Friday, July 17th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, July 17, 2009, and this is your first early morning Kids briefing.

The wait is over as Hasbro and Discovery Communications tap kid’s entertainment industry veteran Margaret Loesch to serve as President and CEO of their new joint kid-targeted TV network.  Slated to launch in fall 2010, the still un-named network will be available to approximately 60 million US households in the Discovery Kids channel position.  Loesch officially takes on her new role next month and will be based in LA.  Most recently co-founder and CEO of the kids/family media company The Hatchery, Loesch was previously President and CEO, Fox Kids Network, Worldwide, and President and CEO, Crown Media US and its US Hallmark Channel.  She also served as EVP/Hanna-Barbera Productions, President and CEO, Marvel Productions and President/Television, Worldwide of The Him Henson Group.  Announced this spring, the new Hasbro-Discovery channel and online component will feature original content based on Hasbro properties, including animation, game shows and live-action series and specials, as well as content from Discovery Kids’ library and shows from third-party producers.  The Discovery Kids channel will continue to run until the new channel takes over in 2010.  Discovery plans to hang onto the Discovery Kids brand for use on its ongoing international TV networks and its licensing and merchandising program.


TV-Loonland inks deals for several of its properties with broadcasters in Asia, where the shows will launch this fall.  Nickelodeon Asia acquires all format rights to Pat & Stan (39×7, 1×30 special, 350 shorts).  Additionally Pat & Stan was recently picked up by Cartoon Network Korea, with EBS taking the terrestrial TV rights in South Korea, while discussions for the DVD rights in the region continue.  Disney Japan picks up TV rights for Leon (52×3), with Cartoon Networks Japan adding Raymond (78×7) to its programming lineup.  Additional deals closed this summer include ATV Hong Kong acquiring The Little Princess Seasonal Specials for fall and winter, and Well Go USA taking the Pay TV rights for Rainbow Fish in Taiwan.

Demi Lovato‘s (Sonny With a Chance, Princess Protection Program, Camp Rock) new album, Here We Go Again, premieres tomorrow on Radio Disney’s Planet Premiere, hosted by Ernie D, at 7p.  Also, the new album can also be streamed and heard online at from tomorrow through Friday, July 24.  The Radio Disney premiere of the Hollywood Records album will include an interview with Lovato as well as playing songs.

The closing keynote speech at MIPJUNIOR this October 2009 will be given by Mahmoud Bouneb, Executive GM, Al Jazeera Children’s Channel and preschool channel Baraem.  The 17th edition of MIPJUNIOR at the Carlton Hotel, Cannes will be held October 3-4.

MTV Networks International (MTVNI) launches Impact Productions, a Warsaw and Budapest-based multi-platform content production entity that will create content for MTVNI’s Emerging Markets Group, including MTVNHD the international music and kids HD service, as well as other third party channels in the region.  Headquartered in Warsaw, with an office in Budapest, Impact Productions will also have a dedicated Digital Media Hub, based in Warsaw, which will create original ringtones, wallpapers and short-form content.  Magdalena Szwedkowicz is appointed Head of Impact Productions and will be responsible for managing the TV operations of the production house and driving new business development plans.  Based in Warsaw, she will report into Izabella Wiley, GM and SVP, MTVN Poland.  Most recently, Szwedkowicz toiled for ATM Grupa as an Executive Producer in the international department.


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Gaia Online, the teen-targeted virtual hangout community teams with gaming/social media mobile payment service Zong to offer Gaia members the option to purchase virtual currency, Gaia Cash, with via their mobile phone.  Gaia Cash can then be used to purchase digital goods on the site.

Ubisoft will release Where’s Waldo? The Fantastic Journey, a new video game titled developed by Ludia and Waldo rights owner Classic Media, in North America in September 2009.  The family targeted game will be available for Wii, Nintendo DS, Windows-based PC and Mac, and can be played in single or multiplayer mode, the latter enhanced with various power-up features.  The game invites players to look, of course, for Waldo as well as scads of other hidden items in 12 different worlds.

