Friday, January 29th, 2010


Coming off record ratings in 2009
SPEED connects you with passionate NASCAR fans with exclusive coverage of …

  • Gatorade Duel at Daytona 2/11
  • NASCAR Sprint Cup All-Star Race 5/22
  • NASCAR Hall of Fame Induction Ceremony 5/23
  • NASCAR Sprint Cup Series Awards Ceremony
  • Daily NASCAR coverage on NASCAR Race Hub
  • NASCAR’s Sprint Cup, Nationwide Series and Camping World Trucks Series awards ceremonies


Good morning! It’s Friday, January 29, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Premieres:
FOX: Kitchen Nightmares at 9p
CMT: Cribs at 10p

Saturday’s Premieres:
Fox Reality Channel: Seducing Cindy at 9p; Solitary at 10p
TLC: Four Weddings at 10p

Sunday’s Premieres:
MTV2: Sprite Step Off at 8p
TLC: Little Chocolatiers at 10p
truTV: Las Vegas Jailhouse at 10p

Sunday’s Finale:
VH1: Tough Love at 9p
Travel Channel: 101 Tastiest Places to Chowdown at 10p


President Obama’s first State of the Union Address on Wednesday delivered 48.0 million total viewers from 9p to approximately 1020p on eleven networks, according to Nielsen. The networks carrying the address live included ABC, CBS, FOX, NBC, TELE, UNIV, CNN, BET, CNBC, FOXNC and MSNBC.

Tennis Channel launches the new original series Celebrity Tennis next Monday at 630p. The 30m series is hosted by actor and commentator of The World Poker Tour, Vince Van Patten and introduces viewers to celebrities such as Dr. Phil and Christie Brinkley who love to play and watch tennis.

Inception Media Group, LLC will soon purchase Trinidad Media Services, Inc. (TMS), a digital distribution service provider working with film studios, television networks, video distributors and independent content owners. TMS will morph its name and operate as Inception Digital Services, LLC a wholly-owned subsidiary of Inception Media Group. The deal will likely close at the end of February.

California-based Redwood Broadcasting Company, Inc. is selling KXGO-FM in Arcata, CA to Lost Coast Communications, Inc. Once the sale is final, Redwood Broadcasting will continue to own KJNY-FM in Ferndale, CA and Lost Coast Communications, also based in California, owns three other stations in the state.

Morning News Weekly Average Ratings (week of January 18, 2010)
NBC: 5.73 million total viewers; 2.1/14 and 2.58 million A25-54
ABC: 4.34 million total viewers; 1.5/11 and 1.88 million A25-54
CBS: 2.76 million total viewers; 1.0/7 and 1.21 million A25-54
Source: Nielsen, NTI (Ratings average excludes Monday, January 18 due to the MLK Jr. Holiday)


Lifetime Movie Network announced it crossed the 75 million subscriber level in the US. The network credits its +11% distribution increase since December 2008 to broader distribution within many major markets such as Los Angeles, Chicago, Boston, Detroit and Minneapolis/St. Paul.


ABC Family approved two new 60m dramas with each given a 10-episode order and scheduled to premiere this year.

  • Huge – Based on the Sasha Paley book by the same name, the story follows six teens and the staff at a weight-loss camp. Winnie Holzman and her daughter Savannah Dooley are developing the drama and Holzman will be the executive producer for the pilot and consultant for the remaining episodes; Dooley will produce the series. Bob Levy and Leslie Morgenstein of Alloy Entertainment will also executive produce and Robin Schiff will serve as consulting producer.
  • Pretty Little Liars – The plot centers on four estranged friends who reunite a year after one of the group goes missing. The threesome begins receiving messages from a mysterious “A” who knows all their secrets. Leading roles will be play by Lucy Hale as Aria; Trojan Bellisario as Spencer; Ashley Benson as Hanna; and Shay Mitchell as Emily. Warner Horizon and Alloy Entertainment are producing with Bob Levy, Leslie Morgenstein and Marlene King as executive producers.

