Squidward), Nickelodeon, Nickelodeon with United Plankton Pictures, Inc.
  • Creature Comforts America (Don’t Choke To Death, Please), CBS, Aardman Animations in association with The Gotham Group
  • King Of The Hill (Death Picks Cotton), Fox, 20th Century Fox Television in association with 3 Arts Entertainment, Deedle-Dee Productions & Judgemental Films
  • Robot Chicken (Robot Chicken: Star Wars), Cartoon Network (Adult Swim), ShadowMachine Films
  • The Simpsons (Eternal Moonshine of the Simpson Mind), Fox, Gracie Films in association with 20th Century Fox

Animated Program (one hour or longer) Show (episode), network, production entity

  • Justice League: The New Frontier, Warner Bros. on demand, Warner Bros. Animation
  • Family Guy (Blue Harvest), Fox, Fuzzy Door Productions in association with Fox Television Animation Studios
  • South Park (Imaginationland), Comedy Central, Central Productions

Special Class  Short-Format Animated ProgramsShow (episode), network, production entity

  • Camp Lazlo (Lazlo’s First Crush), Cartoon Network, Cartoon Network Studios
  • Chowder (Burple Nurples), Cartoon Network, Cartoon Network Studios

Toei Animation is set to launch tow of its anime series, Digimon Adventure 02 and Pretty Cure, online this month.  Both series will be available for download on IGN’s ( Direct2Drive ( section.  Toei’s first titles bowed on the service last month, with other titles slated to roll out later this year.

Taffy Entertainment, a division of The MoonScoop Group, inks several rights deals following the DISCOP market held last month in Budapest:  LNK (Lithuania) acquires the free TV rights to the animated series Dr. Dog and The Fantastic Four; Ukraine free TV broadcaster 1+1 picks up the 3D CGI series Pet Alien; Urania takes home video rights to Dive Olly Dive! for the Czech Republic and Slovakia; S.D.T. acquires home video rights to Casper’s Scare School for Poland, the Czech Republic and Slovakia territories

Nickelodeon’s AddictingGames and Shockwave to introduce community and social networking features to the sites, popular with teens/tweens, over the course of the next six months. New features, some of which have already been launched include profile pages (fall 2008/AddictingGames), high scores (fall 2008/both sites), a friend feature (fall 2008/both sites), chat functions (fall 2008/AddictingGames).  Features already introduced on Shockwave include, animated, talking avatars on profile pages, chat functions, and a game room section, while AddictingGames has debuted ratings reviews and tips sections.  Additionally, AddictingGames will debut new “create and Share Games that can be customized and shared with friends.


Penguin Young Readers has released animated webisodes to support its new middle-school kid targeted novel Sir Fartsalot Hunts the Booger by author Kevin Bolger (Razorbill, an imprint of Penguin Young Readers Group).  Designed to be “lowbrow and slapstick” the webisode, titled sir Fartsalot vs. the Dragon, can be found at YouTube and aims to drive kids to the book’s website .

Chorion names Bandai Spain as the toy distributor for Noddy in Spain.  The deal comes on the heels of the appointment of NSR as the global master toy licensee, with Spin Master named as distributor in the UK and Lansay as distributor for France and the Benelux.

Correction: the story in yesterday’s edition about Kidthing and Wee Sing contained an incorrect link, which should have read


BusRadio names Steve Natole as its Director/Western Sales Region.  Most recently, Natole helped launch and flip, LA’s KDAY (93.5) to its current format.

