Friday, July 13th, 2007

Cynopsis: Kids!



Good morning. It’s Friday, July 13, 2007 and this is your first early morning briefing.  And remember – Cynopsis is on vacation all next week, so the next edition you’ll receive is on the 23rd.  Have a good week!

Warner Bros. Harry Potter and the Order of the Phoenix took in an estimated $44.2 million in its first full day, Wednesday, July 11, 2007, per Box Office Mojo.  The $44.2 million total, which includes the $12 million worth of box office receipts from the midnight screenings, makes HP and the Order of the Phoenix the new king of Wednesday movie openings, knocking Spider-Man 2 (Sony) and its Wednesday, June 30, 2004 take of $40.4 million out the top position.  HP and the Order of the Phoenix also moves in as the fifth largest opening day ever, supplanting Pirates of the Caribbean: At World’s End (Buena Vista), which had held the spot with $42.9 million since it opened on May 25 of this year.


Warner Bros. has picked up the movie rights to Septimus Heap, a popular seven-book fantasy series by author Angie Sage, from publisher HarperCollins.  The movie adaptation of Septimus Heap: Magyk, the first book title in the series, will be produced by Karen Rosenfelt (Devil Wears Prada) with author Sage serving as executive producer.  The Septimus Heap series is published by Katherine Tegen Books, an imprint of HarperCollins Children’s Books.  Septimus Heap: Magyk was published in March 2005, followed by the second and third books, Septimus Heap: Flyte and Septimus Heap: Physik, which were published in March 2006 and March 2007 respectively.

Walden Media and Penguin Young Readers Group have teamed up to acquire the North American rights to Savvy, a novel by Ingrid Law, in an agreement with Daniel Lazar, Agent, Writers House.  Walden has also picked up the movie rights to book.  Scheduled to be published by Dial Books for Young Readers/Walden Media in May 2008, Savvy revolves around a girl who is about to turn 13 and find that she has unique powers.


PBS Kids Go! will launch WordGirl (26×30′), the new animated weekly series on Friday, September 7, 2007, with a sneak peak on Monday, September 3 (check local listings).  Targeted to K6-8, WordGirl follows the adventures of fifth grader Becky Bostford, who transforms into super hero, WordGirl, with a cape and all, when trouble demands it and uses her vocabulary to conquer the bad guys.  WordGirl will air Fridays on PBS Kids Go!  Additionally, a companion website at will feature clips of the show in the Adventures of WordGirl area, which also features games and activities revolving around words. Created and produced by Soup2Nuts, the animation studio and unit of Scholastic, WordGirl initially began as a short-form series (20×2′ and 10×1′) and a website that launched on PBS Kids Go!

Microsoft signed a deal with Disney-ABC Domestic Television to distribute 35 top-shelf movies through the Xbox Live platform. Xbox 360 users will be able to rent titles from Walt Disney Pictures, Touchstone Pictures, Miramax Films and Hollywood Pictures when they become available for the home video window. Xbox Live has quietly amassed more than 2,350 hours of major-label entertainment content, including movies and shows in HD. The platform’s 7 million members, who spend “points” to purchase content, have downloaded nearly 10 million titles to date according to the company.

Al Ovadia & Associates and Cartoon Consultants Group have been tapped by France’s PlanetNemo to rep its preschool-targeted animated series Bali (26×30′ or 52×11′) for distribution and licensing in the US across broadcast, home entertainment, motion pictures, licensing and merchandising, wireless, and internet VOD.  The series is based on the French kid’s book series by Magdalena and Laurent Richard, Bali animated series focuses on the little everyday traumas that kids go through.


Geffen Records is set to release the soundtrack to Lionsgate’s upcoming live-action movie Bratz on July 31, 2007.  In addition to groups like Black Eyed Peas, Ashlee Simpson and Lifehouse, the soundtrack introduces 12-year-old Daechelle singing her song Fearless, which is also featured in the movie.  Daechelle’s Fearless is currently available on iTunes.  The Bratz movie opens on August 3, 2007.

Mattel has entered into a licensing deal with Mighty Fine, a design studio and apparel manufacturer, to produce a new apparel line for juniors and adults under the Barbie brand, as well as play apparel line for infants and adults under the Fisher-Price brand.

