Friday, January 4th, 2008




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Source: Turner Research from Nielsen Media Research data. 9/27/1993-9/9/2007 among ad-supported basic cable networks.  Cablecast=Cable Telecast. Based on most current data available: Live+7 (12/26/05-8/26/07). Live+SD (8/27/07-9/9/07) and Live (prior to 12/26/05). The Closer 9/10/07; 6/18/07; 6/12/07 P2+ 000.



Good Morning.  It’s Friday, January 4, 2008, and this is your first early morning briefing.

The latest skinny on the skirmish between Jay Leno, NBC and the WGA:  It seems Jay was under the impression he personally could write is monologue for his Tonight Show return on Wednesday night.  WGA says no – he’s a credited writer on the show and therefore writing his monologue is violating the strike rules. NBC issued a statement that said “The WGA agreement permits Jay Leno to write his own monologue for The Tonight Show.”  The response from the WGA is it met with Leno and clarified for him the strike rules and that writing for the show (or for himself on the show) is a violation.  There is some speculation that were Leno to ad-lib his monologue, he’d be in the clear, but nothing official has stated that. As for the results on the night – Tonight Show delivered 7.2 million viewers; Letterman 5.5 million, both shows up from their pre-strike days. As for later night, Conan delivered 2.8 million viewers; and Ferguson 2.2 million, both up from their pre-strike days; and Jimmy Kimmel had 1.8 million viewers, flat with pre-strike averages.

Tonight’s Premieres:
NBC: 1 vs. 100 at 8p
WE tv:  Ugliest House on the Block at 8p
Lifetime: How to Look Good Naked at 9p, Matched in Manhattan at 930p and Top This Party at 10p
National Geographic: DogTown at 9p
Discovery Channel: Fight Quest at 10p
Starz InBlack: Hip Hop: Raw & Uncut at 10p
TLC:  Miss America Reality Check at 10p

Sunday’s Premieres:
NBC: American Gladiators at 9p
HBO: The Wire at 9p
Showtime: The L Word at 9p
TWC: When Weather Changed History at 9p
Food Network: Jamie At Home at 10p
ABC: Cashmere Mafia at 1001p


Broadcast Evening News Ratings Wrap-Up: NBC’s Nightly News was the holiday week winner with more total viewers, yet ABC’s World News and NBC tied with A25-54 ratings. Here are the results for the week of December 24, 2007:
NBC: 9.12 million total viewers and 2.2/8 A25-54
ABC: 8.49 million total viewers and 2.2/8 A25-54
CBS: 6.86 million total viewers and 1.7/6 A25-54

MOJO HD returns a second season of Wall Street Warriors, the ten-part documentary series filmed in hi-def in New York City and vicinity that profiles six ambitious financial investors. The new season begins January 24 at 9p and forms a new programming block each Thursday called MOJO Money Night along with the original series Bobby G: Adventure Capitalist and Start-Up Junkies.

Premium movie channel, Starz InBlack will begin a new hour-long live concert series, Hip Hop: Raw & Uncut starting tonight at 10p. Shot live in South Beach Miami the concert series will spotlight current and up-and-coming hip hop artists.

Season two of Grit Rock Rodeo and AEG’s Toughest Cowboy Presented by Jagermeister reality competition series debuts nationally on Fox Sports Network (FSN) Saturday. Throughout ten weekly episodes, twelve cowboy finalists compete to win the 30-acre Jager Ranch in the Colorado Rocky Mountains.

Rush HD, part of the VOOM HD Networks, will debut a new original series this April called Joby Ogwyn: The Adventurist. The six-episode series will witness Joby, who climbed Mt. Everest at age 24, as he performs various action sport adventures in locations from Edinburgh, Scotland to Yosemite Valley.

On January 14, DIY Network begins a new programming block Nailed at 9 each weeknight at 9p. Two new series join the line-up: Under Construction on January 15 at 9p, is a reality docu-series that looks into the business of construction; and Hammered debuts on January 25th at 9p, and features two do-it-yourself brothers. The block also will have season two of Sweat Equity at 9p and new episodes of Man Caves at 930p, both starting January 9. Additionally, DIY Network has a new half-hour daytime series Today Show Tips opening January 14 at 1130a, hosted by Today’s Natalie Morales and DIY’s Amy Matthews.

Canadian CTV acquired both conventional and specialty channel broadcast rights to the AMC series Mad Men which will join the CTV schedule mid-season. CTV bought seasons one and two of the one-hour series, in addition to the future broadband and VOD rights for season two.


ABC and Harpo Productions revealed the cast for the new competition series Oprah’s Big Give debuting March 2 at 9p. Hosting will be Nate Berkus, interior designer and frequent contributor to The Oprah Winfrey Show and O, The Oprah Magazine. Judges will include chef and philanthropist Jamie Oliver, NFL player and Boys & Girls Club Hall of Famer Tony Gonzalez and wife of Chris Rock and charity founder Malaak Compton-Rock.