TBS closed a deal involving an animated pilot script called Joe Dirt inspired by the live-action movie The Adventures of Joe Dirt, featuring the mullet-haired, muscle car-loving loser who has a sweet side. David Spade created the main character and the series will be produced by Sony Pictures Television and Happy Madison Productions. Spade will write the pilot script along with Fred Wolf and Donick Cary; all three will executive produce with Happy Madison’s Doug Robinson. This project marks TBS’ third animated series for primetime.

VH1 reveals three new programs along with one series acquisition:

  • Transform Me – A new type of fashion makeover show where three transgender women transform one woman during each half-hour episode. Eight episodes produced by Left/Right Inc. will premiere March 15.
  • Famous Crime Scene – Previously announced series will take an in-depth look at shocking deaths of famous celebrities such as Michael Jackson, John Lennon, Selena and more. Seven half-hour episodes premiere February 12 at 9p.
  • Undateable – Five-hour special slated to air over five consecutive nights will examine all the dumb things men do from a female perspective. The special will kick off on April 19.
  • VH1 also acquired the popular MTV Canada series Peak Season: Vancouver, an original 30m series that follows a group of young adult friends who live in Vancouver/Whistler, BC. The ten-episode series will air nightly starting February 14 at 1130p.

HBO and Fox 21 are collaborating for the first time on a new drama series, Mind Hunter based on the book Mind Hunter: Inside the FBI’s Elite Serial Crime Unit by John Douglas and Mark Olshaker, reports Variety. Actress Charlize Theron is also producing through her Denver and Delilah production company she operates with Beth Kono and J.J. Harris. David Fincher will executive produce with Theron, Jennifer Orme Erwin and Scott Buck (executive producer on Showtime’s Dexter); Buck will also pen the pilot script.

NBC said yes to two additional pilots, both produced by Universal Media Studios. The 60m drama The Cape, also produced by BermanBraun is about an ex-cop-turned-criminal who switches and becomes a masked hero to clear his name and reunite with his son. The second project is a comedy called Outsourced about a demoted novelty company manager who is sent to India to supervise an odd-ball team of customer service reps. Outsourced is based on an independent film of the same title and has been on the development docket at NBC for two years. Robert Borden is writing the pilot; and George Wing and John Jeffcoat, who wrote the film are executive producing the pilot.

FOX gave Ron Howard’s comedy about the IRS a thumbs up as a single-camera pilot. The 30m project from 20th TV and Imagine TV is a workplace comedy set inside an IRS district office. Brent Forrester wrote the pilot and is executive producing with Howard, Brian Grazer and David Nevins. The project originally was picked up by FOX last September and given one of the largest penalties at an estimated $650,000 for this development season.


Wednesday  A18-49 Analysis: FOX ruled Wednesday night, winning among A18-49 with 9.5/26, according to final national ratings from Nielsen. At 8p, American Idol’s performance bested the competition as FOX posted a 9.5/26 while ABC’s repeat comedies Modern Family and The Middle placed a distant second at 1.8/5. During 9p, most networks aired the State of the Union Presidential Address live until approximately 1020p. CBS topped during the latter part of the 10p hour with a Two and a Half Men encore at 1.3/4 followed by ABC’s Cougar Town and NBC’s The Office both delivering a 1.1/3. 

Live + Same Day Household Ratings: Wednesday, January 27, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 14.0/22       American Idol 14.0/22, State of the Union Presidential Address [no ratings data available]

CBS: 3.3/5           Old Christine [r] 3.4/5, Gary Unmarried [r] 3.0/5, State of the Union Presidential Address [no ratings data available], Two and a Half Men [r] 3.8/7

ABC: 3.2/5             Modern Family [r] 3.6/6, The Middle [r] 3.1/5, State of the Union Presidential Address [no ratings data available], Cougar Town 2.4/4

NBC: 2.7/4            Mercy 2.4/4, State of the Union Presidential Address [no ratings data available], The Office 2.2/4