Scholastic upps three and names two in its trade publishing division.  Rafi Mittlefehldt is promoted to Operations Analyst, Jonathan Valuckas becomes Editorial Coordinator/Scholastic Paperbacks, and Greg Rutty is upped to Associate Editor/Scholastic Press.  Joining the company are David Posner as Subsidiary Rights Associate and Zachary Clark as Cross-Channel Assistant.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/7-7/13/2008 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    SpongeBob SquarePants (7/9; 12:30p)        2122
NICK:    SpongeBob SquarePants (7/7; 11a)             2062
DSNY*: Monsters Inc. (7/7; 7-8:45p)                       2049
NICK:    SpongeBob SquarePants (7/7; 11:30a)        1998
NICK:    SpongeBob SquarePants (7/9; 12p)             1986
NICK:    SpongeBob SquarePants (7/12; 12p)           1960
NICK:    SpongeBob SquarePants (7/7; 10:30a)        1938
DSNY*: Camp Rock (7/13; 8-9:45p)                        1929
NICK:    SpongeBob SquarePants (7/12; 11:30a)      1900
NICK:    SpongeBob SquarePants (7/7; 12:30p)        1897
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/7-7/13/2008 , 6a-6a:
K6-11                                            Total Delivery (000)
DSNY*: Camp Rock (7/13; 8-9:45p)                        1541
DSNY*: Wizards of Waverly Place (7/8; 10p)            1535
DSNY*: Hannah Montana (7/13; 10p)                      1493
DSNY*: Monsters Inc. (7/7; 7-8:45p)                      1469
DSNY*: Phineas and Ferb Shorts (7/13; 9:45-10p)   1436
DSNY*: The Suite Life of Zack & Cody (7/8; 9:30p)  1380
DSNY*: Life Size (7/7; 12p)                                   1352
DSNY*: The Suite Life of Zack & Cody (7/11; 11p)   1344
DSNY*: Phineas and Ferb Shorts (7/7; 8:45-9p)      1300
DSNY*: Monsters Inc. (7/8; 12-1:45p)                    1284
NICK:    H20 (7/10; 3:30p)                                    1284
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/7-7/13/2008 , 6a-6a:
Tweens 9-14                                   Total Delivery (000)
DSNY*:   Camp Rock (7/13; 8-9:45p)                        1544
ABCFAM: Picture This (7/13; 8-10p)                           1387
DSNY*:   Hannah Montana (7/13; 10p)                       1280
DSNY*:   Wizards of Waverly Place (7/8; 10p)             1247
DSNY*:   Phineas and Ferb Shorts (7/13; 9:45-10p)    1239
DSNY*:   Life Size (7/7; 12p)                                     1205
DSNY*:   Monsters Inc. (7/8; 12-1:45p)                      1142
DSNY*:   The Suite Life of Zack & Cody (7/8; 9:30p)    1105
DSNY*:   The Suite Life of Zack & Cody (7/11; 11p)     1081
NICK:      iCarly (7/7; 4:30p)                                     1079
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/7-7/13/2008 , 6a-6a:
Teens 12-17                                                  Total Delivery (000)
ABCFAM: Picture This (7/13; 8-10p)                                        1389
DSNY*:   Camp Rock (7/13; 8-9:45p)                                      1048
ABCFAM: The Secret Life of the American Teenager (7/8; 8-9p)   961
ADSM:     Family Guy (7/8; 11:30p)                                          958
ADSM:     Family Guy (7/9; 11:30p)                                          856
ADSM:     Family Guy (7/10; 11:30p)                                        843
NICK:      iCarly (7/9; 4p)                                                         824
NICK:      iCarly (7/9; 4:30p)                                                    787
ADSM:    Robot Chicken (7/8; 12-12:15a)                                  764
ADSM:     Family Guy (7/13; 11p)                                             756
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 16, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1213; K6-11 784; TWEENS 9-14 622
DISNEY CHANNEL:     K2-11   994; K6-11 726; TWEENS 9-14 613
CARTOON NETWORK: K2-11   686; K6-11 459; TWEENS 9-14 309
TOON DISNEY:           K2-11   195; K6-11 121; TWEENS 9-14   74
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Every day more money is printed for Monopoly than the US Treasury.

