Friday, January 6th, 2012

Cynopsis: DIGITAL

Good morning. It’s Friday, January 6, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

MetroPCS customers will be able to watch live, local broadcast television on their mobile phones thanks to a deal between the wireless carrier and Mobile Content Venture (a group of major broadcast networks including NBC, FOX and Telemundo). The service will be available on all MetroPCS smartphones that come with a specialized Dyle Mobile TV app. At the outset, MVC expects to offer the mobile video service on more than 72 stations in 32 markets. However, this is just the beginning; “This collaboration allows Dyle to take the first step in realizing the broadcaster vision of live, local TV on every smartphone,” said Erik Moreno, co-GM of MVC and senior VP of corporate development at Fox Networks Group. Current plans are for the service to be free for MetroPCS subscribers in 2012, with a paid model arriving next year, reports Adweek. To that end, the MVC is considering three ways in which revenue can be generated from the offering: an ad-supported model, a subscription model; and a cable or mobile customer authentication model.


Showtime is coming to the Roku devices via a new, interactive app now available on the digital streaming service. In advance of the Sunday premieres of House of Lies (starring Don Cheadle) and returning series Shameless, Showtime will offer sample episodes, sneak previews and behind-the-scenes clips from both programs.

As the official sponsor of the Short Film Program at the 2012 Sundance Film Festival, Yahoo! has put together a multifaceted strategy to become an online hub for the popular film event. During the Festival, Yahoo! will premiere select short films on Yahoo! Screen, where viewers will get the opportunity to vote for the inaugural Yahoo! Audience Award, which will be presented at the Festival on Jan., 28. In addition, omg! NOW, a daily web series on the company’s celebrity news site omg!, will provide behind-the-scenes coverage from the festival. Finally, both the Festival and the films at the Festival will receive branded coverage on Yahoo! web properties, including the company’s homepage and Yahoo! Movies site.

Yahoo! isn’t done; the company has teamed up with comedy website Funny Or Die to produce the “Yahoo! News Funny Or Die GOP Presidential Online Internet Cyber Debate,” a mock debate featuring actors playing GOP presidential candidates vying for both your vote and your ridicule. It will be available for viewing today at 8 am ET on Yahoo! News, as well as the recently launched Yahoo! Screen via the Yahoo! Comedy Channel. The mock debate is the latest feature in not only Yahoo!’s revamped election coverage, but online video content initiative. The new Yahoo! Comedy Channel will also feature a live, uninterrupted Bill Maher stand-up special; exclusive video shorts from prominent comedy writers; and other original programming.

A couple pieces of bad news for DVD-by-mail subscribers of Netflix: Warner Bros. has cut a new deal with Netflix (as well as Redbox and Blockbuster) that is going to extend the wait time, from 28 days to 56 days after the release date, before subscribers of each service can get access to the studio’s DVD releases, reports AllThingsD. In the second piece of unfortunate news, HBO has announced it is going to stop selling DVDs to Netflix at a discount, according to The New York Times.


Even though it launched two new games this past week, Zynga’s stock was hovering near its all-time low yesterday. When the social games giant went public last month, it sold 100 million shares at $10 each, in order to raise $1 billion. The very next day, the company’s stock fell to $8.75, which is its all-time low (as of yesterday, when shares were hanging around at $8.90). The news could be alarming as the company released a new Words With Friends off-shoot, Scramble With Friends, yesterday morning, following the launch of Hidden Chronicles for Facebook earlier this week.


Lionsgate has inked a deal with consumer entertainment products company MGA Entertainment, to purchase the home entertainment distribution rights for MGA toy property, Lalaloopsy. Per the agreement, Lionsgate will serve as the executive distributor of the Lalaloopsy brand for all packaged media and digital platforms in several markets, including the U.S., Canada and the U.K. The first feature film under the toy brand, Adventures in Lalaloopsy Land: The Search for Pillow, will be released in March.


comScore reports that retail e-commerce spending during the November to December 2011 holiday season reached $37.2 billion, a 15% increase over last year and an all-time record. Ten individual shopping days during this past holiday season surpassed the $1 billion mark, with Cyber Monday standing tall at the top with $1.25 billion in spending. In comparison, only one day in 2010 reached the $1 billion mark in spending (last year’s Cyber Monday).