UNIV: 1.8/3          Hasta Dinero Separe 1.9/3, State of the Union Presidential Address [no ratings data available], Don Francisco Presenta 1.5/3

ION: 1.0/2            Ghost Whisperer 0.7/1, Ghost Whisperer 0.9/1, Criminal Minds 1.4/2

CW: 0.7/1            Gossip Girl [r] 0.5/1, Life Unexpected [r] 0.9/1

TELE: 0.6/1          Mas Sabe El Diablo 0.8/1, State of the Union Presidential Address [no ratings data available], Victorinos 0.3/1

A18-49: FOX 9.5/26, ABC 1.7/5, CBS 1.4/4, UNIV 1.3/4, NBC 1.1/3, TELE 0.5/2, CW 0.5/1, ION 0.5/1


Michael Norris joined W Radio in Southern California owned by Grupo Latino de Radio (GLR) as NSM. Michael is charged with boosting national accounts, sales strategy, sponsorships and advertising revenue for the station. Prior to this appointment, Michael worked for ten years at independent radio rep firm, Interep.

LogicLab Inc. hired Lauren Lanzi in the newly created position of Account Management Director. Lauren will supervise the company’s client relations with advertisers, agencies and media buyers. Previously, Lauren was Ad Sales Research Director at National Geographic Channel in New York.

Liberman Broadcasting, Inc. (LBI Media) tapped Bill Acker as VP/New York Network, National Sales. Bill will head national sales in the Northeast region for the Estrella TV network, reporting to Mike Reid, EVP/National Sales and based in New York City.

A Squared (A2) Entertainment appointed several to its executive team: Gregory Payne as CIO/General Counsel; Darren Romanelli as Creative Director; and Sidney Iwanter as Story Editor. All three will jointly report to Andy Heyward, A2 Founder/CEO and Co-Founder Amy Moynihan Heyward.

Flavio Morales was elevated to SVP/Programming and Production at mun2, effective immediately. Flavio will now manage both the West and East Coast Production teams for the network.


In response to this Editorial in the 1/28/10 edition of Cynopsis:  NATPE 2010, in my opinion as I walk around NATPE every year, people always stop and ask me, “So, what’s the buzz? What’s the big story this year?”  Typically there’s one major story breaking the first morning that has everyone chattering and prognosticating all week.  Unfortunately, in the last handful of years at NATPE, the big story that first day has been … well, NATPE.  Convention floor vs. suites (which is now ballroom vs. suites), what buyers didn’t come this year, overall attendee levels, and the mortality of this annual gathering.   It’s easy to say “NATPE is on its way out,” “surely this will be the last year” and “do we really need a NATPE?”  And yet, it’s still here.  Yes, it’s different than it was 10 years ago, which is different than it was 20 years ago.  It’s much smaller, but this year it was also very focused. Those who came to Las Vegas did so with a purpose and a direction to get things done, and they did.  The NATPE Board would like to guide and strengthen NATPE with a digital agenda, though on its own NATPE is evolving in another direction – international, as evidenced in part by the strong and large contingency from Latin America.  On the third day of the convention this year, most of the people I know who work on the domestic side have headed home.  Those still here are the internationals, taking meetings, making deals.  Next year’s convention is in Miami, further bolstering the international attendance from Latin America and Puerto Rico, and there is chatter the Europeans will find their way to Florida as well.  That being the case, wouldn’t it be interesting if NATPE could fully evolve into essentially a US-based MIPCOM, a market known for the intense focus of buyers and sellers, and one where a lot of deals are done.  If NATPE can find its sea legs in Miami, then perhaps US buyers will find a reason to return to this annual show.  And by the way, the guys suggesting a strict T-shirt and shorts dress code for the Miami conference, I concur.  But that’s just my opinion.  (Maybe you agree, maybe you think I’m an idiot, or a combination of the two. If you’d like to comment, please do and I’ll post a representative group here starting tomorrow.  Send your comment to me at [email protected] and put Email to the Editor in the subject line.)