Decode Interactive launches Apollo 11: The Game for the Apple iPhone.  Created in collaboration with NASA, the game features seven levels that lets players train for missions, travel to the moon, control spaceships (liftoff and splash down), extract the Lunar Module etc.  The game’s release coincides with the 40th anniversary of the mission that put the first humans on the face of the moon, Neil Armstrong and Buzz Aldrin, in July 1969.  More info about the game and a contest can be found at .


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/6-7/12/09 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    iCarly (7/11; 8p)                                         2574
NICK:    SpongeBob SquarePants (7/11; 9:30a)         2125
NICK:    SpongeBob SquarePants (7/8; 6:30p)           2068
NICK:    SpongeBob SquarePants (7/8; 1:30p)           2062
NICK:    SpongeBob SquarePants (7/8; 1p)                2006
DSNY*: Wizards of Waverly Place (7/9; 10p)              1981
NICK:    SpongeBob SquarePants (7/6; 1:30p)           1977
NICK:    SpongeBob SquarePants (7/9; 6p)                1975
NICK:    Fairly OddParents (7/8; 7p)                          1970
DSNY*: The Parent Trap (7/12; 9-11:20p)                 1968
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/6-7/12/09 , 6a-6a:
K6-11                                          Total Delivery (000)
NICK:    iCarly (7/11; 8p)                                      2026
DSNY*: Hannah Montana (7/7; 7p)                        1627
DSNY*: Wizards of Waverly Place (7/9; 10p)           1593
DSNY*: The Parent Trap (7/12; 9-11:20p)              1585
DSNY*: Wizards of Waverly Place (7/9; 9:30p)        1511
DSNY*: Wizards of Waverly Place (7/6; 11:30a)      1489
DSNY*: Wizards of Waverly Place (7/10; 10p)         1471
DSNY*: Hannah Montana (7/9; 10:30p)                  1449
DSNY*: Hannah Montana (7/10; 10:30p)                1426
DSNY*: Wizards of Waverly Place (7/9; 9p)             1423
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/6-7/12/09 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
NICK:    iCarly (7/11; 8p)                                          1824
DSNY*: Hannah Montana (7/7; 7p)                            1432
DSNY*: Another Cinderella Story (7/11; 8:40-10:20p) 1387
DSNY*: The Parent Trap (7/12; 9-11:20p)                  1336
DSNY*: Wizards of Waverly Place (7/9; 10p)               1285
DSNY*: Wizards of Waverly Place (7/10; 8p)               1243
DSNY*: Wizards of Waverly Place (7/6; 11:30a)          1241
NICK:    Ned’s Declassified (7/7; 2:30p)                      1217
NICK:    iCarly (7/12; 7p)                                           1207
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/6-7/12/09 , 6a-6a:
Teens 12-17                                       Total Delivery (000)
NICK:      iCarly (7/11; 8p)                                          1216
DSNY*:   Another Cinderella Story (7/11; 8:40-10:20p)  950
ADSM**: Family Guy (7/6; 11:30p)                               865
DSNY*:   Hannah Montana (7/7; 7p)                              835
ADSM**: Family Guy (7/8; 11:30p)                               835
NICK:      Ned’s Declassified (7/7; 2p)                            815
FAM:       Secret Life of the American Teen (7/6; 8-9p)    813
ADSM**: Family Guy (7/8; 11p)                                    795
NICK:      Ned’s Declassified (7/7; 2:30p)                       793
ADSM**: Family Guy (7/9; 11:30p)                               792
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 11, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.6/4 Avg. (9a-1p)
The Emperor’s New School 0.3/2; The Replacements 0.4/2; That’s So Raven 0.7/4; That’s So Raven 0.9/5; Hannah Montana 1.1/6; Suite Life of Zack & Cody 0.9/5; Power Rangers RPM 0.3/2; Power Ranges RPM 0.3/2
CW (TheCW4Kids) 0.5/3 Avg. (7a-12p)
Yu-Gi-Oh 5Ds 0.4/5; Sonic X 0.4/4; Gogoriki 0.4/3; Gogoriki 0.3/2; Sonic X 0.6/4; Dinosaur King 0.6/3; Teenage Mutant Ninja Turtles 0.6/3; Kamen Rider Dragon Knight 0.4/2; Kirby Right Back At Ya 0.4/2; Huntik 0.5/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
VeggieTales 0.1/1; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.2/1; Babar 0.2/1; Zula Patrol 0.3/2; My Friend Rabbit 0.4/2
CBS (KEWLopolis on CBS) 0.2/1 Avg. (7-10a/10a-12p)
Cake 0.2/1; Horseland 0.3/2; Dino Squad 0.1/0; Strawberry Shortcake 0.2/1; Care Bears 0.1/1; Sushi Pack 0.2/1