Corbin Bernsen will make his debut as host of the new game show How Much Is Enough? on GSN starting January 8 at 9p. The 30m game show, produced by BBC Worldwide America, will have four contestants competing in various tests of strategy and psychology to win the most money without being too too greedy. Forty episodes will air Tuesday-Saturday at 9p.


Disney Channel promoted Steven Vincent to VP/Music and Soundtracks up from Director/Production and Executive in Charge of Music for the network. Steven manages the music used in original programming for kids and tweens on the Disney Channel and kids series on the Jetix action/adventure block, as well as programs seen on ABC Family. He reports to Susette Hsiung, SVP/Production, Disney ABC Cable Networks Group.

Discovery Communications named longtime company veteran Mark Hollinger to the new position of COO, reporting to David Zaslav, President/CEO. Mark will supervise Discovery Networks International and Discovery Commerce, while managing Corporate Operations. Additionally, Mark will oversee the company’s legal, government affairs and standards and practices activities until a new general counsel is selected. Mark will also be responsible for Discovery Studios, including Discovery Films and the company’s internal content production operations.

Critical Mass, the digital marketing agency which is a division of Omnicom Group, appointed Molly Hop as Group Media Director for its newly consolidated marketing and media unit based in Chicago. Molly works to ensure smooth integration of production and media and customer-focused strategies and brand messaging. She will also create internal new media courses and streamline the company’s billing procedures.

USA Network‘s Chris McCumber was upped to EVP/Marketing, Digital and Brand Strategy, reporting directly to Bonnie Hammer, President of USA Network and Sci Fi Channel. Chris’ responsibilities include consumer marketing, media planning, on and off-air creative advertising and interstitial programming, as well as all digital efforts.

Deborah Doft advanced to Supervising Producer for Good Day New York on WNYW/New York, the FOX affiliate owned and operated by FOX Television Stations.

Art Moran moves up to LSM for WTTG FOX 5 and WDCA My 20, both in Washington, D.C. and owned and operated by FOX Television Stations. Art will lead all local sales activities for the duopoly starting immediately and will report to Mike Lewis, GSM.

Thomson-owned Premier Retail Networks (PRN) tapped Richard Fisher as President worldwide. Richard will supervise all PRN functions and will head the development and strategic growth of the company.

Mark Schroeder joined CBS Outernet as VP/Western Region Sales where he will lead the development of West Coast categories such as studios, programmers, import auto, tech and gaming. He will report to Tom Green, SVP/Ad Sales.


Today in Cynopsis Kids 

  • Disney Channel hits all cable TV ratings success for 2007
  • Frontline kid-focused episodes to bow on PBS
  • Release date for Inkheart shifting

Today in Cynopsis International

  • Capco Group’s David Bergstein and investor group take over Germany’s IM Internationalmedia AG
  • Off The Fence heads off to Asia with 200+ hours

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • The Chinese government clamps down on online video
  • NBC to relaunch Nightly News website with a live broadcast from the CES floor
  • Did Chuck Norris put Mike Huckabee over the top in Iowa?

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 12/24-12/30/07
Primetime    (000)               Total Pgm Day      (000)
ESPN              1967           ESPN                     812
TBSC              1375           TBSC                     805
USA                1240           USA                      776
TNT                  882           ADSM*                  651
FX                    757           TNT                       602
LIF                    701           NAN*                    553
SPK                   668           NICK                     544
AEN                   631           LIF                        495
HIST                  575           FX                        481
CMDY                 565           DISC                    408
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 12/24-12/30/07
Primetime    (000)             Total Pgm Day            (000)
ESPN              4520          NICK                          2183
USA                2676          ESPN                         1610
TBSC              2503          USA                           1563
TNT                1870          TBSC                         1417
LIF                 1867          NAN*                         1361
HALL              1467          ADSM*                       1343
FX                  1371          TNT                           1215
AEN               1343           LIF                            1155
SPK               1317           TOON                        1148
FAM               1314           AEN                            868
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 12/24-12/30/07
ESPN   Broncos/Chargers                                     4328
TBSC   Funniest Commercials 2007                       2757
ESPN   Arizona State/Texas                                  2335
NFLN   2007  Patriots vs. Giants                          2239
TBSC   A Christmas Story 12/24 10p                     2181
ESPN   UCF/Mississippi State                                2108
TBSC   A Christmas Story 12/24 8p                       2090
ESPN   Sportscenter 12/24 1103p                         2081
TBSC   24 Hours of A Christmas Story                   2003
TBSC   Family Guy                                              1998
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 12/24-12/30/07
NBC    NBC Sunday Night Football                      5.9/15      7,670
CBS    NFL Sat Night Special                              5.3/15      6,930
NBC    NBC NFL Special 12/29                            4.7/13      6,110
FOX    The OT                                                   3.5/10      4,530
FOX    Family Guy                                             3.2/8        4,140
FOX    The Simpsons                                         3.2/9        4,220
CBS    Amazing Race 12                                    2.9/7        3,770
FOX    American Dad                                         2.8/7        3,650
NBC    Football Night in America PT 3                 2.8/8        3,660
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Wednesday – A18-49 Analysis:  FOX scored a win Wednesday night with 4.2/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX’s Fiesta Bowl coverage beat the competition at 8p with a 3.7/10, while the season premiere of ABC’s Wife Swap came in third at 3.3/9 and CBS’ Power of 10 season opener was fourth at 1.7/4. During 9p the Fiesta Bowl on FOX jumped up to 4.7/12 and the first episode of NBC’s Law & Order new season was second at 3.9/9 and ABC’s Supernanny season debut was third at 3.6/9. ABC’s second serving of Supernanny at 10p won with a 4.0/10 just ahead of NBC’s Law & Order at 3.7/10.