Comments in response:

Having been both a former Miami resident and NATPE attendee, I recall vividly the last NATPE held in Miami in January 1994, just days after a huge earthquake hit Southern California. Hundreds of shell-shocked, dazed attendees came to Miami Beach…and vowed never to come back again. Lack of rooms, lack of service, too much Spanish being spoken and “man(i)ana” attitudes. At that time, I had just left MTV after a hugely successful launch into Latin America and was about to begin a new consulting position, tasked with growing the movie channel business for a joint venture between four Hollywood studios. I was convinced the future lay in developing those kinds of international businesses and partnerships. I was very pleased to see that NATPE has finally realized the strength of the market now lies in international cooperation and business and is moving back to Miami. I’ll be there! And just to let everyone know, Miami has more than doubled its room count since then and has greatly improved services…but the “proof will be in the pudding” as they say! – Karen Davis/President, Q Ventures

I think that NATPE CEO Rick Feldman is to be commended for his brave and innovative moves to keep NATPE alive, well and relevant. Syndication (and the television industry in general) have changed radically in the last decade and even greater changes lay ahead. By moving NATPE to Miami, Feldman and his team are looking forward to an international marketplace while creatively addressing not just NATPE’s future, but our industry’s future as well. — Albert Fisher, Fisher Television Productions, Inc.

I enjoyed the many good seminars. The floor resembled the UK pavilion of years past in size. The booths for the most part were less than exciting, but I guess cost motivated that. I’m fully aware this is a gathering to sell content, but NATPE has lost its vision. As we all know, the business structure changed with consolidation of stations and group ownership, but NATPE failed to expand on its roots. When I first attended in the early ’70’s, NATPE was the elite or premiere gathering for television executives. Content was sold strictly from hotel rooms, but there was far more to the convention. This is where the real TV industry gathered to meet with other broadcast executives. Producers met with talent, agents networked, major players in the industry were shaking hands with everyone and the atmosphere was completely different.  Of course, content sales remained a big factor, but there was far more. NATPE lost its glitz or ‘showbiz’ and became an expensive get-together. Unfortunately, the management of NATPE are merely event planners with the same old direction and little new life. Mr. Feldman walks around in the same old sport coat and black tee shirt he had when he first signed on seven years ago, so I guess we can’t expect any better. Its nice to see all the students and professors attending, but if there were no seminars they would be walking floors several times nodding at the same people they saw an hour ago. The facade of Miami may help a bit and the Latino mentality is engaging, but the basic structure of NATPE needs new life. I vote to get back to a glamorous conference of yesterday, offer more to showrunners, producers, independents and the creative community expand from just sales to real content that can close a deal. JC Cummings Sr., Chairman – MPC

And, Full Disclosure, I am a Board Member … I echo everything you said, Cyn. The whiners were gone, the more focused were here. Everyone I spoke with…long-timers to newbies…we’re glad they came. One ol’ friend said, when I asked why he was here, said : “I come to NATPE”.  Traffic was good on the floor, which we need for CableU demos, all 3 well-attended. And with the larger companies mostly in suites, our booth REALLY stood out! Thanks, guys! Buyers, btw, still don’t prefer the suites….no matter how fancy, the vibes are usually cold. But the distance between suites and floor was 10 minutes or less, a big improvement. And the elevators?….another left-over complaint from 25 years ago. That will always be the case, unless we hold the thing at an elevator factory.  Miami already has good vibes. Euros are telling me they’ll be back. Latin Americans will surely increase.  The thinking is that it’s not as much a market as a “heads-up” to what’s gelling in the USA…post-TCA, during pilot orders and pre-up fronts. It’s a good time for that.  And a bad time for anyone to be conspicuously absent. — Gary Lico, The Companies of CABLEready

Having attended MANY Natpe’s, too, not sure I’d like to see too many of the guys in shorts and tshirts.  Just sayin’ …  — Anonymous