Answer to Yesterday’s Trivia Question: In the ’70s, a bunch of colorful characters named Boss Moss, Cowmumble, Hamhose, Snorkeldorf, Goody-Goody, Gargle and Grumble promoted a product via a series of TV ads. What was the name of this product?   FREAKIES CEREAL Kudos to: Christopher Byrne- Byrne Communications, Inc./The Toy Guy®/NY; John May-Turner Broadcasting System, Inc./GA; Kimberly Keeley-Safety4Kids / Stamford, CT; Tom Boyd-WGN/Chicago

Today’s Trivia Question: Cynopsis editorial staff are all on vacation all next week which means no editions for the week.  We will be returning on Monday, July 28.  With that said, however, our Sales and Marketing staff will be available to you all week long, as usual!  To that end, no trivia question today.  Enjoy your week!

Later — Gwen

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MNGR INTEGRATED MKTG/Fuse/NY: Write proposals. Develop & execute multi-platform opp’s for Ad Sales clients. 5 yrs exp in digital/promos/integrated mktg. Rez to: [email protected] “Intg Mktg Mngr” in sub (8/1)

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JOB OPENING: PROMO COORD w/ USA Network- NBC UNI/NY: Min 1 year in Mrk/Promo. BA in Comm/Film/TV or related exp. keyword job #835194 (8/1)

JOB OPENING: TRADE MKTG COORD/WE tv/NYC: Provide day-day oper & org support to Ad/Affiliate Mktg team on Ad Sales sponsorship. 1-3 yrs Admin/ops exp in trade/Ad Sales mktg, advtg, prod, creative. res ref #6682BR (8/1)

JOB OPENING: AD SALES ACCT EXEC/NYC/iaTV, America’s first 24/7 Asian Pop Culture TV network: will be responsible for generating advertising revenue for iaMedia properties. Min 2 yrs sales exp required. (7/31)

JOB OPENING: SALES PLANNER/Hallmark Channel/NY: 2 yrs exp in Sales planning or buying; or 3 yrs Sales Asst exp. See full posting and apply at (7/31)

JOB OPENING: Seeking freelance FINAL CUT PRO EDITORS for short term/ongoing day shifts. 5+ years experience. Please send resume and reel to [email protected]  Must be willing to work in Stamford, CT (7/31)

JOB OPENING: PROGRAMMING ACQUISITION ANALYST/DIRECTV/El Segundo/CA: Negotiate, analyze, administer, and track programming acquisitions contracts for PPV/VOD content, with all major studios. Send resume to: [email protected] (7/31)

JOB OPENING: CONTENT DIRECTOR, SCI FI/NBC Universal/NY: Devel content strategy for expanding SciFi brand. Integrate content on new & existing sites. BA degree w/ 5 yrs exp. #827774 (7/31)

JOB OPENING: LINE PRODUCER/Little Airplane Productions/NYC: Track costs/budgets for multiple productions. Track/administer contracts and coordinate deliverables. Animation exp. Not mandatory but preferred. [email protected] (7/30)

JOB OPENING: MGR, MEDIA RELS/Disney Channel/LA: U.S. press liaison for kids/tweens TV progrmng; pitch, secure press coverage; top writing skills; 5+ years publ exper; rapport w/TV press. Apply Req #170422. (7/30)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO; 2+ yrs exp brdcst/cable mktg/adv. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemkr Pro a +. Apply Req # 168063 (7/30)

JOB OPENING: INTERACTIVE PROD MGR/Taunton/Newtown-CT: Lead cross-functional team to develop online social networking tools & distributed media capabilities for various digital efforts. Apply: (7/30)

JOB OPENING: SR RESEARCH ANALYST/Scripps/Knox TN: in support of interactive 4 all Scripps sites. to apply direct:
 or (7/30)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter [email protected] (7/29)

JOB OPENING: SENIOR PRODUCER-GAMES/LIFETIME NY: Lead the planning and execution of all Lifetime branded and non-branded games across or partner sites. Apply at: (7/29)

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. keyword #813464 (7/19)

JOB OPENING: MKTG MGR/Showtime/NY: Mng program promotion, approval, co-branding of SNI mktg tactics. Track/analyze results of key acct mktg initiatives. Org’d, multitask, exc comm. Apply: Job #187BR (7/19)

