Cynopsis: Kids!
07/17/09
Good morning. It’s Friday, July 17, 2009, and this is your first early morning Kids briefing.
The wait is over as Hasbro and Discovery Communications tap kid’s entertainment industry veteran Margaret Loesch to serve as President and CEO of their new joint kid-targeted TV network. Slated to launch in fall 2010, the still un-named network will be available to approximately 60 million US households in the Discovery Kids channel position. Loesch officially takes on her new role next month and will be based in LA. Most recently co-founder and CEO of the kids/family media company The Hatchery, Loesch was previously President and CEO, Fox Kids Network, Worldwide, and President and CEO, Crown Media US and its US Hallmark Channel. She also served as EVP/Hanna-Barbera Productions, President and CEO, Marvel Productions and President/Television, Worldwide of The Him Henson Group. Announced this spring, the new Hasbro-Discovery channel and online component will feature original content based on Hasbro properties, including animation, game shows and live-action series and specials, as well as content from Discovery Kids’ library and shows from third-party producers. The Discovery Kids channel will continue to run until the new channel takes over in 2010. Discovery plans to hang onto the Discovery Kids brand for use on its ongoing international TV networks and its licensing and merchandising program.
MORE KIDS STUFF
TV-Loonland inks deals for several of its properties with broadcasters in Asia, where the shows will launch this fall. Nickelodeon Asia acquires all format rights to Pat & Stan (39×7, 1×30 special, 350 shorts). Additionally Pat & Stan was recently picked up by Cartoon Network Korea, with EBS taking the terrestrial TV rights in South Korea, while discussions for the DVD rights in the region continue. Disney Japan picks up TV rights for Leon (52×3), with Cartoon Networks Japan adding Raymond (78×7) to its programming lineup. Additional deals closed this summer include ATV Hong Kong acquiring The Little Princess Seasonal Specials for fall and winter, and Well Go USA taking the Pay TV rights for Rainbow Fish in Taiwan.
Demi Lovato‘s (Sonny With a Chance, Princess Protection Program, Camp Rock) new album, Here We Go Again, premieres tomorrow on Radio Disney’s Planet Premiere, hosted by Ernie D, at 7p. Also, the new album can also be streamed and heard online at RadioDisney.com from tomorrow through Friday, July 24. The Radio Disney premiere of the Hollywood Records album will include an interview with Lovato as well as playing songs.
The closing keynote speech at MIPJUNIOR this October 2009 will be given by Mahmoud Bouneb, Executive GM, Al Jazeera Children’s Channel and preschool channel Baraem. The 17th edition of MIPJUNIOR at the Carlton Hotel, Cannes will be held October 3-4.
MTV Networks International (MTVNI) launches Impact Productions, a Warsaw and Budapest-based multi-platform content production entity that will create content for MTVNI’s Emerging Markets Group, including MTVNHD the international music and kids HD service, as well as other third party channels in the region. Headquartered in Warsaw, with an office in Budapest, Impact Productions will also have a dedicated Digital Media Hub, based in Warsaw, which will create original ringtones, wallpapers and short-form content. Magdalena Szwedkowicz is appointed Head of Impact Productions and will be responsible for managing the TV operations of the production house and driving new business development plans. Based in Warsaw, she will report into Izabella Wiley, GM and SVP, MTVN Poland. Most recently, Szwedkowicz toiled for ATM Grupa as an Executive Producer in the international department.
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Gaia Online, the teen-targeted virtual hangout community teams with gaming/social media mobile payment service Zong to offer Gaia members the option to purchase virtual currency, Gaia Cash, with via their mobile phone. Gaia Cash can then be used to purchase digital goods on the site.
Ubisoft will release Where’s Waldo? The Fantastic Journey, a new video game titled developed by Ludia and Waldo rights owner Classic Media, in North America in September 2009. The family targeted game will be available for Wii, Nintendo DS, Windows-based PC and Mac, and can be played in single or multiplayer mode, the latter enhanced with various power-up features. The game invites players to look, of course, for Waldo as well as scads of other hidden items in 12 different worlds.
Decode Interactive launches Apollo 11: The Game for the Apple iPhone. Created in collaboration with NASA, the game features seven levels that lets players train for missions, travel to the moon, control spaceships (liftoff and splash down), extract the Lunar Module etc. The game’s release coincides with the 40th anniversary of the mission that put the first humans on the face of the moon, Neil Armstrong and Buzz Aldrin, in July 1969. More info about the game and a contest can be found at www.apollo11game.com .
