Cynopsis: Kids!

07/10/09

Good morning. It’s Friday, July 10, 2009, and this is your first early morning Kids briefing.

Following a flurry of reports on Thursday, Nickelodeon has issued a statement saying it is not in discussions to purchase the Six Flags park in New Orleans.  The park in question has been closed since Hurricane Katrina hit the area in 2005.  Six Flags Inc. flied or chapter 11 early last month.  Nickelodeon did say that it “has had speculative conversations with many cities, including the city of New Orleans, and companies like Southern Star Amusements, regarding licensing arrangements.”  That said, Nickelodeon has not made or signed any deals.

MORE KIDS STUFF

Nickelodeon UK unveils plans to launch a new tween/teen-targeted live-action series, Frankentwins (20×30) in 2010, per Broadcast Now.  Produced by RDF Media, Frankentwins (a working title) was created by Andy Watts (My Parents Are Aliens) and revolves around a family that moves to Transylvania.  Additionally, later this month the network plans to launch Teenick, a new in-house produced programming block that will air seven days a week 5-7p.  Aimed at tween girls, Teenick will be hosted by Olly Murray and will feature music acts, fashion and visits to UK events.

In other news, Nickelodeon UK has acquired Marvel Animation‘s new animated series The Super Hero Squad Show (26×30).  The action series will premiere in the UK on NickToons this October 2009.  The Super Hero Squad Show will feature stylized adaptations of Marvel characters inkling Captain America, Silver Surfer, Hulk, Wolverine and Iron Man and the evil Dr. Doom and his evildoing pals.  The series features the voices of Tom Kenny (SpongeBob), Charlie Adler (Transformers 1 & 2), Steve Blum (Wolverine and the X-Men, Hulk Vs.) and Grey DeLisle (Fairly OddParents and The Replacements).  The series will also include special guest voiceovers such as Wayne Knight, LeVar Burton, Robert Englund and Stan Lee as the voice of the Mayor of Super Hero City.

Wizards of Waverly Place  Wizards vs. Vampires, a new four-episode programming event, debuts this month on Disney Channel beginning with the first episode on Friday, July 24, 8- 8:45p.  The remaining three half-hour episodes will bow on successive three Friday evenings at 8p.  The story arc revolves around the Russo family and what happens when a family of vampires opens a new competing sandwich shop.

Super Why and PBS Kids invites preschoolers to read this summer with Super Why Wonderrific Weeks on PBS Kids this August.  Throughout the month four new episodes of Super Why will debut, each showcasing a different superhero from the series and that character’s specific literacy skill.  Each character and their respective literacy skills will be underlined all week long, Alpha Pig (August 3-8), Princess Presto (August 10-14), Wonder Red (August 17-21), and Super Why (August 24-29).  Created and produced by Out of the Blue Enterprises, Super Why! is funded in part by a Ready To Learn grant from the Corporation for Public Broadcasting and the US Department of Education, in partnership with PBS.

MARKETING/LICENSING

Peppa Pig is set to go on a live tour in the UK under a deal between E1 Entertainment and Fiery Angel.  The stage show, Peppa Pig’s Party, will make stops at seven UK venues this fall, September 30 through November 1.  A full Peppa Pig’s Party UK tour including 60 venues will follow in 2010.  The tour will be supported with a marketing campaign that will focus both on grass roots publicity in the towns and cities where the show will visit and larger scale retail promotions.  Further information will be available at www.peppapiglive.com .

Animax Entertainment inks an agreement with Little Pim, producer of the toddler/preschool-targeted DVD series, Little Pim: Fun With Languages, to create and launch an interactive foreign language game for the iPhone.  Slated to launch this August, the first installment of the application will offer a series of learning activities in French and Spanish using vocabulary and animation from the Little Pim DVDs. Later installments of the app will feature additional languages.

Paul Frank Industries partners with Clek to create special edition booster seats featuring Paul Frank characters.  Two of Clek’s booster seat models with customizable and removable Clekjackets will feature Paul Frank’s Julius the Monkey and its skull and cross-bones character, Skurvy.  The Paul Frank special edition Clek booster seat models, Oobr and Olli, will retail for $299.99 and $99.99 respectively.