  • Under the agreement Mighty Fine will produce a new collection of Barbie t-shirts, knit tops and fleece featuring classic Barbie images with a modern look.  Targeted to juniors, the new collection of fashion tops will be available from fall 2007 in boutiques, specialty stores and department stores nationwide.
  • The Barbie line will include three different collections in several styles under Mighty Fine’s three brand labels Mighty Fine, Public Library and Doe. Mighty Fine will unveil three Barbie styles in fall 2007, with Public Library adding seven Barbie styles in spring 2008 as well and Doe introducing five Barbie styles in fall 2007.
  • Additionally, Fisher-Price will partner with Mighty Fine under their Mighty Fine & Mini Fine brands to produce a new line of hip nostalgic t-shirts for adults and toddlers, as well as onesies, featuring classic Fisher-Price art.

Correction: Regarding the July 10 story on the new ad-supported area of Disney’s Toontown, the section is just an option for players.  Toontown still offers a monthly subscription of $9.95/month that includes an unlimited version of the game and expects the game will remain primarily subscription-based in terms of users.  Only the specific “free” areas of the game will be ad-supported (based on geography and functionality within the game.) We regret the error.


How much do tweens/teens use their cell phones during the summer?  The answer, according to the new Disney Mobile Cell and Tell survey of 1,579 mobile phone using Tweens/Teens 10-17, is that summertime usage among this group grows to 3-hours and 45-minutes a day, versus the 1+ hour per day for an average school day.  Conducted by Harris Interactive, the report also found that mobile phones are important enough to Tweens/Teens 10-17 that one third of those surveyed said they would give up listening to radio, playing video games, and shopping rather than give up their mobile phone.  One in five said they would give up TV.  Other findings include:

  • 65% of Tweens/Teens 10-17 report using phones during school hours
  • 58% of those surveyed that text message say they have texted during class
  • 44% of respondents use text messages as their primary form of communication
  • 52% say they text while at the movies and 28% at the dinner table
  • 26% report they check for text messages or send one less than ten minutes after waking up in the morning.