Final K6-11 Ratings for Saturday, July 11, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/24 Avg. (7a-1p)
Jimmy Neutron 1.5/22; Jimmy Neutron 1.7/20; Fairly OddParents 2.5/24; Fairly OddParents 3.2/24; SpongeBob SquarePants 4.6/29; SpongeBob SquarePants 5.2/31; Penguins of Madagascar 4.9/28; Fairly OddParents 5.1/27; Back at the Barnyard 3.6/19; SpongeBob SquarePants 3.5/19; SpongeBob SquarePants 3.6/21; SpongeBob SquarePants 3.6/21
DISNEY CHANNEL 2.4/16 Avg. (7a-1p)
My Friends Tigger & Pooh 1.5/21; My Friends Tigger & Pooh 1.4/17; Special Agent Oso 1.7/16; Handy Manny 2.3/17; Mickey Mouse Clubhouse 1.9/12; Mickey Mouse Clubhouse 2.0/12; Imagination Movers 2.0/12; Handy Manny 2.3/12; Phineas and Ferb 3.4/18; Phineas and Ferb 4.5/24; The Cheetah Girls 2 (110 minutes) 2.5/14
CARTOON NETWORK 1.4/9 Avg. (7a-1p)
George of the Jungle 1.1/13; Chaotic 1.1/11; Secret Saturdays 1.8/13; Pokemon: Diamond and Pearl  Galactic Battle 1.9/12; Star Wars: Clone Wars 1.6/9; Ben 10: Alien Force 1.4/8; Batman: Brave & The Bold 1.7/9; Bakugan 1.9/10; Yu-Gi-Oh 5Ds 1.3/7; Slamball 1.0/6
DISNEY XD 0.6/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/5; Phineas and Ferb 0.4/5; Phineas and Ferb 1.0/9; Jimmy Two Shoes 0.5/4; Kid vs. Kat 0.5/3; Kid vs. Kat shorts (15 minutes) 0.5/3; Monster Buster Club 0.5/3; Zeke and Luther 0.5/3; Zeke and Luther 0.6/3; Zeke and Luther 0.6/3; Zeke and Luther 0.8/4; Zeke and Luther 0.8/4

(the following Ratings were corrected on Tuesday, July 21 from the original Friday 7/17 edition)

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 12, 2009, 6am-11pm, ranked by K2-11:

DISNEY CHANNEL:    K2-11 1245; K6-11 897; TWEENS 9-14 704

NICKELODEON:         K2-11 1161; K6-11 738; TWEENS 9-14 620

CARTOON NETWORK: K2-11   456; K6-11 328; TWEENS 9-14 244

DISNEY XD:               K2-11   153; K6-11   97; TWEENS 9-14   64

Source: MTVN Research from Nielsen Media Research Data


Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 13, 2009, 6am-11pm, ranked by K2-11:

DISNEY CHANNEL:    K2-11 1459; K6-11 1126; TWEENS 9-14 919

NICKELODEON:         K2-11 1102; K6-11   603; TWEENS 9-14 499

CARTOON NETWORK: K2-11   581; K6-11   407; TWEENS 9-14 274

DISNEY XD:               K2-11   236; K6-11   144; TWEENS 9-14 113

Source: MTVN Research from Nielsen Media Research Data


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, July 14, 2009, 6am-11pm, ranked by K2-11:

DISNEY CHANNEL:     K2-11 1362; K6-11 1053; TWEENS 9-14 895

NICKELODEON:          K2-11 1113; K6-11   625; TWEENS 9-14 504

CARTOON NETWORK: K2-11   552; K6-11   410; TWEENS 9-14 305

DISNEY XD:               K2-11   282; K6-11   177; TWEENS 9-14 116

Source: MTVN Research from Nielsen Media Research Data


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 15, 2009, 6am-11pm, ranked by K2-11:

DISNEY CHANNEL:     K2-11 1296; K6-11 975; TWEENS 9-14 777

NICKELODEON:          K2-11 1153; K6-11 685; TWEENS 9-14 569

CARTOON NETWORK: K2-11   488; K6-11 354; TWEENS 9-14 278

DISNEY XD:               K2-11   260; K6-11 179; TWEENS 9-14 135

Source: MTVN Research from Nielsen Media Research Data


Friday Fun Fact: 
The world’s longest Coca-Cola truck is in Sweden. It is 79 feet long with a four-axle trailer.

Answer to Yesterday’s Trivia Question:   This 55′ iconic statue stands off exit 119 on Interstate 90, in Blue Earth, Minnesota.  This town spent thousands to erect the statue in 1979, and at the base it reads: “Welcome to the Valley, Blue Earth, Minnesota.”  Who is depicted in this statue?  THE JOLLY GREEN GIANT  Kudos to:  Tom Boyd-WGN/Chicago; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Steven Darancette-Two-Car Garage Prods/XS Entertainment Consulting/LA; Peggy King-King’s Flophouse for Wayward Clowns/Las Vegas; Shane Petroni-Cartoon Network Australia & New Zealand/Sydney

Today’s Trivia Question …  Editorial staff on vacation all next week, so no trivia question today.  We’ll be back on Monday, July 27!  Have a good week!

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: DIGITAL MEDIA TECH/NEW YORK: Digital Media tech for post prod, encoding & prod of graphics. Visit (7/31)

JOB OPENING: DIRECTOR, MARKETING/MTV/NYC. Min 7yrs exp. in promos or consumer marketing w/in entertainment, media or music industry. Exp. w/ promotions management and online marketing content. EOE/M/F/D/AAP apply   (7/31)

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JOB OPENING: SR CREATIVE EXEC ON-AIR PROMOS/WB Telepictures Prods/Burbank CA: Oversee branding, positioning & creative dir for promo dept for TV shows, websites, new show launches & dvlpmnt projs. Apply: (7/28)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply [email protected] (7/28)

JOB OPENING: RESEARCH PROJ. MGR-FREELANCE/Disney ABC TV Group/Burbank: Supp. ABC rsrch -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply: [email protected] (7/28)

JOB OPENING: VP, NETWORK-COMEDY/ABC/LA: Must have 7+ years of network, studio devlpmnt or current programming exp; ½ hour scripted from pitch to pilot; parent/ maintain current series. Apply Req #201321 (7/18)

JOB OPENING: VP, NETWORK-DRAMA/ABC/LA: Must have 7+ years of network, studio develpmnt or current programming exp; 1 hour scripted from pitch to pilot; parent maintain current series. Apply Req #200287  (7/18)

JOB OPENING: SR. ONLINE AD SALES EXEC/ Mindspark Interactive ( )/NYC: Grow & manage online ad sales for our most popular & engaging brands on the web. E-mail resume to:  37681-JB–[email protected] (7/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: AUDIENCE RESEARCH/Premiere Radio Networks/NY: Fall Intern, Ad Sales Audience Research, 2-3 days/15-24 hrs/wk, Majors: Mktg, Adv., Media. Skills: Excel, PowerPoint. Contact [email protected] (7/30)

FALL INTERNSHIP CREDITS ONLY: PR/DIY Network/Knoxville: Fall press/editorial intern- press dept. 2-3 days/16-24 hrs/wk, Majors: Journalism/PR/Comm, Skills: AP Style, Writing, MS Office. click on “Careers.” Req # 945 & 946 (7/29)

FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/ Fox Reality Channel/LA: Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (7/28)