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/6-7/12/09 , 6a-6a:
K2-11 Total Delivery (000)
NICK: iCarly (7/11; 8p) 2574
NICK: SpongeBob SquarePants (7/11; 9:30a) 2125
NICK: SpongeBob SquarePants (7/8; 6:30p) 2068
NICK: SpongeBob SquarePants (7/8; 1:30p) 2062
NICK: SpongeBob SquarePants (7/8; 1p) 2006
DSNY*: Wizards of Waverly Place (7/9; 10p) 1981
NICK: SpongeBob SquarePants (7/6; 1:30p) 1977
NICK: SpongeBob SquarePants (7/9; 6p) 1975
NICK: Fairly OddParents (7/8; 7p) 1970
DSNY*: The Parent Trap (7/12; 9-11:20p) 1968
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/6-7/12/09 , 6a-6a:
K6-11 Total Delivery (000)
NICK: iCarly (7/11; 8p) 2026
DSNY*: Hannah Montana (7/7; 7p) 1627
DSNY*: Wizards of Waverly Place (7/9; 10p) 1593
DSNY*: The Parent Trap (7/12; 9-11:20p) 1585
DSNY*: Wizards of Waverly Place (7/9; 9:30p) 1511
DSNY*: Wizards of Waverly Place (7/6; 11:30a) 1489
DSNY*: Wizards of Waverly Place (7/10; 10p) 1471
DSNY*: Hannah Montana (7/9; 10:30p) 1449
DSNY*: Hannah Montana (7/10; 10:30p) 1426
DSNY*: Wizards of Waverly Place (7/9; 9p) 1423
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/6-7/12/09 , 6a-6a:
Tweens 9-14 Total Delivery (000)
NICK: iCarly (7/11; 8p) 1824
DSNY*: Hannah Montana (7/7; 7p) 1432
DSNY*: Another Cinderella Story (7/11; 8:40-10:20p) 1387
DSNY*: The Parent Trap (7/12; 9-11:20p) 1336
DSNY*: Wizards of Waverly Place (7/9; 10p) 1285
DSNY*: Wizards of Waverly Place (7/10; 8p) 1243
DSNY*: Wizards of Waverly Place (7/6; 11:30a) 1241
NICK: Ned’s Declassified (7/7; 2:30p) 1217
NICK: iCarly (7/12; 7p) 1207
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/6-7/12/09 , 6a-6a:
Teens 12-17 Total Delivery (000)
NICK: iCarly (7/11; 8p) 1216
DSNY*: Another Cinderella Story (7/11; 8:40-10:20p) 950
ADSM**: Family Guy (7/6; 11:30p) 865
DSNY*: Hannah Montana (7/7; 7p) 835
ADSM**: Family Guy (7/8; 11:30p) 835
NICK: Ned’s Declassified (7/7; 2p) 815
FAM: Secret Life of the American Teen (7/6; 8-9p) 813
ADSM**: Family Guy (7/8; 11p) 795
NICK: Ned’s Declassified (7/7; 2:30p) 793
ADSM**: Family Guy (7/9; 11:30p) 792
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, July 11, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.6/4 Avg. (9a-1p)
The Emperor’s New School 0.3/2; The Replacements 0.4/2; That’s So Raven 0.7/4; That’s So Raven 0.9/5; Hannah Montana 1.1/6; Suite Life of Zack & Cody 0.9/5; Power Rangers RPM 0.3/2; Power Ranges RPM 0.3/2
CW (TheCW4Kids) 0.5/3 Avg. (7a-12p)
Yu-Gi-Oh 5Ds 0.4/5; Sonic X 0.4/4; Gogoriki 0.4/3; Gogoriki 0.3/2; Sonic X 0.6/4; Dinosaur King 0.6/3; Teenage Mutant Ninja Turtles 0.6/3; Kamen Rider Dragon Knight 0.4/2; Kirby Right Back At Ya 0.4/2; Huntik 0.5/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
VeggieTales 0.1/1; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.2/1; Babar 0.2/1; Zula Patrol 0.3/2; My Friend Rabbit 0.4/2
CBS (KEWLopolis on CBS) 0.2/1 Avg. (7-10a/10a-12p)
Cake 0.2/1; Horseland 0.3/2; Dino Squad 0.1/0; Strawberry Shortcake 0.2/1; Care Bears 0.1/1; Sushi Pack 0.2/1
Final K6-11 Ratings for Saturday, July 11, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/24 Avg. (7a-1p)
Jimmy Neutron 1.5/22; Jimmy Neutron 1.7/20; Fairly OddParents 2.5/24; Fairly OddParents 3.2/24; SpongeBob SquarePants 4.6/29; SpongeBob SquarePants 5.2/31; Penguins of Madagascar 4.9/28; Fairly OddParents 5.1/27; Back at the Barnyard 3.6/19; SpongeBob SquarePants 3.5/19; SpongeBob SquarePants 3.6/21; SpongeBob SquarePants 3.6/21