EXECUTIVE MOVES

Kerri Brusca is upped to VP/Media & Artist Relations, Razor & Tie Entertainment.  Most recently Sr. Director/Media & Artist Relations, Brusca is based at the company’s headquarters in NYC and reports to Alyson Shapero, SVP/Sales & Marketing.  She previously toiled for KB Entertainment, Kathy Schenker & Associates and Edelman Public Relations.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/29-7/5/09 , 6a-6a:
K2-11                                                                 Total Delivery (000)
DSNY*: Hannah Montana (7/5; 8-9p)                        3095
DSNY*: Sonny With A Chance (7/5; 9p)                     2510
NICK:    SpongeBob SquarePants (7/1; 1:30p)           2279
NICK:    SpongeBob SquarePants (7/1; 1p)                2177
NICK:    SpongeBob SquarePants (7/3; 1:30p)           2148
DSNY*: Jonas (7/5; 9:30p)                                      2122
NICK:    SpongeBob SquarePants (6/29; 1p)              2095
NICK:    SpongeBob SquarePants (7/1; 2p)               2052
NICK:    iCarly (7/1; 7:30p)                                     2049
NICK:    SpongeBob SquarePants (7/3; 1p)               2030
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/29-7/5/09 , 6a-6a:
K6-11                                                                     Total Delivery (000)
DSNY*: Hannah Montana (7/5; 8-9p)                        2604
DSNY*: Sonny With A Chance (7/5; 9p)                    2150
DSNY*: Jonas (7/5; 9:30p)                                      1766
DSNY*: Hannah Montana (7/5; 7:30p)                      1528
NICK:    iCarly (7/1; 7:30p)                                     1507
DSNY*: Wizards of Waverly Place (7/5; 10p)             1497
NICK:    iCarly (7/1; 4p)                                          1489
NICK:    iCarly (7/1; 7p)                                          1455
NICK:    iCarly (7/1; 4:30p)                                     1430
NICK:    iCarly (7/1; 3p)                                         1396
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/29-7/5/09 , 6a-6a:
Tweens 9-14                                                           Total Delivery (000)
DSNY*: Hannah Montana (7/5; 8-9p)                         2706
DSNY*: Sonny With A Chance (7/5; 9p)                      2221
DSNY*: Jonas (7/5; 9:30p)                                        1727
DSNY*: Hannah Montana (7/5; 7:30p)                        1484
DSNY*: Wizards of Waverly Place (7/5; 10p)                1475
DSNY*: Wizards of Waverly Place (7/5; 10:30p)           1293
NICK:    iCarly (7/1; 7:30p)                                        1265
DSNY*: Wizards of Waverly Place (6/29; 11:30p)         1246
DSNY*: Hannah Montana (7/5; 7p)                             1207
DSNY*: Hannah Montana (6/29; 11p)                         1187
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/29-7/5/09 , 6a-6a:
Teens 12-17                                                              Total Delivery (000)
DSNY*:   Hannah Montana (7/5; 8-9p)                           1898
DSNY*:   Sonny With A Chance (7/5; 9p)                       1423
FAM:       Secret Life of the America Teen (6/29; 8-9p)    1062
DSNY*:   Hannah Montana (7/5; 7:30p)                         1014
DSNY*:   Jonas (7/5; 9:30p)                                         1002
DSNY*:   Hannah Montana (7/5; 7p)                               873
DSNY*:   Wizards of Waverly Place (7/5; 10p)                 867
ADSM**: Family Guy (6/29; 11:30p)                              864
ADSM**: Family Guy (6/30; 11:30p)                              783
DSNY*:   Wizards of Waverly Place (7/5; 10:30p)            772
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July, 4, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.5/4 Avg. (7a-12p)
Yu-Gi-Oh 5D 0.1/1; Sonic X 0.2/2; Gogoriki 0.2/2; Gogoriki 0.5/4; Sonic X 0.7/5; Dinosaur King 0.7/4; Teenage Mutant Ninja Turtles 0.8/5; Kamen Rider 0.6/3; Kirby Right Back At Ya 0.8/5; Huntik 0.7/4
ABC 0.5/3 Avg. (9a-1p)
The Emperor’s New School 0.3/2; The Replacements 0.2/2; That’s So Raven 0.3/2; That’s So Raven 0.7/4; Hannah Montana 0.8/5; Suite Life of Zack & Cody 1.0/6; Power Rangers RPM 0.1/1; Power Rangers RPM 0.1/1
CBS (KEWLopolis on CBS) 0.2/1 Avg. (7-10a/10a-12p)
Cake 0.2/1;Horseland 0.2/2; Dino Squad 0.3/2; Strawberry Shortcake 0.2/1; Care Bears 0.3/2; Sushi Pack 0.3/2
NBC (Qubo on NBC) Avg. 0.0/0 (10a-1p)
Babar 0.1/1; Zula Patrol 0.0/0
NBC pre-empted programming from 9-11:30a for Wimbledon coverage