According to eMarketer, social networks are more influential in emerging markets. The report cites a recent Pew Research Center study that found social market penetration ranged from 56% to 86% of internet users in large, emerging markets such as Mexico and Indonesia. A separate study from F/Nazca Saatchi & Saatchi found that social network penetration in Brazil reached 93% of internet users in August, 2011. And it’s not just that a lot of web users in emerging markets are simply logging onto social networks; they are also looking to them for advice. The TNS Digital Life 2011 study referenced in the report revealed that internet users in Brazil, Russia, India and China (BRIC), as well as Indonesia and Mexico were more likely to consider social networks as good places to buy brands/products than users in developed markets such as the U.S., U.K., Germany or Canada.


Hearst Television has released the details of its upcoming Commitment 2012 project, which is the latest edition of a biannual election coverage program that began in 2000. Commitment 2012 will include what Hearst calls an “intensified” effort to deliver comprehensive local coverage of national and regional elections to the company’s 25 TV stations, their respective local websites and mobile sites. In addition, an election app will be launched in the spring of 2012 that will offer content and information, customizable by market, for voters looking to stay informed on-the-go.


Apple has hired Adobe executive Todd Teresi to be its new Vice President of iAd, reports Bloomberg Businessweek. Teresi has already assumed his role at Apple and will be in charge of leading the company’s iAd mobile advertising business. He will report to senior vice president Eddy Cue. The iAd service, which was launched in 2010, has struggled to make any headway in the mobile advertising market. Apple’s main competitor in the market, Google, offers a mobile ad service that is compatible with both iOS and Android phones.

Definition 6 has hired Maribeth Phillips as Executive Producer and John Sexton as Interactive Creative Director, both based out of the marketing agency’s New York City office. In her new role, Phillips will manage all of the projects within the branding and design group in collaboration with creative director, Bob English. Phillips will also be responsible for onboarding new clients, supervising all design projects and idea creation initiatives for new projects. Sexton, reporting directly to executive creative director John Harne, will work on all interactive projects including web, social media, mobile, live events and more. Definition 6’s client base includes HBO, Nickelodeon, USA Networks, Sesame Street, Cox Enterprises and truTV.

NBCUniversal has announced that Adam Stotsky will become General Manager of G4. At his new post, Stotsky will oversee all facets of the channel, including programming, development, production, marketing and press, as well as digital operations. His appointment is effective immediately and he will report to Bonnie Hammer, chairman, NBCUniversal Cable Entertainment and Cable Studios.


Cynopsis: Kids !magination Award
The competition for best kids’ programming and marketing initiatives

Entry Deadline: January 11, 2012
Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


Outside of my newfound devotion to the web and mobile Spotify apps (seriously, barring a couple of issues here and there, I love it), my favorite music discovering website has to be SoundCloud. Search any artist, no matter how obscure they are, and the site will probably have some of their stuff. However, the really great thing about the site is that it is a haven for discovering remixes and playlists from an incredible network of DJs, from the famous to the still-trying-to-make-it. The site also has mobile apps for the iOS and Android, which provide a separate function of allowing you to record sounds, such as a voice, a “moment,” or original music in order to share it privately or publicly on Facebook, Twitter, Tumblr and Foursquare.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: HR COORDINATOR/Hallmark Channel/LA: Bachelor’s degree and 1 yr HR OR Coordinator exp req. STRONG MS Office proficiency a must. View posting and apply @ (1/13)

JOB OPENING: PLANNER 1, AD SALES SUPPORT & ANALYSIS/NY: 2 yrs exp. Facilitate selling of advertising by providing plans that meet needs of assigned client & sales force. Full info/Apply: (1/13)

JOB OPENING: AD SALES COORD/Comcast Spotlight/NY: Maint sales inventory, asst w/targeting & launching ad campaigns, maintain prgrms & ad campaign scheds. 2-5 yrs exp. Full info/Apply: (1/13)