I definitely concur with your assessment of what NATPE can be provided Rick Feldman and his talented team perform what truly can be the ultimate ‘kick save and a beauty’. Only with more international attendance (and deal making), can the effects of the consolidation of power domestically be overcome.  One might profess that with the Oprah time periods up for grabs there’ll be more opportunity, but surely the majority of the legacy Oprah stations will have their replacement options decided (and in hand) well in advance of NATPE 2011. For those of us in the web and mobile space, the NAB in April, NAB Small Market TV Exchange and NAB Futures continue to hold more relevance as significantly more group personnel and owners are in attendance. That said, I’m all for the opt-in to T-shirt and shorts in Miami (and Vegas for that matter). I’m sure that Rick agrees  …  at least with the T-shirt aspect. — Stan Justice, WorldNow

Friday Fun Fact: 
Neil Armstrong’s spacesuit during training brought $178,500 at a recent auction

This day in History:    1845 – Edgar Allan Poe’s “The Raven” was published for the first time in the “New York Evening Mirror.”

Answer to Yesterday’s Trivia Question:  Joey Caruso – childhood nemesis for whom?  CHRIS on EVERYBODY HATES CHRIS  Kudos to: Jennifer Hayoun-Rosetta/NY; Nanette Anderson-Discovery Comm/Silver Spring; Cheryl Lightfoot-WTO5/Toledo; Alanna Benway-Turner Broadcasting/Detroit; Scott Renshaw-KXUN KPBI KFDF/Fort Smith; Jenny Solberg-Prometheus/Chicago; Renee Rochman-Vision Media Adv Group/Anthem; Mike Snyder-Euroky Films/LA; Terrence Moss/LA; Paul Sanchez-TWDC/Burbank; Tyra Donatto-ION Media Networks/Burbank

Today’s Trivia Question:  According to the opening song, who’s life got flipped, turned upside down?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


  Learn to develop strategies that will help your company stay competitive
no matter what new digital disruptions come out in the market:

*** Advanced Digital Media Strategies ***
May 12-14 in Manhattan (executive education)
Limited seats.  Learn More >>

Previous participants of Advanced Digital Media Strategies include professionals from Time Warner, NBC Universal, Discovery Communications and other top companies.

Later — Cyn

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JOB OPENING:  NAT’L ACCT EXEC/NYC: Newly formed Outside Television (partnership between RSN Resort TV & Outside magazine): Ad sales/sponsorship/content/web – 5 yrs TV sales/est’d relationships w/ buyers/clients.  Resume:  [email protected]   (2/2)

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JOB OPENING: Bravo is looking for a DIRECTOR, RESEARCH: Please visit site for more information and apply, job#1134456 (1/30)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrktg/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (1/30)

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SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see (RoadTrip) [email protected] website: (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected]   (2/3)

SITUATION WANTED: WRITER/DIRECTOR/EDITOR: with a diverse background in Hollywood and Bollywood.Latest Reel Snehal Patel [email protected] (2/3)

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Fast, frugal and fun! [email protected] (2/3)

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PRODUCTION MANAGER/NY: Hard working, organized, self-starter with 18+ years experience, seeking new position where all my assets can best be put to use. [email protected] (2/2)

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SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (1/30)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC) 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected] (1/30)

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Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Supernanny, Shark Tank, 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Ghost Whisperer, Medium, Numb3rs
CW:   Smallville, Smallville [r]
FOX:  Dollhouse, Kitchen Nightmares [p ]
ION:   Movie: Lethal Weapon 4 (7-9p), Criminal Minds, Criminal Minds
NBC:  Law & Order [r], Dateline NBC, Jay Leno Show
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Looking for Lincoln
TELE: Mas Sabe el Diablo, Perro Amor, Victorinos
UNIV: Hasta que el Dinero Nos Separe, Sortilegio, Rosa de Guadalupe

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06/12/24: Cynopsis Jobs

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ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]