JOB OPENING: SR ASSOC/PBS/Crystal City/Arlington, VA: Work with the Ecommerce Product Data Mngmnt team in mngng the product life cycle within the PBS Product Database. Job description & to apply: please visit (7/19)

JOB OPENING: Director/On Air Promotion/FOOD NETWK/NY: 7yrs broadcast or cable netwk. Manage teams on tune-in & brand campaigns, writing, producing w/internal depts. on messaging & content. To apply: (7/19)

JOB OPENING: SR RESEARCH ANALYST/Turner/ATL: Corp level pos. working w/all Turner Props. Ent/Kids/News/Sports. Present findings to Execs/TW Corp. Solid media math skills/3-5 yrs.Apply: [email protected] (7/19)

JOB OPENING: NAT. AD SALES ACCT MGR/NYC: Develop new & grow existing business for satellite radio selling multiple formats @client & agency levels, prior exp in national media sales needed – apply @ (7/19)

JOB OPENING: PER INQUIRY MEDIA BUYER/Chicago: Advertising agency is seeking experienced TV PI buyer, ideally locally based. Require at least 2 yrs experience with pertinent data base skills. Send resume to: [email protected] (7/19)

JOB OPENING: INTERACTIVE PRODUCER, PROJ. MGR-NEW MEDIA/BRAVO/NBCU/NY:  Dvlp & lead iTV events, gaming, wireless initiatives. Seeking motivated, creative superstar w/ passion for 1st to mkt innovation. Apply: #832071 (7/19)

JOB OPENING:  SR FINANCE ANALYST/ IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at (7/19)

JOB OPENING: MGR SALES SRVCS/Fuse/NY: Resp for managing Nat’l inventory for Sales. Oversee Stewardship process. Create Sales selling schedules, Inv reporting and analysis. Gabriel, a plus. Rez to: [email protected] “MSS” in sub (7/18)

JOB OPENING: RESEARCH MGR/NYC/GSN, the Network for Games: Resp incl. recurring & ad hoc TV & online reports for ad sales. 5 yrs research exp in cable TV. BA/BS. Resume/Cover: [email protected] (7/18)

JOB OPENING: MEDIA BUSINESS ANALYSTS/(2)/ NYC: Exp. w/Digital Asset Mgmt. systems required. Process modeling exp. required. Use case exp. a plus. Apply to: [email protected] (7/18)

JOB OPENING: DIR PRINT DESIGN/Fuse/NY: Lead dev & design for all print needs. Must be prof in Mac OSX, Avid, Final Cut Pro, Combustion, HD Camera, Green screen shooting and Flash. Rez to: [email protected] “DPS” in sub (7/18)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  A fast-paced boutique ent PR firm/NYC seeks smart, hard-working & reliable self starter for unpaid/for credit internship. Start mid Aug.thru fall semester &, possibly, beyond. Jr/Sr only. [email protected] (7/19)

FALL INTERNSHIP CREDITS ONLY:  Documentary film production company in DUMBO, Brooklyn is looking for fall interns to help with several projects. email cover letter & resume to Amanda: [email protected] (7/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Organized, responsible and enthusiastic Admin./Coordinator with over 10 years of experience and writing, research and production skills seeks Exec. Asst. or Coord. position at network or prod. co. [email protected] (8/1)

SITUATION WANTED: Baltimore Bound with Mkting/Product Dev/Event Planning experience. Manage advertising & mktg comm. efforts; direct catalog photography/act as stylist; oversee event budgets/timelines/logistics. [email protected] (7/30)

SITUATION WANTED: STORY EDITOR/DEVELOPMENT ASSISTANT: Story/content developer w/ major prod. co. exp. seeks full/part-time, also projects. Unusually strong background in analysis, coverage, story notes. 917-620-6502 (7/29)

SITUATION WANTED: Seasoned Ent Creative Dir avail for freelance or contract projects. Focus on strategy, creative solutions and great design for specialty, print, premium, broadcast or integrated marketing projects.  [email protected] (7/19)

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