JOB OPENING: AD SALES COORD/Comcast Spotlight/LA: Maint sales inventory, asst w/targeting & launching ad campaigns, maintain prgrms & ad campaign scheds. 2-5 yrs exp. Full info/Apply: (1/13)

JOB OPENING: SALES EXECUTIVE/ABC’s Live Well Network/NY: Revenue goals, new bus dvlpmnt & sponsorship sales. Strong decision maker relationships, strategic, creative, 5+yrs direct selling exp. Res: [email protected] (1/13)

JOB OPENING: BUS DVPT/SALES DRTR/NYC: B2B sales in exhibits & trade shows – new & existing business. 5 yrs proven consultative sales exp from trade show/entertainment ind. Intn’l exp desirable Resumes to: (1/13)

JOB OPENING: SVP Creative Director/OXYGEN/NYC: 10+yrs exp. in TV Creative, Strng leadership/mgmt. exp, Exp across multi-platforms, Stng knwldge Oxygen brand, popculture. Apply: Job# 3963BR (1/13)

JOB OPENING: ACCOUNT DIRECTOR/MK Creative Media Marketing/NY: Manage marketing campaigns, client relations & biz dev with cable networks for full service agency. Min 5 yrs exp at programmer or agency. Send resume: [email protected] (1/12)

JOB OPENING: SALES PLANNER/EstrellaTV/NY: BA plus 2+ yrs Sales Planning exp. Deal Maker knowledge a must. Detail oriented skills for inventory management, stewardship, reconcile programming, etc… Email [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/EstrellaTV/NY: Exp. w/ Excel and Powerpoint, Multi-tasker, Strong communication skills, work closely w/ Planning and AE’s in all aspects of sales. Email [email protected] (1/12)

JOB OPENING: DIRECTOR, NETWORK OPS/NY: Resp for balancing/maintaining/adjusting Network Brdcst schedule with all internal and external constituencies. 5+ yrs exp. Apply, visit Job# 3936BR (1/12)

JOB OPENING: DIR, COMM/CURRENT TV/LA: Provide oversight for on-air & online prgrmng. Dvlp sys to increase earned media across all platforms. 10 yrs publicity/comm exp in news &/or political field. Res & cvr: [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/TV Guide/NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (1/12)

JOB OPENING: WRITER/PRODUCER/EDITOR  ON-AIR PROMOTION/NBC Universal/NYC: Responsible for writing, producing and editing on-air, off-air and multiplatform promo videos for all Oxygen programming. job# 3685 (1/12)

JOB OPENING: DIR. MKTG STRATEGY/Discovery/NY: Manage consumer mktg. for Planet Green/Military Channel initiatives. Overall goal to increase ratings, generate revenue and build brand presence. #5076 (1/12)

JOB OPENING: PUBLICIST /Discovery/LA: Responsible for working both collaboratively and independently to develop and execute publicity campaigns. #5028 (1/12)

JOB OPENING: SR DIRECTOR PUBLICITY/Discovery/NY: The Senior Director, Publicity oversees communications outreach on behalf of Network(s) and its executives. #5099 (1/12)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY or LA: Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (1/11)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Strong dig. sales bckgrnd a must. Interest in entertainment, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & DrOz. Apply: (1/11)

JOB OPENING: CLIENT SOLUTIONS SR MGR/NY: help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS MGR/NY: help drive revenue focused on the dev of creative best -in-class multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/LA: Help lead dev of cross-platform integrated promotional mktg sales solutions for LA based sales execs – with emphasis on Ent and Auto. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS PROJECT LEAD/NY: Guide execution of integrated marketing solutions. 3-4 years media/adv. Exp. Pref’d. Strong kwldg of digital and integ. Mktg. Resume to: [email protected] (1/11)

JOB OPENING: WEB ANALYTICS SPEC/ATL: Rsch role. Expert Measuring & reporting skills. Omniture/Discover & comScore/Nielsen analytics. Coding & tagging skills, statistics & modeling. 6+yrs exp, [email protected] (1/11)

JOB OPENING: MGR  NEW BUSINESS DEV/AMC/WE/NYC: Build sales presentations for advertisers, clients, media planners, buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/11)