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SITUATION WANTED: WRITING or PROD ASTNT/WRITER/ALL PROD WORK in NY: TV, Film, Web or Commercial. Graduate of Northwestern U’s TV/Film + Business Programs. Strengths in writing, all levels of prod + finance Contact: [email protected] (7/31)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact: [email protected] (7/31)

SITUATION WANTED: 7 years experience: Interned for a President, Executive Assistant to SVP, VP, and personal assistant to film director and celebrity. Looking for Executive Assistant Position in film/TV. [email protected] (7/30)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected] (7/30)

SITUATION WANTED: EDITOR in L.A. and/or NYC Credits: MTV, Nickelodeon, The Weinstein company. View Reel at Contact email: [email protected] (7/30)

SITUATION WANTED: SUPERVISING STORY PRODUCER: Story Producer for top network and cable reality shows (Dancing With the Stars, Flipping Out) available after July 24 in Los Angeles. Plays well with editors. [email protected] (7/30)

SITUATION WANTED: PRODUCER: 4+ yrs exp. Entert & Music TV shows for MTV & others. Writer & Field Prod. Strong Mng, people, ethic skills. Direct talent, artist on field. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam. [email protected] (7/29)

SITUATION WANTED: Seasoned special sales/sub rights PUBLISHING PRO is searching for the next great opportunity in children’s media, licensing or product development.Creative, strategic and conceptual seller. Please contact me at [email protected] (7/29)

SITUATION WANTED: MEDIA BUYER/FREELANCER avail w 10+ yrs exp buying local, online and nat’l media. Assist w strategy, planning costs, competitive analysis, buy execution and maintenance. Able to work remotely. [email protected] (7/29)

SITUATION WANTED: SEASONED SPECIAL SALES/SUB RIGHTS PUBLISHING PRO seeks next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Please contact me at [email protected] (7/29)

SITUATION WANTED: Experienced ENTERTAINMENT/MEDIA/NY with in-house television exp 2 yrs. (HBO,NBC) editing/managing/producing. Seeking a production, managerial full time position. [email protected] (7/29)

SITUATION WANTED: SALES AND MKTG. COORD/MGR/LA: 2 yrs. of exp. in the cable industry, integrated media intelligence, licensing, product development. Hungry, reliable, intelligent, immediate start. [email protected] (7/29)


SITUATION WANTED: SR SALES POSITION: seasoned media pro including 11 yrs at agencies in planning, 5 yrs selling ntl cable,& 2 yrs selling emerging media. I am looking for my next great sales career. [email protected] (7/29)

SITUATION WANTED: With 7 years of TELEVISION ADVERTISING SALES experience with major media broadcasting companies in NYC and Dallas, I am seeking a Local/National Media Sales position. Contact me at [email protected] (7/28)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (7/28)

SITUATION WANTED: FIELD PRODUCER / DIRECTOR, NYC BASED: 8 yrs. experience in reality and doc series. Exp. on Sony Z-1 cam. Bi-lingual (Eng & Span) Available for work immediately. Contact: [email protected] (7/28)

SITUATION WANTED: Seasoned special sales/sub rights publishing pro is searching for the next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Email: [email protected] (7/28)

SITUATION WANTED: Experienced ENTERTAINMENT/IP ATTORNEY/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or law firm opportunity. [email protected] (7/28)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA: 10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production. Seeking next great project. [email protected] (7/28)

SITUATION WANTED: Emmy award winning doc producer/director/exec producer . 20+ years experience: history, music, public affairs, doc reality for PBS, BBC, A&E, Nat Geo etc. Great international co-pro experience: [email protected] (7/28)

SITUATION WANTED: Recent college graduate with 3 years of AD SALES EXPERIENCE in the media industry such as CNN, and Com Radio. Please feel free contact me via email at [email protected]     Located in NYC (7/18)

SITUATION WANTED: PRODUCER/EIC/PROD MGR/LA: 10+ Yrs Industry Experience. TV/Web/ Industrial. Seeks long term full time position. Camera and FCP savvy.  Package deal. On schedule and under budget! Contact – [email protected] (7/18)

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