Live + Same Day Household Ratings: Wednesday, January 2, 2008 – time period averages. Source: Nielsen Media Research

NBC: 8.5/13      Deal or No Deal 7.7/12, Law & Order [2-hour p] 8.9/14

FOX: 7.5/11        Fiesta Bowl: West Virginia vs. Oklahoma 7.5/11

ABC: 5.8/9         Wife Swap [p] 5.6/9, Supernanny [p] 5.7/9, Supernanny 6.0/10

CBS: 4.5/7         Power of 10 [p] 4.3/7, Criminal Minds [r] 5.0/7, CSI: NY [r] 4.3/7

UNIV: 1.8/3        Amar sin Limites 1.9/3, Pasion 1.7/3, Don Francisco Presenta 1.7/3

CW: 1.4/2           Crowned 1.3/2, Gossip Girl 1.6/2

TELE: 0.6/1        Madre Luna 0.7/1, Victoria 0.7/1, Pecados Ajenos 0.5/1

A18-49: FOX 4.2/11, ABC 3.7/9, NBC 3.6/9, CBS 1.9/5, UNIV 1.5/4, CW 0.9/2, TELE 0.5/1


2008 is here … Are U ready?

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Friday Fun Fact: 
Enology is the science and study of winemaking.  Now, as for the study of wine drinking …

This day in History:  1965 – CBS bought the Fender Guitar Company for $13 million.

Answer to Yesterday’s Trivia Question: In the final season of the popular TV series Ally Mc Beal, who played the character Victor Morrison?  JON BON JOVI    Kudos to:  Jennifer Hayoun- Rosetta Marketing/NY; Kathy Raab-Retirement Living TV/Baltimore; Rusty Ricketts-WideOrbit Inc./EST; Ginny Ziders-Retirement Living TV/Columbia, MD; Gerry Klingbeil-KOKH-TV/Oklahoma City; Elisa Parr-KAUT-TV/KFOR-TV/Oklahoma City; Kathy Carlson-Cuneo Advertising/Bloomington, MN; Mashawn Nix-Deal or No Deal/PST; Roz Seibold-Tucson Hearing Clinics/Tucson; Phillip B. Gittelman-Personal Management/West Hollywood; Zha Zha Aghili-2830 Media LLC/Santa Monica, CA

Today’s Trivia Question:  On the long-running primetime soap opera Knots Landing, Valene (Joan Van Ark) had a brother named Joshua who was a religious fanatic. What actor portrayed him? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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JOB OPENING: PROD MGR/AMC tv/NYC:  Resp for short form programming, live action & studio shoots for network.Solid Project mgmtand4+ yrs exp in TV production services nec.Resume to ref#5015BR (1/11)

JOB OPENING: MGR DIGITAL RESCH/COMEDY CTRL/NY: BA 4+ yrs online/media analytics. Str knwlge web tracking (Omniture SiteCatalyst, Webtrends); syndic sources (comScore, MediaMetrix, Nielsen). EOE/M/F/D/AAP. Apply (1/11)

JOB OPENING: TRAFFIC COORD/NYC:  Create/deliver on air traffic logs, schedule graphic events for HD, screen promotions, delivery of promotion & data base work.  BS & 6 mos traffic exp.  Reply: 
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JOB OPENING: DIRECTOR, INTERNATIONAL SALES/GRB Entertainment/LA: 5+yrs exp w/ demonstrated success and strong understanding of contracts and TV rights for int’l distribution. Email resumes:

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply   (1/11)

JOB OPENING: MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (1/11)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP. Apply (1/10)

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WHAT’S ON TONIGHT – Friday, January 4, 2008

ABC: Grey’s Anatomy [r], Women’s Murder Club, 20/20
CBS: Ghost Whisperer [r], Moonlight [r], Numbers [r]
CW: Friday Night Smackdown!
FOX: Bones [r], House [r]
ION: Movie: Voyage of the Unicorn [7p]
MNT: Movie: Bubble Boy
NBC: 1 vs. 100, Friday Night Lights, Las Vegas
PBS: Washington Week, Now, Bill Moyers’ Journal, By the People: Citizenship in the 21st Century
TELE: Madre Luna, Victoria, Pecados Ajenos
UNIV: Amar sin Limites, Pasion, La Familia P. Luche

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