JOB OPENING: MGR CONTENT DISTRO/MSG/LA: Mng content distro of assigned operators and seek new biz and products opps. 2-3 years exp cable distro/sales & exp developing distro strats req’d.  Apply at: (1/11)

JOB OPENING: DIR-CURRENT PRODS/IFC/NYC: Direct the flow of day to day functions. Provide creative input during all stages of production incl on casting & booking, script notes, graphics, rough& fine cuts. [email protected] (1/11)

JOB OPENING: FREELANCE SOCIAL MEDIA MGR/BBC America/NYC: Det-oriented, dig-minded social media mgr to oversee/coord all social media activities. Coord social activity across BBC America. info/apply: (1/10)

JOB OPENING: DIG PROD/BBC AMERICA/NYC: Work with dig team and reps of other depts to collaborate on creation of dig content. 2-4 yrs exp creating websites. Knwldg of U.S. & U.K. ent pref’d. Resume: (1/10)

JOB OPENING: MGR, ACQUISITIONS/Lifetime/NY: Manage acq, co-prods & prgm inventory for Lifetime brands. 2+ yrs exp in prgmg/prod/mktg/dev in a tv/cable environment. To apply: (1/10)

JOB OPENING: INTERACTIVE ART DIR/New York: Freelance opportunity to lead visual designs & interactive experiences for A+E Networks corporate website (1/10)

JOB OPENING: VP NATIONAL ACCTS/TV ONE/MD: mngs key MPVD relationships and maximizing distribution opportunities. 8-10+ years cable industry affiliate sales exp. Visit to apply (1/10)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/TV ONE/NY: support the direct response team in building/ maintaining client accounts/ relationships to increase revenue goals. 1+ year direct response exp. Visit to apply (1/10)

JOB OPENING: VP CREATIVE SRVCS/TV ONE/MD: Mngs creative activities, develop processes, manage budgets. 10 yrs exp as lead for network, exp with AA audience is a+. Visit to apply (1/10)

JOB OPENING: SR. DIR AD SALES TRAFFIC/TV ONE/NY: Lead sales operations traffic team and oversee all operational logistics. 10 yrs exp in broadcast traffic operations and sales operations. Visit to apply (1/10)

JOB OPENING: DESIGN DIR (ON-AIR)/TV ONE/MD: Lead dvlpmnt of design concepts to meet/resolve both client & ntwrk needs/objectives. 10 yrs exp TV &/or interactive content & 5 of those yrs mngng design team. Visit/apply: (1/10)

JOB OPENING: MULTIPLE OPENING/Westchester, NY: We are hiring! Looking for EPs, Bookers, MCOs, Engineers & Social Media Experts. For more info go to: (1/10)

JOB OPENING: OPS MGR, VOD/LA: Responsible for managing internal & external vendors & overseeing ops of video delivery to MVPDs for NBCU TV content. 5+ yrs exp. To apply, visit Job# 3691BR (1/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: WEB INTERNSHIP AT INSIDE EDITION/NYC: Detail oriented under tight deadlines, social media savvy, good writing/copy editing a must. Credit only. Send resume to Kel Christofferson at: [email protected] (1/13)

SPRING INTERNSHIPS CREDITS ONLY: INTERNSHIPS /Westchester, NY: for school credit only: – please forward resume to: [email protected] (1/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCER/SUPERVISING PRODUCER/LA based (Reality/Doc/Sizzle/Ent) NBC, VH1, CMT, A&E, Outdoor, E!, Discovery, TLC, CNN, shooter; travels well. [email protected] (1/13)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (1/13)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (1/12)

SITUATION WANTED: Los Angeles: Stand In for Kids, Well experienced three camera, table read, episodic tv and feature film. Height 4’7, Blonde, Blue Eyed. Contact: Desiree Szabo – [email protected] (1/12)

SITUATION WANTED: Strong interest in Broadcast Media. Seeking a position where skills in MARKETING, ADMINISTRATION, AND SALES can be used to increase profitability and promote growth. Open to relocation. Contact me at [email protected] (1/12)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience:  Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/11)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries. [email protected] (1/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (1/10)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (1/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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