Final K6-11 Ratings for Saturday, July, 4, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.1/23 Avg. (7a-1p)
Jimmy Neutron 1.0/18; Jimmy Neutron 1.5/21; Fairly OddParents 2.8/29; Fairly OddParents 3.3/29; SpongeBob SquarePants 3.6/26; SpongeBob SquarePants 4.1/27; Penguins of Madagascar 4.2/26; Back at the Barnyard 3.8/23; Mighty B! 2.9/18; SpongeBob SquarePants 3.0/19; SpongeBob SquarePants 3.5/21; SpongeBob SquarePants 3.2/21
DISNEY CHANNEL 2.3/17 Avg. (7a-1p)
My Friends Tigger & Pooh 1.6/29; Little Einsteins 1.6/22; Special Agent Oso 1.8/19; Handy Manny 2.0/17; Mickey Mouse Clubhouse 2.0/15; Mickey Mouse Clubhouse 1.8/12; Imagination Movers 2.0/12; Handy Manny 2.0/12; Phineas & Ferb 3.2/20; Phineas & Ferb 3.8/23; Minutemen (100 minutes) 2.9/18
CARTOON NETWORK 1.1/8 Avg. (7a-1p)
George of the Jungle 0.9/13; Chaotic 1.0/10; Secret Saturdays 1.1/9; Pokemon: Diamond and Pearl Battle Dimension 1.4/10; Star Wars: Clone Wars 1.3/8; Ben 10: Alien Force 1.0/6; Batman: Brave & The Bold 1.3/8; Bakugan 1.5/9; Yu-Gi-Oh 5Ds 1.0/6; Ben 10: Alien Force 1.2/7; Ben 10: Alien Force 1.0/7
DISNEY XD 0.4/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.1/3; Phineas & Ferb 0.4/5; Spectacular Spider-Man 0.2/2; Spectacular Spider-Man 0.1/1; Spiderman 0.2/2; Spiderman 0.4/2; Spiderman 0.4/2; Spider-Man Unlimited 0.4/2; Spider-Man Unlimited 0.2/1; Spiderman & His Amazing Friends 0.2/1; Phineas & Ferb 1.1/7; Phineas & Ferb 1.0/6;

Friday Fun Fact:  In the city of Chico, California, it is illegal to bowl on the sidewalk.  Now you know.

Answer to Yesterday’s Trivia Question:   Who is Eugene the Jeep? A DOG LIKE CREATURE WITH A LONG TAIL AND A BIG NOSE ON POPEYE WHO WAS SWEET PEA’S PET  Kudos to: Ron Yurman-Short Hills Media Group/Short Hills NJ; Jim Salicrup-Papercutz/NYC; Richard Quan-Imaginary Time/San Francisco; Kevin Weist-Mevio/San Francisco; Stefanie Tier Friedman-Top Tier Licensing/LA; Claire Wilmut-Boomstone Animation/Ottawa

Today’s Trivia Question:  Who am I?  I can talk and so let me tell you about my phobias.  I have a fear of water, fat men with whiskers, cockatoos, cats, prowlers, wooden carousel horses and heights.  Who am I?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later — Gwen
 Gwen Billings for Cynopsis Kids!
07.10.09

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