Sander Schwartz been appointed President/International Production, Sony Pictures Television International (SPTI), he also becomes head of SPTI’s global production group.  Schwartz is charged with growing SPTI’s international production group and supporting its newly expanded local language production efforts.  He will relocate from Los Angeles to SPTI’s European headquarters in London, England, and will report to Michael Grindon, President, SPTI’.  A division of Sony Pictures Entertainment, SPTI is responsible for all TV, mobile and digital distribution businesses outside of the US.  Prior to this Schwartz was President, Warner Bros. Animation.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/2-7/8/2007 , 6a-6a:
K2-11                                                                     Total Delivery (000)
DSNY*: Cory in the House (7/8; 8:30-8:55p)                                   2307
DSNY*: Suite Life of Zack & Cody (7/8; 8p)                                     2065
NICK:    SpongeBob SquarePants (7/4; 9:30a)                                 1985
NICK:    SpongeBob SquarePants (7/2; 9:30a)                                 1934
DSNY*: Hannah Montana (7/5; 4:30p)                                            1908
NICK:    Fairly OddParents Movie Channel Chasers (7/8; 10-11:30a) 1890
NICK:    Fairly OddParents (7/7; 11a)                                             1888
NICK:    SpongeBob SquarePants (7/4; 9a)                                     1877
NICK:    SpongeBob SquarePants (7/6; 11a)                                   1802
NICK:    SpongeBob SquarePants (7/6; 11:30a)                              1791
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/2-7/8/2007 , 6a-6a:
K6-11                                                                  Total Delivery (000)
DSNY*: Cory in the House (7/8; 8:30-8:55p)                                 1900
DSNY*: Suite Life of Zack & Cody (7/8; 8p)                                    1737
DSNY*: Hannah Montana (7/5; 4:30p)                                           1550
DSNY*: Hannah Montana (7/6; 7p)                                                1429
DSNY*: Hannah Montana (7/6; 6p)                                                1401
DSNY*: Hannah Montana (7/6; 6:30p)                                           1399
DSNY*: Suite Life of Zack & Cody (7/5; 6p)                                    1395
DSNY*: Suite Life of Zack & Cody (7/6; 7:30-7:55p)                       1355
DSNY*: Suite Life of Zack & Cody (7/3; 7:30p)                               1347
NICK:    Fairly OddParents Movie Channel Chasers (7/8; 10-11:30a) 1336
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/2-7/8/2007 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*: Cory in the House (7/8; 8:30-8:55p)              1798
DSNY*: Suite Life of Zack & Cody (7/8; 8p)                1547
DSNY*: Hannah Montana (7/5; 4:30p)                       1475
DSNY*: Suite Life of Zack & Cody (7/5; 6p)                1467
DSNY*: Hannah Montana (7/6; 7p)                            1452
DSNY*: Hannah Montana (7/7; 8:05p)                       1355
DSNY*: Suite Life of Zack & Cody (7/6; 7:30-7:55p)   1344
DSNY*: Suite Life of Zack & Cody (7/5; 6:30p)           1300
DSNY*: Suite Life of Zack & Cody (7/2; 4:30p)           1277
DSNY*: Hannah Montana (7/6; 6:30p)                       1248
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/2-7/8/2007 , 6a-6a:
Teens 12-17                             Total Delivery (000)
DSNY*:   Cory in the House (7/8; 8:30p)              879
ADSM**: Family Guy (7/2; 11:30p)                     843
DSNY*:   Suite Life of Zack & Cody (7/5; 6:30p)   836
DSNY*:   Hannah Montana (7/7; 8:05p)               826
DSNY*:   Hannah Montana (7/5; 4:30p)               824
DSNY*:   Suite Life of Zack & Cody (7/5; 6p)        811
VH1:       Charm School (7/8; 10-11p)                 805
ADSM**: Family Guy (7/5; 11:30p)                     800
ADSM**: Family Guy (7/6; 11:30p)                     789
DSNY*:   Hannah Montana (7/6; 7p)                    755
DSNY*:   Suite Life of Zack & Cody (7/5; 7:30p)   755
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 7, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.2/7 Avg. (9a-1p)
The Emperor’s New School 0.4/3; The Replacements 0.8/4; That’s So Raven 1.3/7; That’s So Raven 2.0/10; Hannah Montana 2.1/10; Suite Life of Zack & Cody 1.9/9; Power Rangers Overdrive 0.7/4; Power Rangers overdrive 0.6/3
CW (Kids’ WB!) 0.9/6 Avg. (7a-12p)
Pillowhead 0.2/3; Pillowhead 0.4/4; Loonatics Unleashed 0.5/4; Tom and Jerry Tales 1.1/7; Shaggy Scooby-Doo Clue 1.4/8; Johnny Test 1.2/6; Legion of Super Heroes 1.2/6; The Batman 1.2/6; Xiaolin Showdown 1.1/5; Johnny Test 1.1/6
FOX (4Kids TV) 0.9/5 Avg. (8a-12n)
Winx Club 0.4/4; Viva Pinata 0.8/6; Viva Pinata 1.1/7; Teenage Mutant Ninja Turtles Fast Forward 1.0/5; Teenage Mutant Ninja Turtles Fast Forward 1.2/6; Chaotic 0.9/4; Sonic X 1.3/6; Yu-Gi-Oh 0.9/5
CBS (KOL’s Secret Slumber Party on CBS) 0.2/1 Avg. (7a-7:30a/10:30a-12n)
Madeline 0.2/1; Sabrina: The Animated Series 0.2/1; Cake 0.2/1; Trollz 0.2/1; Dance Revolution 0.1/0; Horseland 0.2/1
NBC (Qubo on NBC) Avg. 0.4/2 (7:30a-12p)
Pre-empted for Wimbledon coverage

Final K6-11 Ratings for Saturday, July 7, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/23 Avg. (7a-1p)
Fairly OddParents Movie (90 min) 2.3/27; Fairly OddParents 3.4/25; Fairly OddParents 3.3/21; Fairly OddParents 3.7/20; Fairly OddParents Movie Fairy Idol (60 min) 4.7/23; Fairly OddParents 5.2/24; Fairly OddParents 4.1/20; Fairly OddParents 4.4/23; Fairly OddParents 3.9/22
CARTOON NETWORK 2.3/14 Avg. (7a-1p)
Pokemon Ranger and the Temple of the Sea (2.5 hrs) 1.8/16; Pokemon the Movie: 2000 (2 hrs) 2.9/14; Pokemon 3: The Movie (1.5 hrs) 2.5/13
DISNEY CHANNEL 1.2/7 Avg. (7a-1p)
The Wiggles 0.8/12; Higglytown Heroes 0.8/10; Little Einsteins 0.8/8; Little Einsteins 0.7/5; Mickey Mouse Clubhouse 1.3/8; Mickey Mouse Clubhouse 1.4/8; My Friends Tigger & Pooh 1.3/7; Handy Manny 1.4/7; Johnny and the sprites 1.0/5; Charlie and Lola 1.0/5; Kim Possible 1.6/8; The Replacements 2.2/12;
TOON DISNEY (Jetix) 0.4/2 Avg. (8a-12p)
Legend of the Dragon 0.0/0; Jackie Chan Adventures 0.0/0; NASCAR Racers 0.0/0; Power Rangers S.P.D. 0.2/1; Alice in Wonderland (40 min) 0.5/3; Aladdin 0.7/3; Aladdin 0.7/3; Little Mermaid 0.5/2; Little Mermaid 0.3/1