DISNEY CHANNEL 2.4/16 Avg. (7a-1p)
My Friends Tigger & Pooh 1.5/21; My Friends Tigger & Pooh 1.4/17; Special Agent Oso 1.7/16; Handy Manny 2.3/17; Mickey Mouse Clubhouse 1.9/12; Mickey Mouse Clubhouse 2.0/12; Imagination Movers 2.0/12; Handy Manny 2.3/12; Phineas and Ferb 3.4/18; Phineas and Ferb 4.5/24; The Cheetah Girls 2 (110 minutes) 2.5/14
CARTOON NETWORK 1.4/9 Avg. (7a-1p)
George of the Jungle 1.1/13; Chaotic 1.1/11; Secret Saturdays 1.8/13; Pokemon: Diamond and Pearl Galactic Battle 1.9/12; Star Wars: Clone Wars 1.6/9; Ben 10: Alien Force 1.4/8; Batman: Brave & The Bold 1.7/9; Bakugan 1.9/10; Yu-Gi-Oh 5Ds 1.3/7; Slamball 1.0/6
DISNEY XD 0.6/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/5; Phineas and Ferb 0.4/5; Phineas and Ferb 1.0/9; Jimmy Two Shoes 0.5/4; Kid vs. Kat 0.5/3; Kid vs. Kat shorts (15 minutes) 0.5/3; Monster Buster Club 0.5/3; Zeke and Luther 0.5/3; Zeke and Luther 0.6/3; Zeke and Luther 0.6/3; Zeke and Luther 0.8/4; Zeke and Luther 0.8/4
(the following Ratings were corrected on Tuesday, July 21 from the original Friday 7/17 edition)
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 12, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1245; K6-11 897; TWEENS 9-14 704
NICKELODEON: K2-11 1161; K6-11 738; TWEENS 9-14 620
CARTOON NETWORK: K2-11 456; K6-11 328; TWEENS 9-14 244
DISNEY XD: K2-11 153; K6-11 97; TWEENS 9-14 64
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 13, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1459; K6-11 1126; TWEENS 9-14 919
NICKELODEON: K2-11 1102; K6-11 603; TWEENS 9-14 499
CARTOON NETWORK: K2-11 581; K6-11 407; TWEENS 9-14 274
DISNEY XD: K2-11 236; K6-11 144; TWEENS 9-14 113
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, July 14, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1362; K6-11 1053; TWEENS 9-14 895
NICKELODEON: K2-11 1113; K6-11 625; TWEENS 9-14 504
CARTOON NETWORK: K2-11 552; K6-11 410; TWEENS 9-14 305
DISNEY XD: K2-11 282; K6-11 177; TWEENS 9-14 116
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 15, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1296; K6-11 975; TWEENS 9-14 777
NICKELODEON: K2-11 1153; K6-11 685; TWEENS 9-14 569
CARTOON NETWORK: K2-11 488; K6-11 354; TWEENS 9-14 278
DISNEY XD: K2-11 260; K6-11 179; TWEENS 9-14 135
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: The world’s longest Coca-Cola truck is in Sweden. It is 79 feet long with a four-axle trailer.
Answer to Yesterday’s Trivia Question: This 55′ iconic statue stands off exit 119 on Interstate 90, in Blue Earth, Minnesota. This town spent thousands to erect the statue in 1979, and at the base it reads: “Welcome to the Valley, Blue Earth, Minnesota.” Who is depicted in this statue? THE JOLLY GREEN GIANT Kudos to: Tom Boyd-WGN/Chicago; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Steven Darancette-Two-Car Garage Prods/XS Entertainment Consulting/LA; Peggy King-King’s Flophouse for Wayward Clowns/Las Vegas; Shane Petroni-Cartoon Network Australia & New Zealand/Sydney
Today’s Trivia Question … Editorial staff on vacation all next week, so no trivia question today. We’ll be back on Monday, July 27! Have a good week!
Later — Gwen
Gwen Billings for Cynopsis Kids!
07.17.09
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