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 11, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1289; K6-11 957; TWEENS 9-14 891
NICKELODEON:          K2-11 1229; K6-11 789; TWEENS 9-14 635
CARTOON NETWORK: K2-11   754; K6-11 496; TWEENS 9-14 355
TOON DISNEY:           K2-11   195; K6-11   93; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Koala is an Aboriginal word for “no drink.” Koalas rarely drink water because their diet of eucalyptus leaves supplies sufficient amounts.

Answer to Yesterday’s trivia question: The characters Mrs. Foil and the Schmuzzies appear on what children’s TV show?  THE UPSIDE DOWN SHOW/NOGGIN   Kudos to: Claudia Scott-Hansen-HIT Entertainment/NY; Sally Printz-Nickelodeon Kids & Family Group/NY; Kevin Yam-Distributive Networks/Washington, D.C.; Joel Press-DC Comics/NY; Michael Liebowitz-Grey/Chicago

No trivia question today — we’re off all next week.  See you back here – same Bat Time, same Bat Station, on Monday, July 23!
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: NAT’L TV BUYING SPRVSR/Major NY advrtsng agency: 6+ yrs exp. Cable & net TV. Train/sprvs buyers. Exp added value & promotions. IAG exp a +. Calendar yr end upfront advtsr. Dev Agency POV’s [email protected]   (7/27)

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JOB OPENING: ON-AIR PRODUCER/WRITER/EDITOR/NYC: qubo seeks a talented, creative individual w/ 5+ years experience promo/mktg to children. Final Cut Pro. Eng/Span a plus. Send resume, salary requirements to jobs[at] (7/27)

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JOB OPENING: SR PLANNING ANALYST: PBS KIDS Sprout (Centennial, CO) seeks a planning analyst with a minimum of 3-5 years exp. in traffic or scheduling. Children’s programming exp. pref. Req ID:50372 (7/27)

JOB OPENING: DIR PROD, ON-AIR PROMO/The History Channel/NY:Support activities in areas of budget & prod mgmnt, trafficking & procurement of graphics pkges. 5+yrs exp in prod mgmnt & creative plng. Apply:   (7/27)

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JOB OPENING: SALES PLANNER: CBS is looking for a Sales Planner in our W/C Sales office. Interested candidates should apply online at and reference job 2120. CBS is EOE. (7/14)

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SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Los Angeles Internet start up seeks intern. You will be responsible for every stage of the content development process from seeking, sourcing, proofing and publishing. [email protected] (7/27)

SUMMER INTERNSHIP CREDITS ONLY: SALES ASST, ADV SALES DEPT, ELMSFORD NY: Input orders for Acct Execs, search cable network websites for prog & promo info, power point presentations. If interested please email resume to akonecny (7/24)

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SITUATION WANTED: RESEARCH FREELANCER (3-4 days/wk, LA): 5+ yrs TV research exp, cable/broadcast/syndication. WRAP, Explorer, Npower, Simmons, StarTrak, Excel, PPT, Word. [email protected] (7/27)

SITUATION WANTED: 07 summa cum laude college grad, with internship experience in television production and public relations seeks a job at a television show or station. Please contact at [email protected] (7/27)

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SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality; Entertainment; News; Magazine format; Excellent story teller. Three-time Emmy nom. LA based, willing to travel. [email protected] (7/25)

SITUATION WANTED: FILM APOC or POC– 10+ yrs exp. as TV Line Producer/Prod Mgr. switching to film seeks APOC or POC position. Recent work on major studio feature film. LA based. Please contact: [email protected] (7/14)

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A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

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DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]